What Wateen does

Wateen is a Riyadh-headquartered, privately held SaaS company founded in 2024 that operates an AI-powered B2B online marketplace and inventory management platform tailored for the hospitality and retail industries in the Middle East. The platform serves restaurants (fine and casual dining, QSRs), hotels, cafes, roasteries, cloud kitchens, catering services, retail stores, and distributors/wholesalers across Saudi Arabia. Its product is structured as an integrated 8-in-1 suite covering online marketplace, inventory management, e-procurement (including RFQ), operation assistance, AI-enhanced reporting and analytics, invoice/AP/AR management, recipe costing and cookbook software, and payment reconciliation and budgeting. Wateen integrates natively with major POS systems (Foodics, Micros, Simphony), ERP platforms (Oracle NetSuite, Oracle, SAP), and accounting software (QuickBooks, Qoyod, Xero), and offers mobile apps for iOS and Android alongside web access.

The company's technology stack is cloud-based, with AI capabilities spanning predictive analytics (demand forecasting and reorder point automation), process automation (auto-reordering, supplier approvals), cost optimization (spend analysis, supplier matching), and anomaly detection (COGS variance monitoring). The AI modalities are restricted to text and structured data processing, and no proprietary models, patents, or research disclosures are documented in the available data. Wateen employs a hybrid go-to-market combining product-led growth with self-serve onboarding, inside sales supported by demo requests, and enterprise sales for multi-location operators. Marketing is digital-first, leveraging SEO, content marketing, and a referral program.

Wateen generates revenue through subscription-based SaaS licensing with monthly or annual billing options (an annual subscription is currently incentivized through a 3-month-free Eid promotional offer), supplemented by optional paid professional services. Exact pricing tiers, revenue figures, funding history, and named customer accounts are not disclosed. The company expanded its strategic positioning in 2026 via recognition as one of Huawei's top six Best Regional System Integrator Partners at Huawei Global Financial EcoWeek in Dongguan, China, indicating an emerging adjacency into financial services AI transformation alongside its core F&B/retail focus.

Name

Wateen

Legal name

Wateen

Website

https://wateen.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Wateen is a Riyadh-based SaaS company that provides an AI-powered B2B marketplace and inventory management platform for the hospitality and retail industries in the Middle East, serving restaurants, hotels, cafes, caterers, retail stores, and distributors with integrated procurement, recipe costing, and financial tools.

Ownership category

akta.pro rank

Product category

B2B Procurement and Inventory Management Software

akta.pro primary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

Keywords

• B2B marketplace platform
• Inventory management software
• E-procurement solutions
• Hospitality technology
• Restaurant operations platform

Headquarters

HQ city

Riyad

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Wateen generates revenue primarily through subscription-based SaaS licensing. Customers choose between monthly or annual subscription plans to access the AI-powered marketplace and inventory management platform. An Eid promotional offer provides 3 months free when subscribing for one year, indicating annual commitment is incentivized. Additional professional services may incur extra costs beyond the base subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wateen provides an AI-powered, cloud-based SaaS platform that combines a B2B online marketplace with integrated inventory management, e-procurement, recipe costing, AP/AR, RFQ, and reporting modules tailored for the hospitality (restaurants, hotels, cafes, catering) and retail (stores, distributors) industries. The platform connects bulk suppliers with foodservice buyers to enable direct trade, while automating purchasing, stock control, demand forecasting, and financial reconciliation through a single subscription-based product.

Product overview

Wateen is an AI-powered, 8-in-1 B2B online marketplace and inventory management platform designed specifically for the hospitality and retail industries. The platform operates as a unified ecosystem comprising a core Online Marketplace for direct buyer-supplier trade, paired with an Inventory Management system for stock control and recipe costing. Additional integrated modules include E-Procurement (for smart purchasing and supplier management), Operation Assistance (AI-powered workflow automation), Reporting & Analysis (real-time analytics), Invoice Manager and AP Manager (accounts payable), AR Manager (accounts receivable for distributors), Cookbook and Recipe Costing Software (menu engineering), RFQ (request for quotation procurement), and Payment Reconciliation & Budget (financial management). The platform supports multi-location and franchise operations, integrates with major POS, ERP, and accounting systems, and serves restaurants, cafés, hotels, stores, and distributors.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Marketplace

Quantifiable outcome

• AI-powered platform delivers inventory accuracy, profitability increases, conversion rate boosts, and operational cost reduction
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature10 records

Partnerships

One partnership is on record.

• HuaweiflagshipStrategic or Co-development PartnerWateen was recognized at Huawei Global Financial EcoWeek 2026 in Dongguan, China, being named among the Best Regional System Integrator Partners and receiving the Regional Outstanding Contribution Award. The partnership focuses on digital transformation in financial services, with Wateen contributing to Agentic AI evolution and modernizing traditional systems into AI-driven ecosystems for financial sector customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Foodics: Foodics is a leading Saudi/MENA cloud POS and restaurant-management platform. As Wateen's integration partner and regional category leader, Foodics is both a critical distribution channel and the most likely regional incumbent to launch competing inventory/procurement features.

Broad incumbents

• Toast: Toast is a broad restaurant platform combining POS, payroll, inventory, and online ordering. While its primary surface is POS, its inventory and operations modules increasingly compete with Wateen's feature set for full-service restaurant customers.
• Oracle Food and Beverage (Simphony/Micros): Oracle's Food and Beverage Cloud (Simphony/Micros) is an enterprise POS and back-office platform used by global hospitality chains. It is both an integration partner and a potential competitor as enterprise customers may consolidate procurement within Oracle's stack.
• Zoho Inventory / Zoho One: Zoho offers broad SMB inventory and back-office software used by smaller restaurants and retailers in MENA. It competes on price for the lower-end of Wateen's SMB customer base, particularly cafes and small retailers.

Emerging players

• Linqia: Linqia is a B2B ordering and distribution platform focused on the foodservice supply chain. As an emerging player in the same procurement/marketplace category, it overlaps with Wateen's marketplace and e-procurement offerings for distributors and restaurants.

Direct peers

• MarketMan: MarketMan provides restaurant inventory management, supplier ordering, and cost-control software for restaurants and supplier chains. It competes head-to-head with Wateen's inventory management and e-procurement modules for the same hospitality buyer.
• Restaurant365: Restaurant365 is a US-based restaurant ERP combining inventory, accounting, payroll, and procurement for restaurant operators. It is a direct vertical-SaaS competitor to Wateen, serving multi-unit restaurants with an integrated feature set that overlaps Wateen's inventory and back-office modules.
• Galley Solutions: Galley Solutions offers recipe costing, inventory, and production planning software for foodservice operators. It overlaps directly with Wateen's recipe costing, inventory, and variance-analysis functionality for the same restaurant and catering customer base.
• Choco: Choco is a B2B food ordering platform connecting restaurants and suppliers via digital catalogs and ordering workflows. It directly competes with Wateen's marketplace and e-procurement offerings in the foodservice procurement layer.
• BlueCart / Cut+Dry: Cut+Dry (formerly BlueCart) provides B2B ordering, invoicing, and procurement tools for restaurants and food distributors. It targets the same buyer-seller procurement workflow that Wateen's marketplace and RFQ modules address.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wateen_platform
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/wateen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wateen