ZeroToOne
ZeroToOne.AI is an enterprise AI platform that uses a proprietary Large Behavioral Model trained on 300M+ anonymized users to predict consumer purchasing behavior for Fortune 500 brands, serving 2,000+ enterprise customers following its March 2026 acquisition of GroundTruth.
- Company typePrivate
- Founded2022
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ZeroToOne does
ZeroToOne.AI is an enterprise AI marketing platform that predicts when, where, and what a customer will purchase based on real-world behavior, then delivers targeted, personalized content to the right individual at the right moment. The company's core technology is a proprietary Large Behavioral Model (LBM) trained on anonymized data from 300M+ unique individuals and 500M+ device identifiers, processing 15,000+ behavioral signals and 2B+ Mobile Advertising IDs (MAIDs) across 9,000+ categories and 7M+ U.S. points of interest. The LBM claims 85% average prediction accuracy for identifying in-market customers and refreshes predictions every 24 hours. In May 2026, ZeroToOne commercialized the LBM for advertising through Dynamic Intent Prediction Audiences, which delivers audiences 50x larger than standard segments with 8-9x higher conversion rates. Patent-pending AI technology was developed by former researchers from Carnegie Mellon University's #1-ranked U.S. AI program, and the platform is ISO 27001 certified.
ZeroToOne firmographics
Firmographics- Name
- ZeroToOne
- Legal name
- ZeroToOne.AI Inc.
- Website
- https://zerotoone.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ZeroToOne.AI is an enterprise AI platform that uses a proprietary Large Behavioral Model trained on 300M+ anonymized users to predict consumer purchasing behavior for Fortune 500 brands, serving 2,000+ enterprise customers following its March 2026 acquisition of GroundTruth.
- Ownership category
- akta.pro rank
ZeroToOne industry classification
Industry- Product category
- AI Marketing Intelligence Platform
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industry
- Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG)
Keywords
Where ZeroToOne is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ZeroToOne business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise AI Platform Subscription: B2B SaaS platform providing predictive behavioral intelligence to Fortune 500 brands. Revenue generated through enterprise subscriptions for AI-powered marketing intelligence that predicts consumer behavior, optimizes media spend, and personalizes customer journeys at scale.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
ZeroToOne product offering
Product offeringCore offering
ZeroToOne.AI is an enterprise-scale AI platform that delivers predictive behavioral intelligence to Fortune 500 brands, predicting when, where, and what customers will purchase based on real-world behavior. Its core is a proprietary Large Behavioral Model trained on anonymized data from 300M+ unique users, enabling real-time audience targeting, media spend optimization, and personalized customer journeys delivered through cloud SaaS integration with existing MarTech stacks.
Product overview
ZeroToOne.AI is an enterprise AI marketing platform for Fortune 500 brands that offers a unified predictive intelligence platform combining its core ZeroToOne.AI Platform with the acquired GroundTruth real-world signal network. The flagship Large Behavioral Model (the core AI engine powering predictions) integrates with Dynamic Intent Prediction Audiences for advertising applications, enabling 85%+ accurate predictions of consumer behavior up to 30 days in advance. The platform processes 15,000+ behavioral signals and 2B+ MAIDs across 7M+ U.S. points of interest to help enterprises identify in-market customers, optimize media spend, and deliver personalized content at the right moment. GroundTruth operates as a ZeroToOne.AI company post-acquisition, contributing its 2,000+ enterprise customer base and physical-world data capture capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- ZeroToOne.AI Platform Enterprise AI marketing platform for Fortune 500 brands that predicts when, where, and what a customer will purchase based on real-world behavior, then delivers precise data and personalized content at scale to target and communicate at the right moment. Powered by a proprietary Large Behavioral Model trained on 300M+ anonymized users and integrates into existing MarTech stacks.
- Dynamic Intent Prediction Audiences First large-scale commercial deployment of the Large Behavioral Model for advertising. Predicts consumer behavior up to 30 days in advance, processing 15,000+ behavioral signals and 2B+ MAIDs across 9,000+ categories. Delivers audiences 50x larger than standard segments with highest-confidence predictions 8-9x more likely to convert.
- GroundTruth Predictive Intelligence Platform Combined platform created through the March 2026 acquisition of GroundTruth by ZeroToOne.AI, integrating ZeroToOne's AI-powered behavioral prediction engine with GroundTruth's large-scale real-world signal network. Captures billions of daily physical-world interactions across 7M+ U.S. points of interest, serves 2,000+ enterprise customers globally, and delivers 85% prediction accuracy with 70% reduction in media costs and 45% increase in ROI.
Quantifiable outcome
- 85% prediction accuracy in identifying customers in-market
- +8 more outcomes
Companies that use ZeroToOne
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
ZeroToOne technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature4 records
ZeroToOne partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Horizon MediacoreHorizon Media partnered with ZeroToOne.AI to integrate predictive behavioral intelligence with claims of over 85% accuracy in anticipating consumer actions into their HorizonOS platform launched December 2025. Partnership enables Horizon's clients to leverage ZeroToOne's AI predictions for marketing optimization.
- Horizon MediacoreEnterprise partnership integrating ZeroToOne.AI's real-time predictive audiences powered by the Large Behavioral Model into Horizon's AI-native marketing platform called Blu (and HorizonOS). The integration supports planning, activation, suppression, and measurement across Horizon's client base. Collaboration followed successful proofs of concept through HorizonOS Labs demonstrating gains in efficiency, visitation, and conversion. Companies continue collaborating on deeper AI integration including bid optimization, ID resolution, and deployment of ZeroToOne's modeling engine within HorizonOS.
- Carnegie Mellon UniversitycoreZeroToOne.AI's patent-pending AI technology was developed by former researchers from Carnegie Mellon University, which has the #1 AI program in the US. This academic partnership provides talent moat and research foundation for the company's proprietary technology development.
- John CostelloflagshipJohn Costello, former President of Global Marketing and Innovation at Dunkin' Brands, joined ZeroToOne's Board of Directors as Vice Chair following the acquisition of GroundTruth. His expertise in global marketing and brand leadership strengthens board governance and strategic advisory capabilities.
Scale indicators13 records
Recent moves5 records
Expansion highlights6 records
ZeroToOne competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Programmatic advertising platform that uses AI to optimize audience targeting and bidding across channels; competes with ZeroToOne in AI-driven audience prediction for enterprise advertisers.
- LiveRamp: Data collaboration platform that enables enterprises to connect, unify, and activate first-, second-, and third-party data for marketing — directly comparable to ZeroToOne's anonymized data integration and audience activation model.
- Resonate: Predictive consumer intelligence platform using AI to model intent and values-based audiences for enterprise marketers; closely aligned with ZeroToOne's behavioral prediction approach.
- Cuebiq: Location intelligence and foot-traffic analytics platform that uses behavioral signals to build audiences for advertising — overlaps directly with ZeroToOne's behavioral prediction and MAID-based modeling.
- Predactiv: Predictive audience platform using AI on location and behavioral data to identify in-market consumers for advertisers; comparable product offering to ZeroToOne's Dynamic Intent Prediction Audiences.
- Bombora: Intent data platform that aggregates behavioral signals to predict B2B and B2C purchase intent; comparable predictive audience methodology and enterprise go-to-market.
Broad incumbents
- Adobe Experience Cloud: Suite of enterprise marketing, advertising, and analytics products with predictive audience and personalization capabilities; broad incumbent overlap with ZeroToOne's enterprise AI targeting proposition.
- Salesforce Marketing Cloud: Enterprise marketing platform offering AI-powered personalization, journey orchestration, and audience targeting (including Data Cloud / DMP capabilities); a broad incumbent serving the same Fortune 500 buyers.
- Oracle Advertising: Oracle's adtech and data business (formerly Grapeshot/Datalogix) provides audience targeting and measurement for enterprise brands; comparable data-driven advertising proposition at incumbent scale.
- Epsilon (Publicis): Large data-driven marketing platform within Publicis offering audience targeting, identity resolution, and personalized media; competes broadly in the same enterprise predictive marketing category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
ZeroToOne social profiles
Digital presenceZeroToOne compliance and trust
Trust signalCompliance1 record
ZeroToOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZeroToOne leadership team
Management profileNumber of profiles
Profiles10 records
ZeroToOne subsidiaries and ownership
Company hierarchySubsidiaries1 record
ZeroToOne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZeroToOne M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZeroToOne
What does ZeroToOne do?
ZeroToOne.AI is an enterprise-scale AI platform that delivers predictive behavioral intelligence to Fortune 500 brands, predicting when, where, and what customers will purchase based on real-world behavior. Its core is a proprietary Large Behavioral Model trained on anonymized data from 300M+ unique users, enabling real-time audience targeting, media spend optimization, and personalized customer journeys delivered through cloud SaaS integration with existing MarTech stacks.
Is ZeroToOne a public or private company?
ZeroToOne is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ZeroToOne founded?
ZeroToOne was founded in 2022. It employs 1 to 10 people.
Where is ZeroToOne based?
ZeroToOne is headquartered in Washington, United States, in the North America region.
How does ZeroToOne make money?
One revenue line is on record: enterprise AI Platform Subscription.
Who are ZeroToOne's main competitors?
Direct peers on record are The Trade Desk, LiveRamp, Resonate, Cuebiq, Predactiv and Bombora. Broad incumbents are Adobe Experience Cloud, Salesforce Marketing Cloud, Oracle Advertising and Epsilon (Publicis).
Does ZeroToOne have an API?
No public API is recorded for ZeroToOne.
What industry is ZeroToOne in?
ZeroToOne's product category is AI Marketing Intelligence Platform. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAAALAG, Privacy-Preserving Data (De-identification, Anonymization, PII Redaction). Its NAICS code is 51321 and its SIC code is 7372.