What Predactiv does

Predactiv is a Palo Alto-based data and technology company that operates an AI-powered data platform for audience intelligence, targeting, and activation. Founded in 2007 as ShareThis and rebranded to Predactiv in April 2024, the company serves brands, agencies, retailers, and data providers by ingesting and unifying behavioral, demographic, contextual, and purchase signals into activation-ready audiences. Its core proprietary asset is a real-time behavioral data layer ingesting over 70 billion global digital interactions per month from more than 3 million publishers, augmented by 150 million+ credit/debit cards via an exclusive partnership with Affinity Solutions and panel-based purchase intelligence from Circana.

The Predactiv Data Platform combines a Core Data Processing engine (identity resolution, taxonomy mapping, compliance), an embeddings framework that encodes enriched data into vector representations, an Agentic Reasoning Engine that uses RAG and LLMs to automate audience building and insight generation, and an Activation Framework that delivers enriched segments to DSPs, clean rooms, and cloud environments (The Trade Desk, Xandr, Google, Yahoo, Snowflake, AWS, Databricks). In June 2025 the company added a Model Context Protocol (MCP) Server and Platform API that exposes these capabilities directly to AI assistants and developer products, and in March 2025 it introduced push-button Lookalike Modeling and PII onboarding integrations with LiveRamp and Deep Sync. ShareThis operates as a wholly-owned sub-brand for publisher solutions and contextual targeting.

The business operates on three coordinated revenue streams: subscription and licensing for platform access, data monetization (including the exclusive Affinity Solutions distribution and modeled audiences built from retailer/provider first-party data), and programmatic activation fees tied to volume delivered through DSPs and clean rooms. Pricing is quote-based with annual billing and a consultative enterprise sales motion supported by SVP/VP-level sales leadership. The company reports a base of 1,000+ brands, agencies, and data leaders worldwide, and is privately held with institutional investors represented on the board (Reveal Partners, Oak Hill Capital, Mercury Fund).

Name

Predactiv

Legal name

Predactiv, Inc.

Website

https://predactiv.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Predactiv operates an AI-powered data platform that ingests 70 billion+ monthly digital interactions and purchase signals to build, enrich, and activate audiences for 1,000+ brands, agencies, and data providers globally.

Ownership category

akta.pro rank

Product category

Marketing Data and Audience Intelligence Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)

akta.pro secondary industries

Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH), Decision Optimization & Prescriptive Analytics (OR, simulation, what‑if) (HDAAAHAI)

Keywords

• Audience data platform
• Data integration services
• Programmatic data activation
• Contextual targeting solutions
• Predictive audience modeling

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Data Platform Licensing and SaaS: The Predactiv Data Platform is offered as a technology platform that organizations license or subscribe to in order to integrate, transform, and enrich data into actionable audiences and insights. Customers pay for platform access enabling data onboarding, enrichment, modeling, and activation. Revenue is generated through subscription or licensing fees for platform access, with pricing based on data volume, features used, and scale of activation.
2. Audience Segment Sales / Data Monetization: Predactiv monetizes its proprietary audience segments and data products by selling access to pre-built or custom audience segments for programmatic activation. The company also enables data providers, retailers, and organizations to monetize their first-party PII datasets by converting them into privacy-safe audience products. As the exclusive modeler and distributor of Affinity Solutions' purchase-based audiences, Predactiv generates revenue from data licensing and audience distribution.
3. Programmatic Data Activation Fees: Revenue is generated through the activation of enriched audience data across programmatic platforms including DSPs, clean rooms, and cloud environments. Fees are tied to the volume and value of data activated through the platform's integrated connections to advertising infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Predactiv operates The Predactiv Data Platform, an AI-powered full-stack data engine that ingests, unifies, enriches, and activates behavioral, demographic, and purchase-based data into actionable audiences and insights. The platform combines proprietary real-time behavioral signals (70B+ monthly interactions from 3M+ publishers), embeddings framework, large language models, and an agentic reasoning engine to enable brands, agencies, and data providers to build audiences, run predictive modeling, and activate data across DSPs, clean rooms, and cloud environments.

Product overview

Predactiv is a data and technology company offering The Predactiv Data Platform as its core product — an AI-powered full-stack data engine that combines data integration, enrichment, and activation capabilities. The platform comprises several integrated modules: Core Data Processing (for data unification, identity resolution, and compliance), Embeddings Framework (for semantic enrichment using AI), Agentic Reasoning Engine (for autonomous data workflows using RAG and LLMs), Predactiv AI Assistant (conversational interface for natural language queries), Activation Framework (for DSP and clean room delivery), and Curated Data Feeds (timestamp-level behavioral signals). The platform is powered by Predactiv Data, a proprietary dataset of 70B+ monthly digital interactions. Solution layers include Interest & Intent Solutions, Purchase-Based Solutions (via Affinity Solutions partnership), Demographics, Predictors, Contextual Solutions, and Real-Time Data Feeds. ShareThis operates as a sub-brand providing contextual targeting solutions. The platform integrates with major DSPs (The Trade Desk, Yahoo, Xandr, Basis, OpenX, Nexxen, Cadent, Madhive), identity platforms (LiveRamp), and cloud/data platforms (Snowflake, Databricks, AWS, Google Cloud).

Differentiator

Problem solved

Functional benefit

Brands

• ShareThis Contextual: AI-powered contextual targeting solution that analyzes web page content using large language models for cookieless advertising
• ShareThis Contextual PRO
• ShareThis Audiences

Products and services

• The Predactiv Data Platform AI-powered full-stack data engine that integrates, transforms, and enriches data to deliver actionable insights, improve targeting, and drive measurable growth while ensuring privacy and compliance. Targets enterprise brands, agencies, and data providers.
• Predactiv Data Proprietary data asset comprising the industry's largest source of digital behavioral data with over 70 billion global interactions monthly, plus demographic and purchase-based data for a 360-degree consumer view.
• Interest & Intent Solutions Audience targeting solution based on online behavior and offline attributes, including Interest, Intent, B2B, Inferred, Demographic, and Custom audience segments from a taxonomy of 1,500+ pre-built segments.
• Demographics Privacy-safe demographic data solution delivering attributes including age, gender, income, education, home ownership, political preferences, net worth, marital status, and occupation with EU coverage.
• Purchase-Based Solutions Deterministic purchase data from 150M+ credit/debit cards covering $900B+ annual spend across 5,300+ brands, enabling consumer spend insights and purchase-based audience segments.
• Real-Time Data Feeds Immediate access to online behavior signals captured from over one trillion annual digital interactions, providing real-time consumer intent data for enrichment and analytics workflows.
• Predictors AI-powered predictive data capability that forecasts audience propensity to act based on recent and frequent content engagement, improving modeling and targeting precision.
• Contextual Solutions Privacy-first, cookieless contextual targeting using AI to analyze web page content and map behavioral signals to contextual categories for brand-safe ad placement. Includes ShareThis Contextual and ShareThis Contextual PRO variants.

Quantifiable outcome

• 39%-400% improvement in model performance vs. baseline when adding Predactiv data as independent variables
• +8 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability11 records

Feature11 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Deep SynccoreTechnology or Integration · 5 March 2026Predactiv partnered with Deep Sync to enable brands and data owners to securely translate PII datasets into privacy-compliant, interoperable identifiers for use within The Predactiv Data Platform. The integration converts PII into addressable identifiers (hashed email, MAIDs, IP-based) for modeling, analytics, enrichment, and programmatic activation. This partnership opens incremental revenue opportunities for retailers and data providers by monetizing previously siloed offline PII datasets.
• LiveRampcoreTechnology or Integration · 4 March 2026Predactiv integrated LiveRamp's identity resolution platform to enable secure onboarding and translation of offline PII data (name, address, email, phone) into privacy-safe identifiers including hashed email addresses, mobile advertising IDs, and IP-based identifiers. This integration enables compliant data onboarding, modeling, and audience activation within The Predactiv Data Platform, opening new revenue opportunities for data owners and retailers with PII-rich datasets.
• CircanacoreStrategic or Co-development Partner · 26 February 2025Predactiv and Circana launched new In-Market Audiences combining Predactiv's comprehensive online behavioral data with Circana's robust purchase-based insights. The collaboration delivers a dual-layered view of consumer intent by uniting deterministic behavioral signals with Circana's panel-based data covering 190K+ households scaled to 96% of the US. This enables advertisers to reach 'in-market invisibles'—high-value customers ready to buy but otherwise hard to identify—at optimal moments in their purchasing journeys.
• Affinity SolutionscoreStrategic or Co-development Partner · 25 February 2025Predactiv partnered with Affinity Solutions to integrate the largest deterministic consumer purchase dataset (150M+ credit/debit cards, $900B+ annual spend, 18B+ transactions) with The Predactiv Data Platform. This enables marketers to create highly targeted audience segments based on actual purchase behavior. Predactiv serves as the exclusive modeler and distributor of Affinity Solutions' branded Consumer Purchase Audiences, with advertiser adoption increasing 111% from Q3 2024 to Q4 2024.
• ShareThiscoreOthers · 7 August 2024ShareThis operates as a Predactiv Company, contributing its publisher network (3M+ publishers), sharing tools, and behavioral data assets to the Predactiv ecosystem. ShareThis Contextual targeting solutions and the ShareThis taxonomy of 1,500+ audience segments continue to be accessible under the ShareThis brand in programmatic marketplaces. ShareThis data powers Predactiv's real-time behavioral signals.
• Klever (Programmatic Agency)minorGTM or Marketing Partner · 1 April 2023Klever, a programmatic agency, partnered with Predactiv to use behavioral insights to inform CTV strategy for a national QSR chain client. Predactiv's real-time behavioral data from millions of consumers informed Klever's targeting strategy, uncovering meaningful audience patterns around brand sentiment, cross-category interests, and content consumption behaviors (e.g., live sports, environmental issues, family).
• The Trade DeskcoreTechnology or IntegrationIntegration with The Trade Desk as one of the primary DSP activation endpoints within Predactiv's Activation Framework, enabling programmatic delivery of enriched audience data and segments.
• SnowflakecoreTechnology or IntegrationIntegration with Snowflake cloud data platform within Predactiv's Activation Framework, enabling delivery of enriched data to Snowflake environments for further analysis and activation.
• AWS (Amazon Web Services)coreTechnology or IntegrationIntegration with AWS cloud infrastructure within Predactiv's Activation Framework for cloud-based data delivery and processing.
• DatabrickscoreTechnology or IntegrationIntegration with Databricks for data processing and analytics within Predactiv's Activation Framework, enabling enriched data delivery to Databricks environments.

Scale indicators16 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Experian: Experian provides large-scale consumer demographic, financial, and marketing data products. Its marketing services and audience data offerings overlap with Predactiv's demographic and identity infrastructure capabilities.
• Salesforce Data Cloud (Segment): Salesforce Data Cloud (incorporating Segment and Tableau) provides enterprise-scale data unification, identity resolution, and audience activation. It competes for the same enterprise CDP/data enablement budget that Predactiv targets.
• TransUnion (Neustar): TransUnion's Neustar/Marketing Solutions unit provides identity resolution, audience data, and marketing analytics. It is comparable to Predactiv's Atlas Identity Framework and Identity Infrastructure offerings for cross-channel identity.
• Acxiom: Acxiom is a long-established data enablement and identity services provider serving enterprise marketing. Predactiv's leadership (CEO Dana Hayes Jr., CPO Michael Gorman) both came from Acxiom, and Acxiom operates a broader portfolio of identity and audience services that overlap with Predactiv's offerings.
• Epsilon: Epsilon (Publicis) provides identity, data, and activation services to enterprise marketers, including its CORE ID graph and CDP. It competes with Predactiv in enabling brands to unify, resolve, and activate audiences across channels.
• Oracle Advertising: Oracle Advertising (formerly Moat/Grapeshot, including Oracle Data Cloud and Unity) operates a large third-party data and identity business within Oracle's broader CX and ad-tech stack. It overlaps with Predactiv in audience data, contextual targeting, and identity.

Direct peers

• Lotame: Lotame is a global data collaboration platform offering a DMP/CDP, identity resolution, and audience data exchange. It is directly comparable to Predactiv's data onboarding, enrichment, and activation capabilities for brands and agencies.
• LiveRamp: LiveRamp is a data connectivity and identity resolution platform that enables onboarding, translation, and activation of data across the marketing ecosystem. Predactiv integrates LiveRamp for PII onboarding and identity, and both compete to be the neutral, open data layer between brands, agencies, and DSPs.

Emerging players

• InfoSum: InfoSum provides a federated, privacy-first data collaboration and identity infrastructure. It overlaps with Predactiv's Atlas Identity Framework and clean-room delivery in enabling cross-partner audience matching without centralized data movement.
• Habu: Habu is a data clean room and collaboration platform enabling brands and partners to match and activate data without sharing raw PII. It is comparable to Predactiv's privacy-compliant PII onboarding, clean room delivery, and identity integration workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/predactiv
• Xx.com/predactiv
• Facebookfacebook.com/predactiv

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Predactiv