Hage

What Hage does

HageLab is a Brazilian IoT platform company headquartered in Goiânia, Goiás, that provides real-time telemetry, traceability, and fleet management solutions primarily for cold chain-sensitive products. The company's core offering is a modular software platform accessible via web dashboard and a mobile app (iOS/Android) that combines continuous temperature and humidity monitoring, GPS-based fleet tracking, route optimization with service order management, and QR-code-based GeoTags traceability. Underlying technology includes proprietary IoT hardware — environmental sensors, GPS trackers, and a lineup of portable refrigerated storage boxes (8L to 50L capacity) and thermal bags — supported by blockchain-based data immutability and 60-month data retention, with the company reporting processing of over 1 billion data points per month.

HageLab's primary customer verticals are laboratories and hospitals, transport and logistics operators, and pharmaceutical industries in Brazil, with secondary segments in wholesalers and retailers, clinics and aesthetics, and agro/heavy machinery. The business model combines subscription SaaS revenue (annual, quote-based pricing delivered via direct WhatsApp commercial engagement), hardware sales across the HGS/HGM/HGB/HGX and BGL product lines, and integration services for connecting the platform to external enterprise systems. Distribution is hybrid: direct commercial sales supplemented by regional channel partners such as GBS Informática for the Southeast region of Brazil.

The company operates as a privately held, founder-led business (1–10 employees), was founded in 2021, and maintains Anatel, Inmetro, and Anvisa sector certifications alongside LGPD data protection compliance. Capital structure is opaque, with one disclosed funding round of approximately $246,093 in December 2021 and no subsequent investor activity recorded in the input. The website and mobile applications are operational, no M&A or leadership change history is disclosed, and no named enterprise customers, ARR figures, or pricing tiers are publicly available.

Name

Hage

Legal name

HageLab

Website

https://hagelab.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

HageLab is a Brazilian IoT platform company providing real-time temperature, humidity, GPS tracking, route optimization, and QR-code traceability solutions for cold chain management, serving laboratories, hospitals, logistics operators, and pharmaceutical companies across Brazil via a SaaS-plus-hardware model.

Ownership category

akta.pro rank

Product category

IoT Monitoring Platform

akta.pro primary industry

HOS Compliance Monitoring, Alerts & Audit Tools (TLAEAEAE)

Keywords

• IoT monitoring platform
• Cold chain tracking
• Temperature monitoring sensors
• Asset traceability solutions
• Fleet management software

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. IoT Monitoring Software Platform: Subscription-based SaaS platform providing real-time monitoring, tracking, routing, and traceability solutions with web dashboard and mobile app access.
2. Hardware Sales: Sale of monitoring sensors, trackers, GPS devices, and refrigerated storage boxes (HGS, HGM, HGB, HGX, BGL series) with various capacity options.
3. Integration Services: Custom integration services to connect HageLab platform with external enterprise systems for unified operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hage operates HageLab, an IoT-based telemetry and traceability platform designed for monitoring sensitive materials in transit and storage. The offering combines a SaaS web/mobile platform with proprietary hardware such as refrigerated boxes, GPS trackers, environmental sensors, and GeoTags. It serves laboratories, hospitals, pharmaceutical distributors, logistics operators, and retailers requiring continuous temperature, location, and condition visibility across their supply chain.

Product overview

HageLab is a comprehensive IoT-based monitoring and management platform that offers a modular system consisting of a cloud-based software platform, mobile application (iOS/Android), and complementary hardware products. The platform provides four main solution modules: Continuous Temperature and Humidity Monitoring, Real-Time Tracking and Fleet Management, Route Optimization and Service Order Management, and GeoTags Traceability System. These solutions are complemented by a line of portable refrigerated boxes (HGS 8L, HGM 15L, HGB 30L, HGM 40L, HGX 50L), thermal storage bags (BGL 12, BGL 21), tracking devices, and environmental monitoring sensors. The ecosystem also includes an Integration module for connecting with external enterprise systems. The platform processes over 1 billion data points monthly with 60 months of data storage capability.

Differentiator

Problem solved

Functional benefit

Products and services

• HageLab Platform

Quantifiable outcome

• Process losses and waste reduction through real-time monitoring and alerts
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• GBS InformáticaregionalChannel Partner/ Reseller/ DistributorGBS Informática serves as a regional distribution partner for HageLab, specializing in commercializing HageLab solutions and equipment in Brazil's Southeast region. Partners are specialists in their regions of operation and help expand HageLab's reach while ensuring local excellence in customer service.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sensitech (Carrier): Mature cold-chain visibility franchise within Carrier, offering temperature/location monitoring for life sciences and food — relevant incumbent competitor in the same pharmaceutical cold-chain monitoring category as HageLab.
• Geotab: Global fleet telematics incumbent with GPS tracking and route analytics — overlaps HageLab's tracking and roteirização modules with broader, deeper enterprise features.
• Samsara: Public IoT platform unifying fleet telematics, asset tracking and sensor monitoring at scale — competes with HageLab in fleet/route management for logistics customers in Brazil even though its primary vertical and scale differ.

Emerging players

• Onfleet: Last-mile route optimization and dispatch platform — overlaps with HageLab's roteirização and service order management module for logistics fleets.
• Fleetio: SaaS fleet management platform with vehicle and equipment tracking — overlaps HageLab's fleet/asset management capabilities though HageLab's differentiation is the cold-chain hardware integration.

Direct peers

• Controlant: Iceland-based real-time cold chain monitoring platform with reusable data loggers and a cloud dashboard used by global pharma and healthcare — competes for the same regulated pharma customer with very similar IoT + SaaS architecture.
• Tive: US-based provider of IoT cold-chain visibility sensors and cloud platform for real-time temperature, humidity and location tracking of sensitive shipments — directly overlapping HageLab's core refrigerated monitoring and traceability proposition.
• Berlinger: Swiss manufacturer of temperature monitoring devices and cold-chain compliance solutions with blockchain-secured data — closely mirrors HageLab's combination of hardware sensors with blockchain-based audit trail.

Regional players

• Sascar: Brazilian fleet management and tracking company, part of a larger mobility group — competes in the same domestic transport/logistics vertical with broader logistics services.
• Ituran: Brazil-based vehicle telematics and fleet tracking provider — directly comparable regional peer competing for the same transport and logistics fleet accounts in Brazil.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hagelaboficial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hage