Probook
Probook is an AI operating system for residential HVAC, plumbing, and electrical businesses, built around dispatch automation. It serves hundreds of locations ranging from independent operators to private-equity-backed platforms, handling routing, customer calls, and lead response.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Probook does
Probook is a New York-based AI software company founded in 2022 that builds an AI operating system for home service businesses, primarily residential HVAC, plumbing, and electrical operators. The platform is architected around the dispatch function, which the company identifies as the operational core of home services, and unifies intake, data cleaning, customer messaging, dispatch scheduling, and outbounding into a single system. Its core products include an AI dispatch engine that automatically assigns the right technician to the right job and handles 90–95% of routing decisions autonomously, an AI Customer Service Representative (AI CSR) that answers inbound and afterhours calls with a 74% containment rate, a customer chat module that automates 90% of inbound conversations, a speed-to-lead module with a 17-second average response time to Google leads, and an outbounding module that fills the dispatch board and chases open estimates. The technology stack processes voice, text, and structured operational data, integrates with Google Local Services Ads and customer ERP systems, and runs alongside incumbent field service management platforms like ServiceTitan, Salesforce, and Housecall Pro rather than replacing them.
Probook sells primarily to mid-market and enterprise home service operators, ranging from independently owned shops to private-equity-backed platforms operating hundreds of locations. Named customers include Del-Air, Anthony, Peterman Brothers, Cardinal, Schneller Knochelmann, and Summers Plumbing, Heating & Cooling, with anchor accounts each running 170–260 technicians. The go-to-market motion is enterprise field sales with white-glove on-site implementation, supported by dedicated SDR, Enterprise Account Executive, and Solutions Consultant roles. Pricing is quote-based, scales with technician count, and is billed annually on a subscription model. Customers report concrete operational outcomes including 22% HVAC ticket increases, 20%+ average ticket lifts, 16→8 and 22→10 dispatcher consolidations, and the ability to absorb tuck-in acquisitions without proportional headcount growth.
The company is venture-backed, having raised $40 million in total from a $6 million seed led by Sequoia Capital and a $34 million Series A led by Andreessen Horowitz, with Sequoia participating in the Series A. Probook is led by co-founders George Eliadis (CEO, Wharton, former pressure washer), Ben Cervantez (co-founder, grew up plumbing in San Francisco), and Lewis Zhang (CTO, Berkeley EECS, perfect AMC 12 score), with an engineering team that includes ICPC World Finalists and IMO Gold Medalists and a GTM/CS team drawn from Procore and Zocdoc.
Probook firmographics
Firmographics- Name
- Probook
- Legal name
- Probook AI
- Website
- https://probook.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Probook is an AI operating system for residential HVAC, plumbing, and electrical businesses, built around dispatch automation. It serves hundreds of locations ranging from independent operators to private-equity-backed platforms, handling routing, customer calls, and lead response.
- Ownership category
- akta.pro rank
Probook industry classification
Industry- Product category
- Field service management software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Probook is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Probook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS/Platform Subscription: AI operating system subscription for home services businesses. Revenue generated from software platform access, with pricing likely based on number of technicians or locations served. Customers report operational cost savings through dispatcher reduction and efficiency gains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Probook product offering
Product offeringCore offering
Probook sells a unified AI operating system for residential home service businesses (HVAC, plumbing, electrical) that is built around the dispatch function. The platform consolidates intake, data cleaning, customer messaging, AI-powered phone and chat handling, outbounding, and speed-to-lead into a single subscription offering that replaces multiple disconnected point solutions and is deployed via a direct enterprise sales motion with on-site implementation.
Product overview
Probook is a unified AI Operating System for home service businesses, built around dispatch as the operational core. The platform integrates multiple modules including Dispatch (automated scheduling and technician assignment), AI CSR (autonomous call handling), Customer Chat (automated messaging), Outbounding (board filling and estimate follow-up), Speed-to-Lead (rapid lead response), and Recurring Services. Rather than offering point solutions, Probook runs the complete customer experience end-to-end from lead capture through job dispatch, positioning itself as a single platform that consolidates what would otherwise require five separate tools and three vendors.
Differentiator
Problem solved
Functional benefit
Products and services
- Probook AI Operating System for Home Services Unified AI operating system for residential home service businesses (HVAC, plumbing, electrical), built around the dispatch function. The platform integrates intake, data cleaning, AI customer service representative (voice and chat), customer messaging, outbounding, speed-to-lead, and recurring services into a single subscription offering sold via an enterprise field sales motion with on-site implementation.
Quantifiable outcome
- Revenue increases of 10% per job while operating with 40% smaller teams
- +7 more outcomes
Companies that use Probook
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Probook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature9 records
Probook partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Google (Google Local Services Ads)coreIntegration with Google Local Services Ads (LSA) to aggregate and manage leads within Probook platform. Enables viewing lead details and sending messages to prospective customers.
- Google FirebasesupportingAuthentication via Google Firebase for account creation and login functionality.
- ERP SystemscoreIntegration with customer ERP systems when authorized, accessing and processing data as permitted by ERP API for unified operational data.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Probook competitors and assessment
Company assessmentDirect peers
- Jobber: FSM software for home service businesses including HVAC, plumbing, electrical, landscaping, and cleaning. Targets a similar SMB and mid-market customer segment with comparable scheduling, dispatch, and customer management features.
- Workiz: Field service management platform built specifically for home service businesses such as HVAC, plumbing, appliance repair, and locksmiths. Overlaps directly with Probook's customer base and feature set around scheduling, dispatch, and customer communication.
- ServiceTitan: Largest field service management (FSM) platform for the trades, serving HVAC, plumbing, electrical, and other home services contractors. Probook explicitly positions itself as complementary to ServiceTitan, integrating with it while offering AI-native dispatch and customer service that ServiceTitan's legacy stack does not natively provide.
- ServiceTrade: Commercial service contractor software for fire protection, HVAC, mechanical, and related trades. Targets similar contractor customers with scheduling, dispatch, and customer communication capabilities, with particular strength in commercial recurring service contracts.
- FieldEdge: Field service management software purpose-built for HVAC, plumbing, and electrical contractors. Direct vertical competitor with similar scheduling, dispatch, customer management, and mobile technician features targeting the same trades customer base.
- Housecall Pro: Popular FSM software for home service professionals across HVAC, plumbing, electrical, and cleaning verticals. Competes for the same independent operator and mid-market customer base as Probook, with overlapping features in scheduling, dispatch, customer communication, and payments.
Emerging players
- Goodcall: AI-powered phone answering service for small and mid-sized businesses including home service providers. Directly competes with Probook's AI CSR module as a point-solution alternative for businesses seeking AI-driven call handling without a full dispatch platform.
- Kustomer: AI-native customer service platform offering intelligent routing, automation, and messaging. Competes with portions of Probook's customer messaging, chat, and AI CSR capabilities as a standalone customer service solution that home service operators could pair with their existing FSM.
Broad incumbents
- Salesforce Field Service: Enterprise-grade field service management offering from Salesforce as part of its broader CRM and customer engagement platform. Competes for larger enterprise and multi-location home service customers with extensive customization, though lacks Probook's trades-specific vertical depth.
- ServiceNow Field Service Management: Enterprise FSM offering from ServiceNow focused on complex, large-scale field operations. Targets enterprise customers in adjacent verticals and could expand into home services, competing for large PE-backed platform customers that Probook also serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Probook social profiles
Digital presenceProbook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Probook leadership team
Management profileNumber of profiles
Profiles3 records
Probook funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Probook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Probook
What does Probook do?
Probook sells a unified AI operating system for residential home service businesses (HVAC, plumbing, electrical) that is built around the dispatch function. The platform consolidates intake, data cleaning, customer messaging, AI-powered phone and chat handling, outbounding, and speed-to-lead into a single subscription offering that replaces multiple disconnected point solutions and is deployed via a direct enterprise sales motion with on-site implementation.
Is Probook a public or private company?
Probook is a private company. It is classified as venture growth investor backed and is currently operating.
When was Probook founded?
Probook was founded in 2022. It employs 51 to 100 people.
Where is Probook based?
Probook is headquartered in New York, United States, in the North America region.
How does Probook make money?
One revenue line is on record: saaS/Platform Subscription.
Who are Probook's main competitors?
Direct peers on record are Jobber, Workiz, ServiceTitan, ServiceTrade, FieldEdge and Housecall Pro. Emerging players are Goodcall and Kustomer. Broad incumbents are Salesforce Field Service and ServiceNow Field Service Management.
Does Probook have an API?
No public API is recorded for Probook.
What industry is Probook in?
Probook's product category is Field service management software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5182 and its SIC code is 7372.