Workiz
Workiz is an AI-powered field service management SaaS platform serving over 120,000 home service professionals across 50+ verticals in the US and Canada, unifying scheduling, dispatch, AI answering, marketing, and integrated payments via the Genius suite.
- Company typePrivate
- Founded2015
- HeadquartersSan Diego, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Workiz does
Workiz is a San Diego-based SaaS company that provides an AI-powered field service management platform for home service businesses across the United States and Canada. Founded in 2015 by practicing locksmiths who needed software to run their own operation, the company has grown to serve over 120,000 service professionals in 50+ industry verticals including HVAC, plumbing, electrical, locksmith, appliance repair, garage doors, junk removal, and cleaning and restoration. Its product unifies the full field service lifecycle — lead capture, scheduling, dispatch, estimates, invoicing, and integrated payment processing (Workiz Pay) — with embedded AI capabilities collectively branded as the Genius suite: Genius Answering (an autonomous AI dispatcher named 'Jessica' trained on tens of millions of calls), Genius Marketing (campaigns and reputation management running on live CRM data), and Genius Phone (call analytics). The platform also includes Service Plans, automations, franchise management, route planning, inventory management, and a multilingual mobile app with offline functionality.
The company operates a hybrid go-to-market combining inside sales (Account Executives running 40+ calls/day consultative demos), a self-serve free trial, and a multi-tier partner program featuring flagship manufacturer relationships with Trane, American Standard, and Carrier for HVAC distribution. Pricing is quote-based with freemium entry, mid-market subscription tiers, and premium pricing up to $245-$500/technician/month for larger operations. Workiz monetizes through SaaS subscription plus transaction fees on integrated payment processing (Workiz Pay with 2.69% fixed card rates and same-day payouts); ancillary revenue includes the Workiz Card Visa business card launched in November 2023.
Workiz has raised over $60 million through venture funding (notably a $13M Series B in February 2021 led by New Era Capital Partners and a $40M Series C in November 2021 led by Lead Edge Capital) and is led by co-founder Didi Azaria as CEO, with co-founder Idan Kadosh as Chief AI Officer, Strickland Tudor (ex-ServiceTitan) as EVP of Revenue, and 130-150 employees across San Diego, Austin, and Tel Aviv engineering offices. The company has appeared on the Deloitte Technology Fast 500 in 2024 and 2025 and on the Inc. 5000 list three times.
Workiz firmographics
Firmographics- Name
- Workiz
- Legal name
- Workiz Inc.
- Website
- https://workiz.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Workiz is an AI-powered field service management SaaS platform serving over 120,000 home service professionals across 50+ verticals in the US and Canada, unifying scheduling, dispatch, AI answering, marketing, and integrated payments via the Genius suite.
- Ownership category
- akta.pro rank
Workiz industry classification
Industry- Product category
- Field Service Management Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Field Service Dispatch & Remote Troubleshooting (BPAAACAG)
Keywords
Where Workiz is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Workiz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Field service management software subscription providing scheduling, dispatching, invoicing, payment processing, and AI-powered tools in unified platform. Pricing appears quote-based with per-user or tiered structures.
- Payment Processing: Workiz Pay integrated payment processing with fixed credit card rates from 2.69% and same-day payouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Entry/Free tier |
| Subscription | Monthly | Mid-market tiers |
| Subscription | Monthly | Enterprise tier |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Workiz product offering
Product offeringCore offering
Workiz sells an all-in-one AI-powered field service management SaaS platform for home service businesses. The platform unifies lead capture, AI-powered phone answering and dispatching, scheduling, estimates, invoicing, integrated payment processing, and automated marketing and reputation management. It serves over 120,000 service professionals across HVAC, plumbing, electrical, locksmith, appliance repair, garage doors, and 50+ other trades in the US and Canada.
Product overview
Workiz is an all-in-one AI-powered field service management SaaS platform serving over 120,000 home service professionals across the US and Canada. The core Workiz Platform unifies the full customer lifecycle — from AI-powered lead capture and answering (Genius Answering, Genius Phone), through scheduling and dispatching, to field execution, estimates, invoicing, and integrated payment collection (Workiz Pay). Built on top of this core, the Genius AI suite adds an autonomous growth engine called the Service Revenue Machine, combining Genius Marketing (Campaign Manager + Reputation Manager) for automated marketing and reputation management with 20% revenue growth claims, all running on live operational data. Additional modules include Service Plans for recurring revenue, Automations for workflow rules, a multilingual Mobile App with GPS and offline support, Franchise Management for multi-location operations, Route Planning, Business Reporting, and Inventory Management. All modules share a single database and UI, targeting SMB to mid-market home service teams (HVAC, plumbing, electrical, locksmith, appliance repair, garage doors, junk removal, and 50+ other industries). The platform was founded in 2015 by locksmith professionals in San Diego and has grown to 130+ employees, having raised over $60M in total funding.
Differentiator
Problem solved
Functional benefit
Brands
- Genius: AI-powered field service management toolkit including Genius Answering, Genius Marketing, and Genius Phone features for automating customer interactions, marketing campaigns, and call analytics.
- Service Revenue Machine
- Workiz Card
Products and services
- Workiz Platform
- Genius Answering
- Genius Marketing
- Workiz Pay
- Workiz Card
- Workiz Mobile App
- Franchise Management
- Service Chatbot
Quantifiable outcome
- Up to 20% total revenue growth potential with full platform utilization
- +4 more outcomes
Companies that use Workiz
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Workiz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability10 records
Feature7 records
Workiz partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- TraneflagshipGlobal HVAC leader trusted by contractors for 120+ years. Exclusive dealer training, co-op advertising, lead generation, and industry-leading warranties. Strategic relationship announced February 2025.
- American Standard Heating and Air ConditioningflagshipTrusted heating and cooling equipment for 120+ years with competitive dealer pricing, factory training, and marketing support. Strategic relationship announced February 2025.
- JB WarrantiescoreNation's leading extended warranty provider for HVAC, plumbing, and electrical contractors. Integration announced July 2025 enabling technicians to sell extended service contracts directly within Workiz platform.
- CarrierminorInvented modern AC and continues to lead with smart, high-efficiency systems. Specialized dealer training, marketing support, and advanced Infinity System controls.
- Intuit QuickBookscoreAccounting software integration allowing automated business accounting sync and seamless invoice synchronization.
- ZapiercoreAutomation platform connecting Workiz with 5,000+ apps through workflow automation eliminating manual data entry.
- Reserve with GooglecoreIntegration allowing customers to find and book services directly from Google Search and Maps, turning searches into confirmed appointments.
- NiceJobcoreReputation marketing platform helping service businesses collect more reviews and automate social media sharing. Featured in Workiz's Genius Marketing suite.
- CallRailcoreAI-powered call tracking and analytics integration. First bidirectional Voice Assist integration with Workiz announced July 2026, enabling real-time availability checks and live job booking during calls.
- Angi LeadscoreLead generation platform integration allowing management of Angi customer leads and service jobs in one place.
- ThumbtackcoreLead generation integration connecting service businesses with local homeowners searching for experts.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Workiz competitors and assessment
Company assessmentBroad incumbents
- ServiceNow Field Service Management: ServiceNow Field Service Management is an enterprise platform providing workforce scheduling, dispatch, and mobile capabilities as part of the broader ServiceNow workflow platform. While targeting large enterprises, it overlaps with Workiz's core FSM functionality and represents a long-term competitive threat in the upmarket segment.
- ServiceMax: ServiceMax (a PTC company) provides enterprise field service management primarily for asset-intensive industries like manufacturing, energy, and healthcare. It overlaps with Workiz on FSM capabilities but targets much larger enterprise customers with complex asset service needs.
- Salesforce Field Service: Salesforce Field Service is an enterprise-grade field service management offering as part of the broader Salesforce platform. It serves large enterprises across industries, overlapping with Workiz on scheduling and dispatch but addressing the enterprise segment where ServiceTitan is entrenched.
Direct peers
- Housecall Pro: Housecall Pro is an all-in-one field service management platform for home service professionals, offering scheduling, dispatching, invoicing, payment processing, and customer communication. It is a direct SMB-focused competitor to Workiz in the same verticals.
- Jobber: Jobber is a field service management software platform targeting SMB home service businesses in North America. It directly competes with Workiz on scheduling, dispatching, invoicing, and CRM features for small to mid-sized HVAC, plumbing, landscaping, and cleaning businesses.
- Service Fusion: Service Fusion provides field service management software for HVAC, plumbing, electrical, and other home service contractors, with features for scheduling, dispatching, invoicing, and customer management. It competes with Workiz primarily in the mid-market SMB segment.
- FieldEdge: FieldEdge is a field service management software platform focused on HVAC, plumbing, electrical, and other mechanical trades. It competes with Workiz on scheduling, dispatch, customer history, and invoicing in the SMB to mid-market home service segment.
- ServiceTitan: ServiceTitan is the leading enterprise field service management platform for home service contractors, serving HVAC, plumbing, electrical, and similar trades. It is Workiz's primary direct competitor, with a much larger customer base, enterprise focus, and significantly more capital (publicly listed on Nasdaq).
Emerging players
- Connecteam: Connecteam is an employee management and workforce operations platform with field service functionality like scheduling, time tracking, and mobile forms. It has growing traction in SMB home services and represents an adjacent competitor to Workiz on the workforce management side.
- Mhelpdesk: Mhelpdesk is a field service management platform focused on small to mid-sized home service businesses, offering scheduling, dispatching, estimating, and invoicing. It competes with Workiz primarily in the smaller-team segment with simpler operational needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Workiz social profiles
Digital presenceWorkiz compliance and trust
Trust signalCompliance1 record
Workiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Workiz leadership team
Management profileNumber of profiles
Profiles7 records
Workiz funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Workiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Workiz
What does Workiz do?
Workiz sells an all-in-one AI-powered field service management SaaS platform for home service businesses. The platform unifies lead capture, AI-powered phone answering and dispatching, scheduling, estimates, invoicing, integrated payment processing, and automated marketing and reputation management. It serves over 120,000 service professionals across HVAC, plumbing, electrical, locksmith, appliance repair, garage doors, and 50+ other trades in the US and Canada.
Is Workiz a public or private company?
Workiz is a private company. It is classified as venture growth investor backed and is currently operating.
When was Workiz founded?
Workiz was founded in 2015. It employs 101 to 250 people.
Where is Workiz based?
Workiz is headquartered in San Diego, United States, in the North America region.
How does Workiz make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are payment Processing.
Who are Workiz's main competitors?
Broad incumbents on record are ServiceNow Field Service Management, ServiceMax and Salesforce Field Service. Direct peers are Housecall Pro, Jobber, Service Fusion, FieldEdge and ServiceTitan. Emerging players are Connecteam and Mhelpdesk.
Does Workiz have an API?
No public API is recorded for Workiz.
What industry is Workiz in?
Workiz's product category is Field Service Management Software. Its primary akta.pro industry code is BPAAACAG, Field Service Dispatch & Remote Troubleshooting. Its NAICS code is 541511 and its SIC code is 7371.