Leaf & Mineral
- Company typePrivate
- Founded2025
- HeadquartersMission, Canada
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Leaf & Mineral firmographics
Firmographics- Name
- Leaf & Mineral
- Legal name
- VIP Soap Products Ltd.
- Website
- https://leafandmineral.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Ownership category
- akta.pro rank
Leaf & Mineral industry classification
Industry- Product category
- Eco-Friendly Household Cleaning Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)
- akta.pro secondary industries
- Eco-Friendly & Plant-Based Dishwashing Products (CRAJABAJ), Laundry Water Softeners & Descalers (Hard-Water Treatment for Laundry) (CRAJAAAJ)
Keywords
Where Leaf & Mineral is headquartered
LocationHeadquarters
- HQ city
- Mission
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Leaf & Mineral business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Consumer Packaged Goods — Laundry Detergents: Leaf & Mineral generates revenue through the sale of physical laundry cleaning products including Liquid Laundry Detergent, Laundry Detergent Packs, Oxygen Whitening Powder, and Fabric Softener Sheets. Products are sold through retail partners and e-commerce platforms across North America.
- Consumer Packaged Goods — Dish Detergents: The company sells dish cleaning products including Automatic Dishwasher Packs, Liquid Dish Soap, and Rinse Aid. These are sold through the same retail and e-commerce distribution network as laundry products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for laundry and dish cleaning products |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Leaf & Mineral product offering
Product offeringCore offering
Leaf & Mineral develops, manufactures, and sells plant- and mineral-based laundry and dish cleaning products for household use. The product line combines plant-derived surfactants, essential minerals, and a proprietary six-enzyme system (Protease, Amylase, Lipase, Cellulase, Mannanase, Pectate Lyase) to deliver cleaning performance comparable to conventional brands while using biodegradable, non-toxic, USDA Certified Biobased ingredients.
Product overview
Leaf & Mineral is a plant- and mineral-based cleaning products brand developed by VIP Soap Products Ltd., offering a unified portfolio of laundry and dish care products. The product line includes Liquid Laundry Detergent, Laundry Detergent Packs, Oxygen Whitening Powder, Fabric Softener Sheets, Automatic Dishwasher Packs, Liquid Dish Soap, and Rinse Aid. All products share a plant and mineral-based ingredient philosophy combining plant-based surfactants, essential minerals, and six targeted biobased enzymes (Protease, Amylase, Lipase, Cellulase, Mannanase, and Pectate Lyase) for targeted stain breakdown. The portfolio spans laundry care and kitchen cleaning categories, with products designed for real-world conditions including cold-water laundry and hard-water dishwashing.
Differentiator
Problem solved
Functional benefit
Products and services
- Liquid Laundry Detergent Enzyme-powered laundry detergent combining plant-based cleaners, mineral boosters, and six targeted enzymes to tackle everyday stains in cold water. Dermatologist tested, biodegradable, compatible with HE and standard machines.
- Laundry Detergent Packs Pre-measured laundry detergent packs providing concentrated plant and mineral-based cleaning power. Dissolves completely in hot or cold water.
- Oxygen Whitening Powder Oxygen-based whitening solution for laundry that provides stain removal and brightening without harsh chemicals or optical brighteners.
- Fabric Softener Sheets Dryer sheets made from renewable, compostable fibers using plant-based softening agents in place of traditional synthetic chemicals.
- Automatic Dishwasher Packs Pre-measured dishwasher detergent packs combining plant-based degreasers and mineral-active cleaning technology. Safe for all dishwasher types and septic systems.
- Liquid Dish Soap Plant-based dish soap blending surfactants with mineral-supported grease-cutting power. Tough on grease, gentle on hands, free from parabens and dyes, dermatologist tested.
- Rinse Aid Plant-based rinse aid that helps dishes come out spotless and streak-free by improving water sheeting and drying. USDA Certified Biobased at 100%.
Quantifiable outcome
- Leaf & Mineral Rinse Aid scores 2.7 (combined spotting and film residue) vs. leading conventional brand at 2.3 and leading plant-based brand at 2.7, verified by ASTM D4265-aligned testing
- +2 more outcomes
Companies that use Leaf & Mineral
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Leaf & Mineral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Leaf & Mineral partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Harvest Natural FoodscoreLeaf & Mineral secured shelf space at Harvest Natural Foods, a family-owned health food store in Atascadero, California, operating since the 1980s in San Luis Obispo County. This represents the company's third major retail placement in two months, following deals with AlchePharma (February 2026) and Greens Nutrition (mid-March 2026). CEO Rod Terry stated the partnership reflects growing retail interest in the brand's cleaning products among health-conscious consumers on the West Coast.
- Greens NutritioncoreLeaf & Mineral secured a new retail placement at Greens Nutrition, a health food store in Northern California near San Francisco. The placement represents growing retail confidence in the brand's approach combining sustainability, efficacy, and affordability. The distribution deal is positioned as validation that consumers are embracing products that do not require compromises on cleaning performance.
- AlchePharma NaturalscoreLeaf & Mineral secured brick-and-mortar retail placement at AlchePharma Naturals, a health and wellness store chain with three locations in Central California (Orcutt, Nipomo, and Buellton). The partnership represents a vote of confidence in the brand's mission to combine sustainability with high-performance cleaning as the company continues to expand its US market presence following its 2025 online launch. CEO Rod Terry described the placement as the beginning of what the company expects to be a significant year of growth.
- VIP Soap Products Ltd.flagshipLeaf & Mineral is a brand owned by VIP Soap Products Ltd., a 74-year-old cleaning products company founded in 1951 in Vancouver, BC. VIP Soap Products provides manufacturing capabilities (Kelowna facility with integrated liquid and powder lines, two in-house labs, in-house bottle blow-molding), R&D infrastructure, and 74 years of institutional cleaning product expertise that underpins Leaf & Mineral's formulation capabilities. Leaf & Mineral is described as the culmination of the parent company's history in high-performing cleaning product development.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Leaf & Mineral competitors and assessment
Company assessmentDirect peers
- Seventh Generation: Seventh Generation is a leading US plant- and mineral-based household cleaning brand offering laundry detergents, dishwasher detergents, and other eco-friendly products. Most directly comparable peer to Leaf & Mineral in terms of product categories, eco-credentials, and retail channel strategy.
- Ecover: Ecover is a European plant-based and mineral-based laundry and dish care brand focused on biodegradable formulations. Highly comparable on the plant-and-mineral formulation philosophy and eco-friendly positioning.
- Mrs. Meyer's Clean Day: Mrs. Meyer's (owned by SC Johnson) sells plant-derived laundry detergents, dish soaps, and household cleaners. Comparable in category coverage, plant-based ingredient story, and mass-market distribution.
- ATTITUDE: ATTITUDE is a Canadian plant-based household cleaning brand offering laundry detergents, dish soaps, and surface cleaners with EWG and biobased certifications. Highly comparable as a Canadian-headquartered plant-based CPG brand with similar certifications and category coverage.
- Dropps: Dropps is a DTC-first eco-friendly laundry and dish detergent brand selling pre-measured pods/packs with biodegradable formulations. Comparable on the eco-friendly laundry/dish detergent category, pre-measured pack format, and sustainability-led positioning.
- Blueland: Blueland sells reusable-container, tablet-based eco-friendly cleaning products including laundry and dish categories. Comparable on sustainability positioning, modern branding, and the eco-friendly detergent format innovation.
- Method Products: Method (now part of Ecover / SC Johnson) sells plant-based dish soaps, laundry detergents, and household cleaners with a strong design and eco-positioning. Highly comparable on product range, sustainability positioning, and design-forward retail placement.
- Biokleen: Biokleen manufactures plant-based, biodegradable laundry and dish cleaning products sold through natural and health food retailers. Comparable in natural-foods retail channel strategy, plant-based formulation philosophy, and product categories.
Emerging players
- Branch Basics: Branch Basics is a smaller eco-friendly cleaning brand selling concentrate-based laundry and household cleaning products. Comparable as an emerging eco-friendly CPG brand with concentrated, plant-based, fragrance-free formulations.
Broad incumbents
- Procter & Gamble (Tide, Cascade): P&G's Tide and Cascade lead the conventional laundry and dish detergent categories and increasingly offer plant-based sub-lines (e.g., Tide Purclean). Represents the mainstream incumbent the brand must compete against in performance and price.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Leaf & Mineral social profiles
Digital presenceLeaf & Mineral compliance and trust
Trust signalCompliance4 records
Leaf & Mineral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leaf & Mineral leadership team
Management profileNumber of profiles
Profiles3 records
Leaf & Mineral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leaf & Mineral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leaf & Mineral
What does Leaf & Mineral do?
Leaf & Mineral develops, manufactures, and sells plant- and mineral-based laundry and dish cleaning products for household use. The product line combines plant-derived surfactants, essential minerals, and a proprietary six-enzyme system (Protease, Amylase, Lipase, Cellulase, Mannanase, Pectate Lyase) to deliver cleaning performance comparable to conventional brands while using biodegradable, non-toxic, USDA Certified Biobased ingredients.
Is Leaf & Mineral a public or private company?
Leaf & Mineral is a private company. It is classified as corporate owned and is currently operating.
When was Leaf & Mineral founded?
Leaf & Mineral was founded in 2025.
Where is Leaf & Mineral based?
Leaf & Mineral is headquartered in Mission, Canada, in the North America region.
How does Leaf & Mineral make money?
Two revenue lines are on record. Consumer Packaged Goods — Laundry Detergents are the primary driver. The others are consumer Packaged Goods — Dish Detergents.
Who are Leaf & Mineral's main competitors?
Direct peers on record are Seventh Generation, Ecover, Mrs. Meyer's Clean Day, ATTITUDE, Dropps, Blueland, Method Products and Biokleen. Branch Basics is listed as an emerging player. Procter & Gamble (Tide, Cascade) is listed as a broad incumbent.
Does Leaf & Mineral have an API?
No public API is recorded for Leaf & Mineral.
What industry is Leaf & Mineral in?
Leaf & Mineral's product category is Eco-Friendly Household Cleaning Products. Its primary akta.pro industry code is CRAJAOAC, Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers), with a secondary code of CRAJABAJ, Eco-Friendly & Plant-Based Dishwashing Products. Its NAICS code is 32561 and its SIC code is 2840.