Keep It REAL Foods
Keep It REAL Foods is a U.S. private-label and contract food manufacturer formed from five founder-led brands. It operates five facilities with 200,000 sq ft and 12 production lines across three states, serving retailers, legacy CPG companies, and emerging food brands.
- Company typePrivate
- Founded2026
- HeadquartersDallas, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Keep It REAL Foods does
Keep It REAL Foods is a U.S. private-label and contract food manufacturing platform headquartered in Minneapolis, Minnesota, formed in February 2026 through the consolidation of five founder-led businesses: Oakhouse Bakery (granola and baked goods, Madison WI), MaGi Foods (oatmeal and dry blending, Selma TX), Small Batch Organics (granola and inclusions, Manchester Center VT), RIND Snacks (fruit snacks), and Whirlybird Granola. The platform is backed by Dallas-based private equity firm CIC Partners and operates approximately 200,000 square feet of production space across five facilities in Wisconsin, Texas, and Vermont, with 12 high-speed manufacturing lines capable of handling volume from limited-time offerings to national launches. Its capabilities span high-capacity mixing, industrial baking, automated packaging for pouches, cups, canisters, and bulk formats, and custom R&D with rapid prototyping. The platform carries SQF, BRCGS, USDA Organic, Non-GMO Project Verified, Gluten-Free/OU Kosher, and Upcycled Certified designations across its facilities.
The company serves three customer segments through B2B direct sales: retailers seeking private-label breakfast and snacking products, legacy CPG companies needing contract manufacturing capacity for better-for-you categories, and high-growth emerging brands scaling from pilot to national distribution. Pricing is quote-based and negotiated per engagement, with multi-year contracts typical for private-label programs. Revenue is generated through transaction-fee manufacturing arrangements; no public pricing or disclosed revenue figures are available. The platform is also launching RISE Market Insights in Q2 2026, a proprietary insights service combining real-time data, analytics, and industry relationships to provide trend forecasting, custom category insights, rapid prototyping support, supply chain optimization, and sustainable packaging guidance to customers.
Distribution is entirely domestic (United States), with sales generated through direct enterprise engagement and industry trade shows including Expo West, IDDBA, Summer Fancy Foods, SupplySide West, and PLMA. Management has announced plans to open a new automated facility that will more than double current manufacturing capacity to meet demand for functional and better-for-you food products. As of the most recent data, Keep It REAL Foods employs between 101 and 250 people and operates as Keep It REAL Foods, LLC under Minnesota governing law.
Keep It REAL Foods firmographics
Firmographics- Name
- Keep It REAL Foods
- Legal name
- Keep It REAL Foods, LLC
- Website
- https://kirfoods.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Keep It REAL Foods is a U.S. private-label and contract food manufacturer formed from five founder-led brands. It operates five facilities with 200,000 sq ft and 12 production lines across three states, serving retailers, legacy CPG companies, and emerging food brands.
- Ownership category
- akta.pro rank
Keep It REAL Foods industry classification
Industry- Product category
- Contract Food Manufacturing
- NAICS
- Snack Food Manufacturing (31191), Bakeries and Tortilla Manufacturing (3118), Other Food Manufacturing (3119)
- SIC
- Food And Kindred Products (2000), Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
- akta.pro secondary industries
- Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA), Cookies, Biscuits & Crackers (CRADABAD)
Keywords
Where Keep It REAL Foods is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Keep It REAL Foods business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Contract Manufacturing Services: Provides contract manufacturing services for retailers, legacy CPG companies, and high-growth brands seeking private label breakfast and snacking products. Revenue generated through manufacturing fees based on production volume and complexity.
- Private Label Manufacturing: Develops and manufactures private label products for retail partners, including granola, oats, baked goods, and snacks under retailer brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom contract manufacturing pricing based on product type, volume, and complexity. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Keep It REAL Foods product offering
Product offeringCore offering
Keep It REAL Foods is a private label and contract food manufacturing platform that produces granola, oats, baked goods, baking mixes, and snacks for retailers, legacy CPG companies, and high-growth brands. The company operates five facilities across three U.S. states with approximately 200,000 square feet of production space and 12 high-speed manufacturing lines, and pairs manufacturing capabilities with its proprietary RISE Market Insights analytics service for data-driven product innovation.
Product overview
Keep It REAL Foods is a next-generation food manufacturing platform formed by the merger of five founder-led businesses: Oakhouse Bakery (granola, baked goods), MaGi Foods (oatmeal, hot cereal, overnight oats, dry blending), Small Batch Organics (granola, mixing, inclusions), RIND Snacks (fruit snacks), and Whirlybird Granola. The platform operates as a unified private-label and contract-manufacturing service for retailers, legacy CPG companies, and high-growth brands, offering production across granola, oats, baked goods, baking mixes, and center-store snacking categories. The company pairs its five constituent brands with the RISE Market Insights service (launching Q2 2026) to provide data-driven innovation and trend forecasting alongside manufacturing capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Label Manufacturing Private label food manufacturing service for retail chains, providing custom formulation and production of granola, oatmeal, baked goods, bars, bites, cookies, and functional snacks under retailer store brands. Targeted at grocery retailers seeking differentiated better-for-you breakfast and snacking products.
- Contract Manufacturing
Quantifiable outcome
- More than double current manufacturing capacity with new automated facility
Companies that use Keep It REAL Foods
Customer profileSegments3 records
Ideal customer profiles3 records
Keep It REAL Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Keep It REAL Foods partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights5 records
Keep It REAL Foods competitors and assessment
Company assessmentBroad incumbents
- B&G Foods: Diversified shelf-stable food manufacturer (pantry, baking, snacks) — comparable in shelf-stable packaged food manufacturing and private label capability for grocery retailers.
- Conagra Brands: Major U.S. CPG company with substantial private label mix across snacks, breakfast, and pantry categories — broad incumbent overlapping with Keep It REAL Foods' customer base and category set.
Direct peers
- Flowers Foods: Large U.S. bakery manufacturer with branded and private label offerings including Nature's Own and Dave's Killer Bread — comparable in baked goods scale, private label capability, and foodservice distribution.
- Post Consumer Brands: Division of Post Holdings focused on cereal, granola, and breakfast products with extensive private label capability — directly comparable in breakfast category manufacturing and private label scale.
- Hain Celestial Group: Public natural and better-for-you food company with significant private label and co-manufacturing exposure in snacks, granola, and pantry — comparable in better-for-you category focus and B2B retailer relationships.
- Lancaster Colony: Specialty food manufacturer with substantial private label baked goods and dressings exposure — directly comparable in private label baked goods manufacturing and retailer relationships.
- McKee Foods: Private company (Little Debbie) with one of the largest U.S. private label snack and baked goods businesses — closely comparable B2B contract manufacturing model for retailers across bars, cookies, and baked snacks.
- TreeHouse Foods: Largest pure-play U.S. private label food manufacturer offering contract and private label services across multiple categories including snacks and breakfast — directly comparable business model targeting retailers and CPG customers.
Others
- Agrana Fruit: Global supplier of fruit preparations and fruit-based inclusions to food manufacturers — adjacent peer providing ingredient and fruit-based capabilities similar to Keep It REAL Foods' RIND fruit snacks line.
Emerging players
- Glanbia Nutritionals: Nutrition solutions platform offering co-manufacturing, ingredients, and private label services with strong better-for-you and protein-forward positioning — comparable in protein-forward product capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Keep It REAL Foods social profiles
Digital presenceKeep It REAL Foods compliance and trust
Trust signalCompliance6 records
Keep It REAL Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keep It REAL Foods leadership team
Management profileNumber of profiles
Profiles1 record
Keep It REAL Foods funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keep It REAL Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keep It REAL Foods
What does Keep It REAL Foods do?
Keep It REAL Foods is a private label and contract food manufacturing platform that produces granola, oats, baked goods, baking mixes, and snacks for retailers, legacy CPG companies, and high-growth brands. The company operates five facilities across three U.S. states with approximately 200,000 square feet of production space and 12 high-speed manufacturing lines, and pairs manufacturing capabilities with its proprietary RISE Market Insights analytics service for data-driven product innovation.
Is Keep It REAL Foods a public or private company?
Keep It REAL Foods is a private company. It is classified as private equity controlled and is currently operating.
When was Keep It REAL Foods founded?
Keep It REAL Foods was founded in 2026. It employs 101 to 250 people.
Where is Keep It REAL Foods based?
Keep It REAL Foods is headquartered in Dallas, United States, in the North America region.
How does Keep It REAL Foods make money?
Two revenue lines are on record. Contract Manufacturing Services are the primary driver. The others are private Label Manufacturing.
Who are Keep It REAL Foods's main competitors?
Broad incumbents on record are B&G Foods and Conagra Brands. Direct peers are Flowers Foods, Post Consumer Brands, Hain Celestial Group, Lancaster Colony, McKee Foods and TreeHouse Foods. Agrana Fruit is listed as an others. Glanbia Nutritionals is listed as an emerging player.
Does Keep It REAL Foods have an API?
No public API is recorded for Keep It REAL Foods.
What industry is Keep It REAL Foods in?
Keep It REAL Foods's product category is Contract Food Manufacturing. Its primary akta.pro industry code is CRADABAG, Snack Bars (Granola, Protein, Cereal Bars), with a secondary code of CRADAAAA, Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods). Its NAICS code is 31191 and its SIC code is 2000.