Wize Load
Wize Load is a specialized freight technology platform that operates a curated load board and rate intelligence suite (Wize Rate, Wize Broker, Wize Carrier, Wize Driver) exclusively for open deck and over-dimensional trucking, serving brokers, carriers, and drivers in the US market.
- Company typePrivate
- Founded2020
- HeadquartersRacine, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wize Load does
Wize Load (legal entity Logic Foundry, LLC) is a specialized freight technology platform serving the open deck and over-dimensional trucking industry in the United States. The company operates a curated load board — described as the first and only load board built exclusively for open deck and oversized freight, with van freight explicitly excluded — alongside three persona-specific products: Wize Broker (rate running, load posting, carrier scoring and waterfall tendering), Wize Carrier (desktop freight search and management for carriers), and Wize Driver (a freemium mobile app for drivers to claim loads on the go). Underlying the suite is Wize Rate, a rate intelligence engine that consolidates lane-specific pricing with permits, tarps, escorts, and equipment specifications into a single quoting workflow, supplemented by an interactive compliance map for state-by-state regulations.
Wize Load firmographics
Firmographics- Name
- Wize Load
- Legal name
- Logic Foundry, LLC
- Website
- https://wizeload.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wize Load is a specialized freight technology platform that operates a curated load board and rate intelligence suite (Wize Rate, Wize Broker, Wize Carrier, Wize Driver) exclusively for open deck and over-dimensional trucking, serving brokers, carriers, and drivers in the US market.
- Ownership category
- akta.pro rank
Wize Load industry classification
Industry- Product category
- Specialized Freight Management Software
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)
- akta.pro secondary industry
- Freight Rating, Tariff & Contract Management (TMS Add-on) (TLAEAAAH)
Keywords
Where Wize Load is headquartered
LocationHeadquarters
- HQ city
- Racine
- HQ country
- United States
- HQ region
- North America
Markets served
Wize Load business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscriptions: Monthly subscription plans for brokers (Wize Broker), carriers (Wize Carrier), and drivers with tiered options including Basic, Advanced, and Pro plans. Wize Driver app has free basic tier with optional Pro upgrade via in-app purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic tier for drivers with core features |
| Subscription | Monthly | Pro tier with advanced features |
| Subscription | Monthly | Carrier subscription plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Wize Load product offering
Product offeringCore offering
Wize Load is a freight technology platform built exclusively for the open deck and over-dimensional trucking industry, offering a specialized load board plus real-time rate intelligence (Wize Rate). The platform serves brokers, carriers, and drivers through dedicated modules — Wize Broker (load posting and carrier matching), Wize Carrier (desktop load search and quoting), and Wize Driver (mobile load discovery) — that consolidate lane pricing, permit regulations, escorts, tarps, and equipment specifications into a single workflow for oversized freight moves.
Product overview
Wize Load is a specialized freight technology platform built exclusively for the open deck and over-dimensional trucking industry. The platform operates as a unified ecosystem comprising Wize Rate (rate intelligence for accurate real-time pricing), Wize Broker (broker load posting and carrier matching tool), Wize Carrier (carrier desktop platform for freight management), and Wize Driver (driver mobile app for on-the-go load discovery). The core load board connects brokers, carriers, and drivers for specialized freight moves. Following acquisition by Truckstop.com in April 2026, the Wize Rate technology was rebranded as Truckstop Heavy Haul Rates and integrated into Truckstop's Heavy Haul Load Board, providing lane-specific pricing, permit regulations, and equipment requirements for brokers quoting complex shipments.
Differentiator
Problem solved
Functional benefit
Brands
- Wize Broker: Platform for brokers to manage open deck and over-dimensional freight - run rates, post loads, connect with carriers, and book freight.
- Wize Carrier
- Wize Driver
- Wize Rate
Products and services
- Wize Broker Broker platform for running accurate oversized freight rates with Wize Rate, posting loads directly to the specialized Wize Load board, and connecting with carriers via a preference-based scoring system and waterfall tendering. Built for logistics brokers managing open deck and over-dimensional freight shipments.
- Wize Carrier Desktop platform for open deck and over-dimensional carriers to search, filter, quote, and manage specialized freight with access to trusted brokers and real-time market rates. Sold as a month-to-month subscription with no long-term contracts.
- Wize Driver Mobile application enabling drivers to browse nearby specialized loads, claim freight on the go, and access real-time rates for open deck and heavy haul shipments. Free basic tier with optional Wize Driver Pro upgrade via in-app purchase in the Apple App Store and Google Play.
- Wize Rate (now Truckstop Heavy Haul Rates) Rate intelligence technology providing real-time pricing data for heavy haul, oversized, and specialized freight, including permits, tarps, escorts, and equipment specifications. Now branded as Truckstop Heavy Haul Rates and embedded into the Truckstop Heavy Haul Load Board.
- Wize Load Load Board The first and only load board built exclusively for the open deck and oversized freight industry, connecting brokers, carriers, and drivers for specialized freight moves with no van freight. Every post on the board is priced accurately via Wize Rate inclusion.
Quantifiable outcome
- Streamlined freight moves that don't fit in a box
- +1 more outcomes
Companies that use Wize Load
Customer profileSegments3 records
Ideal customer profiles3 records
Wize Load technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Wize Load partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Truckstop.comcoreTruckstop.com acquired Wize Load to expand its capabilities in heavy haul, oversized, and specialized freight solutions. The deal integrates Wize Load's rate intelligence technology into Truckstop's platform, rebranded as Truckstop Heavy Haul Rates. The acquisition combines lane data, permit requirements, and equipment specifications to help brokers price complex shipments more accurately.
Recent moves6 records
Expansion highlights4 records
Wize Load competitors and assessment
Company assessmentBroad incumbents
- Truckstop.com: Truckstop.com is now Wize Load's parent company following the April 2026 acquisition, but historically operated as a leading general freight load board and freight matching platform. It is the closest broad incumbent whose Heavy Haul Load Board now incorporates Wize Load's technology.
- J.B. Hunt 360: J.B. Hunt 360 is a digital freight marketplace operated by J.B. Hunt Transport, providing load matching, capacity solutions, and rate transparency. Competes with Wize Load in digital freight matching, with J.B. Hunt offering broader intermodal and truckload coverage.
- RXO: RXO is a major North American freight broker and asset-light logistics provider that arranges truckload transportation across multiple equipment types. Comparable to Wize Load as a freight brokerage competitor with technology-enabled matching, though RXO operates at significantly larger scale.
- CH Robinson: CH Robinson is one of the largest third-party logistics providers and freight brokers in North America, with significant exposure to flatbed and specialized freight through its NAST (North American Surface Transportation) division. A broad incumbent whose brokerage and technology offerings compete for the same broker/carrier relationships.
Emerging players
- Uber Freight: Uber Freight is a digital freight marketplace built by Uber that connects shippers with carriers across multiple equipment types. Comparable to Wize Load in technology-led freight matching, though Uber Freight's scale and capital base position it as a much larger emerging player.
- Sylectus: Sylectus is a load board and carrier matching platform specializing in flatbed, heavy haul, and specialized freight. A direct competitor to Wize Load in the open deck and oversized load board space with overlapping broker and carrier audiences.
Direct peers
- 123Loadboard: 123Loadboard is a freight matching load board platform serving carriers and brokers across multiple equipment types, including flatbed and specialized. It competes directly with Wize Load for carrier and broker subscriptions in the freight matching space.
- Loadsmart: Loadsmart is a digital freight marketplace and brokerage that matches shipper demand with carrier capacity, including specialized and oversized freight. Comparable to Wize Load in building technology-driven freight matching, though Loadsmart has broader mode coverage.
- DAT Freight & Analytics: DAT operates the largest North American freight load board network and rate analytics platform, serving brokers and carriers across all equipment types including flatbed/specialized. Direct competitor to Wize Load's core load board and rate intelligence offerings, though DAT covers general freight more broadly.
Others
- FreightWaves: FreightWaves provides freight market data, analytics, and media, including rate indices and SONAR data platform. Adjacent to Wize Load's Wize Rate intelligence offering, as both compete for broker and carrier attention around freight pricing intelligence, though FreightWaves focuses on market data rather than transaction execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wize Load social profiles
Digital presenceWize Load financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wize Load leadership team
Management profileNumber of profiles
Wize Load funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wize Load M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wize Load
What does Wize Load do?
Wize Load is a freight technology platform built exclusively for the open deck and over-dimensional trucking industry, offering a specialized load board plus real-time rate intelligence (Wize Rate). The platform serves brokers, carriers, and drivers through dedicated modules — Wize Broker (load posting and carrier matching), Wize Carrier (desktop load search and quoting), and Wize Driver (mobile load discovery) — that consolidate lane pricing, permit regulations, escorts, tarps, and equipment specifications into a single workflow for oversized freight moves.
Is Wize Load a public or private company?
Wize Load is a private company. It is classified as corporate owned and is currently operating.
When was Wize Load founded?
Wize Load was founded in 2020. It employs 11 to 50 people.
Where is Wize Load based?
Wize Load is headquartered in Racine, United States, in the North America region.
How does Wize Load make money?
One revenue line is on record: saaS Subscriptions.
Who are Wize Load's main competitors?
Broad incumbents on record are Truckstop.com, J.B. Hunt 360, RXO and CH Robinson. Emerging players are Uber Freight and Sylectus. Direct peers are 123Loadboard, Loadsmart and DAT Freight & Analytics. FreightWaves is listed as an others.
Does Wize Load have an API?
No public API is recorded for Wize Load.
What industry is Wize Load in?
Wize Load's product category is Specialized Freight Management Software. Its primary akta.pro industry code is TLAEAJAD, Carrier Sales & Capacity Sourcing Platforms, with a secondary code of TLAEAAAH, Freight Rating, Tariff & Contract Management (TMS Add-on). Its NAICS code is 488510 and its SIC code is 4731.