What Kunes Auto & RV Group does

Kunes Auto & RV Group is a privately held, family-owned multi-brand dealership platform founded in 1996 by Gregg Kunes, who purchased the Ford store in Delavan, Wisconsin. The company operates 45+ dealership locations across four Midwestern states (Wisconsin, Illinois, Iowa, and Minnesota), comprising 32+ automotive dealerships representing 38 auto franchises across 16 brands (Ford, Lincoln, Chevrolet, Cadillac, Buick, GMC, Chrysler, Dodge, Jeep, Ram, Fiat, Honda, Hyundai, Toyota, Nissan, Mitsubishi, Volvo, Mercedes-Benz) and 13+ RV dealerships representing 15+ recreational vehicle brands. The group has executed 53 acquisitions since inception, expanding from 16 locations in 2019 to over 40+ as of early 2026.

The core commercial platform is built on a centralized multi-location inventory coordination system (ShopKunes.com) enabling cross-store fulfillment of 3,000+ in-stock units, layered with sub-brands covering RV sales (KunesRV.com), collision repair across five body shop locations (KunesAutoBody.com), commercial truck and fleet upfitting (KunesCommercial.com), performance vehicles and Shelby dealership (KunesPerformance.com), and RV parts/accessories e-commerce (RVPandA.com). Technology is conventional dealership-management systems; no proprietary AI/ML product layer is disclosed. Leadership includes Founder/Sole Owner Gregg Kunes, CFO David Hayes (former EY/CAT), COO Automotive Tom Fohr (20+ year veteran), COO RV Group Mike Coyle, CMO Jennifer Myers (joined 2013), CTO Shawn Theesfeld, Chief Counsel Richard Torhorst, and CHRO Dan Haave.

The revenue model is transaction-based across automotive and RV vehicle sales, F&I products (financing, extended warranties, protection), service/parts/collision repair, commercial fleet, performance vehicles, and e-commerce parts. Customer segments are highly distributed across individual consumers (primary), RV enthusiasts (primary), commercial/fleet buyers, performance vehicle enthusiasts, and collision repair customers. Pricing is vehicle-specific (MSRP-based) rather than subscription-based. The company has no public ticker, no disclosed funding rounds, and no external PE/VC backing; ownership is concentrated with founder Gregg Kunes as sole owner of each subsidiary corporation. The Kunes Family Foundation donates 10% of pre-EBITDA profits (>$1 million annually) under a "Faith, Family, Giving Back" philosophy.

Name

Kunes Auto & RV Group

Legal name

Kunes Country Automotive Management

Website

https://kunes.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Kunes Auto & RV Group is a privately held, family-owned dealership platform operating 45+ automotive and RV dealerships across Wisconsin, Illinois, Iowa, and Minnesota, representing 38 auto franchises and 15+ RV brands, with centralized inventory coordination and complementary body shop, commercial truck, and performance vehicle services.

Ownership category

akta.pro rank

Headquarters

HQ city

Delavan

HQ country

United States

HQ region

North America

Offices39 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Automotive Vehicle Sales: New and used vehicle sales across 32+ automotive dealerships representing 38 auto franchises and 16 brands including Ford, Lincoln, Chevrolet, Cadillac, Buick, GMC, Chrysler, Dodge, Jeep, Ram, Fiat, Honda, Hyundai, Toyota, Nissan, Mitsubishi, Volvo, and Mercedes-Benz.
2. RV Sales: Recreational vehicle sales across 13+ RV dealerships representing 15+ RV brands, making Kunes the fastest growing RV Dealer Group in the Midwest.
3. Finance & Insurance (F&I): Finance and insurance products offered at point of vehicle sale, including financing, extended warranties, and protection products.
4. Service & Parts: Automotive service, collision repair through KunesAutoBody.com (5 locations), and parts sales.
5. Commercial Truck & Fleet: Commercial vehicle sales and upfitting services for business customers through KunesCommercial.com.
6. Performance Vehicles: Specialized performance vehicle sales including upfitted trucks and Jeeps, with status as one of the top Shelby Dealers in the nation.
7. RV Parts & Accessories: E-commerce sales of RV parts and accessories through RVPandA.com.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Kunes Auto & RV Group operates a multi-brand automotive and RV dealership group selling new and used vehicles, recreational vehicles, commercial trucks, and performance vehicles across 45+ physical locations in the Midwest. The group supplements vehicle sales with related services including Finance & Insurance (F&I), collision repair, parts and accessories, and commercial vehicle upfitting. Sales and service are delivered through both physical showrooms and dedicated e-commerce platforms such as ShopKunes.com, KunesRV.com, and RVPandA.com.

Product overview

Kunes Auto & RV Group operates as a multi-brand dealership platform combining automotive sales, RV sales, and complementary services. The core platform includes ShopKunes.com for vehicle sales across 38 auto franchises representing 16 brands, supported by KunesRV.com as the RV sales division. The group supplements its core sales operations with specialized add-on services: KunesAutoBody.com (collision repair across five locations), KunesCommercial.com (commercial truck and fleet solutions), and KunesPerformance.com (performance vehicles and upfitted trucks). A newer addition, RVPandA.com, provides e-commerce for RV parts and accessories.

Differentiator

Problem solved

Functional benefit

Brands

• ShopKunes.com: Online platform to shop from over 3000 available units in stock including used vehicles of all makes and models
• KunesRV.com
• KunesAutoBody.com
• KunesCommercial.com
• KunesPerformance.com
• RVPandA.com
• KunesCoches.com
• Ignition Dealer Services
• Kunes Family Foundation

Products and services

• ShopKunes.com Online Vehicle Shopping Online vehicle shopping platform offering over 3,000 new and used vehicles in stock from Ford, Lincoln, Chevrolet, Cadillac, Buick, GMC, Chrysler, Dodge, Jeep, Ram, Fiat, Honda, Hyundai, Toyota, Nissan, Mitsubishi, Volvo, and Mercedes-Benz, with cross-location delivery to customer-preferred stores.
• Kunes RV Dealerships RV dealership network of 13+ locations across the Midwest offering 15+ RV brands including motorhomes, travel trailers, and fifth wheels, marketed as the fastest-growing RV Dealer Group in the Midwest.
• Kunes Auto Body Collision Repair Collision repair service operated through five body shop locations that work with all insurance companies and repair all vehicle makes and models.
• Kunes Commercial Truck and Fleet Sales Commercial truck and fleet vehicle sales plus upfitting services for business customers, helping commercial buyers find and customize vehicles for fleet and business operations.
• Kunes Performance Vehicles Performance vehicle sales including upfitted trucks and Jeeps, with status as one of the top Shelby Dealers in the nation, offering specialized expertise in performance and custom upfits.
• RVPandA.com RV Parts and Accessories E-commerce E-commerce site for RV parts and accessories, described as a brand-new offering from Kunes Auto and RV Group supporting RV owners with replacement parts and accessories.
• Finance and Insurance (F&I) Products Finance and insurance products offered at point of vehicle sale across all dealerships, including vehicle financing, extended warranties, and protection products.
• Automotive Service and Parts Automotive service, maintenance, and parts sales across the dealership group's service departments, supporting both new and used vehicles sold by Kunes and outside brands.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Others

• Penske Automotive Group:

Broad incumbents

• Asbury Automotive Group: Mid-sized franchised dealer group with similar F&I and service revenue mix. Comparable to Kunes on multi-brand franchised dealership model, integrated digital platform (Clicklane), and acquisition-led expansion approach.
• Sonic Automotive: US franchised dealer group with EchoPark used-vehicle stand-alone brand. Comparable to Kunes on new/used franchise operations, F&I products, and dual-brand retail strategy across franchised and used-only banners.
• Group 1 Automotive: US/UK franchised auto dealer with 200+ dealerships and active M&A history (Prime acquisition). Comparable to Kunes on multi-brand franchise model, regional cluster strategy, and ongoing acquisition-driven growth.
• Lithia Motors (Lithia & Driveway): The largest US auto dealer group by revenue with an aggressive roll-up acquisition strategy (Pendragon/Jardine integrations), demonstrating the same M&A-driven growth playbook Kunes uses. Comparable on multi-brand franchised dealership model, centralized support functions, and omnichannel retail platforms.
• AutoNation: Largest US dealership group by store count with broad multi-brand franchised operations across new and used vehicles, F&I, service, and parts. Comparable on full-line dealership business model, multi-state footprint, and similar revenue stream mix.

Emerging players

• CarMax: Largest US used vehicle retailer with national footprint and proprietary no-haggle pricing model. Comparable to Kunes on used vehicle retail and online vehicle search/transfer mechanics via ShopKunes.com, though CarMax is far larger and pure-play used.
• Carvana: Online used vehicle retailer with home delivery and vending machine pickup model. Comparable to Kunes on the online used-vehicle shopping experience and cross-location inventory delivery mechanic that ShopKunes.com offers, representing a long-term competitive threat to traditional dealer groups.

Direct peers

• Camping World Holdings: The largest US RV dealer group with national footprint and adjacent automotive service operations. Most directly comparable to Kunes' RV division given overlapping product mix, dealership model, and parts/accessories e-commerce strategy (Camping World's CW|Goods platform mirrors RVPandA.com).
• Lazydays Holdings: RV-focused dealership group with national footprint and dedicated service centers. Closest pure-play RV dealer comparable to Kunes' RV division, sharing product mix, dealership model, and exposure to RV cyclicality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xtwitter.com/KunesAutoGroup
• YouTubeyoutube.com/c/KunesTVCommercials
• Facebookfacebook.com/KunesAutoGroup
• LinkedInlinkedin.com/company/kunes-auto-group
• Instagraminstagram.com/kunesautogroup
• TikToktiktok.com/@kunes.auto

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kunes Auto & RV Group