Make-it
Make-it operates a self-serve AI platform that converts plain English descriptions into complete hardware build plans (diagrams, component lists, firmware, instructions) for hobbyist makers, design students, and smart home builders, monetizing via a freemium subscription model supported by educational content and a community marketplace.
- Company typePrivate
- Founded2026
- HeadquartersTel Aviv, Israel
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Make-it does
Make-it operates a consumer-facing, self-serve AI platform that converts plain English descriptions into complete physical device build plans, including wiring diagrams, component lists, runnable firmware, and step-by-step instructions. The platform targets non-engineers — primarily hobbyist makers, industrial design students, and professional designers — who have hardware ideas but lack the embedded systems expertise to execute them, with secondary use cases in smart home and home automation projects. A notable architectural choice is that the generated firmware runs locally on microcontrollers (Arduino, ESP8266, ESP32) rather than in the cloud, which the company positions as a privacy, cost, and reliability differentiator.
The business operates a freemium model with an unpublicized paid monthly plan, monetizing platform access while keeping generated hardware and code subscription-free. Distribution is entirely digital and self-serve through make-it.ai with no geographic restrictions stated. Growth is driven by a content-led GTM strategy anchored on a 13-module Electronics Course, a multi-topic Guides library spanning Arduino, ESP32/ESP8266, Raspberry Pi, robotics, and hydroponics, an active blog, and a community Marketplace for shared project designs. The company is based in Tel Aviv, Israel, operates with 1-10 employees per firmographics, and has no disclosed funding rounds, named enterprise customers, or revenue figures in the source material.
Make-it firmographics
Firmographics- Name
- Make-it
- Legal name
- Make-it
- Website
- https://make-it.ai
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Make-it operates a self-serve AI platform that converts plain English descriptions into complete hardware build plans (diagrams, component lists, firmware, instructions) for hobbyist makers, design students, and smart home builders, monetizing via a freemium subscription model supported by educational content and a community marketplace.
- Ownership category
- akta.pro rank
Make-it industry classification
Industry- Product category
- AI Hardware Design Software
- NAICS
- Industrial Design Services (54142)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Maker / DIY Electronics & Physical Computing Platforms (EDAFANAC)
- akta.pro secondary industries
- Embedded Software & Firmware Tools (Compilers, Debug, RTOS tooling) (HDAHAFAE), Low-Code/No-Code Application Development & Modernization (BPAEAFAF), Makerspaces & Fab Labs (Open Build Studios) (EDAMADAC), Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
Keywords
Where Make-it is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Make-it business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Subscription / Freemium Model: The platform offers a free tier and a paid plan. The free tier allows limited access to the AI generation tool. The paid plan provides full access. Revenue is generated through recurring subscriptions with no markup or subscription fees on the hardware itself.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for basic access to the AI generation platform |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Make-it product offering
Product offeringCore offering
Make-it operates a generative AI "Text-to-Device" platform that converts plain-English descriptions into complete physical device build plans, including wiring diagrams, component/BOM lists, runnable microcontroller code, and step-by-step instructions. The platform is supported by an educational ecosystem (electronics course, guides, blog) and a community marketplace for sharing projects, targeting non-engineers who want to build custom smart hardware without coding.
Product overview
Make-it is a Text-to-Device AI platform that enables users to build smart hardware devices from plain English descriptions. The core offering is the AI Text-to-Device Platform, which generates design plans, component lists, and code from user descriptions. This core platform is supported by an educational ecosystem including an Electronics Course (13 modules covering Arduino to WiFi projects), a Community Marketplace for sharing project designs, and free Guides covering topics from Arduino basics to robotics and hydroponics. The company positions itself as democratizing smart hardware development for non-engineers.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Text-to-Device Platform The core Make-it AI platform that converts plain-English descriptions into complete physical device build plans — including wiring diagrams, component lists, runnable microcontroller code (Arduino/ESP8266/ESP32), and step-by-step instructions — targeted at makers, hobbyists, students, and designers who want to build smart hardware without coding.
- Electronics Course A structured 13-module educational course teaching electronics from scratch — starting with electricity fundamentals, progressing through Arduino circuits, sensors, displays, motors, and finishing with WiFi-connected IoT projects using the ESP8266. Targeted at beginners through intermediate learners who want to build smart hardware hands-on.
- Marketplace A community marketplace where users can discover, share, and clone community electronics projects — including schematics, code, and build instructions. Serves as a project-discovery layer that expands the platform ecosystem beyond self-generated content.
- Guides A free library of step-by-step guides covering weekend electronics projects, soldering, Arduino basics and projects, Raspberry Pi builds, ESP8266/ESP32 WiFi projects, robot building, and hydroponics. Each guide includes parts lists and build instructions for hobbyists and learners.
Quantifiable outcome
- Build cost reduction: $200 commercial gadget for ~$30 in components
Companies that use Make-it
Customer profileSegments4 records
Ideal customer profiles4 records
Make-it technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Make-it partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Make-it competitors and assessment
Company assessmentDirect peers
- Particle.io: IoT platform offering microcontrollers (Photon, Argon, Boron) with cloud connectivity, firmware tools, and a developer ecosystem. Comparable as a platform that abstracts hardware complexity for IoT builders; Make-it offers a more consumer/maker-oriented AI-driven alternative.
- Wokwi: Online electronics simulator for Arduino, ESP32, and Raspberry Pi Pico with code generation and sharing. Closest direct peer - both target makers wanting to prototype electronics projects digitally, and Wokwi has a similar project-sharing/marketplace community aspect.
Broad incumbents
- Tinkercad (Autodesk): Autodesk's free browser-based 3D design and electronics simulator with Arduino circuit simulation and code blocks. Comparable as a beginner-friendly, education-focused electronics design tool serving overlapping maker/student segments.
- Arduino: Dominant open-source microcontroller platform with massive maker ecosystem, extensive free tutorials, and Arduino Cloud IDE. Directly comparable as the incumbent DIY electronics platform that Make-it's target audience already uses; Make-it competes for the same hobbyist mindshare but adds AI generation on top.
- Adafruit: Major DIY electronics retailer and educator with hundreds of free tutorials, learning system, and components ecosystem. Comparable as a content-and-hardware incumbent serving the same maker audience Make-it targets.
- Raspberry Pi: Leading single-board computer platform with extensive educational content, community projects, and a strong maker/education presence. Comparable as both a hardware platform Make-it's users build on (Raspberry Pi projects appear in Make-it's guides) and as a content/community competitor.
Emerging players
- Fritzing: Open-source electronics design tool for prototyping, schematic, and PCB layout with a strong maker/education community. Comparable as a digital platform that helps makers bridge from breadboard prototypes to production designs, serving an overlapping audience.
- EasyEDA: Browser-based EDA tool for schematic capture, PCB design, and circuit simulation with component library and community sharing. Comparable as a digital electronics design platform with collaborative/community features targeting the same DIY and prototyping audience.
Others
- Espressif (ESP32/ESP8266): Manufacturer of ESP32 and ESP8266 microcontrollers that Make-it's platform targets for firmware generation. Comparable as an enabling hardware provider; Espressif's own software tooling (ESP-IDF, Arduino-ESP32 core) is an adjacent/competing development path.
- GitHub Copilot: AI pair programmer for code generation across many languages including Arduino/embedded C++. Comparable as a generative AI tool that could be trained or extended to generate microcontroller firmware - a potential threat or partnership opportunity for Make-it.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Make-it social profiles
Digital presenceMake-it financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make-it leadership team
Management profileNumber of profiles
Make-it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make-it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make-it
What does Make-it do?
Make-it operates a generative AI "Text-to-Device" platform that converts plain-English descriptions into complete physical device build plans, including wiring diagrams, component/BOM lists, runnable microcontroller code, and step-by-step instructions. The platform is supported by an educational ecosystem (electronics course, guides, blog) and a community marketplace for sharing projects, targeting non-engineers who want to build custom smart hardware without coding.
Is Make-it a public or private company?
Make-it is a private company. It is classified as unknown and is currently operating.
When was Make-it founded?
Make-it was founded in 2026. It employs 1 to 10 people.
Where is Make-it based?
Make-it is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Make-it make money?
One revenue line is on record: subscription / Freemium Model.
Who are Make-it's main competitors?
Direct peers on record are Particle.io and Wokwi. Broad incumbents are Tinkercad (Autodesk), Arduino, Adafruit and Raspberry Pi. Emerging players are Fritzing and EasyEDA. Others are Espressif (ESP32/ESP8266) and GitHub Copilot.
Does Make-it have an API?
No public API is recorded for Make-it.
What industry is Make-it in?
Make-it's product category is AI Hardware Design Software. Its primary akta.pro industry code is EDAFANAC, Maker / DIY Electronics & Physical Computing Platforms, with a secondary code of HDAHAFAE, Embedded Software & Firmware Tools (Compilers, Debug, RTOS tooling). Its NAICS code is 54142 and its SIC code is 7373.