Creator Television

What Creator Television does

Creator Television (Creator TV) is a Los Angeles-based creator-led streaming network and content studio that produces and distributes original programming across Free Ad-Supported Streaming Television (FAST) and Ad-Supported Video-on-Demand (AVOD) channels. Launched in January 2025 as the first network of its kind, it is wholly owned by Sabio Holdings (TSXV: SBIO, OTCQB: SABOF) — a publicly traded CTV advertising technology company — and operates under co-founders Charlie Ibarra (Head of Content) and Joe Ochoa (General Manager), who joined Sabio in 2022. Creator TV distributes a 24/7 FAST linear channel and AVOD library across six streaming platforms: Plex (global, ~140 countries), Sling Freestream, Xumo Play, Anoki LiveTVx on Google TV, Amazon Fire TV Channels, and TCLtv+. The network's content slate features original series led by tentpole digital creators — Uncle Roger, Jenny Lorenzo, Trey Kennedy, Julie Nolke, Daphnique Springs, Wengie, Khadija Mbowe, Ryan George, and others — spanning comedy, cultural commentary, gaming, and food formats.

The underlying technology stack is inherited from Sabio Holdings: Creator TV leverages Sabio's CTV ad-tech infrastructure, including the Sabio DSP and SSP and the App Science analytics platform, for ad targeting, monetization, and measurement. A sub-brand, Creator TV+, functions as the advertising and brand-partnership platform, claiming reach of 18.4 million households; Creator TV Sports is a competition-focused studio label producing the Creator Poker Championship (airing on CBS Sports Network) and the Creator Pickleball Tour at VidCon. Content distribution relies on standard CTV channel-partner integrations rather than a proprietary technology platform, and Creator TV's own integrations are limited to web analytics tools (Google Analytics, HubSpot, LinkedIn Insight Tag).

Revenue is generated exclusively through advertising and brand partnerships. The FAST and AVOD channels are free to viewers, monetized via programmatic and direct ad sales on Creator TV+. Branded content and integrations are sold through Creator TV+ to global brands and agencies (described as "Fortune 100 brands"), with Chloe Dyne managing branded content and integrations. The company has no disclosed subscription revenue and does not publish standalone financials, as it is consolidated within Sabio Holdings. Go-to-market combines a product-led creator-recruitment motion ([email protected]), channel-partner distribution across CTV platforms, and enterprise field sales for brand integrations and advertising inventory.

Name

Creator Television

Legal name

Sabio Holdings, Inc.

Website

https://creatortv.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

Creator Television is a Los Angeles-based creator-led FAST and AVOD streaming network and content studio owned by Sabio Holdings, launched January 2025. It distributes original creator programming across six major CTV platforms globally and monetizes through advertising and brand partnerships via Creator TV+.

Ownership category

akta.pro rank

Product category

Streaming Television Network

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (51212), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Creator Channel Hosting & Publishing Platforms (MPACABAC)

akta.pro secondary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Free ad-supported streaming
• Creator-led content
• Connected TV advertising
• FAST channel network
• Video on demand

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising Revenue: Creator Television generates revenue through advertising on its free ad-supported streaming channels. The platform offers brand integrations and advertising inventory to Fortune 100 brands seeking to reach engaged streaming audiences. The platform utilizes Sabio's CTV ad-tech expertise for ad targeting and monetization.
2. Brand Partnerships and Integrations: Creator TV+ provides brand integrations within original programming and creator-led ad products. The platform connects brands with original programming through branded content and integrations managed by the branded content team.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

Creator Television operates the first creator-led streaming network, producing and distributing TV-formatted original programming led by digital creators with large social media followings. The platform offers both FAST (Free Ad-Supported Streaming Television) linear channels and AVOD (Ad-Supported Video-on-Demand) content distributed across major streaming platforms including Plex, Sling Freestream, Xumo Play, Anoki LiveTVx, Amazon Fire TV Channels, and TCLtv+. It monetizes through the Creator TV+ advertising platform, which sells brand integrations and ad inventory to global brands and agencies, reaching 18.4 million households.

Product overview

Creator Television operates as a creator-led streaming network and content studio owned by Sabio Holdings. The platform encompasses a core FAST (Free Ad-Supported Streaming Television) linear channel and AVOD (Ad-Supported Video-on-Demand) service distributed across multiple streaming platforms including Plex, Sling Freestream, Xumo Play, Anoki LiveTVx, Amazon Fire TV Channels, and TCLtv+. Creator TV+ serves as the brand partnership and advertising platform reaching 18.4 million households. The subsidiary Creator TV Sports produces competition-focused content including Creator Poker Championship and Creator Pickleball Tour. Programming features original series led by tentpole creators such as Uncle Roger, Jenny Lorenzo, Trey Kennedy, Julie Nolke, Lenarr Young, Daphnique Springs, Wengie, and Khadija Mbowe, spanning comedy, entertainment, and cultural commentary genres.

Differentiator

Problem solved

Functional benefit

Brands

• Creator TV+: Brand and ad product platform for global brands and agencies to access creator content inventory on FAST and AVOD channels, reaching 18.4MM households.

Products and services

• Creator Television (Creator TV) The first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to TV. Offers both FAST (Free Ad-Supported Streaming Television) linear channels and AVOD (Ad-Supported Video-on-Demand) content distributed across multiple streaming platforms for viewers.
• Creator TV+ Brand partnership platform enabling global brands and agencies to access creator content inventory on FAST and AVOD channels, reaching 18.4 million households at scale. Provides brand integrations within original programming and creator-led ad products.
• Creator TV Sports Competition-focused studio label under Creator Television producing creator-led sports content including the Creator Poker Championship, Creator Pickleball Tour, and World Chase Tag events.

Quantifiable outcome

• Reaches 18.4 million households through Creator TV+ platform
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

13 partnerships are on record, tiered minor, major and core.

• Rob RyanminorStrategic or Co-development Partner · 15 June 2026Partnership with Rob Ryan for the inaugural Creator Pickleball Tour at VidCon Anaheim, featuring 16-player tournament.
• World Chase TagmajorStrategic or Co-development Partner · 21 May 2026Partnership with World Chase Tag for expanded 2026 distribution of WCT events, including World Championships scheduled for June 7-8, 2026 on Creator TV Sports.
• ConvergencemajorStrategic or Co-development Partner · 25 March 2026Transformative partnership to deliver innovative, creator-led programming to television audiences, marking a pivotal shift in the entertainment landscape.
• Radial EntertainmentmajorChannel Partner/ Reseller/ Distributor · 19 December 2025Creator TV acquired worldwide FAST rights to Radial's extensive library, expanding its global streaming footprint and content catalog.
• TCLtv+coreChannel Partner/ Reseller/ Distributor · 16 December 2025TCL's free streaming service providing Creator TV channel access to TCL users, announced December 2025.
• World Poker TourcoreStrategic or Co-development Partner · 9 October 2025Partnership to produce the inaugural Creator Poker Championship, a creator-focused poker tournament. The championship transitioned from livestream to national television, airing on CBS Sports Network in May 2026.
• MADCOOL MediamajorStrategic or Co-development Partner · 22 September 2025Collaboration to produce scripted and unscripted series spanning various genres with focus on creator-based storytelling. Partnership aims to bring culture-driving creator content to television.
• Amazon Fire TV ChannelscoreChannel Partner/ Reseller/ Distributor · 29 July 2025Amazon Fire TV Channels provides a free, ad-supported streaming experience available across all Fire TV, Fire Tablet, and Echo Show devices in the U.S., bringing together live, on-demand, and short-form content.
• Xumo (Xumo Play)coreChannel Partner/ Reseller/ Distributor · 26 June 2025Xumo is a joint venture between Comcast and Charter Communications. Xumo Play is a leading free streaming service in the U.S. Creator TV's channel is available on Xumo Play with potential distribution to other third-party U.S. streaming platform partners.
• Anoki (LiveTVx)coreChannel Partner/ Reseller/ Distributor · 20 May 2025Anoki is a pioneering AI company revolutionizing CTV. LiveTVx is Anoki's AI-powered native FAST service on Google TV devices, providing personalized entertainment experience by curating channels based on viewing habits.
• Anoki (LiveTVx)coreChannel Partner/ Reseller/ Distributor · 13 May 2025AI-powered native FAST service on Google TV devices. LiveTVx offers personalized entertainment experience, utilizing Anoki's advanced AI to curate and prioritize channels based on individual user viewing habits.
• Sling TV (Sling Freestream)coreChannel Partner/ Reseller/ Distributor · 20 February 2025Sling TV, a leading streaming service and subsidiary of EchoStar Corporation, distributes Creator TV's FAST channel on Sling Freestream. Partnership ensures diverse and authentic creator voices reach broad audiences on Sling Freestream.
• PlexcoreChannel Partner/ Reseller/ Distributor · 30 January 2025Global streaming media company Plex distributes Creator TV's FAST channel internationally, making it available in approximately 140 countries. This was the launch partner for Creator TV's January 2025 debut.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Samsung TV Plus: Samsung TV Plus is Samsung's free ad-supported streaming service available on Samsung smart TVs and mobile devices, offering hundreds of FAST channels globally. Comparable as a broad FAST incumbent and a potential future distribution partner given Creator TV's similar smart-TV channel approach.
• Pluto TV: Pluto TV, owned by Paramount Global, is a leading FAST service with hundreds of curated linear-style channels. It is a broad incumbent and the most direct channel-level competitor to Creator TV, although its model emphasizes broadly licensed catalog content rather than creator-led original programming.
• LG Channels: LG Channels is the free, ad-supported streaming service built into LG smart TVs, featuring hundreds of FAST channels. Comparable as a distribution partner-like incumbent on the CTV ecosystem; competes with Creator TV for smart-TV advertising inventory.
• Tubi: Tubi, owned by Fox Corporation, is the largest U.S. free ad-supported streaming service with tens of thousands of titles. It is a broad incumbent in the FAST/AVOD space against which Creator TV competes for viewer attention and ad budgets, though Tubi operates a far broader, more generalized content catalog.
• The Roku Channel: The Roku Channel is a major FAST and AVOD offering on the Roku platform, with a growing slate of original content and acquired programming. Comparable as a broad FAST incumbent; Creator TV is differentiated by its creator-led content focus but competes for the same ad-supported viewer.

Direct peers

• The QYOU Media: The QYOU Media is a creator-led digital TV network that curates top digital-first talent for distribution across FAST, AVOD, and linear platforms. It is the closest direct peer to Creator TV in both model (creator-aggregated FAST channel) and target advertiser (brands seeking Gen Z / millennial reach). Co-Founder Joe Ochoa previously held a role at The QYOU.
• Jellysmack: Jellysmack is a global creator economy company that helps digital creators expand, monetize, and distribute content across multiple platforms including streaming TV. Comparable to Creator TV in its creator-first approach, multi-platform distribution strategy, and monetization focus on advertising and brand partnerships.
• Chicken Soup for the Soul Entertainment / Iconic Sports: Operates Crackle, a major ad-supported streaming service and FAST channel operator, and has been an active acquirer of digital content studios. Comparable as a publicly-traded company that operates FAST channels, licenses and produces ad-supported content, and pursues M&A to expand its creator-led and niche content library.
• Jukin Media: Jukin Media is a global creator-content licensing company that acquires, distributes, and monetizes user-generated video from creators across TV, streaming, and advertising platforms. Highly comparable as a business model anchored in creator-sourced video flowing into FAST and AVOD inventory for brands.

Others

• Anoki: Anoki is an AI-powered CTV company that operates LiveTVx, an AI-curated FAST service on Google TV devices. Anoki is both a distribution partner of Creator TV and a comparable emerging CTV technology company whose AI-driven channel curation and CTV monetization stack overlap with Sabio's ad-tech capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@creator_television
• LinkedInlinkedin.com/company/creator-television
• Instagraminstagram.com/creatortelevision
• TikToktiktok.com/@creatortelevision
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creator Television