What Harvest Snaps does

Harvest Snaps is a US-based baked vegetable and fruit snack brand operating as a wholly owned subsidiary of Calbee America Inc., the US arm of Japanese snack conglomerate Calbee Group. The brand produces a four-line portfolio of baked (never fried) snacks: original Snack Crisps made from whole peas and lentils (4-5g protein, 2-4g fiber per serving), Crunchy Loops powered by red lentils, Kids Crispy Fruit Snacks made from 100% real fruit, and bundled Variety Packs. Production is anchored by an in-house milling process that processes whole peas and lentils to preserve protein and fiber before shaping and baking. The entire portfolio is transitioning from seed oils to premium avocado oil, is Non-GMO Project Verified, gluten-free, and (for select lines) free of common allergens. All products carry these certifications and the brand emphasizes clean-label, dietitian-approved positioning in third-party media such as Good Housekeeping, Parents Magazine, Food Network, Eat This Not That, and the Today Show.

Harvest Snaps generates revenue through CPG snack food sales distributed across two primary channels: US retail (including Sprouts Farmers Market and other natural food stores, with planned nationwide rollout in September 2026) and a direct-to-consumer Shopify storefront (shop.harvestsnaps.com) that also offers a Build A Snack Box customization tool. The brand targets two primary personas: health-conscious adults seeking clean-label, allergen-friendly snacks, and families with children seeking nutritious, kid-acceptable packaged snacks. Marketing is multi-channel, combining organic social (@harvestsnaps), email newsletters, industry event presence (Natural Products Expo West), PR in major consumer media, retail demos at Sprouts, and a 2026 partnership activation with San Diego Zoo Wildlife Alliance tied to the opening of Denny Sanford Elephant Valley.

The business operates as a private, wholly owned brand under Calbee America Inc. (Delaware-incorporated), with no external funding, venture, or private-equity ownership identified. The office footprint is centered at Calbee America's Fairfield, California headquarters. The Harvest Snaps brand has no disclosed founding date in the source material but is actively operating, with product launches, reformulations, and a major experiential partnership all occurring in the first half of 2026 in support of a broader US retail expansion.

Name

Harvest Snaps

Legal name

Calbee America Inc.

Website

https://harvestsnaps.com

Company type

Private

Operating status

Operating

Short description

Harvest Snaps is a US-based baked vegetable and fruit snack brand under Calbee America, producing baked (never fried) crisps and loops from peas, lentils, and real fruit for health-conscious adults and families, sold through US retail and a Shopify DTC storefront.

Ownership category

akta.pro rank

Product category

Baked Vegetable and Fruit Snacks

NAICS

Other Snack Food Manufacturing (311919), Bakeries and Tortilla Manufacturing (3118), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Cookies & Crackers (2052), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

akta.pro secondary industries

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO), Fruit Snacks & Dried Fruit (CRADABAJ), Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

Keywords

• Baked vegetable snacks
• Legume crisps
• Healthy snack foods
• Gluten-free snacks
• Fruit crisps

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. CPG Snack Food Sales: Harvest Snaps generates revenue through the sale of baked veggie and fruit snacks through retail distribution and direct e-commerce. Products include Snack Crisps, Crunchy Loops, and Kids Crispy Fruit Snacks sold in various pack sizes.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Harvest Snaps produces and sells baked vegetable and fruit snack crisps made from real vegetables (peas, lentils, beans) and 100% real fruit. The product portfolio includes Snack Crisps, Crunchy Loops (red lentil-based), and Kids Crispy Fruit Snacks, sold through major US retail chains and a direct-to-consumer e-commerce storefront. Products are baked (never fried), Non-GMO Project Verified, gluten-free, and the entire portfolio has transitioned to premium avocado oil.

Product overview

Harvest Snaps is a baked veggie and fruit snack brand under Calbee America offering a portfolio of four distinct product lines: Harvest Snaps (the original crispy veggie snack crisps made from real vegetables with protein and fiber), Crunchy Loops (loop-shaped snacks made from red lentils), Kids Crisp Fruit Snacks (100% real fruit crisps for children), and Variety Packs (bundled products). The brand also offers a Build A Snack Box customization tool. All products are baked (never fried), with the portfolio transitioning to avocado oil. Products are Non-GMO Project Verified and gluten-free, with allergen-free formulations for certain lines.

Differentiator

Problem solved

Functional benefit

Brands

• Harvest Snaps: The crispy, tasty veggie snaps made with real veggies and packed with protein & fiber in every bite.
• Crunchy Loops
• Kids Crispy Fruit Snacks

Products and services

• Harvest Snaps (Snack Crisps) The original crispy, tasty veggie snack made with real veggies as the number one ingredient, packed with 4-5g protein and 2-4g fiber per serving. Baked for crunch, Non-GMO Project Verified, and gluten-free. Available in multiple flavors via retail and e-commerce.
• Crunchy Loops Loop-shaped baked snacks powered by red lentils, bursting with flavor. Baked (never fried), Non-GMO Project Verified, gluten-free, and free of common allergens.
• Kids Crispy Fruit Snacks Fruit crisps for children made with just one ingredient: 100% real fruit, perfectly crisped. Designed for young snackers seeking recognizable, nutritious options.
• Variety Packs Pre-packaged bundles combining multiple Harvest Snaps product varieties for convenient purchasing, available via the e-commerce storefront.

Quantifiable outcome

• Protein content of 4-5g per serving
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• San Diego Zoo Wildlife AlliancemajorGTM or Marketing Partner · 5 March 2026Harvest Snaps is sponsoring the grand opening of the Denny Sanford Elephant Valley at the San Diego Zoo Safari Park on March 5th, 2026. The partnership runs March through June 2026 and includes product sampling (6,600-7,650 samples), retail demos at Sprouts locations, a social media sweepstakes, and recognition as a 'Web Featured Partner' on the Safari Park homepage. This collaboration marks the largest and most transformative project in the Alliance's 109-year history, designed to promote elephant conservation while providing experiential marketing engagement for the Harvest Snaps brand.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Bare Foods (Bare Snacks): Direct competitor in baked fruit and vegetable crisps. Bare's Baked Crunchy Apples and Veggie Chips compete on the same natural-channel shelves against Harvest Snaps' baked veggie/fruit crisps.
• Biena Snacks: Direct competitor in roasted chickpea and legume-based protein snacks. Competes for the same high-protein, allergen-friendly, gluten-free natural-channel shelf space as Harvest Snaps.
• Beanitos: Direct competitor producing baked chips from black beans, pinto beans, and other legumes. Overlaps with Harvest Snaps on legume-based snacking, gluten-free positioning, and natural-channel retail.
• Hippeas: Direct competitor in legume-based (chickpea) puffs marketed as a better-for-you snack. Same target consumer (health-conscious snackers), same natural-channel distribution, overlapping protein-and-fiber messaging.
• Popchips: Direct competitor offering popped/baked (never fried) snack chips with a similar better-for-you, baked-not-fried value proposition targeting the same health-conscious consumer.

Broad incumbents

• Calbee (parent group): Japanese snack conglomerate and ultimate parent company of Harvest Snaps. Operates an extensive portfolio of savory snacks globally including potato chips, Jagariko, and other baked/fried formats; provides platform, R&D, and supply-chain context for Harvest Snaps' positioning in the US.
• Sensible Portions (Garden Veggie Straws): Broader-incumbent competitor in baked vegetable-based snacks, owned by The Hain Celestial Group. Competes in the same better-for-you, baked-veggie-snack category with wider distribution and a larger parent portfolio.

Emerging players

• Snacklins: Emerging plant-based (yuca/coconut/mushroom) snack brand positioned as a healthier crunchy snack. Comparable to Harvest Snaps on the better-for-you, baked-not-fried, natural-channel proposition.
• Bada Bean Bada Boom: Emerging player in crunchy roasted whole-bean snacks with high-protein, high-fiber positioning. Overlaps with Harvest Snaps on legume-based, gluten-free, allergen-free better-for-you snacking.
• From the Ground Up: Emerging better-for-you snack brand using vegetables (cauliflower, broccoli, butternut squash) as primary ingredients. Adjacent product philosophy to Harvest Snaps with overlapping consumer base but a different format (crackers/sticks).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/harvestsnaps
• Xx.com/HarvestSnaps
• Facebookfacebook.com/HarvestSnaps

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvest Snaps