51 games

Name

51 games

Legal name

51.games Sagl

Website

https://51.games

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Web3 Gaming

NAICS

Doll, Toy, and Game Manufacturing (33993)

akta.pro primary industry

Blockchain Game Studios & Game Development (FSAPAGAC)

akta.pro secondary industries

Web3/Blockchain Game Studios (MPAFAAAO), Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ), In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG)

Keywords

• Web3 gaming
• Blockchain games
• MMO games
• Play-to-earn games
• Digital asset ownership

Headquarters

HQ city

Lugano

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. In-game Item Sales: Players purchase and sell in-game items, with the platform facilitating transactions. Over 2 million in-game items are sold monthly, generating revenue through transaction facilitation.
2. Gaming Ecosystem Revenue: Revenue generated through active gaming communities where developers benefit from thriving ecosystems and active player communities. Players earn real value from owning assets and monetizing their time.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

51 games develops and operates Chainers, a free-to-play multi-genre MMO that combines Web2-style polished gameplay with Web3 blockchain-based true ownership of in-game assets. Players explore, create, play, earn, and cooperate within the Chainers universe while owning their digital items as blockchain tokens that can be traded on the platform's marketplace.

Product overview

51.games operates as a Web3 gaming platform with a single flagship product: Chainers. Chainers is an immersive, multi-genre MMO universe that combines Web2 gaming mechanics with Web3 blockchain ownership, enabling players to explore, create, play, earn, and cooperate while owning real digital assets. The platform has achieved significant scale with 5.5 million active players, $10M+ paid in rewards, 12M+ blockchain transactions monthly, 2M+ in-game items sold monthly, and 35 million mini-games played monthly across 150+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Chainers: An immersive, multi-genre MMO universe that fuses Web2 gaming mechanics with Web3 ownership. Chainers is the flagship game of 51 Games, offering players exploration, creation, gameplay, earning opportunities, and cooperative experiences.

Products and services

• Chainers Chainers is an immersive, multi-genre MMO universe that fuses Web2 gaming mechanics with Web3 ownership. Players explore, create, play, earn, and cooperate within a story-driven narrative while owning their in-game assets as blockchain tokens that can be traded on the platform. It targets gamers and Web3 enthusiasts seeking play-to-own experiences with real digital ownership.

Quantifiable outcome

• 5.5M+ active players engaged with Web3 gaming experiences
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered key strategic, core platform and supporting.

• KGeNkey strategicGTM or Marketing Partner · 19 March 2026Strategic partnership between 51 Games' flagship game Chainers and KGeN to launch a global player acquisition campaign. Campaign launched March 19, 2026 running for two weeks with up to $40,000 in in-game rewards. KGeN brings 45.7 million global users including 5.8 million monthly active users to support Chainers' expansion into key growth markets in Asia and India. Focus on verified user acquisition through KYC validation for sustainable growth.
• Immutablecore platformTechnology or IntegrationImmutable is listed as a key partner, providing blockchain gaming infrastructure and platform support for 51 Games' Web3 gaming ecosystem.
• Polygoncore platformTechnology or IntegrationPolygon provides blockchain infrastructure as a key technology partner for the 51 Games Web3 gaming platform.
• TokenstormsupportingGTM or Marketing PartnerTokenstorm is listed as a partner collaborating with 51 Games to push the boundaries of Web3 gaming.
• Blockchain Game AlliancesupportingStrategic or Co-development Partner51 Games collaborates with the Blockchain Game Alliance as part of industry efforts to advance Web3 gaming standards and practices.
• BitmediasupportingGTM or Marketing PartnerBitmedia is listed as a partner providing marketing and promotional support for 51 Games' Web3 gaming initiatives.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sky Mavis (Axie Infinity): Creator of Axie Infinity, the most prominent play-and-earn MMO with on-chain asset ownership. Direct peer in Web3 MMO gaming with similar player-owned economies and reward mechanics, competing for the same play-to-earn player segment.
• The Sandbox: Decentralized virtual world and game platform where players own NFT land and assets and can build/play games. Comparable as a Web3 gaming ecosystem with creator economy, asset ownership, and Polygon-based infrastructure.
• Decentraland: Blockchain-based virtual world with user-owned assets, games, and experiences. Comparable as a Web3 metaverse/gaming platform emphasizing player ownership and economic freedom, though focused more on virtual world than MMO gameplay.
• Gala Games: Web3 gaming platform operating multiple blockchain games with player-owned NFT assets and token-based economies. Comparable as a multi-game Web3 publisher with emphasis on true asset ownership — direct overlap with Chainers' positioning.
• Dapper Labs: Creator of NBA Top Shot, NFL All Day and Flow blockchain — a Web3 gaming/collectibles company focused on consumer-friendly blockchain experiences. Comparable as a Web3 gaming company emphasizing mainstream UX over crypto-purist design.

Emerging players

• Myria: Web3 gaming hub and publisher on its own L2 blockchain, partnering with studios to launch blockchain games. Comparable as an emerging Web3 gaming platform/publisher with similar ecosystem ambitions to 51 Games.
• Big Time Studios: Web3 action RPG studio with player-owned NFT assets and free-to-play mechanics targeting mainstream gamers. Comparable as an emerging Web3 MMO studio prioritizing Web2-quality gameplay with Web3 ownership — direct overlap with Chainers' positioning.

Broad incumbents

• Wemade (WEMIX Play): Major Korean game publisher operating WEMIX Play, a leading blockchain gaming platform with multiple titles. Comparable as a large-scale Web3 game publisher with multiple titles, established token economy, and global distribution ambitions.
• Yuga Labs: Web3 gaming/NFT company behind Otherside and major NFT IP. Comparable in Web3 gaming ecosystem ambitions and asset ownership model; broader scope and significantly larger capital base but overlapping target audience.
• Animoca Brands: Leading Web3 gaming and metaverse investor/publisher with a large portfolio of blockchain games. Comparable as a Web3 gaming ecosystem builder; broader scope but directly competing for Web3 gamer mindshare and developer partnerships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/51gamesGlobal
• LinkedInlinkedin.com/company/51-games

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 51 games