What Snaply does

Snaply is a national real estate media platform that provides photography, video, drone, floor plan, and 3D tour services to real estate professionals across more than 40 U.S. states. Founded in 2016 and headquartered in Denver, Colorado, the company operates a unified ordering platform offering HDR photography with blue-sky editing, full-motion video walkthroughs, aerial drone capture, Matterport 3D tours, Zillow 3D tours, free branded single property websites, and free customizable marketing materials (flyers, postcards, social posts). All shoots include a standardized 24-hour turnaround, free cloud storage, and free property websites as baseline service elements. Following the full absorption of HouseLens in March 2026, Snaply positioned itself among the most expansive real estate media brands in the United States.

The technology stack combines in-the-field capture (HDR photography, drone hardware, Matterport 3D scanning) with post-production editing including AI-powered Virtual Twilight and Virtual Staging transformations, all delivered through a self-service website (snaplyphoto.com) and dedicated iOS and Android apps. Distribution to enterprise customers runs through a consultative sales motion ([email protected]) covering the Snaply for Teams sub-brand, with Snaply for Brokerage extending the offering to large enterprises.

Snaply generates revenue through a hybrid transactional-and-subscription model. Individual agents and SMB brokers order through unit-priced packages starting at $185 for Photos + Floor Plan, with attachable add-ons (drone $100+, twilight photos $110+, Matterport $110-$185, video $100, virtual twilight $22+, virtual staging $24+, listing teaser $15) that lift average order value. Real estate teams and brokerages access tiered annual subscriptions (Core, Pro, Max) offering up to 30% volume discounts, custom coupons, revenue share, priority support, and bundled marketing tools, creating recurring contracted revenue on top of per-order transactions. Free property websites and marketing materials act as a freemium draw that drives order volume and customer retention.

Name

Snaply

Legal name

Snaply

Website

https://snaplyphoto.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Snaply is a national real estate media platform offering HDR photography, video, drone, floor plan, and 3D tour services to individual agents, teams, and brokerages across 40+ U.S. states, with 24-hour turnaround and bundled property websites on a per-order and subscription basis.

Ownership category

akta.pro rank

Product category

Real Estate Photography Services

NAICS

Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

akta.pro secondary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

Keywords

• Real estate photography
• 3D virtual tours
• Drone aerial imaging
• Virtual staging services
• Floor plan services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Photography and Media Products: Snaply generates revenue through the sale of real estate photography, video, drone, floor plan, and 3D tour services on a per-order basis. Base packages start at $185 for Photos + Floor Plan, with add-ons and upgrades available. Additional photos, specialty services, and premium features generate incremental revenue per transaction.
2. Enterprise Team Partnerships: Snaply offers tiered team partnership programs (Core, Pro, Max) that provide discounted rates, custom coupons, revenue share options, and priority services to real estate teams. This creates recurring engagement and volume-based revenue from team accounts.
3. Free Property Websites and Marketing Materials: While single property websites and marketing materials (flyers, postcards, social media posts) are offered free with shoots, they drive additional order volume and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Snaply is a national real estate photography and media platform that delivers professional HDR photography, video walkthroughs, drone aerial footage, 2D floor plans, Matterport 3D tours, virtual staging, and virtual twilight editing to real estate agents, brokers, and teams across 40+ US states. Orders are placed via the website or mobile app and fulfilled by local Snaply photographers with a 24-hour edited-delivery turnaround, with free inclusions such as blue sky editing, single property websites, and marketing materials.

Product overview

Snaply is a national real estate photography and media platform offering a comprehensive suite of visual content products for real estate professionals. The platform operates on a unified infrastructure with core photography and media products including HDR Photos + Floor Plan, Video Walkthrough, Stand-Alone Floor Plans, and Single Property Websites bundled as standard offerings. Additional premium add-ons include Matterport 3D Tours, Zillow 3D Tours, Drone photography/video, Twilight Photos, Virtual Twilight, Virtual Staging, and Listing Teaser videos. The company also operates Snaply for Teams, a partnership program providing tiered pricing, revenue share opportunities, and marketing tools for real estate teams. All shoots include 24-hour turnaround, cloud storage, blue sky editing, and free marketing materials. The platform serves clients across 40+ states following the absorption of HouseLens.

Differentiator

Problem solved

Functional benefit

Brands

• Snaply for Teams: An industry-leading real estate photography service designed specifically for real estate teams, offering customized partnership options including Core, Pro, and Max tiers.

Products and services

• Photos + Floor Plan HDR photography with high-end editing including free blue sky replacement, bundled with a standard floor plan, offered to real estate agents and brokers for residential listings. Includes 25 photos at the base tier with additional photos available at $6 each.
• Video Walkthrough Full motion video tour of the property up to 2 minutes in length, including graphics and music, offered to real estate agents for residential listings.
• Stand-Alone Floor Plan Colorful, easy-to-read floor plans with total square footage, fixed furniture, room dimensions and labels, sold as a stand-alone product or automatically upgraded to Floor Plan PLUS.
• Matterport 3D Tour Immersive 3D tour with dollhouse view and downloadable floor plans, priced by property square footage (up to 2,000 sqft: $110; up to 5,000 sqft: $185) with 3 months of hosting included.
• Zillow 3D Tour + 2D Floor Plan Immersive 3D tour hosted on Zillow with a 2D floor plan including room sizes, claimed to increase Zillow visibility by 68%.
• Drone Photos and Video Aerial photos and video capturing the property and surrounding neighborhood from above; offered as photos starting at $100 for 5 images or as 2-minute full-motion video at $100. Availability varies by market.
• Twilight Photos Golden-hour exterior photography that highlights outdoor lighting and makes listings look more luxurious; priced at $110 base for 5 photos.
• Virtual Twilight Digital transformation of day photos into twilight shots through AI-powered editing, priced starting at $22 for the first image and $10 per additional image.
• Virtual Staging Digital staging of vacant rooms to help buyers envision the space, priced per image starting at $24.
• Listing Teaser 30-second slideshow video including music and graphics, optimized for Instagram, Facebook, and other social media platforms, priced at $15.
• Snaply for Teams Subscription partnership program for real estate teams offering customized packages across three tiers (Core for small teams, Pro for mid-sized teams, Max for large teams) with discounted rack rates up to 30% off, revenue share opportunities, custom coupons, priority support, custom product bundles, and early access to new products.

Quantifiable outcome

• Zillow 3D Tour increases Zillow visibility by 68%

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• HouseLenscoreStrategic or Co-development Partner · 4 March 2026Snaply completed the full absorption of HouseLens into its brand and operating platform. The transition was a strategic decision by SeekNow (HouseLens' parent company) to align the business within Snaply's specialized real estate media infrastructure. HouseLens operations have been fully integrated into Snaply's national platform, strengthening coverage across 40+ states.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• PhotoUp: PhotoUp is a real estate photo editing, virtual staging, and virtual twilight service provider for photographers and agents. Directly comparable to Snaply's virtual staging and virtual twilight add-on products, and increasingly competes as a vendor of outsourced editing services.
• Real Geeks Media: Real Geeks provides IDX websites, CRM, and lead generation for real estate agents and teams, with photography/media add-on services. Comparable as a vendor platform to independent agents and teams — overlapping with Snaply for Teams' target customer.
• VHT Studios: VHT Studios is a national real estate photography and media provider offering photos, video, drone, 3D tours, and floor plans across the US. Directly competes with Snaply for the same agent and brokerage customers with a comparable product suite and national coverage.
• Matterport: Matterport is the dominant provider of immersive 3D tours and digital twins used in real estate listings. Snaply resells Matterport-powered 3D tours starting at $110, making Matterport a direct comparable for Snaply's premium 3D tour offering and the underlying capture technology.
• Aryeo: Aryeo is a SaaS platform for real estate photographers and media companies to manage delivery, ordering, and content distribution. Directly comparable: Snaply's mobile app is published under the Aryeo package identifier (com.aryeo.walkthrough), indicating deep platform / distribution overlap and shared technology roots with Snaply's ordering and content workflow.
• Virtuance: Virtuance is a real estate photography company offering HDR photos, video, drone, and 3D tours with a national photographer network. Comparable to Snaply in product mix and customer base, with similar turnkey delivery positioning for agents and brokerages.
• CloudPano: CloudPano is a 3D virtual tour platform that competes with Snaply's Matterport-based offering. Direct overlap in 3D tour delivery for real estate listings, often positioned as a lower-cost alternative.

Broad incumbents

• SeekNow: SeekNow was the parent of HouseLens until March 2026, when it was absorbed into Snaply. SeekNow continues as a broader real estate data and property insight platform with overlapping media services — making it an adjacent incumbent with shared history.
• Zillow 3D Home: Zillow's 3D Home app enables agents to create their own 3D tours for free or low cost, embedded directly in Zillow listings. Snaply's "Zillow 3D Tour" product is layered on top of this ecosystem, making Zillow both a partner and an adjacent incumbent competing for low-end 3D tour capture.

Emerging players

• BoxBrownie: BoxBrownie provides virtual staging, virtual twilight, photo editing, floor plans, and 3D renders for real estate and commercial clients. Overlaps with Snaply's digital editing add-ons (virtual staging, twilight), with primary scale outside the US but increasingly active domestically.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/snaplyphoto
• LinkedInlinkedin.com/company/snaplyphoto

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snaply