USA Prime Sports

What USA Prime Sports does

USA Prime Sports is a private, for-profit youth sports organization headquartered in Dallas, Texas, founded in 2017. It operates a national network of more than 77 partner programs, 1,050+ teams, and 12,000+ active players across five US regions, with a stated outcomes record of 145 MLB Draft Picks, 4,342 NCAA commits, and 17 National Championships since 2020. The company has expanded beyond its baseball and softball base into soccer, basketball, volleyball, and lacrosse, positioning itself as a multi-sport platform.

The business operates a multi-revenue model: registration and team fees paid by individual players and families, recurring dues from 77+ licensed partner programs, national sponsorship and partnership revenue (Detroit Tigers, adidas, Luccini, Baseline, MySportsDriver), and direct-to-consumer merchandise through the Prime Pro Shop (price points ranging $4.95–$180). Its technology stack is vendor-led, with the Baseline AI operating system supporting facility and program operations and the MySportsDriver platform powering player- and program-facing tools. The partner-organization model — local clubs licensing the USA Prime Sports umbrella — is the primary distribution and scaling vehicle, allowing geographic and vertical expansion without proportional capex.

Name

USA Prime Sports

Legal name

USA Prime Sports

Website

https://usaprime.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

USA Prime Sports is a Dallas-based, multi-sport youth athletics organization that operates a national network of 77+ partner programs, 1,050+ teams, and 12,000+ players, monetizing registration fees, partner dues, sponsorships, and branded apparel across baseball, softball, soccer, basketball, volleyball, and lacrosse.

Ownership category

akta.pro rank

Product category

Youth Sports Development & Travel Programs

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

Keywords

• Youth baseball programs
• Travel team development
• Youth softball programs
• Sports management software
• Branded athletic apparel

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Merchandise and Apparel Sales: E-commerce sales of branded merchandise including uniforms, apparel, equipment (batting gloves, helmets, belts, accessories). Products sold through Prime Pro Shop with pricing from $4.95 to $180.
2. Program and Registration Fees: Revenue from youth baseball organizations and teams joining the USA Prime network. Partner organizations pay to be part of the national program.
3. Sponsorship and Partnership Revenue: Strategic partnerships with major brands (Detroit Tigers, adidas, Luccini, Baseline) generating partnership fees and co-marketing initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

USA Prime Sports runs a national youth baseball and softball development organization operating 77+ programs across 5 US regions with 1,050+ teams and 12,000+ active players. It provides elite coaching, tournament competition, and collegiate/professional scouting pathways, supported by an e-commerce merchandise operation (Prime Pro Shop) and an administrative technology platform (MySportsDriver).

Product overview

USA Prime Sports operates as a multi-sport youth athletics organization offering a unified national platform combining elite baseball and softball programs with an e-commerce merchandise operation. The core product is the National Baseball Program—a platform-plus-regions structure spanning 5 geographic regions (West, Midwest, Southwest, Northeast, Southeast) with 760+ teams providing player development, tournament competition, and pathway to college and professional baseball. This core program is supported by the MySportsDriver operational platform handling registration, payments, uniforms, and scheduling. The product portfolio extends through the Prime Pro Shop e-commerce storefront selling branded merchandise (shorts, batting gloves, helmets, belts, hats) featuring partnerships with adidas and Luccini. The organization has expanded beyond baseball into softball, soccer, basketball, volleyball, and lacrosse programs.

Differentiator

Problem solved

Functional benefit

Products and services

• National Baseball Program
• National Softball Program
• Prime Pro Shop
• MySportsDriver Platform
• USA Prime Player Shorts with Pockets
• Americana Series Batting Gloves
• Youth Belt Set
• USA Prime Raised 3D Baseball Helmet Decal

Quantifiable outcome

• 17 National Championships since 2020
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Detroit TigerscoreStrategic or Co-development Partner · 31 March 2026USA Prime Sports and Detroit Tigers renewed and expanded their strategic partnership to advance amateur baseball player development and MLB exposure. The partnership provides top 16U and 17U players with direct relationships with Tigers scouting staff, access to the team's player development complex in Lakeland, Florida, educational sessions with MLB scouts, and on-field integration with Detroit Tigers personnel. Both organizations state the collaboration has significantly elevated USA Prime's national reputation over the past three years.
• BaselinecoreTechnology or Integration · 26 March 2026USA Prime announced a national partnership with Baseline, naming the facilities management software platform an official USA Prime National Partner. Baseline provides USA Prime's network of facility operators with tools for scheduling, payments, and operational efficiency. USA Prime has adopted Baseline's agentic AI operating system as its preferred operating system for multi-location facilities, handling bank wire transfers that split transactions across separate business entities.
• LuccinicoreChannel Partner/ Reseller/ Distributor · 20 March 2026USA Prime Sports announced a new national partnership with Luccini, designating the premium baseball equipment brand as its official Team Gear Partner. Through the agreement, Luccini supplies USA Prime athletes with batting gloves, helmets, belts, and protective equipment across the organization's national platform. The partnership aims to deliver an 'MLB-like experience' to youth athletes according to CEO Brandon Shangraw.
• adidascoreChannel Partner/ Reseller/ Distributor · 3 March 2026USA Prime Sports announced a national partnership with adidas, making the global sportswear brand the Official Outfitter of USA Prime athletes across its youth baseball organization. adidas supplies footwear, training gear, and fan wear while collaborating on strategic initiatives including athlete data alignment, content planning, and brand consistency. The collaboration aims to strengthen USA Prime's national recognition and provide athletes with elite resources.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Triple Crown Sports: Triple Crown Sports operates youth baseball and softball events, tournaments, and showcases. Its event-led player-development model closely matches USA Prime's travel competition and exposure offering.
• Perfect Game: Perfect Game operates amateur baseball rankings, showcases, tournaments, and player-development events. It is one of USA Prime's closest comparables because it competes for elite youth baseball players, teams, and exposure opportunities.
• Prep Baseball Report: Prep Baseball Report provides amateur baseball scouting, rankings, showcases, media, and events. It overlaps directly with USA Prime's national development, competition, and college-recruitment proposition.
• Five Tool Baseball: Five Tool Baseball runs youth baseball showcases, tournaments, and media content. It is a direct niche competitor for elite travel teams and player-development programs.

Broad incumbents

• SportsEngine: SportsEngine offers youth and amateur sports registration, scheduling, websites, communication, and payment tools. It is a broader incumbent to the technology layer underlying USA Prime's team and program operations.
• Babe Ruth League: Babe Ruth League is an established national youth baseball and softball organization. It competes for young athletes, teams, and families seeking organized competition and player development.
• NCSA: NCSA is a multi-sport college-recruiting platform that helps athletes gain exposure to college programs. It is comparable to USA Prime's NCAA pathway, although it addresses recruiting across a broader set of sports.
• USSSA: USSSA is an established organizer and sanctioning body for amateur baseball and other youth sports. Its broader multi-sport tournament network competes for participants, events, and sponsors across many of the same markets.
• Little League Baseball and Softball: Little League operates a large grassroots baseball and softball league system. It serves a broader and generally younger participant base but is relevant to the same youth player and family market.

Emerging players

• LeagueApps: LeagueApps provides registration, scheduling, communication, and payment software to youth sports organizations. It directly overlaps with the administrative layer that MySportsDriver provides within USA Prime's network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Prime Sports