Unihockeycenter
Unihockeycenter, operated by 2faces GmbH, is a Swiss specialty retailer selling floorball (Unihockey) equipment and apparel from major brands through seven physical stores and the unihockeycenter.ch e-commerce platform, serving individual players, clubs, schools, and coaches.
- Company typePrivate
- Founded2006
- HeadquartersInwil, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Unihockeycenter does
Unihockeycenter, operated by the Swiss limited liability company 2faces GmbH (registered at Industriestr. 5, Inwil), is a multi-channel specialty retailer of floorball (Unihockey) equipment self-described as the largest such retailer in Switzerland. Its core business is the resale of branded floorball sticks, blades, bags, indoor shoes, goalie equipment, apparel, accessories, and field equipment sourced from major brands (Unihoc, Fat Pipe, Oxdog, Zone, Salming, Exel, plus ASICS, Mizuno, Adidas, Kempa, Under Armour for footwear), supplemented by in-house custom teamwear production using sublimation and textile printing. Products are distributed through seven physical retail stores across Switzerland (Inwil, Zuchwil, Köniz, Weinfelden, Chur, Langnau i. E., Rivera) and the unihockeycenter.ch e-commerce platform, with all inventory complying with IFF and Swiss Unihockey standards.
The underlying technology is a standard multi-language, multi-currency e-commerce storefront (German, French, English, Italian; CHF, EUR, USD) with no proprietary platform, AI, or documented third-party integrations beyond conventional online payment methods (credit card, Twint, invoice). The company's go-to-market is direct-to-consumer through both channels, with a B2B/B2C overlay for Swiss floorball clubs via partner-team agreements, dedicated club online shops, and equipment contracts (Ausrüstungsvertrag). Revenue mechanics are unit-based retail sales with frequent promotional discounting (10–40% off), supplemented by a membership/loyalty program offering special pricing and a Treuepunkte points system valid online and in-store, equipment rental (Speedshooting), gift vouchers, and club teamwear services.
Customer segmentation spans individual players (men, women, children), Swiss floorball clubs (at least eight named partner clubs including Floorball Köniz, Floorball Thurgau, Ad Astra Obwalden, Unihockey Luzern, Vipers Innerschwyz, ESV Eschenbach, Bern Capitals, Wizards Burgdorf), schools purchasing Schulsport packages, and coaches/trainers. Ownership appears to be privately held by the operating founders with no disclosed external investors, parent company, or subsidiaries; no funding rounds, M&A activity, leadership changes, or regulatory actions are documented in the source material.
Unihockeycenter firmographics
Firmographics- Name
- Unihockeycenter
- Legal name
- 2faces GmbH
- Website
- https://unihockeycenter.ch
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unihockeycenter, operated by 2faces GmbH, is a Swiss specialty retailer selling floorball (Unihockey) equipment and apparel from major brands through seven physical stores and the unihockeycenter.ch e-commerce platform, serving individual players, clubs, schools, and coaches.
- Ownership category
- akta.pro rank
Unihockeycenter industry classification
Industry- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
- akta.pro secondary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
Keywords
Where Unihockeycenter is headquartered
LocationHeadquarters
- HQ city
- Inwil
- HQ country
- Switzerland
- HQ region
- Europe
Offices8 records
Markets served
Unihockeycenter business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (B2C Retail): Unihockeycenter generates revenue through the sale of Unihockey and Floorball equipment including sticks, blades, bags, shoes, goalie gear, apparel, and field equipment. Products are sold as one-time purchases via both its e-commerce platform and 7 physical retail stores in Switzerland. The company also sells custom teamwear (jerseys/trikots) with in-house text printing and sublimation services. All products comply with IFF and Swiss Unihockey norms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Unihockeycenter product offering
Product offeringCore offering
Unihockeycenter retails Unihockey/Floorball equipment and accessories to individual players, clubs, schools, and coaches through an e-commerce platform (unihockeycenter.ch) and 7 physical stores across Switzerland. The assortment spans sticks, blades, bags, indoor shoes, goalie equipment, apparel, field equipment, and training aids from major brands. The company also delivers custom teamwear with in-house textile printing and sublimation, loyalty-based purchasing, and equipment rental services.
Product overview
Unihockeycenter is Switzerland's largest floorball (Unihockey) equipment retailer operating both online and through 7 physical stores. The company offers a comprehensive product portfolio centered on floorball sticks and blades from major brands including UNIHOC, FAT PIPE, OXDOG, ZONE, SALMING, and EXEL, complemented by goalie equipment, indoor shoes (from ASICS, MIZUNO, ADIDAS, KEMPA, Under Armour), sports apparel, bags, field equipment (goals, balls, flooring), training aids, and school sports packages. The store also provides teamwear customization and club outfitting services, with products complying with IFF and Swiss Unihockey standards.
Differentiator
Problem solved
Functional benefit
Companies that use Unihockeycenter
Customer profileNamed customers8 records
Segments4 records
Unihockeycenter technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Unihockeycenter partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- Floorball Köniz BernminorFloorball Köniz Bern is a partner team of Unihockeycenter, with a dedicated shop section on the Unihockeycenter website. The partnership provides the club with custom teamwear and equipment, and drives referral traffic to the store.
- Floorball ThurgauminorFloorball Thurgau is a partner team with a dedicated shop on Unihockeycenter.ch. The club receives custom teamwear and equipment from Unihockeycenter.
- Ad Astra ObwaldenminorAd Astra Obwalden is a partner team of Unihockeycenter with a dedicated shop section on the website.
- Unihockey LuzernminorUnihockey Luzern is a partner team with a dedicated shop on Unihockeycenter.ch.
- Vipers InnerschwyzminorVipers Innerschwyz is a partner team with a dedicated shop on Unihockeycenter.ch.
- ESV EschenbachminorESV Eschenbach is a partner team with a dedicated shop on Unihockeycenter.ch.
- Bern CapitalsminorBern Capitals is a partner team with a dedicated shop on Unihockeycenter.ch.
- Wizards Bern BurgdorfminorWizards Bern Burgdorf (also referred to as Wizards Burgdorf) is a partner team with a dedicated shop on Unihockeycenter.ch.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Unihockeycenter competitors and assessment
Company assessmentOthers
- Kempa: Handball and indoor sports brand carried by Unihockeycenter (shoes); an ecosystem supplier rather than a direct competitor, but indicative of the broader indoor sports category where floorball competes for consumer attention.
Broad incumbents
- SportXX: Major Swiss sporting goods chain owned by Migros; broad multi-sport assortment including indoor and team sports. Overlaps with Unihockeycenter in serving Swiss consumers seeking sporting equipment across channels.
- INTERSPORT (Switzerland): Global sporting goods retail network with Swiss franchise stores selling multi-brand equipment including floorball. Competes broadly for Swiss sporting goods demand and overlapping product categories (shoes, apparel, equipment).
- Ochsner Sport: Largest sporting goods retailer in Switzerland with physical stores and e-commerce; carries floorball/Unihockey as part of a much broader multi-sport assortment. Comparable as a domestic incumbent competing for the same Swiss sporting goods wallet.
- Decathlon: Global sporting goods retailer with a strong Swiss footprint and own-brand floorball equipment at lower price points. Adjacent competitor that pressures Unihockeycenter's entry-level and price-sensitive segments.
Direct peers
- Floorballshop.com: European online floorball specialist selling sticks, blades, shoes, and goalie gear. Direct peer in the same niche category and product mix, competing for the same European floorball consumer.
- Pure Floorball: UK-based online specialty retailer of floorball sticks, blades, and equipment from the same major brands (Fat Pipe, Zone, Salming, Oxdog, Unihoc). Directly comparable as another pure-play online floorball specialist competing for European cross-border demand.
Regional players
- Floorball.eu: Online floorball retailer serving Nordic and broader European markets. Comparable as a regional online-only specialist with similar product breadth but different geographic focus.
Emerging players
- Salming (direct): Swedish floorball and running brand that increasingly sells direct via its own e-commerce store. Comparable as a brand-side threat pursuing direct-to-consumer distribution that could disintermediate specialty retailers like Unihockeycenter.
- Unihoc Store: Premium floorball brand with its own online store selling the Unihoc product line direct. An emerging brand-direct channel that competes with Unihockeycenter for the same premium-stick customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Unihockeycenter social profiles
Digital presenceUnihockeycenter compliance and trust
Trust signalCompliance2 records
Unihockeycenter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unihockeycenter leadership team
Management profileNumber of profiles
Unihockeycenter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unihockeycenter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unihockeycenter
What does Unihockeycenter do?
Unihockeycenter retails Unihockey/Floorball equipment and accessories to individual players, clubs, schools, and coaches through an e-commerce platform (unihockeycenter.ch) and 7 physical stores across Switzerland. The assortment spans sticks, blades, bags, indoor shoes, goalie equipment, apparel, field equipment, and training aids from major brands. The company also delivers custom teamwear with in-house textile printing and sublimation, loyalty-based purchasing, and equipment rental services.
Is Unihockeycenter a public or private company?
Unihockeycenter is a private company. It is currently operating.
When was Unihockeycenter founded?
Unihockeycenter was founded in 2006. It employs 11 to 50 people.
Where is Unihockeycenter based?
Unihockeycenter is headquartered in Inwil, Switzerland, in the Europe region.
How does Unihockeycenter make money?
One revenue line is on record: product Sales (B2C Retail).
Who are Unihockeycenter's main competitors?
Kempa is listed as an others. Broad incumbents are SportXX, INTERSPORT (Switzerland), Ochsner Sport and Decathlon. Direct peers are Floorballshop.com and Pure Floorball. Floorball.eu is listed as a regional player. Emerging players are Salming (direct) and Unihoc Store.
Does Unihockeycenter have an API?
No public API is recorded for Unihockeycenter.
What industry is Unihockeycenter in?
Its primary akta.pro industry code is CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers, with a secondary code of CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 45911 and its SIC code is 3949.