Snackruptors
Snackruptors Inc. is a family-owned Canadian baked snack manufacturer based in Cambridge, Ontario, producing private-label crackers and co-manufactured snack products for major global retail brands across North America, Europe, and Australia. Following its 2025 rebrand, it acquired Hain Celestial's North American Snacks business for $115 million in 2026.
- Company typePrivate
- Founded2025
- HeadquartersCambridge, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Snackruptors does
Snackruptors Inc. is a Canadian family-owned baked snack manufacturer headquartered in Cambridge, Ontario, operating four production facilities in the area (50 High Ridge Court HQ; 56 Stafford Court; 451 Franklin Blvd; 501 Franklin Blvd). The company manufactures private-label and co-manufactured crackers and baked goods for "top global retail brands" across Europe (UK, Netherlands, Belgium, Norway, Sweden, Denmark, Portugal), the United States, and Australia, acting as a "Single Source Solution Provider" with start-to-finish baking capabilities and flexible packaging options (assortment packs, sleeves, bag-in-a-box, re-sealable). Its proprietary capabilities include a dedicated R&D function focused on market trend analysis, natural ingredient processing, and packaging customizability.
Prior to 2026, Snackruptors (rebranded from RDJ Bakeries in 2025) operated almost exclusively as a B2B private-label co-manufacturer. In March 2026, the company completed a $115 million cash acquisition of Hain Celestial Group's North American Snacks business, adding consumer brands Garden Veggie Snacks, Terra chips, and Garden of Eatin' to its portfolio. That acquired business represented 22% of Hain Celestial's net sales in fiscal 2025. The combined business now spans B2B co-manufacturing for retailer-owned labels and a branded portfolio distributed through retail channels.
Snackruptors monetizes through private-label and co-manufacturing contracts (quote-based B2B pricing, not publicly disclosed) and, post-acquisition, through branded consumer product sales routed through retailer distribution. The company employs 501-1,000 staff, holds BRCGS food safety, Kosher, Organic, Gluten-Free, Non-GMO, SMETA V6 SEDEX, and nut-free facility certifications, and supports its business with multiple consecutive HR industry recognitions (HR Awards and Innovative HR Team awards in 2022, 2023, and 2024). Pricing and contract terms are B2B and non-public, and the company does not advertise direct consumer marketing or e-commerce channels.
Snackruptors firmographics
Firmographics- Name
- Snackruptors
- Legal name
- Snackruptors Inc.
- Website
- https://snackruptors.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Snackruptors Inc. is a family-owned Canadian baked snack manufacturer based in Cambridge, Ontario, producing private-label crackers and co-manufactured snack products for major global retail brands across North America, Europe, and Australia. Following its 2025 rebrand, it acquired Hain Celestial's North American Snacks business for $115 million in 2026.
- Ownership category
- akta.pro rank
Snackruptors industry classification
Industry- Product category
- Snack Food Manufacturing
- NAICS
- Cookie and Cracker Manufacturing (311821), Snack Food Manufacturing (31191), Cookie, Cracker, and Pasta Manufacturing (31182)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050)
- akta.pro primary industry
- Crackers & Savory Biscuits Manufacturing (AFAKAIAJ)
- akta.pro secondary industries
- Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO), Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH)
Keywords
Where Snackruptors is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Snackruptors business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Private Label Cracker Manufacturing: Manufacturing and supplying white or private label crackers to retail partners. The company leverages decades of industry leading experience in cracker manufacturing and works closely with retail partners to innovate private label cracker varieties.
- Branded Snacks Portfolio: Following the acquisition of Hain Celestial's North American Snacks business, Snackruptors now owns branded snack products including Garden Veggie Snacks, Terra chips, and Garden of Eatin' snacks.
- Co-Manufacturing Services: The company offers co-manufacturing and private label opportunities for customers seeking custom snack solutions.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Snackruptors product offering
Product offeringCore offering
Snackruptors manufactures and supplies private label and branded crackers and baked snacks through four Cambridge, Ontario production facilities, operating as a co-manufacturer and "Single Source Solution Provider" for major global retail brands. The company delivers all-natural ingredient products with flexible packaging (assortment, sleeve, bag-in-a-box, re-sealable) and supports customers with dedicated R&D, speed, and customization across the product development process. Following the 2026 acquisition of Hain Celestial's North American Snacks business, the portfolio now includes Garden Veggie Snacks, Terra chips, and Garden of Eatin' branded snacks alongside its core private label cracker business.
Product overview
Snackruptors Inc. is a Canadian baked goods and snacks manufacturer, operating as a 'bakers first' company with facilities in Cambridge, Ontario. The company offers private label and branded cracker products manufactured at its start-to-finish baking facilities. Following its 2026 acquisition of Hain Celestial's North American Snacks business, the portfolio expanded to include branded snack brands (Garden Veggie Snacks, Terra chips, Garden of Eatin') alongside its existing private-label cracker business. Snackruptors supports customers through speed, flexibility, R&D innovation, and partnership throughout product development, with capabilities to create custom solutions across segments, occasions, and flavors.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Label Crackers White or private label crackers manufactured at Snackruptors' Cambridge, Ontario facility, featuring all natural ingredients with capabilities for custom packaging in assortment packs, sleeves, bags, and re-sealable options; supplied to retail partners worldwide.
- Baked Goods Baked snacks and crackers manufactured at Snackruptors' Cambridge, Ontario facilities with a start-to-finish baking process, focused on high quality, natural-ingredient, great-tasting products sold to retail and brand partners.
- Garden Veggie Snacks Branded snack product acquired from Hain Celestial, part of the North American Snacks business acquisition; offers vegetable-based snack options to retail consumers.
- Terra Chips Branded snack chip product acquired from Hain Celestial as part of the North American Snacks business acquisition.
- Garden of Eatin' Snacks Branded organic snack product acquired from Hain Celestial, included in the North American Snacks business divestiture.
- Co-Manufacturing and Private Label Services Custom co-manufacturing and private label development services for retail and brand customers, providing speed, flexibility, and partnership throughout product development with capability to create custom cracker and baked snack solutions combining segment, occasion, and flavor options.
Quantifiable outcome
- Multiple food safety certifications including BRCGS, Kosher, Organic, Gluten-Free, Non-GMO
Companies that use Snackruptors
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Snackruptors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Snackruptors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hain Celestial GroupcoreSnackruptors completed the acquisition of Hain Celestial's North American Snacks business for $115 million in cash. The transaction includes brands such as Garden Veggie Snacks, Terra chips, and Garden of Eatin' snacks, which accounted for 22% of Hain's net sales in fiscal 2025. This acquisition complements Snackruptors' existing private-label cracker business by adding a branded snacks portfolio.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Snackruptors competitors and assessment
Company assessmentBroad incumbents
- Kellanova (Kellogg's Snacks): Spun-off snacks business of Kellogg's including Cheez-It, Pringles, and other cracker/snack brands. Highly comparable cracker manufacturing competitor and large-scale private-label producer.
- Mondelez International: Global packaged snacks conglomerate owning major cracker and cookie brands (Ritz, Triscuit, Chips Ahoy!, Oreo). Directly comparable to Snackruptors as a cracker/baked snack manufacturer at massive scale, and competes for the same private-label and branded shelf space.
- Quaker Oats (PepsiCo): PepsiCo's cereal and baked grain snack division. Competes in adjacent baked grain-based snacking categories and represents both a competitor and a potential private-label partner at scale.
- Pepperidge Farm (Campbell Soup Company): Major North American baked snack and cracker brand (Goldfish, Milano, Farmhouse crackers). A direct competitor in the cracker category and a potential private-label customer for Snackruptors, given Campbell's portfolio breadth across branded and private label.
- Annie's Homegrown (General Mills): Organic and natural snacks brand within General Mills, producing crackers, cookies, and snack products. Comparable to Snackruptors' certified-organic, family-friendly positioning and competes for similar retail placement.
Direct peers
- Bare Foods (PepsiCo): Baked fruit and vegetable chip brand, now part of PepsiCo's Frito-Lay. Most directly comparable to Snackruptors' acquired Terra chips and Garden Veggie Snacks brands in the baked fruit/veggie snack category.
- RW Garcia: Independent cracker and chip manufacturer with strong better-for-you credentials (Non-GMO, gluten-free options). Comparable product category, similar size band, and competes for private-label and natural foods retail distribution.
- Mary's Gone Crackers: Specialty baked cracker manufacturer focused on gluten-free, organic, and better-for-you credentials. Closely mirrors Snackruptors' certification stack (Organic, Gluten-Free, Non-GMO) and competes for the same premium natural channel shelf space.
- Late July Snacks: Organic and better-for-you cracker, chip, and snack brand owned by Snyder's-Lance (Campbell). Overlaps directly with Snackruptors' acquired Garden of Eatin' organic positioning and competes in natural foods retail channels.
Emerging players
- From the Ground Up: Cauliflower and vegetable-based cracker brand in the better-for-you segment. Direct adjacent peer to Snackruptors' acquired Garden Veggie Snacks brand, both targeting vegetable-forward snacking occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Snackruptors social profiles
Digital presenceSnackruptors compliance and trust
Trust signalCompliance8 records
Snackruptors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snackruptors leadership team
Management profileNumber of profiles
Snackruptors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snackruptors M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snackruptors
What does Snackruptors do?
Snackruptors manufactures and supplies private label and branded crackers and baked snacks through four Cambridge, Ontario production facilities, operating as a co-manufacturer and "Single Source Solution Provider" for major global retail brands. The company delivers all-natural ingredient products with flexible packaging (assortment, sleeve, bag-in-a-box, re-sealable) and supports customers with dedicated R&D, speed, and customization across the product development process. Following the 2026 acquisition of Hain Celestial's North American Snacks business, the portfolio now includes Garden Veggie Snacks, Terra chips, and Garden of Eatin' branded snacks alongside its core private label cracker business.
Is Snackruptors a public or private company?
Snackruptors is a private company. It is classified as family owned and is currently operating.
When was Snackruptors founded?
Snackruptors was founded in 2025. It employs 501 to 1,000 people.
Where is Snackruptors based?
Snackruptors is headquartered in Cambridge, Canada, in the North America region.
How does Snackruptors make money?
Three revenue lines are on record. Private Label Cracker Manufacturing is the primary driver. The others are branded Snacks Portfolio and co-Manufacturing Services.
Who are Snackruptors's main competitors?
Broad incumbents on record are Kellanova (Kellogg's Snacks), Mondelez International, Quaker Oats (PepsiCo), Pepperidge Farm (Campbell Soup Company) and Annie's Homegrown (General Mills). Direct peers are Bare Foods (PepsiCo), RW Garcia, Mary's Gone Crackers and Late July Snacks. From the Ground Up is listed as an emerging player.
Does Snackruptors have an API?
No public API is recorded for Snackruptors.
What industry is Snackruptors in?
Snackruptors's product category is Snack Food Manufacturing. Its primary akta.pro industry code is AFAKAIAJ, Crackers & Savory Biscuits Manufacturing, with a secondary code of AFAKAIAO, Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional). Its NAICS code is 311821 and its SIC code is 2052.