Barnes & Brown Distilling Co

What Barnes & Brown Distilling Co does

Barnes & Brown Distilling Co is an Australian producer of premium non-alcoholic spirits and ready-to-drink cocktails, founded in 2022 and headquartered on the Gold Coast (Bundall, QLD). The company develops alcohol-free alternatives to classic spirit categories including gin, tequila, white rum, triple sec, vermouth, bourbon, and aperitif, using a flavor development process developed with experienced food scientists and production that is blended, distilled, packed, and prepared in Australia. Its product portfolio comprises seven 700ml bottle SKUs priced at AUD $37.50 and four 250ml ready-to-drink canned SKUs priced at AUD $17.50, with two core bottles (Lady Juniper Gin and Southern Belle Bourbon) currently showing as sold out on the e-commerce site.

The company operates a multi-channel distribution model: a Shopify-powered direct-to-consumer e-commerce store with subscription options (Subscribe & Save at 20% discount), wholesale distribution through Australian bottle shops, supermarkets, pubs, gift shops, and specialty stores, and direct B2B supply to hospitality venues via its 'Profit that Pours' program that includes menu design, staff training, and marketing support. In 2026, Barnes & Brown expanded internationally through an exclusive distribution partnership with Singapore-based Zero Proof Collective covering Singapore, Malaysia, Thailand, and Vietnam.

Revenue mechanics span one-time product sales (DTC and B2B), recurring subscription revenue, and transaction-fee-style on-premise venue distribution. Venue economics are positioned at 80-85% gross margins with typical cocktail RRP of AUD $12-$18 and up to 23 serves per bottle. No external funding rounds or institutional investors are disclosed, suggesting the company is bootstrapped or founder-funded with 1-10 employees. The founders appear to include Corinne Barnes based on the contact email [email protected], though the management team is not publicly detailed.

Name

Barnes & Brown Distilling Co

Legal name

Barnes & Brown

Website

https://barnesandbrown.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Barnes & Brown Distilling Co is an Australian producer of premium non-alcoholic spirits and ready-to-drink canned cocktails, serving mindful consumers and hospitality venues across Australia and Southeast Asia.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Spirits

NAICS

Beverage Manufacturing (3121), Distilleries (312140)

SIC

Beverages (2080)

akta.pro primary industry

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Non-alcoholic spirits
• Ready-to-drink cocktails
• Distilled beverages
• Alcohol-free mixers
• Beverage production

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: Direct-to-consumer and B2B sales of premium non-alcoholic spirits through e-commerce and retail distribution. Products include 700ml bottles ($37.50) and 250ml ready-to-drink cans ($17.50). Volume-based discounts available for bulk purchases.
2. Subscription Model: Subscribe & Save program offering 20% discount ($30.00 vs $37.50 per bottle) with flexible delivery frequencies (Fortnightly, Monthly, Quarterly) and pause/cancel anytime option.
3. Venue/Wholesale Distribution: Supply to venues (pubs, restaurants, bars) with typical RRP of $12-$18 per cocktail and ~80-85% gross margin for venues. Up to 23 serves per bottle enables high profitability for on-premise establishments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Barnes & Brown Distilling Co produces premium non-alcoholic spirits (including non-alcoholic gin, tequila, rum, bourbon, aperitif, triple sec, and vermouth) in 700ml bottles alongside ready-to-drink canned cocktails in 250ml format. Products are distilled and blended in Australia and formulated to be vegan and low-sugar, replicating classic liquor flavor profiles for mindful drinkers.

Product overview

Barnes & Brown Distilling Co is an Australian producer of premium non-alcoholic spirits offering a portfolio of bottle spirits (700ml) and ready-to-drink canned cocktails. The bottle spirits range includes Signorina Valentina Aperitif, Miss Agave Tequila, Señorita Bianco White Rum, Lady Marmalade Triple Sec, Countess Cora Vermouth, Lady Juniper Gin, and Southern Belle Bourbon. The ready-to-drink canned offerings include Lady Juniper Negroni, Lady Juniper & Tonic, Signorina Valentina Spritz, and Southern Belle & Cola. The company also publishes cocktail recipes and supports venue distribution through its 'Profit that Pours' program.

Differentiator

Problem solved

Functional benefit

Products and services

• Non-Alcoholic Spirit Range
• Ready-to-Drink Cocktail Cans
• Subscribe & Save Subscription

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Zero Proof CollectivecoreChannel Partner/ Reseller/ Distributor · 6 April 2026Singapore-based Zero Proof Collective appointed as exclusive distributor for Southeast Asia covering Singapore, Malaysia, Thailand, and Vietnam. Partnership covers distribution, marketing, and brand activation across the region with rollout beginning in 2026. Collaboration targets growing demand for premium alcohol-free alternatives in Southeast Asia, aligning with global shift toward mindful consumption.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pentire: Pentire is a plant-based non-alcoholic "spirit" designed for use in cocktails, positioned in the same premium mindful-drinking segment as Barnes & Brown. Closely comparable on product format, cocktail use case, and target demographic.
• Aplós: Aplós offers hemp-infused non-alcoholic spirits in the same premium mindful-drinking category as Barnes & Brown. Directly comparable on product format, distribution through retail and on-premise, and consumer demographic.
• Lyre's Spirit Co. Lyre's is the category-leading Australian-origin non-alcoholic spirits brand offering a wide portfolio of spirit styles (gin, rum, tequila, bourbon, etc.) distributed globally. Directly comparable to Barnes & Brown on product format, target customer (mindful consumers and venues), and pricing tier.
• Ghia: Ghia produces a non-alcoholic aperitif that directly competes with Barnes & Brown's Signorina Valentina Aperitif and Spritz SKUs. Comparable on product positioning (bitter, sophisticated NA aperitif for spritz-style serves), price point, and target use case (mindful hosting and venues).
• Seedlip: Seedlip pioneered the non-alcoholic distilled spirits category and is sold globally through retail and on-premise channels. Comparable to Barnes & Brown as a premium NA spirit brand using a distillation/flavor-compounding process to replicate classic cocktail profiles.
• Three Spirit Drinks: Three Spirit Drinks produces functional, alcohol-free "spirits" using botanicals and adaptogens for cocktail use. Comparable as a premium NA cocktail base targeting venues and home mindful consumers, overlapping with Barnes & Brown's venue and DTC channels.
• Free Spirits: Free Spirits produces non-alcoholic gin, rum, and whiskey alternatives for cocktail use. Comparable to Barnes & Brown on product format, channel strategy (retail and on-premise), and positioning around classic spirit-style flavors.

Emerging players

• Kin Euphorics: Kin Euphorics markets non-alcoholic "spirit" alternatives with adaptogens and nootropics, overlapping partially with Barnes & Brown's mindful-consumer positioning and venue cocktail use case, though with a stronger functional/wellness angle.
• Optimist Botanicals: Optimist produces non-alcoholic botanical "spirits" for cocktail use, targeting similar mindful consumers and venues. Comparable as an emerging direct competitor in the same NA cocktail-base category as Barnes & Brown.

Regional players

• Abstinence Spirits: Abstinence Spirits is a South Africa-based producer of non-alcoholic spirits spanning multiple spirit styles. Comparable on product mix and category, with regional rather than geographic overlap with Barnes & Brown's Australia + SEA footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/barnesandbrownau
• LinkedInlinkedin.com/company/barnes-and-brown
• Instagraminstagram.com/barnesandbrown

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barnes & Brown Distilling Co