Zero Proof Collective

What Zero Proof Collective does

Zero Proof Collective Pte. Ltd. is a Singapore-based distribution company that serves as the exclusive Southeast Asia partner for Barnes & Brown, an Australian producer of premium non-alcoholic spirits. Registered as a private limited entity at 10 Woodlands Square (UEN: 202546362Z), the company holds exclusive distribution, marketing, and brand activation rights for Barnes & Brown across Singapore, Malaysia, Thailand, and Vietnam, with regional rollout beginning in 2026. Its catalog comprises seven alcohol-free SKUs organized into three categories — clear spirits (Lady Juniper Gin, Miss Agave Tequila, Señorita Bianco White Rum), dark spirits (Southern Belle Bourbon), and aperitifs & vermouths (Countess Cora Vermouth, Lady Marmalade Triple Sec, Signorina Valentina Aperitif) — all positioned as vegan, low-sugar premium cocktail ingredients aimed at mixologists, hospitality venues, and mindful drinkers rather than as generic alcohol alternatives.

The business model rests on two revenue streams: B2B wholesale distribution to bars, restaurants, hotels, cafés, and retail chains under quote-based pricing with flexible order minimums, and direct-to-consumer retail sales through a Lazada marketplace storefront in Singapore. Trade engagement is captured via a website-based enquiry form, supported by an extensive social media presence spanning LinkedIn, Instagram, Facebook, YouTube, X/Twitter, TikTok, and Google. Go-to-market combines channel partner relationships with event-driven activations including launch events, tastings, recipe libraries, and on-site staff training programs, while pricing is privately negotiated per venue and undisclosed publicly.

Zero Proof Collective operates as an independent founder-led entity with no disclosed parent company, institutional investors, management team, or funding rounds. Its competitive positioning is built on regional distribution exclusivity and licensed brand equity rather than proprietary technology; the technology record explicitly lists no proprietary features and the company classifies itself as a distribution partner rather than a developer. Operational scale is unquantified — no headcount, revenue, or unit volume is disclosed — and customer concentration cannot be measured because no named accounts are listed.

Name

Zero Proof Collective

Legal name

Zero Proof Collective Pte. Ltd.

Website

https://zeroproof.com.sg

Company type

Private

Operating status

Operating

Short description

Zero Proof Collective is a Singapore-based exclusive distributor of Barnes & Brown premium non-alcoholic spirits across Southeast Asia, supplying bars, restaurants, hotels, retail chains, and consumers in Singapore, Malaysia, Thailand, and Vietnam.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beverage Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH)

akta.pro secondary industries

Bulk / Private Label Alcohol Production & Brands (CRADAIAJ), Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

Keywords

• Non-alcoholic spirits
• Beverage distribution
• B2B wholesale beverages
• Alcohol-free cocktail ingredients
• Mocktail spirits

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Distribution Revenue: Zero Proof Collective generates revenue as the exclusive distributor of Barnes & Brown non-alcoholic spirits across Southeast Asia. Revenue comes from wholesale distribution to bars, restaurants, hotels, cafés, and retail chains across Singapore, Malaysia, Thailand, and Vietnam.
2. E-commerce Retail Sales: The company sells directly to consumers through their Lazada marketplace storefront, capturing retail margins on product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Zero Proof Collective is the exclusive Southeast Asia distributor for Barnes & Brown premium non-alcoholic spirits, importing and selling a portfolio of seven alcohol-free spirit alternatives (gin, tequila, white rum, bourbon, vermouth, triple sec, and aperitif) to hospitality venues and retailers across Singapore, Malaysia, Thailand, and Vietnam. The company supplements wholesale B2B distribution with direct-to-consumer retail sales through its Lazada Singapore marketplace store, while providing venue partners with recipe libraries, marketing assets, tasting programs, and staff training.

Product overview

Zero Proof Collective is an exclusive distributor of Barnes & Brown premium non-alcoholic spirits across Southeast Asia. The product portfolio consists of seven distinct alcohol-free spirit alternatives organized into three categories: Clear Spirits (Lady Juniper Gin, Miss Agave Tequila, Señorita Bianco White Rum), Dark Spirits (Southern Belle Bourbon), and Aperitifs & Vermouths (Countess Cora Vermouth, Lady Marmalade Triple Sec, Signorina Valentina Aperitif). All products are vegan, low in sugar, and crafted without artificial additives, targeting discerning drinkers, mixologists, and bars seeking premium zero-proof cocktail ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Lady Juniper Gin Premium alcohol-free gin alternative inspired by London dry gin, featuring orange blossom, lime, jasmine, and juniper botanicals. Designed for non-alcoholic martinis, G&Ts, and spritz cocktails. Distributed to hospitality venues and retailers across Southeast Asia and sold to consumers in Singapore via Lazada.
• Miss Agave Tequila Premium alcohol-free tequila alternative featuring distilled agave spirit with chamomile, black pepper, Mexican herbs, and minerality. Ideal for non-alcoholic Margaritas, Palomas, and Sunrise-style cocktails. Distributed to hospitality venues and retailers across Southeast Asia and sold to consumers in Singapore via Lazada.
• Señorita Bianco White Rum Premium alcohol-free white rum alternative inspired by Cuban-style white rum, featuring distilled sugar cane, tropical vanilla, plum, dried fruit, raisin, gentian, oak, and molasses. Suitable for mojitos, piña coladas, and tropical serves. Distributed to hospitality venues and retailers across Southeast Asia and sold to consumers in Singapore via Lazada.
• Southern Belle Bourbon Premium alcohol-free bourbon alternative inspired by southern-style bourbon, featuring sweetly woody notes, caramel, chocolate, orange, warm spice, raisin, and dried fruits. Designed for Old Fashioneds, Whiskey Sours, and Manhattan-style cocktails. Distributed to hospitality venues and retailers across Southeast Asia and sold to consumers in Singapore via Lazada.
• Countess Cora Vermouth Premium alcohol-free vermouth alternative featuring wine-like bouquet with exotic five-spice and marjoram notes. Designed for spritzes, Negroni-style mocktails, and simple serves over ice. Distributed to hospitality venues and retailers across Southeast Asia and sold to consumers in Singapore via Lazada.
• Lady Marmalade Triple Sec Premium alcohol-free triple sec alternative featuring orange zest, liquorice,

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Barnes & Brown Distilling CoflagshipChannel Partner/ Reseller/ Distributor · 6 April 2026Barnes & Brown Distilling Co, an Australian producer of premium non-alcoholic spirits, appointed Zero Proof Collective as its exclusive distributor for Southeast Asia. The partnership covers distribution, marketing, and brand activation across Singapore, Malaysia, Thailand, and Vietnam, with rollout beginning in 2026. The collaboration targets the growing demand for premium alcohol-free alternatives in the region, aligning with a global shift toward mindful consumption.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ghia: Non-alcoholic bitter aperitif brand. Comparable premium positioning in the non-alcoholic adult beverage space, with overlap on aperitif-style products like Signorina Valentina in Zero Proof Collective's portfolio.
• Lyre's Spirit Co. Australian-founded producer of a comprehensive non-alcoholic spirit portfolio (gin, rum, tequila, bourbon alternatives). Closely comparable to Barnes & Brown (the brand Zero Proof Collective distributes) and a potential competing brand partner for the same Southeast Asia market.
• ISH Spirits: Danish non-alcoholic spirit brand with a broad portfolio across gin, rum, whiskey, and tequila alternatives. Comparable as a competing premium non-alcoholic spirit brand seeking international distribution partnerships.
• Pentire: UK-based non-alcoholic spirit brand made from coastal botanicals. Comparable premium non-alcoholic spirit positioning targeting the same mindful-drinking consumer and on-premise channel.
• Three Spirit Drinks: Functional non-alcoholic botanical spirit brand. Comparable in the premium non-alcoholic cocktail ingredient category and overlapping target consumer of mindful, social drinkers.
• CleanCo: UK-based non-alcoholic spirit brand founded by the Spencer family. Comparable premium positioning and comprehensive portfolio covering gin, rum, tequila, and whiskey alternatives.

Emerging players

• Aplós: Non-alcoholic spirit brand focused on hemp-infused alternatives. Comparable in the craft non-alcoholic spirit space targeting the same mindful drinking consumer segment.
• Athletic Brewing Company: US leader in non-alcoholic craft beer. Comparable as a premium non-alcoholic beverage brand pursuing HoReCa and retail distribution, though in a different beverage sub-category.

Broad incumbents

• Seedlip: Pioneering non-alcoholic spirit brand now owned by Diageo, with global distribution. Comparable as a competing non-alcoholic spirit brand that could enter SEA through alternative distribution channels and challenge Barnes & Brown's positioning.

Regional players

• Boisson: US-based retailer and distributor dedicated exclusively to non-alcoholic beverages. Comparable business model as a specialized non-alcoholic beverage distributor, though operating in the US market rather than Southeast Asia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ZeroProofSG
• YouTubeyoutube.com/@ZeroProofCollective
• Facebookfacebook.com/zeroproof.sg
• LinkedInlinkedin.com/company/zero-proof-sg
• Instagraminstagram.com/zeroproof.sg
• TikToktiktok.com/@zeroproofcollective

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zero Proof Collective