Turf

Name

Turf

Legal name

Turf

Website

https://turfsports.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Prediction Markets

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

Sports Data Feeds & Integrity Monitoring (MPAEACAE), Integrity Monitoring & Sports Data Integrity Services (Match-Fixing Detection) (MPAEAKAN)

Keywords

• Sports prediction markets
• Parimutuel betting platform
• Live sports forecasting
• Prediction market SDK
• AI oracle resolution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Prediction Market Fees: Creator fee charged on prediction markets created through sdk.markets. Winners split the losing pool in parimutuel structure.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Turf operates a mobile platform that turns live sports events into real-time competitive prediction contests, letting fans forecast plays, drives, and scores during games and compete for rewards. The company also offers sdk.markets, a developer toolkit for building custom parimutuel prediction markets on any topic, built on the Base blockchain with Privy authentication and AI-powered outcome resolution.

Product overview

Turf is a sports prediction market company offering a dual-product portfolio: (1) Turf, the core consumer-facing platform that transforms live sports into real-time competitive prediction games during NFL games, and (2) sdk.markets, a developer toolkit built on Base blockchain enabling third-party communities to create custom parimutuel prediction markets on any topic. The company also has a partnership with Polymarket to integrate order book prediction markets into the Turf experience.

Differentiator

Problem solved

Functional benefit

Brands

• sdk.markets: A toolkit for creating custom, parimutuel prediction markets on anything, built on Base and protected by Privy. Currently in closed Alpha.

Products and services

• Turf A consumer-facing sports prediction market mobile application that turns live NFL and other sports games into real-time competitive prediction contests. Sports fans compete with friends by forecasting plays, drives, and scores during live games, with predictions priced and displayed as a scoreboard reflecting conviction and belief strength.
• sdk.markets A developer toolkit for creating custom parimutuel prediction markets on any topic, built on the Base blockchain with Privy authentication. It enables communities such as fantasy leagues, group chats, Discord servers, live events, and content creator audiences to deploy peer-to-peer ephemeral micro-prediction markets where winners split the losing pool with no house edge or spread. Currently in closed Alpha.

Quantifiable outcome

• Manipulation-resistant markets through 15-30 second contract windows that eliminate time for pool sniping

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• PolymarketcoreStrategic or Co-development Partner · 16 April 2026Turf is partnering with Polymarket to bring prediction markets to the Turf platform. This enables pricing of user opinions and conviction scores on sports outcomes, creating a scoreboard that reflects what users believe and how strongly.
• BasecoreTechnology or IntegrationBase blockchain serves as the underlying infrastructure for sdk.markets and Turf's prediction market infrastructure, enabling decentralized market creation and settlement.
• PrivycoreTechnology or IntegrationPrivy provides authentication and security infrastructure protecting sdk.markets and Turf's prediction market platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Betr: Sports betting and pick'em app founded by Jake Paul, targeting younger sports fans with simplified micro-betting mechanics. Comparable focus on real-time, low-friction live sports engagement for the next generation of sports bettors.
• Prophet Exchange: Regulated peer-to-peer sports betting exchange operating under New Jersey gaming license. Comparable business model (peer-to-peer market without traditional sportsbook house edge) but operates within traditional US sports betting regulation.
• Novig: Peer-to-peer sports prediction exchange backed by major crypto-native investors. Directly comparable as a sports-focused prediction market seeking to replace sportsbooks, and a likely direct competitor for the same sports-prediction user segment.
• Limitless Exchange: Crypto-native prediction market platform on Base with a focus on social and creator-driven markets. Comparable infrastructure (Base blockchain, prediction markets) and target user (crypto-engaged early adopters), making it a direct on-chain competitor.

Broad incumbents

• FanDuel: Major US sportsbook and DFS operator with a sports-first consumer brand. Comparable target audience and live-game engagement goals, with vastly greater regulatory access, marketing budget, and operational scale.
• DraftKings: Largest US sportsbook and DFS operator with deep regulatory licenses, brand recognition, and liquidity. Competes for the same sports-fan wallet share and could easily launch competing live-prediction or market-based products if Turf's category gains traction.

Direct peers

• PrizePicks: Daily fantasy sports app where users pick player prop outcomes for cash prizes. Closely comparable to Turf's consumer-facing sports prediction experience but operates under DFS regulatory frameworks rather than prediction-market or crypto rails.
• Underdog Fantasy: DFS platform offering pick'em and best-ball contests across major US sports. Comparable target customer (engaged sports fans) and prediction-based gameplay, though delivered through traditional DFS mechanics rather than prediction markets.
• Kalshi: CFTC-regulated prediction market exchange offering event contracts including sports. Comparable as a regulated, real-money prediction platform; differs in being order-book based and focused on macro/economic events alongside sports.
• Polymarket: The largest crypto-native prediction market platform and Turf's strategic partner. Directly comparable as both operate prediction markets with monetary stakes, but Polymarket uses order books while Turf uses parimutuel - making them complementary in product design even as they compete for the same user attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/turfsports_

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turf