Protocol Behavioral Health
Protocol Behavioral Health is a US healthcare services company that embeds oncology-trained mental health specialists into cancer centers and community oncology practices via the Collaborative Care Model, delivering reimbursable behavioral health care to cancer patients during treatment.
- Company typePrivate
- Founded2026
- HeadquartersWest New York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Protocol Behavioral Health does
Protocol Behavioral Health is a US-based, privately held healthcare services company that delivers oncology-focused behavioral health care embedded directly into cancer treatment workflows. Founded and officially launched in early 2026 and backed by Juxtapose, a growth investment firm focused on company creation, the company partners with leading cancer centers and community oncology practices to provide cancer-specific mental health support for patients experiencing psychiatric distress during treatment. Its clinical offering is delivered by oncology-trained specialists trained in evidence-based modalities including CBT, DBT, ACT, and CBT-I, with on-call crisis support and psychiatric medication management available.
The company's core product is built on the Collaborative Care Model (CoCM), an evidence-based framework originally developed at the University of Washington and recognized in January 2026 by the NCCN Clinical Practice Guidelines as the standard of care for distress management in oncology. Protocol operationalizes CoCM through a virtual care team of Behavioral Health Care Managers (BHCMs) and consulting psychiatrists who coordinate with oncologists, social workers, and nurses. The technology layer consists of a secure telehealth delivery platform, structured symptom tracking, and clinical coordination workflows that produce accreditation-ready documentation aligned with CoC, QOPI, OMH, and Joint Commission standards. Reported outcomes include a 79% clinically meaningful improvement rate for depression and anxiety, 90% patient satisfaction, and average outreach within 24 hours of referral.
Commercially, Protocol operates as a B2B enterprise service using a sales-led, direct partnership model with oncology practices and cancer centers nationwide. Revenue is generated through insurance reimbursements billed under Collaborative Care Model (CoCM) CPT codes via the partner oncology practice, using patients' existing insurance with no out-of-pocket fees and no upfront cost or new hires required from the practice. The company is led by co-founders Jack Fitzgibbons (CEO), Dr. Cara Bohon (Chief Clinical Officer), Mark Ahern (Chief Commercial Officer), and Ryan Powers (COO/CFO), with operational presence in the San Francisco Bay Area and Chicago and a stated headquarters in West New York, New Jersey.
Protocol Behavioral Health firmographics
Firmographics- Name
- Protocol Behavioral Health
- Legal name
- Protocol Behavioral Health
- Website
- https://protocolcares.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Protocol Behavioral Health is a US healthcare services company that embeds oncology-trained mental health specialists into cancer centers and community oncology practices via the Collaborative Care Model, delivering reimbursable behavioral health care to cancer patients during treatment.
- Ownership category
- akta.pro rank
Protocol Behavioral Health industry classification
Industry- Product category
- Oncology Behavioral Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (62133)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)
- akta.pro secondary industries
- Oncology Telemedicine Platforms (HLALAGAH), Behavioral Health-Integrated Chronic Care (SUD comorbidity, collaborative care) (HLALAFAK), Oncology Remote Symptom Monitoring & Care Navigation (HLALAFAD)
Keywords
Where Protocol Behavioral Health is headquartered
LocationHeadquarters
- HQ city
- West New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Protocol Behavioral Health business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Collaborative Care Model (CoCM) CPT Code Billing: Protocol enables oncology practices to bill for Collaborative Care Model CPT codes. Care is billed through the oncology practice using patients' existing insurance, eliminating out-of-pocket fees typically associated with private behavioral health providers. Revenue is generated through insurance reimbursements with no upfront costs or new hires required for partner practices.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Protocol Behavioral Health product offering
Product offeringCore offering
Protocol Behavioral Health provides oncology-focused behavioral health services through the Collaborative Care Model (CoCM), embedding cancer-specific mental health treatment into oncology practice workflows. Care is delivered by oncology-trained specialists trained in CBT, DBT, and ACT, supported by Behavioral Health Care Managers who coordinate with oncologists and consulting psychiatrists. Services are delivered via secure telehealth, enable insurance billing through CoCM CPT codes with no upfront costs or new hires for partner practices, and include rapid outreach, on-call crisis support, psychiatric medication management, and accreditation-ready reporting.
Product overview
Protocol Behavioral Health offers a unified oncology-focused behavioral healthcare service built around the Collaborative Care Model (CoCM). The core offering integrates cancer-specific mental health treatment—delivered by oncology-trained specialists trained in CBT, DBT, and ACT—directly into oncology practices via Behavioral Health Care Managers (BHCMs) who serve as the central link between patients, oncologists, and consulting psychiatrists. Services include rapid patient outreach (within 48 hours), reimbursable billing through existing insurance, psychiatric medication management, on-call crisis support, and accreditation-ready reporting for oncology standards. Care is delivered via secure telehealth.
Differentiator
Problem solved
Functional benefit
Products and services
- Protocol Oncology Behavioral Health Services Oncology-specific mental health support delivered via the Collaborative Care Model (CoCM), integrating behavioral health care managers, psychiatric consultation, and evidence-based therapies (CBT, DBT, ACT, CBT-I) directly into oncology practices to improve patient outcomes, treatment adherence, and practice revenue. Includes rapid patient outreach, on-call crisis support, psychiatric medication management, and accreditation-ready reporting.
Quantifiable outcome
- 79% improvement rate for patients with clinically significant depression/anxiety after 3-6 months in Protocol's care
- +3 more outcomes
Companies that use Protocol Behavioral Health
Customer profileSegments2 records
Ideal customer profiles1 record
Protocol Behavioral Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Protocol Behavioral Health partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and key.
- Leading Cancer CenterscoreProtocol partners with leading cancer centers and community oncology practices nationwide. The company collaborates with academic oncology centers to study and adapt Collaborative Care specifically for community oncology practices.
- University of WashingtonkeyProtocol's Collaborative Care Model was developed at the University of Washington in the 1990s and has been studied in more than 90 trials and meta-analyses. The Protocol team has collaborated with leading academic oncology centers to study and adapt Collaborative Care specifically for community oncology practices.
- Oncology Social WorkerscoreProtocol's services are designed to complement existing oncology social work teams, allowing social workers to focus on real-time in-person needs while Protocol provides structured evidence-based care for ongoing mental health concerns.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Protocol Behavioral Health competitors and assessment
Company assessmentBroad incumbents
- Headspace Health: Combined Headspace and Ginger platform providing mental health support, coaching, and therapy through employer and health plan channels. A scaled incumbent that could pursue oncology-specific partnerships.
- Lyra Health: Enterprise mental health benefits platform serving employers with therapy, coaching, and medication management. Competes for the same enterprise B2B2C budget that funds oncology behavioral health, and increasingly integrates with health systems.
- Spring Health: Enterprise mental health benefits platform combining therapy, coaching, medication, and care navigation. Competes for the same employer and payer budget that funds oncology behavioral health integration.
Direct peers
- Array Behavioral Care: Telepsychiatry and integrated behavioral health services for health systems, community health centers, and correctional facilities. Similar B2B partnership model embedding behavioral health into existing clinical workflows.
- Equip Health: Virtual Collaborative Care Model platform for eating disorders, employing family-based treatment and integrated behavioral health. Closely mirrors Protocol's CoCM architecture for a different specialty vertical; Protocol's CCO previously served as Equip's SVP of Clinical Programs.
- Iris Telehealth: Specialty telepsychiatry provider partnering with hospitals and health systems to deliver behavioral health services. Comparable partnership-driven, embedded-in-care-team delivery model, though focused on inpatient/consult-liaison psychiatry.
- NOCD: Virtual OCD treatment platform using specialized telehealth clinicians and exposure/response prevention. Operates a similar virtual-specialty-behavioral-health model; Protocol's COO/CFO previously served as SVP of Finance at NOCD.
- Oshi Health: Virtual-first gastrointestinal care company using the Collaborative Care Model with behavioral health integration. Most structurally comparable to Protocol—same CoCM chassis, same virtual delivery model, same enterprise-sales-to-provider approach—and Protocol's COO/CFO previously served as Oshi Health's CFO.
Others
- Cancer Support Community: Non-profit provider of psychosocial support, counseling, and education for cancer patients and families. While a non-profit and not a direct competitor, it represents the incumbent patient-facing oncology psychosocial support ecosystem Protocol must engage or displace.
Emerging players
- Meru Health: Virtual mental health program combining therapist-led care with digital tools and clinician-led treatment. An earlier-stage collaborative-care-adjacent operator pursuing health system and employer channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Protocol Behavioral Health social profiles
Digital presenceProtocol Behavioral Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Protocol Behavioral Health leadership team
Management profileNumber of profiles
Profiles5 records
Protocol Behavioral Health funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Protocol Behavioral Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Protocol Behavioral Health
What does Protocol Behavioral Health do?
Protocol Behavioral Health provides oncology-focused behavioral health services through the Collaborative Care Model (CoCM), embedding cancer-specific mental health treatment into oncology practice workflows. Care is delivered by oncology-trained specialists trained in CBT, DBT, and ACT, supported by Behavioral Health Care Managers who coordinate with oncologists and consulting psychiatrists. Services are delivered via secure telehealth, enable insurance billing through CoCM CPT codes with no upfront costs or new hires for partner practices, and include rapid outreach, on-call crisis support, psychiatric medication management, and accreditation-ready reporting.
Is Protocol Behavioral Health a public or private company?
Protocol Behavioral Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Protocol Behavioral Health founded?
Protocol Behavioral Health was founded in 2026. It employs 1 to 10 people.
Where is Protocol Behavioral Health based?
Protocol Behavioral Health is headquartered in West New York, United States, in the North America region.
How does Protocol Behavioral Health make money?
One revenue line is on record: collaborative Care Model (CoCM) CPT Code Billing.
Who are Protocol Behavioral Health's main competitors?
Broad incumbents on record are Headspace Health, Lyra Health and Spring Health. Direct peers are Array Behavioral Care, Equip Health, Iris Telehealth, NOCD and Oshi Health. Cancer Support Community is listed as an others. Meru Health is listed as an emerging player.
Does Protocol Behavioral Health have an API?
No public API is recorded for Protocol Behavioral Health.
What industry is Protocol Behavioral Health in?
Protocol Behavioral Health's product category is Oncology Behavioral Health Services. Its primary akta.pro industry code is HLALAEAC, Integrated Behavioral Health (Collaborative Care) Platforms, with a secondary code of HLALAGAH, Oncology Telemedicine Platforms. Its NAICS code is 621420 and its SIC code is 8090.