What clever-PV does

clever-PV GmbH is a German cloud-based Home Energy Management System (HEMS) provider founded in 2021 by brothers Danny Klose and Hannes Klose and formally incorporated as a GmbH in 2022, headquartered in Landsberg am Lech. The company's core product is a native smartphone app (iOS and Android, launched June 2023) that orchestrates energy flows across residential PV systems, home batteries, EV chargers and EVs, heat pumps, smart meters, and household smart-plug devices using cloud-to-cloud integrations with manufacturer backends rather than proprietary gateway hardware. The app exposes four functional modules — PV Überschuss Management (solar surplus optimization with battery prioritization, phase switching, and load prioritization), Dynamische Preissteuerung (AI-supported dynamic tariff shifting), KI PV-Prognosen (per-installation solar generation forecasting), and Monitoring (analytics with 5-minute load-curve granularity) — across 800+ compatible devices from 80+ manufacturers.

The business model combines a B2C freemium consumer app with a B2B platform layer. Consumer revenue comes from a permanently free basic tier (including one balcony solar system) and a monthly premium subscription unlocking automatic PV-surplus and dynamic-tariff optimization, sold through Apple App Store, Google Play, and the company's website with a 14-day free trial. B2B revenue consists of a Whitelabel HEMS app distributed via 29 partner-branded App Store accounts (used by device manufacturers, installers, and energy suppliers) and a Connect RestAPI launched January 2026 (currently used by three partners for embedding HEMS functions into partner applications). Distribution includes an ING Modernisierungspartnerschaft offering four free premium months to ING customers committing to a 12-month plan, and a work digital partnership targeting German Stadtwerke (municipal utilities) customer portals.

As of the input data, clever-PV reports 85,000+ registered users managing 100,000+ connected devices, operates across the EU with DACH concentration, employs 19 people, and holds GDPR-compliant EU-only data residency. The company has no disclosed institutional funding rounds and is led by co-founders Danny Klose and Hannes Klose plus managing director Wilhelm Appler; an additional leadership entry lists Benjamin Baumann as Co-founder & Lead Software Engineer.

Name

clever-PV

Legal name

clever-PV GmbH

Website

https://clever-pv.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

clever-PV GmbH is a German cloud-based Home Energy Management System (HEMS) provider offering a freemium app and B2B whitelabel/API platform for residential PV, battery, EV, and heat-pump optimization across 800+ devices and 80+ manufacturers.

Ownership category

akta.pro rank

Product category

Home Energy Management Software

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

akta.pro secondary industries

Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), V2G Aggregators & Flexibility Service Providers (Market Participation) (EUAFAMAG), EV Charger Smart Load Integration with HVAC/Electrical Systems (HSAOANAK), Vehicle OEM & Tier-1 V2G Enablement (Telematics, Vehicle Energy APIs) (EUAFAMAM)

Keywords

• Home energy management
• Solar surplus optimization
• Dynamic tariff control
• Cloud-based HEMS
• Residential energy software

Headquarters

HQ city

Landsberg Am Lech

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Premium Subscription: Subscription required for automatic PV surplus and dynamic tariff control, plus historical monitoring. Free version includes device integration, real-time monitoring, manual control, PV forecast, and current day analysis. Basic features permanently free including 1 balcony solar system.
2. Whitelabel Licensing: Whitelabel app published in partner's App Store accounts with partner branding. 29 business partners currently using whitelabel offering.
3. Connect API: REST API for embedding HEMS functions into partner applications. Currently used by 3 partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

clever-PV GmbH operates a cloud-based Home Energy Management System (HEMS) delivered as a native mobile and web application that integrates 800+ devices from 80+ manufacturers via cloud-to-cloud APIs without additional hardware. The platform orchestrates PV surplus control, dynamic electricity tariff optimization, and real-time monitoring of inverters, batteries, wallboxes, heat pumps, EVs, and smart-home devices for residential end users. On the B2B side, it offers a whitelabel app deployed through 29 partner accounts and a Connect REST API used by 3 partners.

Product overview

clever-PV is a cloud-based Home Energy Management System (HEMS) for residential households with PV installations, home batteries, electric vehicles, and heat pumps. The core product is the clever-PV App — a native mobile app available on iOS and Android — which orchestrates energy flows across devices using cloud-to-cloud integrations. The offering spans four key functional modules: PV Überschuss Management (solar surplus optimization), Dynamische Preissteuerung (dynamic tariff control), Monitoring (energy analytics with AI solar forecasting), and KI-gestützte Energiemanagement (AI optimization combining battery control, EV scheduling, and tariff-based load shifting). On the B2B side, clever-PV offers a Whitelabel HEMS App for device manufacturers, installers, and utilities (currently used by 29 partners) and a Connect RestAPI for embedding energy management into partner platforms. The company also operates the ING Modernisierungspartnerschaft go-to-market partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• clever-PV App (HEMS) Cloud-based Home Energy Management System delivered as a native smartphone/tablet/web app for residential end users. Manages PV surplus, battery storage, EV charging, heat pump operation, and household devices through cloud-to-cloud integrations, requiring no additional hardware. Available as a free basic tier (including 1 balcony solar system) and a premium subscription unlocking automatic PV/tariff optimization, KI Ladeplaner, and historical monitoring.
• clever-PV Whitelabel App White-label Home Energy Management app that clever-PV brands and publishes for business partners under their own app store accounts. Used by 29 business partners including device manufacturers, PV installers, and energy utilities to deliver HEMS functionality inside their own customer portals.
• Connect API (REST API) REST API product that exposes clever-PV's energy management functions (device data, PV forecasts, dynamic tariff signals, control commands) for partner applications. Currently used by 3 partners to embed HEMS functionality into their own platforms.

Quantifiable outcome

• Analysis of 4,768 users: Average self-sufficiency rate improvement compared to 48% baseline (HTW Berlin) for typical household with 7.9 kW PV and 4.2 kWh battery
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration43 records

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• NomoscoreTechnology or Integration · 22 June 2026Integration connecting HEMS directly to electricity market. Enables flexibility from PV, batteries, heat pumps, and EVs to be utilized on the electricity market. Initial focus on procurement optimization with real-time forecast transmission for household flexibility.
• work digitalcoreTechnology or Integration · 11 June 2026HEMS integration for city utilities (Stadtwerke). Enables city utility customers to access clever-PV energy management through the work digital platform. Closes the gap for city utilities lacking HEMS tools in their customer portals for PV, storage, heat pump, and wallbox control.
• exnatoncoreTechnology or Integration · 19 May 2026Plug-and-play integration connecting customer-specific tariff signals directly to intelligent home energy management. Enables dynamic tariff signals to trigger optimal device operation automatically.
• BMW Group (BMW and MINI)coreTechnology or Integration · 10 February 2026Official API integration for BMW and MINI electric vehicles. Full integration with close partnership and manufacturer support for the interface. Service level agreement in place.
• Volkswagen Group (VW, Škoda, Audi, Seat, Cupra)coreTechnology or Integration · 7 February 2026Official approved API integration via Volkswagen Group Info Services AG. Electric vehicles integrated directly and securely into energy management system.
• INGcoreGTM or Marketing PartnerING Modernization Partnership offering clever-PV premium subscription benefits to ING customers. New registrations via ING link receive 4 free months when committing to 12-month premium subscription. Target is ING customers interested in energy modernization and solar solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tibber: Tibber is a Norwegian dynamic-tariff energy retailer with an integrated HEMS app for smart charging and consumption optimization. Direct peer in dynamic-tariff-driven HEMS with strong DACH/Nordic overlap, though Tibber is also an electricity supplier.
• Loxone: Loxone provides smart home automation including energy management for PV, battery, EV, and heat pump control. Direct competitor in residential HEMS, particularly in DACH, though with a hardware-gateway model versus clever-PV's cloud-only approach.
• EEBus e.V. EEBus is a German interoperability initiative developing standards (EEBus/SPINE/HSEM) for HEMS and smart-energy device communication. Direct competitor in the HEMS integration and orchestration layer, targeting the same OEMs and energy suppliers as clever-PV.

Emerging players

• Discovergy: Discovergy provides smart meter gateways with energy monitoring and HEMS-style APIs. Clever-PV integrates with Discovergy meters but Discovergy increasingly offers its own consumption analytics — a partial overlap in the residential energy data layer.
• my-PV: my-PV manufactures solar-electric heating solutions (AC THOR, AC ELWA) and partners with clever-PV for surplus-PV heat integration. Comparable in residential PV/heat sector coupling but with proprietary hardware versus clever-PV's software-only model.

Broad incumbents

• E.ON (E.ON Home / Home Energy Manager): E.ON offers a Home Energy Manager and broader residential energy services across Europe. Large incumbent that competes with clever-PV via bundled utility offerings, leveraging installed customer base and capital that independent players cannot match.
• SENEC: SENEC is a German battery storage manufacturer offering its own HEMS app (SENEC.Cloud/Cloud2Cloud) for solar self-consumption optimization. Comparable as a residential HEMS provider, with bundled hardware versus clever-PV's hardware-agnostic positioning.
• SMA Solar Technology (Sunny Home Manager): SMA is Europe's largest inverter manufacturer and offers Sunny Home Manager as a hardware-based HEMS. Comparable as a residential PV/HEMS player with deeper hardware control, though clever-PV differentiates via hardware-free cloud architecture.
• 1Komma5° (Heartbeat, Dynamic Pulse): 1Komma5° is a fast-growing German residential PV/heat-pump/EV installer with its own Heartbeat HEMS app. Competes directly with clever-PV in the DACH residential HEMS segment, with bundled hardware/services versus clever-PV's software-only model.
• SolarEdge (Designer, MySolarEdge): SolarEdge offers MySolarEdge app with HEMS functionality for PV, battery, EV charging, and smart home devices. Competes in residential HEMS but tied to SolarEdge inverter ecosystem, while clever-PV is inverter-agnostic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@clever-pv
• Facebookfacebook.com/cleverpv
• LinkedInlinkedin.com/company/clever-pv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about clever-PV