Lifetime Roofing & Renovation

What Lifetime Roofing & Renovation does

Lifetime Roofing & Renovation is a privately held, family-owned roofing contractor founded in 2010 by Daniel and Norayr Keshishyan and headquartered at 333 Cobalt Way #103 in Sunnyvale, California. The company provides residential and commercial roof replacement, repair, inspection, and emergency tarping services, alongside ancillary exterior offerings including rain gutters, skylights, solar-ready roofing, and full exterior renovation. Its technical capabilities span Owens Corning Duration Series shingles (with SureNail Technology rated to 130 MPH wind resistance), CertainTeed shingle systems, GAF products, standing seam metal, clay and concrete tile, and commercial flat-roof membranes (TPO, PVC, EPDM, modified bitumen), supported by a standardized 6-step replacement workflow and a free 21-point digital inspection process with photo documentation.

The business operates under a direct-to-consumer sales-led go-to-market model with no intermediaries, franchises, or resellers. Customers are acquired primarily through organic search, Google and Yelp reviews (5.0 stars across both platforms with 152 and 162 reviews respectively), BBB A+ accreditation, San Jose Chamber of Commerce membership, and word-of-mouth referrals. The pricing model is quote-based: residential roof replacements range from $12,000 to $45,000+ depending on material and scope; targeted repairs range from $350 to $1,500; commercial flat-roof projects range from $12,000 to $45,000+; rain gutters are priced at $8-$12 per linear foot; financing is offered through approved lenders. The company holds Owens Corning Platinum Preferred Contractor status (top 1% nationally), CertainTeed ShingleMaster certification, CA Class-C Specialty Contractor License #1090028, and maintains $2M+ in general liability coverage.

The company serves three primary customer segments: residential homeowners across 15+ South Bay cities plus expanding Los Angeles and Ventura County coverage; commercial property owners and managers (logistics/warehousing, retail, HOA communities, office, and industrial facilities); and HOA/multi-family boards. As of March 2026 the company has surpassed 1,000 cumulative roof installations across the San Francisco Bay Area, operates from San Jose and Sunnyvale offices, and generates revenue exclusively through one-time project fees for installation, repair, and ancillary services with no subscription or recurring contract layer.

Name

Lifetime Roofing & Renovation

Legal name

Lifetime Roofing & Renovation, Inc.

Website

https://lifetimeroofingrenovation.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Lifetime Roofing & Renovation is a family-owned roofing contractor in Sunnyvale, California providing residential and commercial roof replacement, repair, inspection, and emergency services across the San Francisco Bay Area and Los Angeles. It holds Owens Corning Platinum Preferred status and offers a 50-year non-prorated warranty.

Ownership category

akta.pro rank

Product category

Residential and Commercial Roofing Services

NAICS

Roofing Contractors (238160), Roofing Contractors (23816), Siding Contractors (238170)

SIC

General Bldg Contractors - Residential Bldgs (1520), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Inspection, Maintenance & Cleaning (HSAPAKAC), Roof Repair & Leak Remediation (HSAPAKAB), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

Keywords

• Residential roof replacement
• Commercial roofing systems
• Roof repair services
• Roof inspection
• Exterior renovation

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Roof Replacement (New Installation): Full tear-off and replacement of residential and commercial roofing systems. Primary revenue driver; pricing ranges from $12,000 to $45,000+ depending on roof size, material, pitch, and scope of deck repairs. Covers asphalt shingle, metal, tile, and flat roof systems.
2. Roof Repair Services: Targeted repair work including shingle replacement, flashing repair, dry rot repair, leak detection, ridge cap repair, and penetration sealing. Pricing ranges from $350 to $1,500 for standard repairs. Emergency repair and tarping services billed separately.
3. Roof Inspection & Maintenance Plans: Free initial 21-point roof inspection generating repair and replacement leads. Optional paid quarterly or biannual maintenance plans for flat and low-slope commercial roofs including leak detection, drainage checks, seam repairs, and photo reports.
4. Ancillary Exterior Services: Rain gutter installation ($8–12 per linear foot), skylight installation, exterior renovation (siding, fascia, soffit), and attic insulation sold as add-on services to existing customer base and roof replacement clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Lifetime Roofing & Renovation is a family-owned roofing contractor providing complete roof replacement, targeted roof repair, free 21-point inspections, and 24/7 emergency tarping for residential and commercial properties. Its primary offerings are full tear-off and replacement systems using Owens Corning Duration Series shingles, CertainTeed, and GAF products for residential clients, and TPO/PVC/EPDM/modified bitumen flat roof membranes for commercial clients, with a 50-year non-prorated Platinum Preferred warranty. Supporting add-on services include rain gutter installation, skylight installation, solar-ready roof preparation, and full exterior renovation.

Product overview

Lifetime Roofing & Renovation offers a comprehensive suite of roofing services organized around a core roof replacement and repair platform, supported by specialized add-on services for exterior improvements. The company's primary offerings include complete roof replacement (using Owens Corning Duration Series shingles with 50-year warranties), 21-point roof inspections, emergency tarping, commercial roofing (TPO/PVC/EPDM systems), and residential roofing (asphalt shingles, tile, metal). The portfolio extends through add-on modules including skylight installation, rain gutters, solar-ready roofing preparation, and full exterior renovation services (siding, fascia, soffit). New construction roofing and flat roof systems round out the commercial offerings. The company positions itself as an Owens Corning Platinum Preferred Contractor (top 1% nationally) offering the strongest warranty coverage in the industry, with services spanning the San Francisco Bay Area, Los Angeles, and surrounding counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Replacement Complete tear-off and replacement of residential and commercial roofs down to deck level, using premium materials including Owens Corning Duration Series shingles, CertainTeed, and GAF products. Includes full deck repair, professional installation, magnetic cleanup, and post-installation walkthrough. Pricing ranges from $12,000 to $45,000+ depending on size, material, pitch, and scope. Includes free 21-point inspection and zero-obligation written estimate; 50-year non-prorated warranty available through Owens Corning Platinum Preferred status.
• Roof Inspection Comprehensive 21-point roof inspection covering shingles, flashing, gutters, ventilation, and decking, with full photo documentation and a written report provided to the homeowner. Free with no obligation, designed to convert leads into repair or replacement contracts. Same-day inspection availability is a primary conversion lever.
• Roof Repair Targeted roof repair services including shingle replacement, flashing repair, dry rot repair, leak detection, ridge cap replacement, penetration sealing, and storm damage restoration. Most repairs range from $350 to $1,500; emergency repair and tarping services billed separately. Includes insurance claim documentation and adjuster coordination.
• Residential Roofing Full-service residential roofing solutions including asphalt shingle installation (GAF and Owens Corning Duration Series with SureNail Technology), clay and concrete tile, standing seam metal, and roofing systems for new custom home construction. Includes preventative maintenance offerings for homeowners across the Bay Area.
• Commercial Roofing Commercial roofing solutions including TPO, PVC, EPDM, modified bitumen, and built-up roof (BUR) systems for flat and low-slope commercial buildings. Features Title 24 energy compliance, LADBS Cool Roof certification, NDL warranties, and 20-year commercial warranties. Serves logistics/warehousing, retail, restaurants, apartments, medical clinics, schools, offices, and industrial facilities.
• Emergency Roof Tarping

Quantifiable outcome

• 1,000+ roof installations completed across the San Francisco Bay Area as of March 2026
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Owens CorningcoreTechnology or Integration · 6 March 2026Owens Corning Platinum Preferred Contractor status — the highest tier of certification, held by fewer than 1% of contractors nationwide. This partnership enables Lifetime Roofing to offer the 50-year non-prorated Platinum Protection Limited Warranty covering materials and workmanship. The company uses Owens Corning Duration Series shingles (including Duration STORM with SureNail Technology for 130 MPH wind resistance) as its primary residential roofing material. Owens Corning's contractor profile page (ID 237283) verifies the Platinum status.
• CertainTeedcoreTechnology or IntegrationCertainTeed ShingleMaster Certified contractor status. The company installs CertainTeed products including Presidential TL architectural shingles and operates with expert training in complex roof systems and high-wind ventilation requirements validated by CertainTeed.
• Shoreway Environmental Center / Blue Line TransferminorOthersRecycling partners used to comply with San Mateo County C&D Recycling Program requirements, ensuring 65% waste diversion. Materials are transported to Shoreway Environmental Center (San Carlos) or Blue Line Transfer (South SF) for processing instead of landfill disposal.
• Mission Trail Waste Systems / Guadalupe Recycling / Zanker LandfillminorOthersSanta Clara city-specific waste management partners used to comply with City of Santa Clara Waste Management Plan and C&D recycling laws requiring 65% diversion rate. Old shingles and debris diverted from landfills via Guadalupe Recycling and Zanker Landfill with tracking through Green Halo Systems.
• San Jose Chamber of CommerceminorGTM or Marketing PartnerActive member of the San Jose Chamber of Commerce, providing local business community networking, credibility signal, and visibility in the Silicon Valley business community.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tecta America: Largest commercial roofing contractor in the US, operating nationwide with a portfolio of regional operating companies. Competes with Lifetime Roofing in commercial TPO/PVC/EPDM systems and Title 24-grade installations, though at vastly greater scale.
• Erie Home: National direct-to-consumer home improvement company offering roofing, windows, and basement services. Competes with Lifetime Roofing in the residential replacement market with a similarly heavy direct-sales and lead-conversion GTM.
• Power Home Remodeling: Large multi-product exterior home remodeling company offering roofing, siding, windows, and gutters across the East Coast and Midwest. Competes with Lifetime Roofing in residential roof replacement and bundled exterior renovation, with similar direct-sales GTM.
• Long Home Remodeling: East Coast exterior home improvement company offering roofing, windows, doors, and baths. Comparable as a vertically integrated residential exterior remodeler competing for the same homeowner wallet share as Lifetime's bundled roof + gutters + siding offering.

Emerging players

• Revere Construction: Regional exterior remodeling and roofing contractor with comparable residential roof replacement and storm-damage restoration services. Comparable service mix and insurance-claim navigation focus to Lifetime Roofing.
• Roofing Corp of America: Atlanta-based PE-backed roll-up acquiring residential and commercial roofing contractors across the US. Competes with Lifetime Roofing for both customers and as a potential acquirer of regional operators like Lifetime.

Direct peers

• Greenwood Industries: Commercial and industrial roofing contractor with a multi-region US presence, focused on flat-roof systems, replacement, and repair. Comparable in commercial roofing service mix and warranty-driven positioning.
• Baker Roofing Company: Southeast US residential and commercial roofing contractor with multi-city presence, offering replacement, repair, and emergency services. Comparable in product mix (residential + commercial flat roof systems) and owner-operated service positioning.
• Bone Dry Roofing: Midwest-based residential and commercial roofing contractor offering roof replacement, repair, and inspection services. Closely comparable multi-city regional operator with a similar owner-led service model and insurance-claim navigation focus.

Regional players

• Deer Park Roofing: Cincinnati/Northern Kentucky residential and commercial roofing contractor offering replacement, repair, and inspection services. Comparable as a multi-city regional owner-operated roofing platform, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/LifeTimeR00F
• Pinterestpinterest.com/lifetimeroofing24/_created
• TikToktiktok.com/@.lifetimeroofing
• Facebookfacebook.com/LifeTimeRoofingRenovation

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifetime Roofing & Renovation