What Softlogic Glomark does

Softlogic Glomark is a Sri Lanka-based online grocery and general merchandise retailer operating the glomark.lk e-commerce platform alongside physical store pickup locations. The company was founded in 2018 and is headquartered in Nugegoda, Sri Lanka, where it employs between 501 and 1,000 staff. It is a subsidiary of Softlogic Group, a diversified Sri Lankan conglomerate whose other operating entities include mysoftlogic.lk and odel.lk. The platform positions itself as "Sri Lanka's first global market," offering both local and international products across twelve or more categories: Beverages, Bakery, Chilled, Fresh, Frozen, Grocery, Homeware, Household, Pharmaceuticals, GLOGREEN Bags, Gift Vouchers, and Hampers.

The underlying technology is a cloud-based e-commerce storefront supporting shopping cart, wishlist, user account, and city-based delivery routing functionality. The product catalog is extensive and includes fresh produce, meat, fish, frozen meals, pantry staples, personal care, baby needs, pharmaceuticals, and homeware. Notable proprietary elements include the GLOGREEN Bags sub-brand (eco-friendly reusable shopping bags) and a Deals page featuring promotional discounts of 10–40% across categories. The platform integrates a Deals page, wishlist, newsletter subscription, and a dedicated "BETTER LIFE" retail reinvention campaign. No mobile application, public API, AI/ML features, or third-party platform integrations are disclosed in the available source data.

The business model is a direct-to-consumer online retail operation with revenue generated from transactional product sales priced in Sri Lankan Rupees (Rs), with unit prices ranging from approximately Rs 80 to Rs 6,500+. Fulfillment is handled through home delivery (city-based routing) and in-store pickup at physical locations. The go-to-market is product-led growth: a self-serve website with promotional banners, discount tags, and email newsletter capture drives acquisition and retention. The sole disclosed customer segment is horizontal Sri Lankan consumers seeking a premium, convenient, global-style grocery shopping experience.

Name

Softlogic Glomark

Legal name

Softlogic Glomark

Website

https://glomark.lk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Softlogic Glomark is a Sri Lanka-based online grocery and general merchandise retailer serving Sri Lankan consumers through its glomark.lk e-commerce platform and physical store pickup locations. It operates as a subsidiary of Softlogic Group, offering twelve-plus product categories from fresh produce to pharmaceuticals.

Ownership category

akta.pro rank

Product category

Online Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Online Bulk & Pantry Staples Retail (CRAHAIAG)

Keywords

• Online grocery retail
• E-commerce supermarket
• Household essentials
• Fresh produce delivery
• Online grocery marketplace

Headquarters

HQ city

Nugegoda

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Revenue generated from direct online sales of groceries, beverages, household items, and other consumer products. Customers purchase through the website with pricing in Sri Lankan Rupees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Softlogic Glomark operates glomark.lk, an online grocery retail platform that sells groceries, fresh produce, beverages, bakery items, chilled and frozen foods, household essentials, homeware, personal care products, pharmaceuticals, and curated gift hampers and vouchers to Sri Lankan consumers. The platform combines direct home delivery across Sri Lanka with the option of in-store pickup at physical retail locations, and also offers its own eco-friendly GLOGREEN Bags product line.

Product overview

Softlogic Glomark operates as Sri Lanka's first global market - a comprehensive online grocery retail platform combining both e-commerce website and physical store presence. The platform offers an extensive product portfolio organized across 12 main categories: Beverages, Bakery, Chilled, Fresh, Frozen, Grocery, Homeware, Household, Pharmaceuticals, GLOGREEN Bags, Gift Vouchers, and Hampers. The core product is the Glomark Online Grocery Platform (glomark.lk) which enables customers to shop for diverse products online with delivery and store pickup options. Supporting features include a Deals page for promotions, wishlist functionality, shopping cart, and user accounts. The platform positions itself as an inspirational global experience in online grocery retailing.

Differentiator

Problem solved

Functional benefit

Brands

• GLOGREEN Bags: Eco-friendly biodegradable shopping bags offered by Glomark.

Products and services

• Glomark Online Grocery Platform Sri Lanka's first global market online grocery retail platform (glomark.lk) enabling consumers across Sri Lanka to shop a multi-category catalog of groceries, household, personal care, and pharmaceutical items with home delivery and store pickup.
• Glomark Delivery Home delivery fulfillment service covering Sri Lankan cities for orders placed on the Glomark online grocery platform.
• Glomark Store Pickup In-store pickup service enabling customers to place orders online and collect them at Glomark's physical retail store locations.
• GLOGREEN Bags Proprietary line of eco-friendly reusable shopping bags available in small and large sizes, supporting environmental sustainability and sold through the Glomark platform.
• Gift Vouchers Glomark-branded gift voucher offerings including e-vouchers intended for purchase as gifts for Sri Lankan consumers.
• Gift Hampers Curated gift hampers assembled from Glomark's product catalog, including seasonal selections such as Christmas hampers, sold to consumers for gifting.
• Beverages Beverage category covering fruit drinks, sport & energy drinks, milk foods, tea, soft drinks, water, coffee, non-alcoholic beer & wine, chocolate & malt drinks, concentrated fruit drinks, juices, malt drinks, and RTD single-serve drinks.
• Bakery Bakery products including bread, buns, cookies, savoury items, sweets, and cakes sold through the Glomark platform.
• Chilled Chilled food products including cheese varieties, spreads, curd, desserts, yogurt, pasteurized liquid milk, cream, and ready-to-cook chilled items.
• Fresh Produce Fresh produce including meat (beef, lamb, mutton, pork, poultry), vegetables (exotic, low country, up country), fish (freshwater and sea), and fruits (imported and local).
• Frozen Frozen food products including ready-to-cook snacks, processed/preserved vegetables and fruits, frozen ready-to-eat meals, and processed/preserved meat and fish products.
• Grocery Extensive dry grocery selection including snacks, pasta, dessert & baking items, cereals, soups, noodles, pulses, flour, confectionery, preserved/processed fish, seasoning, biscuits, condiments, sauces, oils, eggs, and sugar.
• Homeware Home essentials including stationery & office supplies, kitchen & dining, bedding & bed linen, bath-ware, cleaning durables, illumination & lighting, plastic & storage, tools, plugs & electricals, gardening & BBQ, batteries & chargers, and travel accessories.
• Household Household consumable items including hair care, facial care, body cleansing, baby needs, beauty accessories, men's toiletries, skin care, baby food, party-ware, cleaning consumables, pet care, pest control, oral care, personal hygiene, car care, female fragrances, essentials, disposables, color cosmetics, laundry, and paper goods.
• Pharmaceuticals Pharmaceutical products including respiratory system remedies, dermatological items, herbal remedies, special health products, contraceptive agents, and neuromuscular system treatments.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Keells Super: Keells Super is Sri Lanka's largest supermarket chain (operated by John Keells/Ceylon Cold Stores), offering a wide assortment of groceries, household, and personal care items through both physical stores and a growing online platform. It is the most direct competitor to Glomark in full-line grocery retail across Sri Lanka.
• Cargills Food City: Cargills Food City is one of Sri Lanka's largest supermarket chains with a deep nationwide footprint, offering groceries, household goods, and fresh produce. It competes head-to-head with Glomark in Sri Lankan grocery retail and is increasingly expanding into e-commerce.
• Arpico Supercentre: Arpico Supercentre is a long-established Sri Lankan supermarket chain offering groceries, household goods, and personal care items. It is comparable to Glomark as a full-line supermarket operator in Sri Lanka with physical retail presence and growing digital channels.
• Sathosa (Ceylon Sathosa): Ceylon Sathosa is a state-owned supermarket chain with the largest physical retail footprint in Sri Lanka, retailing groceries and household goods. It is a relevant direct competitor to Glomark for mass-market grocery customers across the country.

Emerging players

• Bigbasket: Bigbasket is India's largest online grocery retailer, offering a broad assortment of groceries, fresh produce, and household items with home delivery. It is comparable to Glomark as an online-first full-line grocery platform targeting South Asian consumers with similar assortment and delivery model.
• Kapruka: Kapruka is a leading Sri Lankan e-commerce retailer specializing in online grocery delivery, gifts, and hampers. It is comparable to Glomark as a Sri Lankan online-first retail platform serving similar consumer segments with delivery-based ordering.
• Wasi.lk: Wasi.lk is a Sri Lankan e-commerce platform offering online grocery, household goods, and personal care items with home delivery. It targets the same digital-first Sri Lankan consumer as Glomark and competes for online grocery share in the domestic market.
• Lanka Sathosa / Laughfs Online Grocery: Laughfs is an emerging Sri Lankan online grocery delivery startup targeting urban consumers with same-day delivery. It is comparable to Glomark as a domestic online grocery competitor focused on similar consumer segments in Sri Lanka's developing e-commerce landscape.

Regional players

• Daraz (Alibaba Group): Daraz is the leading marketplace e-commerce platform in Sri Lanka, owned by Alibaba Group, offering groceries, household goods, and personal care alongside broad merchandise. It is comparable to Glomark as a major online retail channel serving Sri Lankan consumers for everyday shopping.

Broad incumbents

• Amazon Fresh: Amazon Fresh is Amazon's online grocery delivery service offering fresh produce, packaged groceries, and household essentials with broad assortment and rapid delivery. It is comparable to Glomark as a benchmark for online grocery retail model and category breadth, though at vastly greater scale and outside Sri Lanka.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/glomarks
• Facebookfacebook.com/softlogicglomark
• LinkedInlinkedin.com/company/softlogic-glomark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softlogic Glomark