Protaneo
Protaneo is a Swiss joint venture (IP-SUISSE, Feldkost Food AG, Groupe Minoteries SA) that produces 100% Swiss, dry-extruded plant-protein mince and strips from fava beans and yellow peas, selling direct-to-consumer via its website and B2B to Swiss retail, industry, and foodservice customers.
- Company typePrivate
- Founded2022
- HeadquartersGranges, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Protaneo does
Protaneo SA is a Swiss food-technology company founded in 2022 that develops, produces, and commercializes 100% plant-based protein ingredients, principally as meat alternatives in dry extruded format. The company operates as a joint venture between IP-SUISSE (an agricultural label cooperative representing Swiss farmers), Feldkost Food AG (a foodservice-oriented food company), and Groupe Minoteries SA (GMSA, a Swiss milling group that hosts the company's operations at Route des Moulins 31, Granges-près-Marnand and performs co-packing). The product portfolio consists of two SKUs: Hachis végétal IP-SUISSE (vegetable mince, 250g package yielding 750g prepared) and Émincé végétal IP-SUISSE (vegetable strips, 120g package yielding 360g prepared), both produced from Swiss-grown fava beans and yellow peas with co-products from pumpkin seed and sunflower oil extraction, free of soy and food additives, storable at ambient temperature, and certified IP-SUISSE, SNHf (Swiss Nutrition & Health Foundation), and ECO-SCORE A+ by Beelong.
The underlying technology is dry extrusion of legume proteins combined with circular-economy valorization of oil-extraction by-products, enabling ambient-temperature storage that eliminates cold-chain requirements for downstream users. Protaneo sells through a hybrid go-to-market: a direct-to-consumer e-commerce storefront on protaneo.ch with Stripe and TWINT payments and Switzerland-wide delivery (5-10 days), and a B2B sales motion targeting industry buyers, retail chains, and the gastronomy/foodservice (Horeca) sector. Pricing is in Swiss Francs at approximately CHF 11-13 per kilogram of finished product, with bulk packaging options (cartons of 6x250g or 3x2kg for hachis; 6x120g or 2x1.5kg for émincé). The customer base is segmented across industry, retail, foodservice, and end consumers, with named reference customers including Saphir (hospitality), Hôpital de Lavaux (healthcare), and Palette Unverpackt Bern (zero-waste retail). The company has received industry recognition including the Promarca "Explorer of the Year 2023" award and the Coreb "Prix à l'innovation broyard 2025".
Protaneo firmographics
Firmographics- Name
- Protaneo
- Legal name
- Protaneo SA
- Website
- https://protaneo.ch
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Protaneo is a Swiss joint venture (IP-SUISSE, Feldkost Food AG, Groupe Minoteries SA) that produces 100% Swiss, dry-extruded plant-protein mince and strips from fava beans and yellow peas, selling direct-to-consumer via its website and B2B to Swiss retail, industry, and foodservice customers.
- Ownership category
- akta.pro rank
Protaneo industry classification
Industry- Product category
- Plant-based Protein Ingredients
- NAICS
- Grain and Oilseed Milling (3112)
- SIC
- Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Plant-Based Protein Ingredient Producers (Isolates, Concentrates, Texturates) (AFANAKAB)
- akta.pro secondary industries
- Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ), Protein Blends & Systems (Multi-Source Blends, Functional Protein Systems) (AFAJAHAJ)
Keywords
Where Protaneo is headquartered
LocationHeadquarters
- HQ city
- Granges
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Protaneo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- B2C E-commerce Sales: Direct online sales of plant protein products (hachis and émincé) to consumers through the Protaneo website with delivery across Switzerland.
- B2B Product Sales: Sales to industry, retail, and foodservice/horeca customers. Products are offered in bulk packaging (cartons of 6x250g, 3x2kg for hachis; cartons of 6x120g, 2x1.5kg for émincé).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Émincé végétal IP-SUISSE (120g package yields 360g finished product) |
| Unit Pricing | Pay-as-you-go | Hachis végétal IP-SUISSE (250g package yields 750g finished product) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Protaneo product offering
Product offeringCore offering
Protaneo develops, produces, and commercializes 100% Swiss plant-based protein extrudates in the form of dry hachis (vegetable mince) and émincé (vegetable strips) made from regional fava beans and yellow peas. The company also valorizes co-products from pumpkin seed and sunflower oil extraction to support a circular economy, offering soy-free, additive-free protein ingredients with ambient-temperature storage for retail, foodservice, and direct consumer channels.
Product overview
Protaneo is a Swiss food company offering a focused portfolio of two extruded plant protein products: Hachis végétal (vegetable mince) and Émincé végétal (vegetable strips). Both products are made from Swiss-grown fava beans and yellow peas, using co-products from pumpkin seed and sunflower oil extraction. The products are certified IP-SUISSE, produced entirely in Switzerland without soy or food additives, and feature ambient temperature storage. The company operates as a joint venture between IP-SUISSE, Feldkost Food AG, and Groupe Minoteries SA, with products processed at GMSA facilities. Target segments include retail, food service/hospitality, and end consumers seeking locally produced, sustainable plant proteins.
Differentiator
Problem solved
Functional benefit
Products and services
- Hachis végétal IP-SUISSE
Quantifiable outcome
- 100/100 on ECO-SCORE by Beelong scale (A+ rating)
- +1 more outcomes
Companies that use Protaneo
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Protaneo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Protaneo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- IP-SUISSEcoreAgricultural cooperative representing Swiss farmers; provides IP-SUISSE certified fava beans and yellow peas for Protaneo's plant protein products; co-founding joint venture partner.
- Feldkost Food AGcoreFood company focused on foodservice sector; co-founding joint venture partner contributing market access in gastronomy and restaurant industry.
- Groupe Minoteries SAcoreSwiss milling group providing manufacturing facilities and production capabilities; host of Protaneo headquarters at Route des Moulins 31, Granges-près-Marnand; co-founding joint venture partner.
- Swiss Nutrition & Health Foundation (SNHf)minorIndependent certification body providing nutritional quality certification for Protaneo products based on scientific criteria.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Protaneo competitors and assessment
Company assessmentDirect peers
- Planted Foods: Swiss plant-based meat company using peas and other plant proteins to produce structured meat alternatives. Direct peer: same Swiss market, similar ingredient base (legumes), overlapping retail and foodservice channels, and comparable sustainability positioning.
- Rügenwalder Mühle: German traditional meat processor that successfully pivoted to a hybrid meat/plant-based portfolio with mince, strips, and burger SKUs. Closely comparable hybrid B2B/B2C model and product formats to Protaneo, though at significantly larger scale and different geography.
Emerging players
- Heura Foods: Spain-based plant-based meat startup selling mince, strips, and ready meals across European retail and foodservice. Comparable size and stage to Protaneo, with overlapping Mediterranean and DACH retail channels.
- LikeMeat: German plant-based meat brand offering mince, schnitzel, and burger products across DACH retail. Similar product formats and ingredient philosophy (legume-based, no soy) make it a relevant comparable for Protaneo's product positioning.
- Meatless Farm: UK-based plant-based meat producer with mince, burger, and strip products distributed across European retail and foodservice. Comparable size and channel strategy, though focused on UK/Ireland rather than DACH.
Broad incumbents
- Beyond Meat: Global plant-based meat leader with retail and foodservice distribution across Europe, including Switzerland. Competes on the same end-use occasions (mince, strips) but at much larger scale and with a different ingredient base (pea protein).
- Impossible Foods: US plant-based meat innovator with growing European foodservice footprint. Competes on mince and burger formats; relevant benchmark for scaling plant-based meat into retail and QSR but operates at much larger scale and capital intensity than Protaneo.
- The Vegetarian Butcher: Dutch plant-based meat brand now owned by Unilever, supplying European retail and foodservice with mince, strips, and nuggets. Comparable product format and channel mix to Protaneo, with substantially larger distribution and brand investment.
- Quorn: Global mycoprotein-based meat alternative brand with established European retail and foodservice presence. Competes for the same end-use occasions as Protaneo's extruded legume proteins but with a fundamentally different (fermentation-based) technology platform.
- Nestlé Garden Gourmet: Nestlé's plant-based brand offering meat alternatives across Swiss and European retail and foodservice. Directly competes with Protaneo in the same Swiss channels but with vastly greater scale, marketing budget, and SKU breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Protaneo compliance and trust
Trust signalCompliance4 records
Protaneo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Protaneo leadership team
Management profileNumber of profiles
Protaneo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Protaneo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Protaneo
What does Protaneo do?
Protaneo develops, produces, and commercializes 100% Swiss plant-based protein extrudates in the form of dry hachis (vegetable mince) and émincé (vegetable strips) made from regional fava beans and yellow peas. The company also valorizes co-products from pumpkin seed and sunflower oil extraction to support a circular economy, offering soy-free, additive-free protein ingredients with ambient-temperature storage for retail, foodservice, and direct consumer channels.
Is Protaneo a public or private company?
Protaneo is a private company. It is classified as corporate owned and is currently operating.
When was Protaneo founded?
Protaneo was founded in 2022. It employs 1 to 10 people.
Where is Protaneo based?
Protaneo is headquartered in Granges, Switzerland, in the Europe region.
How does Protaneo make money?
Two revenue lines are on record. B2C E-commerce Sales are the primary driver. The others are B2B Product Sales.
Who are Protaneo's main competitors?
Direct peers on record are Planted Foods and Rügenwalder Mühle. Emerging players are Heura Foods, LikeMeat and Meatless Farm. Broad incumbents are Beyond Meat, Impossible Foods, The Vegetarian Butcher, Quorn and Nestlé Garden Gourmet.
Does Protaneo have an API?
No public API is recorded for Protaneo.
What industry is Protaneo in?
Protaneo's product category is Plant-based Protein Ingredients. Its primary akta.pro industry code is AFANAKAB, Plant-Based Protein Ingredient Producers (Isolates, Concentrates, Texturates), with a secondary code of CRADAOAJ, Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids). Its NAICS code is 3112 and its SIC code is 2013.