Charlotte Football Club

Name

Charlotte Football Club

Legal name

Charlotte Football Club

Website

https://charlottefootballclub.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Professional Sports Franchise (Soccer)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Club Sports Programs (EDALAIAB)

Keywords

• Professional soccer team
• Sports entertainment services
• Youth soccer development
• Matchday ticket sales
• Licensed team merchandise

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Matchday Ticket Sales: Revenue from single-match tickets, season tickets, premium seats (club seats), and group tickets for home matches at Bank of America Stadium
2. Broadcasting Rights: MLS broadcasting deal with Apple TV platform; revenue sharing from MLS media rights
3. Merchandise and Retail: Official merchandise sales through MLS Store online and physical team store at Bank of America Stadium; products include jerseys (Carolina Kit, Fortress Kit), apparel, and accessories
4. Corporate Sponsorships: Partnerships with corporate sponsors including Ally Financial, Atrium Health, and adidas for kit/equipment supply
5. Crown Legacy FC Tickets: Season tickets starting at $140 ($10 per match) and single match tickets for MLS NEXT Pro home matches at Mecklenburg County Sportsplex

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Charlotte Football Club is a Major League Soccer franchise that delivers professional soccer entertainment in Charlotte, NC, selling matchday tickets, season memberships, premium seating, group tickets, licensed team merchandise, and corporate sponsorship assets. It also operates a fully integrated youth-to-professional player development pathway spanning the Charlotte FC Discovery Program (U12-U13), Charlotte FC Academy (U14-U18), Crown Legacy FC (MLS NEXT Pro), and the First Team.

Product overview

Charlotte Football Club operates as a unified club structure with Charlotte FC as the Major League Soccer first team, Crown Legacy FC as the MLS NEXT Pro developmental team, and Charlotte FC Academy as the youth development pathway. The club also offers CLTFC Youth programming for community engagement. Digital products include a mobile ticketing platform and official mobile application, while merchandise is available through the team store at Bank of America Stadium and online.

Differentiator

Problem solved

Functional benefit

Brands

• Crown Legacy FC: The club's MLS NEXT Pro team serving as the professional player development pathway from academy to first team
• Charlotte FC Academy
• CLTFC Youth

Products and services

• Charlotte FC (MLS First Team) Major League Soccer professional men's soccer team competing in the MLS Eastern Conference since 2022, playing home matches at Bank of America Stadium in Charlotte, NC. The team serves sports fans in the Carolinas market.
• Crown Legacy FC MLS NEXT Pro professional developmental team serving as the club's reserve side and the professional step in Charlotte FC's one-club player pathway from Academy to First Team. Home matches are played at Mecklenburg County Sportsplex in Matthews, NC.
• Charlotte FC Academy Fully funded youth development academy operating teams at U14, U15, U16, and U18 levels with Homegrown territory covering North Carolina and South Carolina. Provides a professional pathway for elite youth players, including homestay support for out-of-area families.

Quantifiable outcome

• Eight Academy players made professional debuts in 2025
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ally FinancialcoreGTM or Marketing Partner · 1 January 2022Ally Financial serves as a key partner and sponsor of Charlotte FC, appearing on the partner footer of the official website with visibility across digital platforms
• Atrium HealthcoreGTM or Marketing Partner · 1 January 2022Atrium Health is a major partner with naming rights to Atrium Health Performance Park, Charlotte FC's Academy headquarters and training facility. Atrium Health is also referenced as the official health partner of the club.
• adidascoreOEM/ Whitelabel/ Licensing Partner · 1 January 2022adidas serves as the official kit and equipment supplier for Charlotte FC, providing all official jerseys (Carolina Kit, Fortress Kit) and soccer equipment. The partnership includes the Academy program and Crown Legacy FC.
• TicketmastercoreTechnology or IntegrationTicketmaster provides the primary ticketing infrastructure for Charlotte FC including Account Manager for season ticket holders and mobile ticketing integration with the Charlotte FC app
• Coca-Cola ConsolidatedminorGTM or Marketing PartnerPresenting sponsor for the annual Military Cup competition at Bank of America Stadium (2026 Military Cup presented by Coca-Cola Consolidated)
• Apple TV / MLScoreTechnology or IntegrationMLS broadcasting partnership with Apple TV provides streaming of all Charlotte FC and Crown Legacy FC matches through the MLS Season Pass subscription service
• FanaticsminorChannel Partner/ Reseller/ DistributorFanatics provides licensed merchandise operations for the official Charlotte FC team store at Bank of America Stadium and online store
• MLS NEXTcoreStrategic or Co-development PartnerCharlotte FC Academy participates in MLS NEXT league platform, Generation adidas Cup, and MLS NEXT Cup Playoffs as part of the MLS youth development ecosystem
• MLS NEXT ProcoreStrategic or Co-development PartnerCrown Legacy FC operates as Charlotte FC's MLS NEXT Pro affiliate team, providing professional development pathway for academy graduates and young professionals

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Inter Miami CF: MLS expansion club that began play in 2020, owned by a high-profile billionaire (David Beckham-led group). Comparable to Charlotte FC as a recent MLS expansion with star-player-driven attention, similar youth academy structure, and reliance on a marquee owner to fund Designated Player acquisitions.
• Nashville SC: MLS expansion club that began play in 2020 in Nashville, Tennessee. Comparable to Charlotte FC as a Southeast expansion market with a similarly new stadium-sharing arrangement (Geodis Park, its own soccer-specific stadium) and similar corporate sponsorship and academy development model.
• Columbus Crew: MLS Eastern Conference founding club playing at Lower.com Field. Comparable to Charlotte FC as an MLS Eastern Conference competitor with a strong academy (Crew Academy) and a soccer-specific stadium, providing a benchmark for what a more established MLS franchise looks like at steady state.
• Orlando City SC: MLS Eastern Conference club playing in Exploria Stadium (soccer-specific). Comparable to Charlotte FC as a Southeast MLS competitor with a similar Academy-Next Pro pathway model (via Orlando City B) and competing regional fan base, particularly relevant for in-conference standings comparisons.
• FC Cincinnati: MLS expansion club that began play in 2019 in Cincinnati. Comparable to Charlotte FC as a near-contemporaneous MLS expansion in a mid-size US market with shared-stadium history (transitioned to TQL Stadium), making it a useful benchmark for expansion-era growth trajectories.
• Austin FC: MLS expansion club that began play in 2021 in Austin, Texas. Comparable to Charlotte FC as a recent MLS expansion in a fast-growing Sun Belt market, with similar reliance on tech-sector corporate sponsorships, season-ticket-driven matchday economics, and ownership by a high-net-worth individual (Anthony Precourt).
• LAFC: MLS Western Conference club and one of the league's most valuable franchises. Comparable to Charlotte FC for valuation and operational benchmarking, given that LAFC's BMO Stadium (soccer-specific), large corporate partnership portfolio, and high attendance set an aspirational ceiling for expansion-era franchises.
• St. Louis CITY SC: MLS expansion club that began play in 2023 in St. Louis. Comparable to Charlotte FC as a recent MLS expansion with an integrated academy-to-first-team model, strong corporate partnership portfolio, and rapid initial fan engagement in a mid-sized US market without prior top-tier pro soccer history.
• Atlanta United FC: MLS Eastern Conference club that began play in 2017 in a fellow Southeast market. Comparable to Charlotte FC for regional rivalry and overlap in Carolinas/Georgia fan base, with a substantially larger stadium (Mercedes-Benz Stadium) and historically higher attendance benchmarks as a proxy for what Charlotte's upside could scale toward.
• Minnesota United FC: MLS club playing at Allianz Field (soccer-specific) in St. Paul. Comparable to Charlotte FC for mid-market, non-traditional soccer territory positioning with strong academy development, providing a valuation and operational benchmark outside the top-tier media markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/charlotteFC
• Instagraminstagram.com/charlottefc/?utm_source=ig_embed&utm_campaign=loading
• Facebookfacebook.com/charlotteFC
• LinkedInlinkedin.com/company/charlottefc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charlotte Football Club