Kids & Coffee

What Kids & Coffee does

Kids & Coffee operates a single reservation-based indoor playground and family cafe at 2310 Camino Vida Roble, Suite 101, Carlsbad, California, serving parents and guardians of children primarily ages 0-7 in the Carlsbad and greater San Diego market. The company was founded in approximately 2020 by co-founders Vivian and Ken, San Diego parents with backgrounds in UX design, brand experience, marketing, and financial operations, and is organized as Kids & Coffee, LLC, a privately held California LLC with no external investors disclosed.

The business generates revenue across seven distinct streams at one physical venue: time-based Play Passes (1-Hour Wonder at $20, Two-Much Fun at $30, All-Day Lounge at $50 per child); the K&C Club membership subscription at $180/month, $918/6-month, or $1,620/annual; three-tier hosted Birthday Party Packages priced $1,500-$3,000; a weekly Enrichment Class and special event program; a themed Summer Camp for ages 4-7 ($60/day or $250/week); an on-site cafe serving specialty coffee, tea, smoothies, beer/wine, flatbreads, and gelato at $4-$17 per item; and Cafe To-Go online ordering for off-premise pickup. Pricing infrastructure is supported by a Wix-based website with integrated booking, digital waivers valid 12 months, and cashless payment acceptance via card, Apple Pay, and Google Wallet. The cafe operates as a nut-free, allergy-conscious environment, a noted differentiator for family customers.

The technology layer is limited to standard small-business website, booking, and payment tooling (Wix, online intake forms, standard POS), with no proprietary software, mobile app, or API documented. The operating model combines direct-to-consumer retail and event-driven sales, with marketing executed through owned social channels (Instagram, TikTok, YouTube, Facebook) and an email newsletter ("Your Inside Scoop"). The single-location, 1-10 employee scale, bootstrapped ownership, and explicit "Growth & Investment" inquiry function on the website indicate an early-stage founder-led venture positioned for potential expansion or outside capital, but no funding rounds, revenue figures, or multi-unit footprint have been disclosed.

Name

Kids & Coffee

Legal name

Kids & Coffee, LLC

Website

https://kidsandcoffee.love

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Kids & Coffee operates a reservation-only indoor playground and family cafe in Carlsbad, California, serving parents of children primarily ages 0-7 through play passes, multi-tier memberships, hosted birthday parties, summer camp, enrichment classes, and an on-site cafe.

Ownership category

akta.pro rank

Product category

Family Entertainment Venue (Indoor Playground and Children's Café)

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating Places (5812)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor playground services
• Children's play cafe
• Birthday party hosting
• Family enrichment classes
• Summer camp programs

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Play Pass Entry Fees: Time-based entry fees for indoor playground access. Three tiers: 1-Hour Wonder ($20/child), Two-Much Fun 2-hour ($30/child), and All-Day Lounge ($50/child). Each paid child includes one adult (All-Day includes two adults). Additional adults and siblings available at discounted rates.
2. K&C Club Membership Subscriptions: Recurring membership program offering unlimited play access with member perks. Three tiers: Monthly ($180/month), 6-Month ($918, $153/month effective), Annual ($1,620, $135/month effective). Benefits include unlimited play, enrichment class discounts, member-only events, complimentary coffee/snacks, and sibling discounts.
3. Birthday Party Packages: Hosted birthday party packages in three tiers: Classic ($1,500, up to 25 guests), Signature ($2,250, up to 70 guests), Grand ($3,000). Includes food, décor, party attendants, and themed experiences. 50% deposit required, 15% service charge added.
4. Café Food and Beverage Sales: On-site café offering specialty coffee, tea, smoothies, beer/wine, and food items (flatbreads, sandwiches, gelato). Nut-free environment with allergy-conscious menu options. Average beverage prices $4-$8, food items $6-$17.
5. Summer Camp Fees: Weekly themed summer camp programs for ages 4-7. Single day drop-ins at $60/morning, full week at $250. Includes exclusive Play Studio time, art/STEM/cooking projects, games, and snacks.
6. Fun Passes and Gift Cards: Multi-visit bundle passes (5 visits for $135, 10 visits for $250) offering discounted play access. Gift cards available in denominations from $25 to $200 for café, play, and classes.
7. Enrichment Classes and Events: Weekly classes and pop-up events including Little Learners Circle Time, Bubble Dance Party, Sensory Bin Thursday, Friday Seasonal Crafts, and special character events. Included with membership or available with admission.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Kids & Coffee operates a reservation-based indoor playground and family café in Carlsbad, CA. It sells time-based Play Passes (1-Hour Wonder, Two-Much Fun 2-hour, All-Day Lounge) for access to the play studio and café, recurring K&C Club Memberships, hosted Birthday Party Packages (Classic, Signature, Grand), Summer Camp for ages 4-7, weekly Enrichment Classes, an Event Calendar of recurring and special programs, and a K&C Café serving specialty coffee, food, beer/wine and gelato via dine-in and Café To-Go online ordering.

Product overview

Kids & Coffee is a reservation-only indoor playground and café in Carlsbad, CA, designed as a modern family club where play, connection, and good coffee come together. The company operates on a unified platform combining physical venue access with digital booking and membership management. Core offerings include time-based Play Passes (1-Hour Wonder, Two-Much Fun, All-Day Lounge) for indoor play studio and café access; K&C Club Membership offering unlimited play with benefits including enrichment class discounts and birthday perks; Birthday Party Packages (Classic, Signature, Grand) for hosted celebrations; Summer Camp for ages 4-7 with themed weekly programs; Enrichment Classes including arts, movement, music, and seasonal activities; and K&C Café serving specialty coffee, food, beer/wine, and gelato. Additional offerings include K&C Fun Passes (multi-visit bundles), Play & Sip eGift Cards, and Café To-Go online ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Play Passes Time-based admission passes granting access to the indoor Play Studio and K&C Café at the Carlsbad venue. Three tiers are offered: 1-Hour Wonder ($20/child) for quick visits, Two-Much Fun 2-hour pass ($30/child) as the most popular option, and All-Day Lounge ($50/child, includes two adults and re-entry). Each paid child includes one adult; siblings, babies and extra adults have separate add-on pricing, and a digital waiver is required before entry. Designed for families with young children seeking flexible, supervised indoor play combined with café access.
• K&C Club Membership Recurring membership program called the K&C Club offering unlimited play access plus member perks such as priority entry, 15% off enrichment classes/merchandise/café, member-only events, birthday perks (10% off party packages), sibling discounts, and complimentary drip coffee and packaged snacks. Three billing tiers: Flexible Monthly ($180/month), 6-Month ($918 total, ~$153/month effective), and Annual ($1,620 total, ~$135/month effective). Targeted at local families seeking a recurring home base for play, enrichment and community.
• Birthday Party Packages Hosted children's birthday party packages at the Carlsbad venue with food, themed décor, party attendant(s) and use of dedicated party rooms. Three tiers: Classic (starting $1,500, up to 25 guests including Discovery Room, one attendant and themed décor), Signature (starting $2,250, up to 70 guests including Celebration Room, two attendants, 10 party themes and balloon installation), and Grand (starting $3,000 including a 6-inch birthday cake, premium enhancements, goodie bags and character appearance). Weekday 10% discount available; 50% deposit required and 15% service charge added. For parents and guardians hosting children's celebrations.
• Summer Camp Weekly themed day camp for children ages 4-7 running mornings 8:45am-11:30am at the Carlsbad venue. Sessions include exclusive Play Studio time, art, STEM, cooking, outdoor games and snacks. Available as single-day drop-ins ($60/morning) or full-week bookings ($250/week, saves $50). Members receive 15% off. Designed for parents of preschool and early-elementary children seeking structured enrichment during summer.
• Enrichment Classes Weekly creativity-focused classes for young children led by teachers, with sessions followed by open play in the Play Studio. Categories include arts & crafts, movement workshops, music sessions and seasonal activities. Built around teacher-led instruction, designed for the same families who use Play Passes and K&C Club Memberships to spark creativity, curiosity and connection.
• K&C Café Family-friendly café operating inside the Kids & Coffee venue, serving specialty coffee (latte, cappuccino, matcha, chai, drip coffee, espresso), tea, smoothies, beer & wine, and a food menu featuring flatbread pizzas, sandwiches, avocado toast, grilled cheese, quesadillas, turkey & cheese croissant, and small-batch gelato from local supplier GelatoLove. Operates as a nut-free environment with allergy-conscious menu options. Average beverage prices range $4-$8; food items $6-$17. Doubles as the adult-facing amenity that complements the indoor playground.
• Event Calendar Calendar of recurring and special family experiences at Kids & Coffee. Recurring weekly offerings include Little Learners Circle Time, Sensory Bin Thursday, Bubble Dance Party and Friday Seasonal Morning Crafts. Special ticketed events (e.g., "Flower Crown Making with the Island Princess" at $40/child) include themed storytime, crafts, photos and treats. Events are included with K&C Club Membership or available with admission. Designed to drive mid-funnel engagement and repeat visits from local families.
• K&C Fun Passport Multi-visit play pass bundle for occasional visitors, available in two pre-paid options: 5 visits for $135 and 10 visits for $250 (saving $50 vs. single 2-hour visits). Each visit is a 2-hour Play Studio and Café session for one child. Functions as a discounted micro-membership alternative for families who want flexibility without committing to a full K&C Club subscription.
• Play & Sip eGift Card Digital gift cards available in preset denominations ($25, $50, $100, $150, $200) or custom amounts. Redeemable for play, café purchases and classes at Kids & Coffee; not applicable toward K&C Club Membership subscriptions. Marketed for gifting and as a low-commitment introduction to the venue for prospective customers.

Quantifiable outcome

• Summer camp programs offer 7 themed weeks of activities for ages 4-7
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GelatoLoveminorOthersLocal Carlsbad-based gelato supplier providing small-batch, clean-ingredient gelato treats for the café. Partnership provides differentiated dessert offering using local artisan products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Snapology: STEM and enrichment program provider offering classes, camps, and party programming for kids. Comparable on the enrichment classes and summer camp categories rather than the physical indoor-play venue.

Direct peers

• Kid's Empire: Indoor playground/family entertainment center with party packages and memberships. Closely comparable one-stop indoor play + birthday party venue serving the same family demographic.
• BounceU: Indoor bounce and party-focused venue franchise serving children. Directly comparable business model combining supervised play space with hosted birthday party packages and group events.
• My Gym Children's Fitness Center: Children's fitness and play center franchise offering classes, parties, and structured play for kids under 10. Overlaps on enrichment programming, party packages, and family subscription models.
• Color Me Mine: Paint-your-own-ceramics studio franchise marketed to families and kids. Comparable on parent-and-child leisure, gift-card revenue, birthday party hosting, and design-forward experience.
• The Little Gym: Franchise of structured gymnastics, motor-skill, and parent-child classes for young children. Closely aligned with Kids & Coffee's enrichment classes, summer camp programming, and ages 0–7 target demographic.
• Gymboree Play & Music: Long-standing indoor play and music program provider for infants through early elementary. Directly comparable to Kids & Coffee's play studio, weekly classes, and membership-style subscription access.
• Pump It Up Party: National chain of indoor inflatable play and party venues for children. Highly comparable to Kids & Coffee's indoor play + hosted birthday party focus, with overlapping target demographic of families with young kids.

Broad incumbents

• Sky Zone: National franchise of indoor trampoline and active-play parks. Comparable as broad indoor-play venue and party host, though target age skews older than Kids & Coffee's 0–7 core.
• Urban Air Adventure Parks: National chain of indoor adventure parks with party and event focus. Comparable venue type, membership/ticket model, and party revenue stream, though broader activity mix than Kids & Coffee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@KidsandCoffee
• Facebookfacebook.com/kidsandcoffee.love
• Instagraminstagram.com/kidsandcoffee.love
• TikToktiktok.com/@kidsandcoffee.love

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids & Coffee