Jury Impressions

What Jury Impressions does

Jury Impressions is a full-service jury research and consulting firm founded in 2005 by plaintiff-side trial attorney Irv Cantor and headquartered in Richmond, Virginia. The company designs and executes quantitative and qualitative juror-based research for trial lawyers handling personal injury, medical malpractice, catastrophic injury, wrongful death, and other high-stakes litigation across the United States. Its core technology is a proprietary four-step methodology: objective strategic case analysis with issue identification, quantitative surveys of large demographically matched juror pools, qualitative focus groups and mock trials (including 2-3 panels with neutral case presentation and video-monitored deliberations), and a synthesis report that turns identified weaknesses into recommendations. Adjacent modules include attorney round tables, jury selection advisory, shadow juries, consulting engagements, and co-counsel roles (silent partner, limited issue, or trial co-counsel).

Name

Jury Impressions

Legal name

Jury Impressions

Website

https://juryimpressions.com

Company type

Private

Founded year

2005

Operating status

Acquired

Headcount range

1–10 employees

Short description

Jury Impressions is a Richmond, Virginia-based jury research and consulting firm, founded in 2005 by trial attorney Irv Cantor, that provides focus groups, mock trials, and large-pool juror surveys to U.S. plaintiff-side trial lawyers in personal injury and medical malpractice cases.

Ownership category

akta.pro rank

Product category

Legal Consulting Services

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Litigation Support & Expert Witness Services (BPAHALAG)

akta.pro secondary industry

Court Services & Operations (Clerks, Records, Jury, Interpreters) (BPAIAFAH)

Keywords

• Jury consulting services
• Mock trial research
• Jury focus groups
• Trial preparation consulting
• Juror-based research

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Jury Consulting Services: Professional services revenue generated through providing jury research, focus groups, mock trials, and consulting services to trial lawyers. Services are billed either at a fixed fee for specific services or on a contingency basis, with payment structured as a recoverable cost in the client's case.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Jury Impressions is a full-service jury research and consulting firm providing quantitative and qualitative juror-based research—including large-pool juror surveys, focus groups, mock trials, jury selection, and shadow juries—designed by trial lawyers for trial lawyers. Its services are paired with strategic case analysis, attorney round tables, consulting, and flexible co-counsel arrangements to help trial lawyers test themes, identify weaknesses, value cases, and select favorable jurors.

Product overview

Jury Impressions is a jury consulting platform offering a suite of juror-based research and trial strategy services. The core offering combines quantitative juror surveys and qualitative focus groups and mock trials — all conducted with demographically representative juror pools — supported by attorney roundtables, jury selection, shadow juries, consulting, and co-counsel services. The platform is designed and operated by experienced trial lawyers, providing law firms with actionable juror intelligence to test persuasion strategies, identify case themes, and optimize trial presentation. In January 2026, Jury Impressions was acquired by MediVisuals + High Impact, integrating its jury research capabilities with visual demonstratives and courtroom presentation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Jury Impressions Jury Consulting Full-service jury research and consulting engagement combining quantitative juror surveys, focus groups, mock trials, jury selection, shadow juries, attorney round tables, and strategic case analysis for trial lawyers handling personal injury, medical malpractice, catastrophic injury, wrongful death, and other high-stakes litigation.
• Focus Groups Qualitative research service using 2-3 panels of demographically matched jurors who receive neutral case presentations, complete individual questionnaires, deliberate in groups, and provide feedback on case strengths and weaknesses. Real-time video monitoring and post-deliberation debriefing included.
• Mock Trials Full mock jury simulations run with representative jurors matched to trial forum demographics, including neutral case presentation, individual juror questionnaires, jury deliberations, video recording, and post-deliberation debriefing to test trial strategies and predict juror response.
• Jury Selection Consulting Consulting service that uses data-driven insights on juror demographics and characteristics to assist trial lawyers in identifying and selecting favorable jurors for their case.
• Shadow Juries Real-time monitoring of actual jury deliberations during a live trial to provide ongoing strategic feedback to the trial team as the case progresses.
• Co-Counsel Services Flexible co-counsel arrangements including silent partner, limited issue partner, and trial co-counsel roles to support trial lawyers throughout case preparation and trial.

Quantifiable outcome

• $47.5 million settlement in Virginia motor vehicle case (largest single injury settlement in Virginia)
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MediVisuals + High ImpactflagshipStrategic or Co-development Partner · 28 January 2026MediVisuals + High Impact, a provider of visual demonstratives for litigation, acquired Jury Impressions to integrate jury testing, focus groups, and surveys into its visual storytelling offerings. The combined entity creates an end-to-end litigation solution that pairs narrative testing with visual presentation execution. The acquisition brings Jury Impressions' mock jury and focus group capabilities together with MediVisuals + High Impact's visual demonstratives, animation, and courtroom presentation services.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DecisionQuest: DecisionQuest provides jury research, mock trials, focus groups, and trial graphics to law firms nationwide; a long-established direct competitor with similar plaintiff-side orientation and an overlapping service portfolio to Jury Impressions.
• A2L Consulting: A2L Consulting provides trial presentation, jury consulting, mock trials, focus groups, and litigation graphics to law firms; competes directly with Jury Impressions on jury research while offering complementary visual presentation services now integrated at its parent.
• Courtroom Sciences: Courtroom Sciences is a national jury consulting and trial consulting firm offering mock trials, focus groups, jury selection, and trial strategy services to plaintiff and defense attorneys — directly comparable to Jury Impressions' core offering but at significantly larger scale with broader service breadth.
• Hollander Consulting: Hollander Consulting is a jury and trial consulting firm providing mock trials, focus groups, jury selection, witness preparation, and trial strategy for plaintiff attorneys nationwide — closely comparable to Jury Impressions' service offering and target market.
• Persuasion Strategies: Persuasion Strategies is a jury and trial consulting firm specializing in mock trials, focus groups, jury selection, and witness preparation for plaintiff attorneys — a close peer with comparable methodology and target customer base.
• Litigation Insights: Litigation Insights is a trial consulting firm offering jury research, mock trials, focus groups, venue analysis, and jury selection — directly overlapping Jury Impressions' core services and serving similar plaintiff-side trial lawyer clients.
• Keegan & Donato Consulting: Keegan & Donato is a boutique trial consulting firm providing jury research, mock trials, focus groups, and jury selection services to plaintiff and defense counsel, comparable in methodology and service scope to Jury Impressions.

Broad incumbents

• Magna Legal Services: Magna Legal Services is a large, diversified litigation support provider offering court reporting, record retrieval, trial services, and jury consulting across the US; broader portfolio than Jury Impressions but with overlapping jury research capabilities serving similar law-firm customers.

Emerging players

• DJS Associates: DJS Associates provides trial support including jury consulting, mock trials, and demonstrative evidence services to plaintiff and defense counsel; partial overlap with Jury Impressions and serves a comparable law-firm customer base.

Others

• MediVisuals + High Impact: MediVisuals + High Impact is the parent company that acquired Jury Impressions in January 2026; it provides visual demonstratives, medical animation, and courtroom presentation services, making it an ecosystem partner and acquirer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/juryimpressions
• Facebookfacebook.com/JuryImpressions
• LinkedInlinkedin.com/company/jury-impressions
• Instagraminstagram.com/juryimpressions

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jury Impressions