Flora Health
Flora Health is a healthcare media and point-of-care technology company whose Flora Patient Access platform automates prior authorization, surfaces cost and coverage data, and delivers EHR-embedded messaging to pharmaceutical brands, health systems, and healthcare marketers.
- Company typePrivate
- Founded1990
- HeadquartersSparta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Flora Health does
Flora Health is a privately held healthcare media and point-of-care technology company headquartered in Sparta, New Jersey, that has operated in pharmaceutical marketing and healthcare communications for more than three decades. Its core product, Flora Patient Access, is a point-of-care platform embedded inside clinical workflows and EHR environments that surfaces real-time prescription cost and coverage information, automates prior authorization and reimbursement workflows, and recommends next best steps to shorten the time between prescription and therapy initiation. The company operates a connected health system network that supplies programmatic EHR inventory for healthcare professional engagement at clinical decision moments.
Flora Health firmographics
Firmographics- Name
- Flora Health
- Legal name
- Flora Health
- Website
- https://florahealth.io
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flora Health is a healthcare media and point-of-care technology company whose Flora Patient Access platform automates prior authorization, surfaces cost and coverage data, and delivers EHR-embedded messaging to pharmaceutical brands, health systems, and healthcare marketers.
- Ownership category
- akta.pro rank
Flora Health industry classification
Industry- Product category
- Healthcare Technology Platform
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)
- akta.pro secondary industry
- Care Coordination, Referral Management & Transitions-of-Care Pathways (HLACAGAL)
Keywords
Where Flora Health is headquartered
LocationHeadquarters
- HQ city
- Sparta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flora Health business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Healthcare Media Services: Innovative media services providing targeted messaging to patients and healthcare professionals at the point of care. Revenue generated through strategic media placement within clinical settings, enabling pharmaceutical brands to engage, educate, and inspire audiences.
- Point-of-Care Access Platform: SaaS/platform revenue from Flora Patient Access, providing prior authorization automation, reimbursement workflows, and patient therapy initiation support to pharmaceutical brands and health systems.
- EHR Programmatic Inventory Access: Providing programmatic access to EHR inventory through Flora's connected health system network, enabling healthcare marketing brands to engage HCPs within electronic health records at critical decision points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise healthcare media and access platform pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels1 record
Flora Health product offering
Product offeringCore offering
Flora Health operates a point-of-care access platform called Flora Patient Access that helps healthcare providers move patients from prescription to therapy faster by surfacing real-time cost and coverage information, automating prior authorization and reimbursement workflows, and guiding next best steps for each patient. The company also provides innovative healthcare media services, placing targeted messaging to patients and healthcare professionals at the point of care within clinical workflows and EHR environments through its connected health system network.
Product overview
Flora Health is a healthcare media services company that operates as a unified platform with its core product Flora Patient Access. Flora Patient Access serves as the company's point-of-care access platform that helps healthcare providers move patients from prescription to therapy faster. The platform surfaces real-time cost and coverage information, intelligently automates prior authorization and reimbursement workflows, and guides the next best step for each patient.
Differentiator
Problem solved
Functional benefit
Brands
- Flora Patient Access: Point-of-care access platform that helps healthcare providers move patients from prescription to therapy faster, surfacing real-time cost and coverage information, intelligently automating prior authorization and reimbursement workflows, and guiding the next best step for each patient.
Products and services
- Flora Patient Access Point-of-care access platform that helps healthcare providers move patients from prescription to therapy faster by surfacing real-time cost and coverage information, intelligently automating prior authorization and reimbursement workflows, and guiding the next best step for each patient. Targeted at pharmaceutical brands and health systems.
Quantifiable outcome
- Faster patient progression from prescription to therapy initiation
- +2 more outcomes
Companies that use Flora Health
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Flora Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Flora Health partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PulsePointcoreStrategic partnership making PulsePoint the only demand-side platform able to access programmatic EHR inventory through Flora Health's connected health system network. The integration enables healthcare brands to engage healthcare professionals at key clinical decision-making moments directly within EHR workflow systems, closing a critical gap in omnichannel healthcare professional marketing by enabling programmatic EHR activation at scale alongside other channels.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Flora Health competitors and assessment
Company assessmentDirect peers
- Staywell: Patient engagement and healthcare communications company providing health content, behavior-change programs, and care navigation tools. Comparable to Flora's patient education and journey orchestration capabilities at point of care.
- OptimizeRx: Digital health company providing point-of-care patient access, affordability, and adherence solutions to pharmaceutical brands. Highly comparable to Flora Patient Access; in fact, Flora's new CGO previously held a senior role at OptimizeRx, indicating direct overlap in product, customer base, and category.
- PulsePoint: Programmatic health advertising technology platform and Flora's exclusive channel partner for EHR inventory distribution. Overlaps directly in HCP and patient targeting capabilities, audience data, and pharma brand demand relationships.
- Outcome Health: Point-of-care health media platform delivering educational content and advertising within clinical settings to HCPs and patients. Operates an analogous EHR-embedded inventory and pharma brand customer base as Flora Health.
- Swoop: Healthcare audience targeting and identity-resolution company serving pharmaceutical and life sciences advertisers. Comparable in pharma programmatic activation, with overlapping HCP and patient audience data business model.
- GoodRx: Consumer-facing prescription affordability platform that matches patients with drug pricing, coupons, and telehealth services. Comparable to Flora's affordability matching engine and patient access workflow between prescription and therapy start.
- PatientPoint: Leading point-of-care health media and patient engagement company operating inside physician offices and clinical workflows. Direct overlap with Flora's healthcare media services and connected health-system network business model.
Broad incumbents
- Doximity: Large professional network for U.S. physicians with adjacent pharma marketing and HCP engagement products (e.g., DocNews). Comparable in serving pharmaceutical brands seeking HCP reach, though broader in scope than Flora's point-of-care specialty.
- Sharecare: Digital health company offering patient engagement, health content, and care navigation across consumer and enterprise channels. Comparable in healthcare communications and patient education, with a wider enterprise portfolio than Flora's focused offering.
Emerging players
- DeepIntent: Healthcare-focused programmatic advertising platform serving pharmaceutical brands with HCP and consumer targeting. Comparable in programmatic health ad-tech focus, with narrower workflow integration than Flora's clinical-embedded offering.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Flora Health social profiles
Digital presenceFlora Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flora Health leadership team
Management profileNumber of profiles
Profiles1 record
Flora Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flora Health M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flora Health
What does Flora Health do?
Flora Health operates a point-of-care access platform called Flora Patient Access that helps healthcare providers move patients from prescription to therapy faster by surfacing real-time cost and coverage information, automating prior authorization and reimbursement workflows, and guiding next best steps for each patient. The company also provides innovative healthcare media services, placing targeted messaging to patients and healthcare professionals at the point of care within clinical workflows and EHR environments through its connected health system network.
Is Flora Health a public or private company?
Flora Health is a private company. It is classified as unknown and is currently operating.
When was Flora Health founded?
Flora Health was founded in 1990. It employs 11 to 50 people.
Where is Flora Health based?
Flora Health is headquartered in Sparta, United States, in the North America region.
How does Flora Health make money?
Three revenue lines are on record. Healthcare Media Services are the primary driver. The others are point-of-Care Access Platform and EHR Programmatic Inventory Access.
Who are Flora Health's main competitors?
Direct peers on record are Staywell, OptimizeRx, PulsePoint, Outcome Health, Swoop, GoodRx and PatientPoint. Broad incumbents are Doximity and Sharecare. DeepIntent is listed as an emerging player.
Does Flora Health have an API?
No public API is recorded for Flora Health.
What industry is Flora Health in?
Flora Health's product category is Healthcare Technology Platform. Its primary akta.pro industry code is HLACAEAE, Patient Education, Content & Personalized Journey Orchestration, with a secondary code of HLACAGAL, Care Coordination, Referral Management & Transitions-of-Care Pathways. Its SIC code is 8000.