Foodoo

What Foodoo does

FOODOO GmbH is a Swiss food-tech company founded in 2014 and headquartered in Utzigen near Bern, with its registered office in Köniz. The company's core function is the upcycling of cosmetically rejected and surplus vegetables — produce that fails visual standards at wholesalers but is otherwise first-quality — into shelf-stable, natural consumer food products. Its portfolio spans bouillon pastes (220g jars through 27kg reusable barrels), sauces (ketchup, tomato sauce, Panjabi, Salsa Habanita, cocktail sauce), the FoodooNaise mayonnaise-alternative line (Original, Chnobli, Curry, Truffelöl variants using 45–48% rescued sweet potato), preserves, condiments, and accessories. Production is done by hand through a partnership with Stiftung TRANSfair, and all products carry Beelong A+ sustainability ratings. Inputs are procured at favorable prices directly from farmers and wholesalers.

The business operates a hybrid multi-channel model. Direct-to-consumer revenue flows through a nationwide Swiss e-commerce shop with delivery above CHF 80, three weekly physical outlets in the Bern area (Egelsee, Utzigen, Wabern) coordinated via WhatsApp groups, and an established retail store network. B2B revenue comes from bulk-format Horeca sales — 5L bag-in-box, 5kg kettles, and 27kg barrels — with ZFV-Unternehmung named as an enterprise hospitality customer. A third commercial layer involves paid corporate events, workshops, Schnippel-Events (community processing sessions of 1–2 tonnes per event), catering, and team-building at the Utzigen headquarters. Marketing emphasizes sustainability storytelling through partnerships with WESCO (recipe content), Too Good To Go (best-before date labeling), and NGOs (Pusch, foodwaste.ch).

Operationally, the company is founder-led (Mirko Buri, Pierre-Yves Bernasconi, Jürg Burri), privately held, bootstrapped with no disclosed institutional funding, and operates with a 1–10 person team. Its competitive positioning rests on a cost-advantaged input model, a sustainability-certified product portfolio, and a community-driven brand anchored by Mirko Buri's public profile. Most recent strategic signal is participation in the StreamUp accelerator program (dated 2026-04-17 in source data), suggesting a formalization of growth efforts after a decade of organic operation.

Name

Foodoo

Legal name

FOODOO GmbH

Website

https://foodoo.world

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

FOODOO GmbH is a Swiss food-tech company founded in 2014 that converts cosmetically rejected vegetables into natural, vegan bouillons, sauces, and mayonnaise alternatives. It sells via Swiss D2C e-commerce, weekly physical outlets, retail stores, and Horeca bulk channels.

Ownership category

akta.pro rank

Product category

Sustainable Food Products (Sauces, Bouillons, and Condiments)

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Other Food Manufacturing (3119), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

akta.pro secondary industries

Canned Meat, Poultry & Seafood Manufacturing (AFAKACAD), Frozen Entrées & Complete Meals (CRADADAA)

Keywords

• Upcycled vegetable sauces
• Natural vegetable bouillon
• Sweet potato mayonnaise alternative
• Food waste reduction products
• Cosmetically imperfect produce

Headquarters

HQ city

Uttigen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales (B2C): Consumer purchases through e-commerce platform with delivery across Switzerland. One-time product purchases across sauce, mayo, ketchup, bouillon, and condiment categories.
2. Wholesale/Retail Distribution: Products sold through retail stores across Switzerland. Mentioned physical store presence with 'Wo du Foodoo im Laden kaufen kannst' indicating retail distribution network.
3. Outlet Sales (B2C): Weekly physical outlet sales at multiple locations (Egelsee Tuesdays, Utzigen Wednesdays, Wabern Thursdays) selling second-class fruits and vegetables directly to consumers at discounted prices.
4. Events and Workshops: Corporate events, team-building workshops, Schnippel-Events, catering, and educational presentations at their Utzigen headquarters or customer locations. Revenue from event services and team activities.
5. Horeca/Bulk Sales: Large format products (5kg Kettle, 27kg Barrel) sold to hospitality sector. Bulk pricing with deposit system for barrels (CHF 50 deposit included).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Foodoo purchases cosmetically rejected or surplus vegetables from farmers and wholesalers at fair prices and processes them into a portfolio of natural, vegan, fat-free sauces, bouillon pastes, mayonnaise alternatives, and condiments. Production is supported by a community of volunteers mobilized through FOODOO Factory events and partners such as Stiftung TRANSfair. Beyond retail products, the company offers corporate events, workshops, catering, and bulk professional formats (5L Bag-in-Box, 5kg Kettle, 27kg Barrel) targeted at the Swiss hospitality sector.

Product overview

FOODOO is a Swiss food company that produces natural and innovative products from rescued vegetables that are rejected by wholesalers due to cosmetic imperfections. The product portfolio is a single unified line of food products built around rescued produce, spanning multiple formats and categories. The core product is FOODOO Bouillon (vegetable broth paste), available in jars ranging from 220g gift editions to 900g large jars, as well as professional formats including 5kg kettles and 27kg barrels. Bouillon is complemented by a range of sauces including Ketchup (classic and natural-sweet variants), Tomato Sauce, Panjabi Sauce, and Salsa Habanita, available in glass jars, squeezy bottles, and bulk 5-litre bag-in-the-box formats. The portfolio also includes the FoodooNaise line — a light mayonnaise alternative made from 45-48% rescued sweet potato — in Original, Chnobli (garlic), Curry, and limited edition Truffle Oil varieties, sold both in glass jars and squeezy bottles. Additional offerings include preserves such as Strawberry Jam and Apple Sauce, specialty condiments like Tomato Vinegar and Rosemary, a seasonal calendar guide, reusable gift packaging, and replacement jar lids. Professional-format products (bag-in-the-box, kettles, barrels) serve the hospitality and food service sectors, while retail consumers are served through the standard jar and squeezy bottle formats.

Differentiator

Problem solved

Functional benefit

Brands

• FoodooNaise: A vegetable-based mayo alternative made with rescued sweet potatoes from Seeland, available in Original, Chnobli (garlic), Curry, and Truffle Oil varieties.
• FOODOO Bouillon

Products and services

• FOODOO Bouillon Naturally preserved vegetable bouillon paste made from rescued vegetables, 100% natural, vegan, fat-free, without flavor enhancers or palm fat. Available in 220g jars, 900g jars, 5kg Kettle, and 27kg Barrel formats, plus Mediterranean variety. Targets consumers and Horeca bulk buyers.
• FoodooNaise Mayonnaise Alternative Light mayonnaise alternative made with 45-50% rescued sweet potato from the Seeland region, rapeseed oil, free-range eggs, and mustard. Available in Original, Chnobli (garlic), Curry, and Trüffelöl (limited edition) varieties in both 170g glass jars and 300g squeezy bottles. No added sugar, low fat, vitamin-rich.
• FOODOO Sauces (Tomato, Ketchup, Panjabi, Salsa Habanita, Cocktail) Range of natural sauces made from rescued vegetables. Includes Tomatensauce (260g/520g jars and 5L Bag-in-Box; 100% rescued Swiss Bernese tomatoes with red wine and Mediterranean herbs), Ketchup (290g, 350g Squeezy, 5L Bag-in-Box; from rescued tomatoes, naturally sweetened), Panjabi Sauce (185g, 300g Squeezy, 5L Bag-in-Box; 52% carrots with Tandoori spice), Salsa Habanita (180g, 350g Squeezy; mildly spicy, 0.7% Bernese chillies), and Cocktail Sauce (185g; 52% carrots, 2.4% sugar).
• FOODOO Preserves and Specialty Condiments Includes Erdbeer-Konfitüre 200g (50% Swiss strawberries with apple pectin, 50g sugar per 100g), Apfelmus 500g (97% Swiss apples with 2.4% sugar and cinnamon), Spargel Pickels (limited edition pickles from rescued Swiss asparagus), Tomatenessig (tomato vinegar), Rosmarin (rosemary condiment), and FOODOO Würzi Streuwürze seasoning powder with natural umami from noble yeast.
• Tomatensuppe Tomato soup (510g jar) made from rescued second-class tomatoes from the Seeland region, using the tomato juice remaining from FOODOO's tomato sauce production to fully utilize rescued produce.
• FOODOO Factory Events and Corporate Workshops Community-led events where volunteers process 1-2 tonnes of vegetables into bouillon, plus corporate offerings including impulse talks on No Waste philosophy, workshops, Schnippel-Events, team-building activities, catering, and product presentations/degustations. Offered at the Utzigen headquarters or at client locations.
• Horeca Bulk Professional Formats Large-format products targeted at the hospitality and food service sector: 5L Bag-in-Box Ketchup, Tomatensauce and Panjabi (CHF 33.50–59.00); 5kg Bouillon Kettle (CHF 115.00); 27kg Bouillon Barrel (CHF 593.00, including CHF 50 refundable deposit). Reusable barrels can be returned via post free of charge.
• FoodooNaise Bundles and Gift Sets Curated bundle offerings including FoodooNaise Set (three varieties: Original, Chnobli, Curry at CHF 18.60), FOODOOnaise Easter Set (Würzi plus Original, Curry, Chnobli at CHF 33.60), reusable gift packaging (CHF 1.50), and replacement lids (10-pack at CHF 4.30) for jar reuse.
• FOODOO Outlet Second-Class Produce Sales Weekly outlet sales of second-class (cosmetically imperfect but edible) fruits and vegetables at discounted prices. Locations: Tuesdays at Egelsee (10:00–12:00), Wednesdays at Utzigen (14:00–17:00), Thursdays at Wabern. Coordination and availability announcements via WhatsApp groups. Payment via cash, TWINT, EC, and credit cards.

Quantifiable outcome

• 1-2 tonnes of vegetables rescued per FOODOO Factory event
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• WESCOcoreTechnology or IntegrationWESCO kitchen exhaust systems (Basso Flex model) are used in the new event kitchen at Utzigen. Mirko Buri uses the innovative downdraft hood with plasma technology for sustainable cooking. WESCO manufactures kitchen hoods and cooktop extractors with maximal cooking enjoyment in mind. The partnership includes recipe content collaboration featuring Mirko Buri's sustainable recipes monthly on WESCO's website and Instagram.
• Too Good To GocoreGTM or Marketing PartnerFoodoo participates in Too Good To Go's campaign to change best-before date labeling on packaging to 'Mindestens haltbar bis .../.../..., oft länger gut' (Best before .../.../..., often good longer). Mirko Buri explains the initiative in a video. Partnership aims to reduce consumer confusion about date labels and food waste.
• TRANSfair (Stiftung TRANSfair)coreStrategic or Co-development PartnerThe rescued vegetables are delivered to Stiftung TRANSfair for processing. Production is done by hand, embodying regional value creation and preferring humans over machines. This creates jobs while processing rescued produce, benefiting both crooked carrots and local employment.
• sürprisen (suprisen)minorGTM or Marketing PartnerProvides ecological, fair, and guaranteed value-added customer gifts and promotional items. Gift ideas are meaningful and full of values, bringing joy to producers, gift-givers, and recipients.
• SAVE FOOD, FIGHT WASTE InitiativeminorOthersFoodoo supports the SAVE FOOD, FIGHT WASTE initiative which informs about food waste and supports the population in reducing their own food waste. Initiative is launched by Pusch foundation.
• Pusch (Stiftung Praktischer Umweltschutz Schweiz)minorOthersSwiss foundation for practical environmental protection that launched the SAVE FOOD, FIGHT WASTE initiative. Foodoo supports this initiative.
• foodwaste.chminorOthersNon-profit association for food waste reduction that Foodoo collaborates with on various projects from time to time.
• Beelong.chcoreOthersSustainability rating agency. All Foodoo articles controlled by Beelong received the top rating of A+. This provides third-party sustainability verification for Foodoo products.
• ZFV-UnternehmungcoreChannel Partner/ Reseller/ DistributorTraditional hotel and gastronomy company operating throughout Switzerland with headquarters in Zurich. Customer of Foodoo products in the hospitality sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Imperfect Foods: US upcycled food company that sells 'cosmetically imperfect' produce and pantry items direct to consumers. Comparable in the food-waste value proposition and rescued-produce sourcing model, though larger scale and broader assortment.
• ReGrained: US upcycled food brand turning spent grain from brewing into snack bars and pantry ingredients. Comparable as an early-stage upcycled CPG brand with sustainability positioning.
• Misfits Market: US online grocer specializing in surplus and aesthetically imperfect produce, plus pantry and grocery items. Comparable in the rescued-produce thesis and direct-to-consumer delivery model.
• Rubies in the Rubble: UK-based premium condiments and preserves brand that similarly turns surplus or 'wonky' fruit and vegetables into ketchups, relishes, and chutneys. Highly comparable direct peer given the upcycled produce-to-condiment business model targeting sustainability-minded consumers.
• Renewal Mill: US upcycled food company producing plant-based baking ingredients and pantry items from byproducts of food manufacturing. Comparable in the upcycling-of-surplus-into-CPG thesis, particularly in sauces and baking ingredients.

Emerging players

• Soupologie: UK-based cold-pressed soup brand focused on surplus produce, including imperfect vegetables. Comparable as a small upcycled soup brand selling through retail and DTC channels.
• Outcast Foods: Canadian upcycled food company that dehydrates surplus and imperfect produce into ingredients and powders. Comparable in the upcycled ingredient/product thesis though different product format (powders vs. sauces/condiments).
• Too Good To Go: European marketplace/app that sells surplus food from restaurants and retailers. Comparable as a partner and adjacent player in the food-waste reduction ecosystem; though distribution model differs, mission and target audience overlap strongly with FOODOO.

Broad incumbents

• Unilever (Knorr / Hellmann's): Global CPG incumbent and owner of Knorr (bouillon) and Hellmann's (mayonnaise) — the two categories where FOODOO competes most directly. Comparable as broad incumbents whose sustainability initiatives could pressure FOODOO's positioning.
• Nestlé (Maggi / bouillon portfolio): Global CPG incumbent and owner of Maggi, one of the world's largest bouillon and sauce brands. Comparable as the dominant incumbent in FOODOO's core bouillon and condiment categories with massive distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/foodoofoods
• Instagraminstagram.com/foodoo_foods

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodoo