North Texas FIFA World Cup Organizing Committee

What North Texas FIFA World Cup Organizing Committee does

The North Texas FWC Organizing Committee is the official local organizing body established to plan and execute FIFA World Cup 2026 events across the Dallas-Fort Worth region. Founded in 2022 following Dallas's June 16, 2022 designation as one of 16 host cities, the committee is governed by a seven-member board led by President Monica Paul with Co-Chairs Dan Hunt and Nina Vaca, and supported by a C-suite covering partnerships, safety and security, human rights, marketing, operations, finance, and sustainability. Its core operational footprint spans Dallas Stadium (AT&T Stadium, 94,000 capacity) hosting 9 matches including a semi-final, the FIFA Fan Festival Dallas at Fair Park (1 million sq ft, 35,000 fan capacity), the International Broadcast Center at Kay Bailey Hutchison Convention Center (761,170 sq ft), and team base camps at Toyota Stadium in Frisco and Mansfield Stadium.

The committee's product portfolio is event- rather than technology-led: match ticketing handled centrally through FIFA.com and On Location, free general admission to FIFA Fan Festival Dallas with paid GA+ ($50/person/day) and Legend ($250/person/day) upgrades, multi-match hospitality series packages, and concert programming at the Fan Festival. Technology offerings are a thin layer on top of event operations, headlined by the SeekAR augmented reality app co-developed with Nexrage Studios, a Pok\u00e9mon Go-style fan scavenger hunt at participating local businesses priced at $1,000-$5,000 per business. Supporting integrations include Ticketmaster for concert ticketing, GoPass for regional transit, and Uber/Lyft for stadium mobility.

The committee is a non-profit organizing entity rather than a revenue-maximizing business. Operating revenue sources are Fan Festival paid upgrades, local business placement packages, Host City Supporter and legacy contributions (Coca-Cola Southwest Beverages, UT Southwestern, Choctaw Casinos & Resorts, Dallas Cowboys, FC Dallas, North Texas Sports Foundation), and ancillary programs (North Texas Business Connect, Texan Golden Boot / Buy a Brick fundraising, mini-pitch legacy installs). The committee projects $1.5B-$2.1B in regional economic impact for Dallas and more than 3 million projected fans in North Texas, figures that describe regional economic activity rather than committee-level revenue. The committee's operational window is finite, culminating in the tournament running June 11 to July 19, 2026.

Name

North Texas FIFA World Cup Organizing Committee

Legal name

North Texas FWC Organizing Committee

Website

https://dallasfwc26.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

The North Texas FWC Organizing Committee is the official local body established in 2022 to plan and execute FIFA World Cup 2026 events across the Dallas-Fort Worth region, hosting 9 matches at Dallas Stadium, the FIFA Fan Festival at Fair Park, the International Broadcast Center, and team base camps for fans, local businesses, and competing national teams.

Ownership category

akta.pro rank

Product category

Sports Event Management and Tournament Hosting

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121)

akta.pro primary industry

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ)

Keywords

• Sports event organizing
• Tournament hosting
• Fan festival operations
• Hospitality packages
• Host city coordination

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: The organizing committee oversees ticket sales for World Cup matches at Dallas Stadium, including general admission and hospitality packages with premium seats, meet-and-greets, and exclusive lounges.
2. FIFA Fan Festival Admissions: Free general admission to Fan Festival with paid upgrades (GA+ at $50/person/day and Legend Ticket at $250/person/day) offering premium viewing, shaded seating, and exclusive lounges.
3. Business Partnership Packages: Local business placement packages for SeekAR app ranging from $1,000 to $5,000, allowing businesses to participate in World Cup fan engagement.
4. Hospitality Packages: Premium hospitality experiences including Venue Series (4-9 matches), Follow My Team, 2-match, 4-match, and 8-match series packages with various hospitality options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The North Texas FIFA World Cup Organizing Committee plans and executes the FIFA World Cup 2026 tournament in the Dallas-Fort Worth region, hosting nine matches including a semi-final at AT&T Stadium in Arlington and operating the FIFA Fan Festival Dallas at Fair Park. It coordinates match logistics, team base camps at Toyota Stadium and Mansfield Stadium, the International Broadcast Center at Kay Bailey Hutchison Convention Center, hospitality packages, volunteer programs, and community engagement for the tournament running June 11 through July 19, 2026.

Product overview

The North Texas FIFA World Cup Organizing Committee is an event organizing body, not a technology product company. Its offering consists of hosting the FIFA World Cup 26 tournament in the Dallas-North Texas region. The core product portfolio centers on Dallas Stadium (AT&T Stadium) hosting 9 matches including a semi-final, and the FIFA Fan Festival Dallas at Fair Park offering free public entry with premium GA+ and Legend ticket upgrades. Supporting services include Team Base Camp Training Sites (Toyota Stadium and Mansfield Stadium), the International Broadcast Center at Kay Bailey Hutchison Convention Center, hospitality packages through On Location, and legacy programs including the Texan Golden Boot sculpture and mini-pitch installations. The organizing committee also operates community engagement programs such as the North Texas Business Connect Program for supplier engagement. Technology offerings are limited to third-party integrations including GoPass for transit, rideshare services (Uber/Lyft), and Ticketmaster for concert ticketing.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Projected economic benefits of $1.5 billion to $2.1 billion for Dallas from hosting World Cup matches
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• Nexrage StudioscoreStrategic or Co-development Partner · 11 June 2026Frisco-based venture studio that developed SeekAR augmented reality app in collaboration with the North Texas FIFA World Cup Organizing Committee. Turns the Dallas-Fort Worth region into a Pokémon Go-style scavenger hunt for World Cup fans.
• Dallas CowboyscoreGTM or Marketing Partner · 15 May 2026Official Dallas World Cup Host City Supporter. The most valuable sports team in the world, based in the Dallas-Fort Worth metroplex, playing home games at AT&T Stadium in Arlington where World Cup matches are hosted.
• FC DallascoreGTM or Marketing Partner · 15 May 2026Official Dallas World Cup Host City Supporter. Home team with Toyota Stadium serving as Team Base Camp for World Cup teams. Dan Hunt serves as Co-Chair of the North Texas FWC Organizing Committee.
• EarthXminorStrategic or Co-development Partner · 22 April 2026Environmental organization collaborating with Yale students and the North Texas FIFA World Cup 2026 Organizing Committee on sustainability initiatives. Yale students created 'Global Goal' artwork from trash for the EarthX Congress of Conferences.
• Lyda Hill Philanthropies' IF/THEN InitiativecoreGTM or Marketing Partner · 25 March 2026Presenting #IfThenSheCan – The Exhibit: Game Changers at FIFA World Cup Fan Festival. Features 26 life-size 3D-printed statues of women leaders in STEM who power the sports industry, including soccer star Julie Foudy and others.
• UT Southwestern Medical CentercoreGTM or Marketing Partner · 23 February 2026Official World Cup 2026 Dallas Host City Supporter. UT Southwestern is the No. 1 hospital in Dallas-Fort Worth for the ninth consecutive year and ranks among the nation's top hospitals for 12 specialties. Provides medical expertise and healthcare support for the tournament.
• North Texas Sports FoundationflagshipStrategic or Co-development Partner · 12 February 2026Official Dallas World Cup 2026 Legacy Supporter established to leverage the FIFA World Cup 2026 for creating long-term, positive regional impact. Stewards all funds raised through Texan Golden Boot and Buy a Brick Campaign for youth and community programs.
• A21coreStrategic or Co-development Partner · 1 January 2026Leading international organization partnered with the Host Committee to develop human trafficking training content for transportation, volunteers, and hospitality sectors. Training available in English and Spanish.
• Love146coreStrategic or Co-development Partner · 1 January 2026International organization partnering on the 'Make the Right Call' public safety awareness campaign addressing worker rights, personal safety, talent recruitment scams, harassment prevention, and violence during the World Cup.
• Street Art for MankindcoreStrategic or Co-development Partner · 1 January 2026Art organization collaborating on the Texan Golden Boot sculpture project. International sculptor Steve Ekpenisi creating the permanent public art landmark from reclaimed metal in the Arlington Entertainment District.
• Choctaw Casinos & ResortscoreGTM or Marketing Partner · 3 December 2025Official Dallas World Cup 2026 Host City Supporter. Provides accommodations with 1,700 hotel rooms at AAA Four Diamond hotel, gaming, entertainment, dining, and convention facilities at their Durant, Oklahoma resort.
• Coca-Cola Southwest BeveragescoreGTM or Marketing Partner · 1 June 2025Official World Cup 26 Dallas Host City Supporter. One of the largest Coca-Cola bottlers in the United States, providing 31 million customers with beverages in Texas and parts of Oklahoma, New Mexico and Arkansas. Serves as official beverage partner.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• FIFA: FIFA is the global governing body of football and the parent rights-holder of the World Cup brand. Direct structural counterparty to the North Texas committee — sets match allocations, ticket allocation, and host city requirements, and captures the largest share of tournament revenue that the local committee then redistributes.

Others

• Dallas Sports Commission: Regional sports commission that bid for and supports the FIFA World Cup 26 hosting rights on behalf of the City of Dallas. Overlapping mission in attracting and coordinating major sporting events and a direct ecosystem partner for post-tournament event pipeline and legacy development.

Direct peers

• Super Bowl Host Committee: Standalone Super Bowl host committees (e.g., Arizona Super Bowl Host Committee, Las Vegas Super Bowl Host Committee) execute a near-identical mandate: single-event organizing body with finite lifespan, large corporate sponsor ecosystem, host city activation, fan engagement, and legacy programming — making them a direct operating model peer.
• NCAA Final Four Organizing Committee: Local organizing committees for NCAA Final Four and College Football Playoff events operate the same single-event, host-city playbook as the North Texas FWC OC — large-venue operation, fan festival programming, hospitality packages, host city supporter activation, and post-event legacy.
• FIFA World Cup 26 New York/New Jersey Host Committee: One of the 16 official FIFA World Cup 26 host city organizing committees. Operates the NY/NJ footprint with MetLife Stadium hosting matches, executing the same core mandate as the North Texas committee — venue operations, fan festival, hospitality, base camps, and legacy programs — on a larger population base.
• FIFA World Cup 26 Houston Host Committee: Houston host committee for FIFA WC 26 at NRG Stadium. Closest geographic peer to North Texas within Texas; comparable mandate and execution playbook, with overlapping media markets and partner ecosystems in the state.
• FIFA World Cup 26 Miami Host Committee: Miami host committee for FIFA WC 26 at Hard Rock Stadium. Direct peer operating the same set of event-hosting workstreams — ticketing, fan festival, hospitality, base camps — in a competing U.S. host city market.
• FIFA World Cup 26 Atlanta Host Committee: Atlanta host committee for FIFA WC 26, leveraging Mercedes-Benz Stadium. Comparable peer given Atlanta's prior 1996 Olympic and 2018 College Football Playoff hosting experience and similar operational scope (matches, fan zone, training sites).
• LA28 Olympic and Paralympic Games Organizing Committee: U.S.-based organizing committee for the 2028 Olympic and Paralympic Games — the next major U.S. international multi-sport spectacle. Operates an analogous host-city organizing mandate and competes with North Texas for sponsor mindshare, venue talent, and operational learnings on mega-event delivery.
• FIFA World Cup 26 Los Angeles Host Committee: LA host committee for FIFA World Cup 26, operating SoFi Stadium as its primary venue. Direct peer in scope and mandate: multi-venue operations, fan festival execution at a major urban footprint, and high-profile Host City Supporter ecosystem of similar scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/FWC26Dallas
• Facebookfacebook.com/FWC26Dallas
• LinkedInlinkedin.com/company/fwc26dallas
• Instagraminstagram.com/FWC26Dallas

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Texas FIFA World Cup Organizing Committee