What OiTV does

OiTV is a Brazilian direct-to-consumer satellite (DTH) pay-TV subscription service, currently operated by Mileto Tecnologia following Mileto's March 2025 acquisition of the business from Oi S.A. The service delivers up to 199 linear TV channels (with up to 163 in HD) across four core subscription tiers — Diversão, Família, Futebol Total, and Emoção Total — priced from R$89.90 to R$269.90 per month on prepaid annual plans, supplemented by an à la carte marketplace of premium add-on channels (Telecine, HBO, Premiere, Universal+, Combate, Mundi, and adult channels) billed monthly. Content is broadcast via DTH satellite technology with Synamedia's VideoGuard conditional access system deployed for content protection.

The go-to-market is fully direct-to-consumer: customers self-serve subscriptions through the oitv.net website, with sales assistance and support delivered through WhatsApp, phone hotline (10631), and a dedicated technical support portal. Subscriptions auto-renew and are available in both prepaid (annual) and postpaid (monthly) billing cycles, with annual plans offering ~5-10% discounts versus monthly rates. Customer segments are consumer households, with Families (mid-tier package) identified as the primary persona, complemented by budget-conscious viewers, sports enthusiasts, and premium entertainment consumers.

The technology stack is centered on DTH satellite broadcasting, with a strategic shift underway toward IP-based delivery. In early 2026, OiTV's parent Mileto selected Synamedia's Go platform as the foundation for next-generation OTT streaming expansion, including AI-powered personalized viewing and content discovery. Content relationships with major Brazilian and international programmers (Telecine, HBO, Universal, Premiere, Combate) form the core of the programming offer, and a distribution agreement with SES extends Mileto's broader satellite footprint. The service is positioned as a prepaid, contract-free alternative within Brazil's pay-TV market, targeting consumers who may lack cable infrastructure access.

Name

OiTV

Legal name

Oi TV

Website

https://oitv.net

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

OiTV is a Brazilian satellite (DTH) pay-TV subscription service offering four tiered channel plans and à la carte premium add-ons to consumer households nationwide, operated by Mileto Tecnologia since its 2025 acquisition.

Ownership category

akta.pro rank

Product category

Satellite Pay-TV Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Virtual MVPDs (Live TV Streaming Bundles) (MPABAGAD)

akta.pro secondary industries

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), Billing, Payments & Subscription Management (MPAHAJAC)

Keywords

• Satellite pay-TV
• DTH television service
• Prepaid TV subscription
• TV channel packages
• Brazilian broadcast television

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Satellite TV Subscription: Monthly and annual subscription fees for satellite TV services with various channel packages. Pre-paid and post-paid billing options available. Annual plans offer discounts compared to monthly rates.
2. À la Carte Channel Add-ons: Additional premium channel packages available as add-ons to base plans, including premium movie channels (Telecine, HBO), sports channels (Premiere, Combate), international channels (Mundi), and adult content channels. Billed monthly.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

OiTV is a Brazilian satellite pay-TV subscription service delivered via DTH (Direct-to-Home) technology, offering tiered channel packages (Diversão with 119 channels, Família with 170 channels, Futebol Total with 175 channels, and Emoção Total with 199 channels) on both prepaid and postpaid billing models. Subscribers can customize their base plan with à la carte premium channel add-ons covering sports, films, HBO, international, and adult content. The service operates nationwide across Brazil with multi-channel customer support via phone and WhatsApp.

Product overview

OiTV is a Brazilian satellite pay-TV service operated by Mileto Tecnologia since March 2025, delivered via DTH (Direct-to-Home) satellite technology with a prepaid billing model. The product portfolio consists of four core subscription tiers (Diversão, Família, Futebol Total, and Emoção Total) ranging from 119 to 199 channels, supplemented by an à la carte channel marketplace offering individual premium networks (Telecine, HBO, Premiere, Universal+, Mundi, Combate) and adult channels. Customers can customize their base plan with add-on channel packages and manage their account through web portals for billing and technical support.

Differentiator

Problem solved

Functional benefit

Products and services

• Oi TV Diversão Entry-level satellite TV subscription plan offering 119 channels (92 in HD) with essential entertainment content for daily viewing. Available with monthly (R$94.90) or annual prepaid (R$89.90/month) billing with automatic renewal.
• Oi TV Família Mid-tier satellite TV plan providing 170 channels (139 in HD) with sports, movies, soap operas, and children's content for the whole family. Available with monthly (R$129.90) or annual prepaid (R$124.90/month) billing with automatic renewal.
• Oi TV Futebol Total Sports-focused satellite TV plan featuring 175 channels (147 in HD) with extensive live football and sporting event coverage. Available with monthly (R$199.90) or annual prepaid (R$179.90/month) billing with automatic renewal.
• Oi TV Emoção Total Premium satellite TV plan offering 199 channels (163 in HD) with comprehensive coverage of films, series, sports, and news — the most complete plan in the OiTV portfolio. Available with monthly (R$299.90) or annual prepaid (R$269.90/month) billing with automatic renewal.
• Oi TV Pré-Pago (Prepaid Satellite TV) Satellite television subscription service delivered via DTH (Direct-to-Home) technology with prepaid billing model, allowing Brazilian customers to pay in advance for TV access without long-term contracts, differentiating OiTV from traditional postpaid pay-TV services.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mileto TecnologiacoreOthers · 31 March 2026Mileto Tecnologia is the parent company and operator of OiTV since March 2025, maintaining signal transmission and entertainment services with stability and quality. Mileto acquired OiTV and operates the satellite TV service.
• SynamediacoreTechnology or Integration · 31 March 2026Synamedia Go platform selected as the foundation for next-generation streaming service supporting rapid OTT expansion. Provides AI-powered personalized viewing experiences and content discovery. Synamedia's VideoGuard conditional access system also deployed for DTH service.
• SESminorStrategic or Co-development Partner · 31 March 2026Distribution agreement with SES as part of Mileto's broader strategic investment initiatives following the OiTV acquisition.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Globoplay: Globo's flagship streaming platform and the dominant Brazilian SVOD/AVOD service. Replaces linear pay-TV time and competes directly with OiTV for sports, novela, and entertainment audiences in Brazil.
• HBO Max: Premium streaming service from Warner Bros. Discovery. Both a competitor to OiTV for premium entertainment spend and a content partner via the HBO/HBO Max add-on bundle offered to OiTV subscribers.
• Disney+: Major global streaming service with strong family and kids content that overlaps with OiTV's Família tier value proposition, contributing to household-level cord-cutting.
• Netflix: Global streaming leader with a large Brazilian subscriber base. A primary alternative to OiTV's movie and series content, accelerating cord-cutting pressure on the Brazilian pay-TV market.
• Amazon Prime Video: Global streaming service with growing investment in Brazilian content and live sports rights. Competes with OiTV for premium entertainment subscribers and increasingly for live sports audiences.

Direct peers

• Sky Brasil: Brazil's largest satellite DTH pay-TV operator. Directly competes with OiTV on satellite distribution, channel packages, sports content, and prepaid/postpaid subscription tiers to Brazilian households.
• Vivo TV: Pay-TV service operated by Vivo (Telefônica Brasil) over cable and IPTV. Targets the same Brazilian household segment as OiTV, frequently bundled with mobile and broadband services.
• Claro TV: Telecom-backed pay-TV service from Claro Brasil, offering cable, satellite, and IPTV bundles. Competes with OiTV for the same Brazilian consumer wallet across linear TV and bundled telecom offerings.

Others

• Telecine: Brazilian premium movie channel group owned by Globo. Both a content partner distributed as an à la carte add-on for OiTV subscribers and a standalone streaming competitor in the premium movie niche.
• Paramount+: Global streaming service with Brazilian distribution. Adjacent competitor in the premium streaming tier and an additional source of content unbundling that pressures OiTV's linear TV value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oitvoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OiTV