Tidewe
- Company typePrivate
- Founded2018
- Headquarters—
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Tidewe firmographics
Firmographics- Name
- Tidewe
- Legal name
- Tidewe
- Website
- https://tidewe.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Tidewe industry classification
Industry- Product category
- Hunting Equipment and Outdoor Gear
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)
- akta.pro secondary industry
- Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD)
Keywords
Tidewe business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time hardware sales of hunting gear including blinds, waders, heated apparel, and accessories through the company's e-commerce platform. Products are sold at various price points from entry-level to premium.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Flash Sale tier with discounts up to 71% off on select items |
| Unit Pricing | Pay-as-you-go | Member exclusive pricing tier with additional discounts |
| Unit Pricing | Pay-as-you-go | Standard pricing for regular products |
| Unit Pricing | Pay-as-you-go | Military discount program at 15% off |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
Tidewe product offering
Product offeringCore offering
Tidewe designs and sells branded hunting gear including one-way see-through pop-up ground blinds, waterproof chest waders, heated jackets/vests/waders, hunting apparel, and accessories (rangefinders, binocular harnesses, power banks). Products are sold directly to individual hunters through the company's own e-commerce website with US-only delivery and supported by a member loyalty program, flash sales, and referral rewards.
Product overview
Tidewe is a hunting gear manufacturer offering a comprehensive portfolio of outdoor equipment organized around four core product lines: hunting blinds (including VisX, VisMax, Vis360, VisST, VisTall, OptiVue, FlipGuard, VisTrilogy, OptiGuard360, VisMaster, VisFive360, StrutCover, and Modular Panel models), waders (featuring DeepWade, QuestWade, AquaWade, Seeker, TorridWade, TorridSeeker, MarshWarrior, MarshLeaper, MarshQueen, and LightWade variants), hunting apparel (including Altus, FowlStorm, TimberGhost, SilenTrace, UniHeat suits and jackets), and heated gear (ThermCore, Inferno heated products, heated gloves, chairs, and seat cushions). The company also provides accessories such as rangefinders, binocular harnesses, and power banks. The product ecosystem is unified by shared technologies including see-through mesh visibility systems, waterproof/breathable TideShell construction, battery-powered heating solutions, and odor-control scent management, allowing hunters to mix and match components across blind, apparel, and accessory categories for complete hunting setups.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 3-minute pop-up setup time for hunting blinds
- +2 more outcomes
Companies that use Tidewe
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Tidewe technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Tidewe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CouponSipminorCouponSip, a Florida-based online coupon platform, announced Tidewe as one of its premium brand partners in an expansion of verified discount codes. The partnership provides Tidewe customers with access to promotional codes through CouponSip's platform, serving thousands of monthly users seeking authentic hunting gear deals.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Tidewe competitors and assessment
Company assessmentDirect peers
- Ameristep (Eastman Outdoors): Manufacturer of pop-up hunting blinds and ground concealment systems directly competing with Tidewe's Vis product line. Closest category competitor in portable hunting-blinds.
- Avery Outdoors: Waterfowl hunting gear specialist offering decoys, blinds, waders, and apparel. Directly comparable to Tidewe's waterfowl category with similar end-to-end gear strategy.
- Muddy Outdoors: Manufacturer of hunting blinds, tree stands, and hunting accessories. Direct competitor to Tidewe's ground-blinds category serving whitetail hunters with similar product types.
- Primos Hunting: Long-standing hunting-gear brand offering calls, blinds, and concealment products. Comparable to Tidewe as a hunting-equipment specialist serving whitetail and predator hunters with branded gear at accessible price points.
- Badlands Gear: Hunting packs, apparel, and gear brand focused on big-game hunters. Comparable mid-priced hunting brand with overlapping accessory and apparel categories.
- Drake Waterfowl Systems: Waterfowl-focused apparel and wader brand with deep category overlap with Tidewe's wader and duck-hunting apparel lines. Both target duck/goose hunters with branded, camo-pattern gear.
- ALPS OutdoorZ: Hunting packs, blinds, and outdoor gear brand with overlapping wader and blind categories. Comparable mid-priced hunting-gear portfolio targeting whitetail and waterfowl hunters.
Emerging players
- Hunters Element: New Zealand-based hunting apparel and gear brand with comparable DTC and product-led model. Adjacent peer showing the template of niche hunting brands scaling through specialized gear.
Broad incumbents
- Sitka Gear: Premium hunting apparel and gear brand owned by W.L. Gore & Associates. Overlaps with Tidewe's apparel lines but operates in a higher price tier with broader hunting-category coverage.
- Bass Pro Shops / Cabela's: Largest US specialty retailer of hunting, fishing, and outdoor gear with extensive private-label product lines. Competes with Tidewe through in-house brands across blinds, waders, and apparel categories.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tidewe social profiles
Digital presenceTidewe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tidewe leadership team
Management profileNumber of profiles
Profiles2 records
Tidewe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tidewe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tidewe
What does Tidewe do?
Tidewe designs and sells branded hunting gear including one-way see-through pop-up ground blinds, waterproof chest waders, heated jackets/vests/waders, hunting apparel, and accessories (rangefinders, binocular harnesses, power banks). Products are sold directly to individual hunters through the company's own e-commerce website with US-only delivery and supported by a member loyalty program, flash sales, and referral rewards.
Is Tidewe a public or private company?
Tidewe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tidewe founded?
Tidewe was founded in 2018. It employs 101 to 250 people.
How does Tidewe make money?
One revenue line is on record: direct Product Sales.
Who are Tidewe's main competitors?
Direct peers on record are Ameristep (Eastman Outdoors), Avery Outdoors, Muddy Outdoors, Primos Hunting, Badlands Gear, Drake Waterfowl Systems and ALPS OutdoorZ. Hunters Element is listed as an emerging player. Broad incumbents are Sitka Gear and Bass Pro Shops / Cabela's.
Does Tidewe have an API?
No public API is recorded for Tidewe.
What industry is Tidewe in?
Tidewe's product category is Hunting Equipment and Outdoor Gear. Its primary akta.pro industry code is CRAMAKAE, Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras), with a secondary code of CRAMAKAD, Hunting Clothing, Footwear & Camouflage Retail. Its NAICS code is 45911 and its SIC code is 3949.