GrocerApp
GrocerApp is a Lahore-based, low-price online grocery delivery platform founded in 2016, serving Pakistani consumers with multi-category groceries delivered to their doorstep. It operates inventory and last-mile fulfillment in Lahore with 101-250 employees.
- Company typePrivate
- Founded2016
- HeadquartersLahore, Pakistan
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
GrocerApp firmographics
Firmographics- Name
- GrocerApp
- Website
- https://grocerapp.pk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GrocerApp is a Lahore-based, low-price online grocery delivery platform founded in 2016, serving Pakistani consumers with multi-category groceries delivered to their doorstep. It operates inventory and last-mile fulfillment in Lahore with 101-250 employees.
- Ownership category
- akta.pro rank
GrocerApp industry classification
Industry- Product category
- Online Grocery Delivery
- NAICS
- Grocery and Convenience Retailers (4451)
- SIC
- Retail-Nonstore Retailers (5960), Retail-Grocery Stores (5411)
- akta.pro primary industry
- Delivery-Only Dark Stores / Micro-Fulfillment Grocers (CRAHAIAD)
Keywords
Where GrocerApp is headquartered
LocationHeadquarters
- HQ city
- Lahore
- HQ country
- Pakistan
- HQ region
- Asia
Markets served
GrocerApp business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
GrocerApp product offering
Product offeringCore offering
GrocerApp is a Pakistan-based online grocery store where consumers can order grocery products across multiple categories through its website and have them delivered to their doorstep. The company positions itself as a low-price grocery retailer operating in Lahore, with delivery fulfillment handled via its own logistics.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Grocery Ordering and Delivery Online grocery ordering service accessible via grocerapp.pk, enabling consumers in Pakistan to browse multi-category grocery products, place orders, and receive doorstep delivery at low prices. Targeted at individual consumers and households seeking a convenient alternative to in-store grocery shopping.
Companies that use GrocerApp
Customer profileIdeal customer profiles1 record
GrocerApp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GrocerApp competitors and assessment
Company assessmentDirect peers
- Airlift Technologies: Airlift operates a quick-commerce and online grocery delivery platform in Pakistan serving major cities. It is a direct competitor to GrocerApp, overlapping on product category, target customer (urban Pakistani grocery shoppers), and doorstep delivery model.
- Dastgyr: Dastgyr runs an online grocery and household essentials delivery service in Pakistan with a focus on affordability. It directly competes with GrocerApp on low-price grocery delivery to urban Pakistani consumers.
- Krave Mart: Krave Mart is a Pakistani online grocery delivery platform operating in multiple cities. It competes with GrocerApp across assortment, price, and same-day/next-day delivery.
- Bazaar (Retailistan): Bazaar is a Pakistani B2B and B2C grocery and FMCG platform. While B2B-led, its retail grocery delivery business competes with GrocerApp on assortment, supply chain, and pricing.
- Grocer.pk: Grocer.pk is one of the early online grocery delivery players in Pakistan, serving Karachi and Lahore. It overlaps directly with GrocerApp on product category, geography, and target customer.
- Naheed.pk: Naheed.pk is an online grocery and general merchandise retailer in Pakistan with nationwide delivery. It directly competes with GrocerApp on online grocery assortment and doorstep fulfillment.
Broad incumbents
- Metro Pakistan (METRO Cash & Carry): Metro is a major cash-and-carry and wholesale grocery operator in Pakistan with both physical stores and an online channel. It competes with GrocerApp on assortment and price across both B2C and B2B grocery.
- AlFatah (Al-Fatah Stores): AlFatah is a large Pakistani retail chain offering groceries and general merchandise. As an established omnichannel grocery and household retailer, it represents both offline and online competition to GrocerApp.
Regional players
- Chaldal: Chaldal is a leading online grocery delivery platform in Bangladesh operating dark-store-based delivery in Dhaka. It is comparable to GrocerApp in business model, technology approach, and South Asian low-price grocery positioning, though it operates in a different geography.
- BigBasket (Tata Digital): BigBasket is India's largest online grocery delivery platform operating a dark-store and slot-based delivery model. It is a regional comparable to GrocerApp, illustrating the scale and playbook GrocerApp could aspire to in Pakistan's similar but smaller market.
Market position
Customer concentration
GrocerApp social profiles
Digital presenceGrocerApp financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrocerApp leadership team
Management profileNumber of profiles
Profiles5 records
GrocerApp funding detail
Funding detailFunding overview
Funding rounds3 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrocerApp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrocerApp
What does GrocerApp do?
GrocerApp is a Pakistan-based online grocery store where consumers can order grocery products across multiple categories through its website and have them delivered to their doorstep. The company positions itself as a low-price grocery retailer operating in Lahore, with delivery fulfillment handled via its own logistics.
When was GrocerApp founded?
GrocerApp was founded in 2016. It employs 101 to 250 people.
Where is GrocerApp based?
GrocerApp is headquartered in Lahore, Pakistan, in the Asia region.
Who are GrocerApp's main competitors?
Direct peers on record are Airlift Technologies, Dastgyr, Krave Mart, Bazaar (Retailistan), Grocer.pk and Naheed.pk. Broad incumbents are Metro Pakistan (METRO Cash & Carry) and AlFatah (Al-Fatah Stores). Regional players are Chaldal and BigBasket (Tata Digital).
Does GrocerApp have an API?
No public API is recorded for GrocerApp.
What industry is GrocerApp in?
GrocerApp's product category is Online Grocery Delivery. Its primary akta.pro industry code is CRAHAIAD, Delivery-Only Dark Stores / Micro-Fulfillment Grocers. Its NAICS code is 4451 and its SIC code is 5960.