ALTA DX Group

What ALTA DX Group does

ALTA DX Group (AltaDX) is a Seattle-based, privately held transformation firm serving enterprise organizations in the fitness, wellness, and beauty verticals. The company was formed in February 2026 through the merger of ALTA Technology Group and DXFactor, combining board-level strategic consulting with DXFactor's proprietary applied AI platform, OMAP (Outcomes Micro Agents Platform), an AI execution platform that operationalizes intelligence across marketing, sales, finance, and internal operations through domain-specialized micro-agents.

AltaDX monetizes through a blended model. Professional services dominate the mix and include strategic consulting, software selection (RFI/RFP support, vendor comparisons), software implementation, software administration, digital transformation, product consulting, business consulting, and on-demand Fractional CX Services. A recurring subscription component is delivered through OMAP platform access and AI agents for businesses, with pricing not publicly disclosed and prospects directed to a website ROI calculator or direct sales contact. GTM is a consultative, direct enterprise field-sales motion targeted at enterprise and mid-market buyers in the three core verticals, supported by content marketing, case studies, organic social, PR, and the Annual Fitness Tech Summit as a flagship event channel. The customer base disclosed publicly is anchored by Planet Fitness (enterprise, franchise services modernization), with a Perkville technology partnership extending native referrals, rewards, and challenges into enterprise fitness mobile apps.

Operationally, the combined firm reports a headcount band of 101–250, operates both legacy brands (ALTA Technology Group and DXFactor) alongside the AltaDX identity during a transition expected to conclude within 90 days of the February 2026 announcement, and lists Al Noshirvani as Executive Chairman. No funding rounds, revenue figures, or institutional investors are disclosed.

Name

ALTA DX Group

Legal name

AltaDX Technology Group

Website

https://getalta.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

101–250 employees

Short description

ALTA DX Group is a Seattle-based transformation firm that combines strategic consulting with its proprietary OMAP applied AI platform to deliver software selection, implementation, digital transformation, and AI agent deployment for enterprise organizations in the fitness, wellness, and beauty industries.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Management Consulting Services (54161), Computer Systems Design Services (541512)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Digital transformation consulting
• AI execution platform
• Fitness technology solutions
• Wellness business consulting
• Beauty industry software

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Strategic Consulting Services: Board-level strategy and operational consulting engagements serving fitness, wellness, and beauty enterprises. Combines domain expertise with AI execution to enable organizations to scale outcomes-driven initiatives.
2. AI Platform Access (OMAP™): Access to the Outcomes Micro Agents Platform (OMAP™), an enterprise digital transformation and applied AI platform enabling organizations to operationalize intelligence across marketing, sales, finance, and internal operations.
3. Software Selection & Implementation Services: Expert guidance on technology selection including RFI and RFP support, vendor comparisons, and implementation roadmaps. Also includes seamless system integration services, software administration, and ongoing platform oversight.
4. Product Consulting: Partnership with technology vendors and SaaS companies to optimize products and services in the fitness, wellness, and beauty space.
5. Fractional CX Services: On-demand customer experience leadership providing design, implementation, and optimization of customer journeys to keep members engaged.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

ALTA DX Group combines strategic consulting with its proprietary applied AI execution platform, OMAP (Outcomes Micro Agents Platform), to help enterprise Fitness, Wellness, and Beauty organizations modernize operations, optimize technology stacks, and deploy AI-driven workflows. The company delivers hands-on consulting engagements, software selection and implementation, digital transformation, and AI agent deployment through both professional services and recurring platform access.

Product overview

AltaDX operates as a platform-plus-consulting-services architecture. The core technology is OMAP (Outcomes Micro Agents Platform), an AI execution platform providing autonomous agents for business operations. Surrounding OMAP, the company offers a comprehensive suite of consulting and professional services including Software Selection, Software Implementation, Software Administration, Digital Transformation, Product Consulting, Business Consulting, and Fractional CX Services. The combined entity integrates board-level strategy and domain expertise with applied AI capabilities to serve fitness, wellness, and beauty organizations.

Differentiator

Problem solved

Functional benefit

Brands

• OMAP: Outcomes Micro Agents Platform - DXFactor's applied AI platform enabling organizations to operationalize intelligence across marketing, sales, finance, and internal operations.

Products and services

• OMAP (Outcomes Micro Agents Platform) Proprietary applied AI execution platform enabling organizations to operationalize intelligence across marketing, sales, finance, and internal operations through outcomes-focused micro agents. Designed for enterprise fitness, wellness, and beauty organizations seeking AI-driven transformation.
• Software Selection

Quantifiable outcome

• Streamlined evaluation and technology selection processes for enterprise fitness clients

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• PerkvillecoreTechnology or Integration · 4 February 2026Perkville and AltaDX have partnered to integrate native referrals, rewards, and challenges into enterprise fitness mobile apps. AltaDX has built and enhanced mobile apps for leading fitness brands, and the partnership with Perkville adds native loyalty, referral, and gamification capabilities to these mobile experiences, delivering enhanced member engagement for enterprise fitness clients.

Recent moves7 records

Expansion highlights5 records

Direct peers

• Boulevard: Vertical SaaS platform for beauty and wellness businesses offering client management, payments, and AI-assisted booking and rebooking. Directly comparable to AltaDX's beauty vertical focus and overlapping OMAP use cases around member engagement and operations.
• Zenoti: Enterprise SaaS platform for beauty, wellness, and fitness businesses that combines vertical software with AI-powered marketing, operations, and member engagement tooling. Highly comparable to AltaDX's OMAP vision of operationalizing intelligence for these same verticals.
• Vagaro: Cloud-based software for fitness, beauty, and wellness businesses with marketing, booking, and CRM functionality. Competes in the same verticals as AltaDX and increasingly incorporates automation features comparable to AltaDX's AI agent pitch.

Broad incumbents

• ABC Fitness Solutions: Major enterprise software provider for fitness clubs and franchises, including member management, billing, and engagement. Serves many of the same Planet Fitness-adjacent buyers AltaDX targets and is a natural partner-or-competitor for vertical AI execution.
• Slalom: Large management and technology consulting firm delivering digital transformation and AI services across many verticals. Comparable to AltaDX's consulting-plus-execution model but with much broader industry coverage rather than vertical specialization.
• Mindbody: A long-standing SaaS platform serving fitness, wellness, and beauty businesses with scheduling, membership, and marketing tools. It is a direct competitor in the fitness/wellness/beauty software stack that AltaDX integrates with and sells against for AI-driven transformation.
• Globant: Global digital and cognitive transformation consultancy that builds enterprise AI solutions. Competes with AltaDX for AI/ML engineering and digital transformation consulting mandates, though typically at much larger enterprise scale.
• Thoughtworks: Technology consultancy specializing in custom software, platform engineering, and AI/ML delivery. Overlaps with AltaDX's implementation and digital transformation services for enterprise clients.

Regional players

• Jonas Fitness: Club management software provider for fitness facilities covering membership, billing, and operations. Overlaps with AltaDX's fitness vertical in software selection and administration services, though as a software vendor rather than a consulting-plus-AI partner.

Emerging players

• Hapana: Vertical software for boutique fitness studios with member management, payments, and engagement workflows. Cited in AltaDX's own coverage of the ATN Innovation Summit, signaling direct overlap in target buyers and product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/getalta
• Instagraminstagram.com/getaltadx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALTA DX Group