WhiteCoat Global

What WhiteCoat Global does

WhiteCoat Global (legally WhiteCoat Holdings Pte Ltd.) is a Singapore-headquartered, private telemedicine provider operating an app-based platform that connects patients, doctors, and payers as a single touchpoint for healthcare delivery across Southeast Asia. The core product is the WhiteCoat mobile app, which enables real-time video teleconsultations with General Practitioners and over 290 specialists across 18 specialities (including Cardiology, Dermatology, Gastroenterology, Ophthalmology, Orthopaedics, Paediatrics, Psychology, Psychiatry, and Urology), with consultations available 8 AM–12 AM, 365 days a year. The platform is supported by doorstep medication delivery (as fast as 90 minutes, available until 3 AM), in-app access to medical certificates and referral letters, chronic disease management programs, mental wellness services, and a physical WhiteCoat Clinic @ Yong Siak for Family Medicine, Paediatrics, vaccinations, and Lasting Power of Attorney/Advance Medical Directive consultations. Home-based health screening is sold through a dedicated booking portal across four tiers (Premium $118, Comprehensive $198, Superior $328, Prestige $468), each with a complimentary GP follow-up.

The business model combines B2C transactional revenue (per-consult fees of S$25 for Monday–Saturday 8 AM–8 PM and S$35 for evenings, Sundays, and public holidays; plus unit-priced health screening packages) with B2B recurring revenue from corporate healthcare solutions sold to employers, often embedded within corporate insurance plans such as AIA. Customer segments span individual consumers seeking convenient acute care, chronic disease patients requiring longitudinal management, specialist care seekers, and corporate employers procuring workplace health benefits. Go-to-market is product-led via the mobile app (download, register, book) with a complementary direct enterprise sales motion for corporate contracts. The company holds a valid medical clinic licence under Singapore's Private Hospitals and Medical Clinics Act (PHMCA) and complies with the Healthcare Services Act's requirements for two-way interactive audio-visual teleconsultations, with all doctors registered with the Singapore Medical Council. Upcoming expansion includes Traditional Chinese Medicine and Physiotherapy under an Alternate Treatment vertical.

Name

WhiteCoat Global

Legal name

WhiteCoat Holdings Pte Ltd.

Website

https://whitecoat.com.sg

Company type

Private

Operating status

Operating

Short description

WhiteCoat Global is a Singapore-based telemedicine provider offering app-based video consultations with GPs and 290+ specialists, home health screenings, medication delivery, and a physical clinic, serving individual consumers and corporate clients (including AIA-insured employees) across Southeast Asia.

Ownership category

akta.pro rank

Product category

Telemedicine Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

International/Expat Direct-to-Consumer Telehealth Platforms (HLALAAAG)

Keywords

• Telemedicine services
• Video teleconsultation
• Health screening packages
• Corporate health solutions
• Medication delivery

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Teleconsultation Fees: Revenue from video teleconsultation fees charged to patients. Pricing varies by time slot: S$25.00 for Monday to Saturday 8 AM – 8 PM consultations, S$35.00 for Monday to Saturday 8 PM – 12 AM and all day Sundays and Public Holidays. Fees do not include medication, delivery charges, or GST.
2. Health Screening Packages: Revenue from home-based health screening packages offered at four tiers: Premium ($118), Comprehensive ($198), Superior ($328), and Prestige ($468). All packages include GP teleconsultation to review health screening report at no additional cost.
3. Corporate Healthcare Solutions: B2B revenue from employer-sponsored healthcare solutions including workplace healthcare packages, health screenings, and teleconsultation benefits for employees covered under corporate insurance plans.
4. Specialist Referrals and Consultations: Revenue from access to over 290 specialists across 18 specialities including Cardiology, Dermatology, Gastroenterology, Ophthalmology, Orthopaedics, Paediatrics, Psychology, Psychiatry, and Urology.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

WhiteCoat Global is a Singapore-based telemedicine provider that delivers video teleconsultations with General Practitioners and 290+ specialists across 18 medical specialities through its mobile app, supported by doorstep medication delivery (within 90 minutes, available until 3 AM), home-based health screening packages, mental wellness care, chronic disease management, and a physical clinic at Yong Siak. It also offers corporate healthcare solutions integrating with insurers such as AIA to provide employer-sponsored teleconsultation benefits.

Product overview

WhiteCoat is a telemedicine provider operating a unified app-based platform for healthcare delivery across Southeast Asia. The core product is the WhiteCoat App, which serves as the primary touchpoint for all services including teleconsultations with General Practitioners and over 290 specialists across 18 specialities. The offering is supplemented by physical clinic services (WhiteCoat Clinic @ Yong Siak), home-based health screening packages (Premium, Comprehensive, Superior, and Prestige tiers), mental wellness care, chronic disease management programs, and corporate healthcare solutions. All teleconsultations provide medication delivery and medical documentation including medical certificates and referral letters.

Differentiator

Problem solved

Functional benefit

Brands

• WhiteCoat Clinic @ Yong Siak: Physical clinic offering GP for Family Medicine, Paediatrician consultations, routine check-ups, travel medicine, vaccinations, and Lasting Power of Attorney (LPA) and Advance Medical Directive (AMD) services.

Products and services

• WhiteCoat Mobile App (GP Teleconsultation) Mobile app platform connecting individual patients with doctors via real-time video teleconsultation for primary care, with per-consultation pricing (S$25 day / S$35 evening-weekend) and integrated medication delivery. Available 8 AM – 12 AM, 365 days a year.
• Specialist (SP) Care On-app access to over 290 specialists across 18 medical specialities including Cardiology, Dermatology, Gastroenterology, Ophthalmology, Orthopaedics, Paediatrics, Psychology, Psychiatry, and Urology, for patients seeking specialist consultations without traditional referral friction.
• Home-Based Health Screening Packages Tiered home-delivered health screening service with four pricing tiers: Premium ($118), Comprehensive ($198), Superior ($328), and Prestige ($468), covering blood and urine tests with additional liver/kidney/hepatitis, cancer marker, heart health, and vitamin D tests at higher tiers; each package includes a complimentary GP teleconsult to review the report.
• WhiteCoat Clinic @ Yong Siak Physical walk-in clinic in Singapore offering GP Family Medicine consultations, Paediatric care, routine check-ups, travel medicine, vaccinations, and consultation for Lasting Power of Attorney (LPA) and Advance Medical Directive (AMD).
• Corporate Solutions End-to-end workplace healthcare offering for employers, including customisable employee health programs, corporate teleconsultation benefits (often integrated with corporate insurance plans such as AIA for no out-of-pocket employee consults), and corporate health screening services.
• Chronic Disease Management Program Customised care plans for chronic conditions such as diabetes, hypertension, high cholesterol, thyroid, and gout, delivered through the WhiteCoat app with regular tests and medication refills.
• Mental Wellness Care Psychology consultations via the WhiteCoat app for emotional wellbeing, mental resilience, and treatment of anxiety, stress, depression, and other mental health conditions.
• Paediatrics Care Medical guidance, diagnosis, and treatment for children via teleconsultation on the WhiteCoat app or in-person at WhiteCoat Clinic @ Yong Siak.

Quantifiable outcome

• Medication delivery as quickly as 90 minutes following teleconsult with availability until 3 AM
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AIA (Corporate Insurance)coreGTM or Marketing PartnerAIA corporate insurance customers can access teleconsultations with WhiteCoat doctors with no out-of-pocket charges, subject to plan design. The partnership enables seamless activation of AIA corporate benefits through the WhiteCoat app, providing employer-sponsored healthcare coverage for corporate employees.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Speedoc: Singapore-based on-demand healthcare platform offering house-call doctors, teleconsultations, and home medical services. Comparable to WhiteCoat's mix of teleconsults, in-person visits, and home-based care, though with a stronger offline house-call emphasis.
• Practo: India-headquartered telehealth and practice management platform connecting patients with doctors online and offering integrated software for clinics. Comparable consumer teleconsultation marketplace model and a reference point for Asia-wide telehealth scaling.
• Halodoc: Indonesia-based telehealth super-app offering video consultations, medicine delivery, and lab/home service bookings. Comparable mobile-first consumer telehealth model with integrated pharmacy/logistics, mirroring WhiteCoat's app-plus-medication-delivery proposition.
• MyDoc: Singapore-founded digital health platform providing teleconsultations, corporate wellness programs, and chronic care management across Asia. Overlaps with WhiteCoat's B2B corporate solutions and chronic disease management modules.
• Doctor Anywhere: Singapore-headquartered telehealth operator offering video consultations, home-based health screening, medication delivery, and chronic disease management across Southeast Asia. Closest direct competitor to WhiteCoat, with overlapping B2C app, B2B corporate solutions, and multi-specialty network model.
• Homage: Singapore-based home care platform providing doctor house calls, nursing, therapy, and elder care. Overlaps with WhiteCoat's home-based health screening and chronic disease support, particularly for patients requiring in-person care.

Broad incumbents

• GrabHealth (by Grab): Health vertical within Grab's super-app offering teleconsultations, medicine delivery, and health screenings across Southeast Asia. Competes with WhiteCoat in Singapore/SEA via bundled consumer distribution and is a broader incumbent with significantly larger scale.

Regional players

• Alodokter: Indonesia-based telehealth and health-content platform offering doctor chat consultations and clinic booking. Comparable consumer telehealth model serving an adjacent Southeast Asia market, relevant for WhiteCoat's regional benchmarking.
• DoctorOnCall: Malaysia's largest digital health platform offering video consultations, e-pharmacy, and health content. Comparable telehealth model in an adjacent Southeast Asia market, useful benchmark for WhiteCoat's potential regional expansion.

Others

• AIA Vitality / AIA Healthcare Partners: WhiteCoat's primary insurance distribution partner, integrating telehealth benefits into AIA corporate plans. Important ecosystem participant whose own healthcare and wellness ecosystem strategy could enable or constrain WhiteCoat's B2B growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/whitecoat-global
• Instagraminstagram.com/whitecoatsg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhiteCoat Global