Animagic
- Company typePrivate
- Founded2012
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2B
- OfferingServices
Animagic firmographics
Firmographics- Name
- Animagic
- Legal name
- Animagic
- Website
- https://animagic.co.th
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Animagic industry classification
Industry- Product category
- Animatic and Animation Production Services
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)
- akta.pro primary industry
- Animation Production (2D/3D/Stop-Motion) (MPAAAMAD)
Keywords
Where Animagic is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices5 records
Markets served
Animagic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Animatic Production Services: Animagic generates revenue through providing custom animatic and animation production services to advertising agencies and consumer brands. Services include AI animatic, 2D animatic, and boardomatic production with project-based pricing.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Animagic product offering
Product offeringCore offering
Animagic is Thailand's leading 2D animation and animatic studio that creates pre-visualization content for advertising agencies and global consumer brands. The studio produces AI-powered animatics, traditional 2D animatics, and boardomatics (storyboard sequences) used for advertising testing, pitch presentations, and creative approvals before full-scale TV commercial production.
Product overview
Animagic is Thailand's leading animatic and animation studio offering a unified portfolio of services for global brands and advertising agencies. The core offerings consist of AI Animatic (AI-powered animatic creation), 2D Animatic (traditional animation), and Boardomatic (storyboard production), supported by AI Showreels spanning multiple styles (AI Cinematic, AI Hyper Real, AI Hybrid, AI 2D). The studio leverages proprietary AI workflows combining AI technology with human creative expertise, serving brands across Asia, Europe, and the Americas since 2012.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Animatic AI-powered animatic creation service that transforms advertising concepts into animated pre-visualizations using Animagic's proprietary AI workflow. Combines AI technology with expert animation skills to produce visual storyboards, timed animatics with voiceover, and animatic boards with motion and audio structure. Designed for advertising agencies and brand marketers conducting creative testing and pitch rounds.
- 2D Animatic
Quantifiable outcome
- 40% Faster Approval Cycles: Animatic brings faster approval cycles, reducing pitch to final sign-off
- +1 more outcomes
Companies that use Animagic
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Animagic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Animagic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Crunchyroll LLCminorIn May 2024, Crunchyroll LLC partnered with Animagic to enhance fan engagement across Europe's anime and manga community through exclusive screenings and interactive activities at conventions. This partnership leverages Animagic's expertise in animation and animatic production with Crunchyroll's platform presence in the anime/manga space.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Animagic competitors and assessment
Company assessmentDirect peers
- Psyop: Psyop is a multidisciplinary animation and content studio serving global agencies and consumer brands on commercials — overlapping closely with Animagic in advertising-focused 2D/3D animation and pre-visualization.
- Nexus Studios: Nexus Studios is an award-winning animation and filmmaking studio producing commercials and brand content for global brands — directly comparable in delivering narrative animation for advertising clients.
- Not To Scale: Not To Scale is a London-based animation studio producing commercial and content work for agencies and brands worldwide — directly comparable as a boutique animation studio in the advertising category.
- Lobo: Lobo is a Brazilian animation and design studio producing commercials for global agencies and brands — a relevant peer in 2D/3D animation for advertising, with similar multinational delivery.
- Buck: Buck is a long-established motion design and animation studio that produces commercials, brand films and animatics for global agencies and brands — directly comparable to Animagic's advertising-focused animation services.
- Golden Wolf: Golden Wolf is an animation studio producing commercials, short-form content and brand storytelling for global agencies and brands — a focused peer in advertising animation.
Broad incumbents
- The Mill: The Mill is a global VFX, animation and content creation studio serving major advertisers and brands at scale — overlapping with Animagic's animation/pre-visualization work but operating across a much wider creative services portfolio.
- MPC (Moving Picture Company): MPC is a global VFX and post-production incumbent serving top advertising and entertainment clients; comparable to Animagic where animation and pre-visualization for commercials intersect, though MPC operates at a much larger scale.
Emerging players
- Boords: Boords is an AI-enabled storyboarding and animatic creation platform for creative teams — an emerging SaaS player in the same pre-visualization category Animagic services, raising potential workflow competition.
- Runway: Runway builds generative AI video and creative tools — an emerging player whose foundation-model capabilities could overlap with Animagic's AI animatic workflow on the technology layer even though the business models differ.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Animagic social profiles
Digital presenceAnimagic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Animagic leadership team
Management profileNumber of profiles
Profiles1 record
Animagic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Animagic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Animagic
What does Animagic do?
Animagic is Thailand's leading 2D animation and animatic studio that creates pre-visualization content for advertising agencies and global consumer brands. The studio produces AI-powered animatics, traditional 2D animatics, and boardomatics (storyboard sequences) used for advertising testing, pitch presentations, and creative approvals before full-scale TV commercial production.
Is Animagic a public or private company?
Animagic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Animagic founded?
Animagic was founded in 2012. It employs 11 to 50 people.
Where is Animagic based?
Animagic is headquartered in Bangkok, Thailand, in the Asia region.
How does Animagic make money?
One revenue line is on record: animatic Production Services.
Who are Animagic's main competitors?
Direct peers on record are Psyop, Nexus Studios, Not To Scale, Lobo, Buck and Golden Wolf. Broad incumbents are The Mill and MPC (Moving Picture Company). Emerging players are Boords and Runway.
Does Animagic have an API?
No public API is recorded for Animagic.
What industry is Animagic in?
Animagic's product category is Animatic and Animation Production Services. Its primary akta.pro industry code is MPAAAMAD, Animation Production (2D/3D/Stop-Motion). Its NAICS code is 512110 and its SIC code is 7812.