Bitcoin Treasuries Media

What Bitcoin Treasuries Media does

Bitcoin Treasuries Media (legal entity: BNET Media Inc.) is a privately held U.S. digital media and events company focused on institutional Bitcoin adoption. The company operates two flagship conference products: the annual Bitcoin Treasuries Conference, held in a closed-door format at Second, NYC in Midtown Manhattan, and The Ultimate Bitcoin Vegas Kick-Off, a pre-conference networking gathering timed to the broader Bitcoin conference week. Its inaugural 2025 conference featured 27 speakers including Michael Saylor, Alex Thorn, Joe Burnett, and Pierre Rochard, and was supported by 16 institutional sponsors (Bitwise, Galaxy Digital, Latham & Watkins, Gemini, Strive, Babylon, among others) and tier-one press partners (Fox News, Reuters, Bitcoin Magazine, CoinDesk, The Block). The company reportedly produced a $1.4 billion deal at its 2025 inaugural event.

The business model is event-driven and revenue is generated through two primary streams: ticket sales (Student $495, General Admission $695, VIP $1,995 distributed via the Luma platform) and direct enterprise sponsorship sales handled through [email protected]. Ticket sales operate as one-time purchases per event rather than subscriptions, and sponsorship pricing is not publicly disclosed. The company targets a narrow persona: corporate treasurers, CFOs, founders, allocators, and strategists building or evaluating Bitcoin-focused balance sheet positions.

The company leverages a strategic partnership with BitcoinTreasuries.net — described as the largest media site focused on institutional digital asset adoption — to extend media reach. Distribution combines self-serve ticket purchase (Luma) with high-touch direct sales for sponsorships, speaking slots, and private meeting room reservations. Headcount is reported at 1-10 employees, the company was founded in 2025, and it is domiciled in the United States with operating geographies in NYC and Las Vegas. No external funding, no proprietary technology platform, and no AI capabilities are disclosed.

Name

Bitcoin Treasuries Media

Legal name

BNET Media Inc.

Website

https://bitcointreasuries.media

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Bitcoin Treasuries Media (BNET Media Inc.) operates closed-door institutional Bitcoin conferences — a flagship annual NYC event and a Las Vegas kick-off — targeting corporate treasurers, CFOs, allocators, and strategists focused on Bitcoin balance sheet adoption, monetized via ticket sales and enterprise sponsorship.

Ownership category

akta.pro rank

Product category

Bitcoin Media and Conferences

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Finance & Investment Conferences (MPAGAGAG)

akta.pro secondary industries

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), Professional & Association Conferences (MPAGAGAB)

Keywords

• Institutional bitcoin conferences
• Digital asset media
• Corporate bitcoin events
• Bitcoin treasury networking
• Crypto media platforms

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Conference Tickets: Revenue generated from ticket sales for the Bitcoin Treasuries Conference and related events. Ticket tiers include Student ($495), General Admission ($695), and VIP ($1,995).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bitcoin Treasuries Media operates closed-door conferences and digital media content focused on institutional Bitcoin adoption, targeting corporate treasurers, CFOs, founders, and investors. The company produces the annual Bitcoin Treasuries Conference and pre-conference networking events, with ticket sales and sponsorships as primary revenue streams. It also operates BitcoinTreasuries.net, the largest media site focused on institutional digital asset adoption.

Product overview

Bitcoin Treasuries Media operates as a media and events company focused on institutional digital asset adoption. The company runs two flagship conference products: the annual Bitcoin Treasuries Conference (scheduled for September 28, 2026 in NYC at Second venue) and The Ultimate Bitcoin Vegas (scheduled for April 26, 2026 as a pre-conference networking event). The company's media arm, BitcoinTreasuries.net, serves as the largest media site focused on institutional digital asset adoption. The 2025 inaugural Bitcoin Treasuries Conference reportedly produced a $1.4 billion deal.

Differentiator

Problem solved

Functional benefit

Products and services

• Bitcoin Treasuries Conference Annual closed-door conference focused on institutional Bitcoin adoption, bringing together allocators, executives, and strategists building Bitcoin positions. Features ticket tiers (Student $495, General Admission $695, VIP $1,995), private meeting rooms, and networking opportunities for corporate decision-makers. Scheduled for September 28, 2026 at Second, NYC (849 6th Avenue, New York, NY 10001).
• The Ultimate Bitcoin Vegas Kick-Off Corporate networking event serving as a pre-conference gathering ahead of the main Bitcoin conference week, targeting corporate treasurers, CFOs, founders, and investors focused on Bitcoin adoption strategies. Scheduled for April 26, 2026 at Stadium Swim in Las Vegas with 500+ expected participants.

Quantifiable outcome

• $1.4 billion in deals produced at inaugural event
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• BitcoinTreasuries.netcoreStrategic or Co-development Partner · 1 January 2026Partnership with BitcoinTreasuries.net — the largest media site focused on institutional digital asset adoption. Companies are teaming up to host the Bitcoin Treasuries Conference, combining media reach with exclusive event networking capabilities.
• BitwiseminorGTM or Marketing Partner2025 conference sponsor - ETF provider specializing in cryptocurrency index funds and institutional digital asset products
• Off the Chain CapitalminorGTM or Marketing Partner2025 conference sponsor - Investment firm focused on digital asset opportunities
• Galaxy DigitalminorGTM or Marketing Partner2025 conference sponsor and represented by Alex Thorn as speaker - Full-service digital assets investment bank
• Latham & WatkinsminorGTM or Marketing Partner2025 conference sponsor - Global law firm providing legal services for digital asset transactions
• GeminiminorGTM or Marketing Partner2025 conference sponsor - Cryptocurrency exchange and custodian founded by Cameron and Tyler Winklevoss
• BitPlanetminorGTM or Marketing Partner2025 conference sponsor - Digital asset investment platform
• CoinsiliumminorGTM or Marketing Partner2025 conference sponsor - Investment company focused on blockchain and digital asset ventures
• Belgravia HartfordminorGTM or Marketing Partner2025 conference sponsor - Investment firm
• StriveminorGTM or Marketing Partner2025 conference sponsor - Digital asset firm; Matt Cole and Jeff Walton represented as speakers
• TreasuryminorGTM or Marketing Partner2025 conference sponsor - Treasury management platform
• Virtu FinancialminorGTM or Marketing Partner2025 conference sponsor - Financial technology firm providing electronic trading and market making
• BabylonminorGTM or Marketing Partner2025 conference sponsor; Theo Chapman represented as speaker - Bitcoin staking protocol
• CryptiominorGTM or Marketing Partner2025 conference sponsor - Digital asset compliance and reporting platform
• Maxim GroupminorGTM or Marketing Partner2025 conference sponsor - Investment bank and financial services firm
• Falcon Rappaport & BerkmanminorGTM or Marketing Partner2025 conference sponsor - Law firm specializing in digital assets and cryptocurrency
• SecondcoreStrategic or Co-development PartnerVenue partner for Bitcoin Treasuries Conference - Second, NYC (849 6th Avenue, New York, NY) provides the closed-door gathering venue with private meeting rooms for partner discussions. Venue known for hosting conversations that don't happen on conference floors.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CoinShares: CoinShares is a European digital asset investment firm that produces research, indexes, and investor education events focused on institutional crypto allocation. It is comparable in serving institutional allocators focused on Bitcoin exposure but operates as an asset manager rather than a media/events company.
• Real Vision (Crypto Coverage): Real Vision is a financial media and events platform producing institutional-grade research and summits on macro, equities, and digital assets. It is comparable in serving institutional allocators and producing high-signal content/events around Bitcoin investment theses, though it operates more as a subscription media business than a pure event organizer.

Regional players

• Strategic Treasurer: Strategic Treasurer is a corporate treasury education and events company producing conferences for treasury, finance, and risk professionals. It is comparable in serving corporate treasury decision-makers (the same buyer persona as BTM) but covers traditional treasury topics rather than Bitcoin-specific strategy.

Direct peers

• Adopting Bitcoin: Adopting Bitcoin is a dedicated conference focused on Bitcoin adoption, with a similar institutional and cypherpunk attendee base. It is a direct peer in the Bitcoin adoption event category, though smaller in scale and held in different geographies (London, Cape Town).
• BTC Prague: BTC Prague is a Bitcoin-focused conference held in Prague targeting European Bitcoiners and institutional attendees. It is a direct peer in the Bitcoin-only conference category, with comparable ticket tiers and speaker formats, though with a European geographic focus.
• Baltic Honeybadger: Baltic Honeybadger is a long-running Bitcoin-only conference held in Riga, Latvia. It is a direct peer in the Bitcoin-focused conference category, serving similar institutional and Bitcoin-focused attendees, though with a more regional European geographic focus.
• BTC Inc. (The Bitcoin Conference): BTC Inc. produces The Bitcoin Conference, the flagship Bitcoin-focused event series (Bitcoin 2024 Nashville, Bitcoin 2025 Las Vegas). It is the most direct competitor in the Bitcoin conference category, with multi-thousand attendee scale and overlapping sponsor/attendee pools targeting Bitcoin institutional adoption.

Broad incumbents

• Token2049: Token2049 is a premier crypto conference held annually in Dubai and Singapore, drawing institutional allocators, founders, and protocol leaders. It competes for the same high-signal networking audience and sponsor dollars but covers the broader digital asset ecosystem rather than focusing specifically on corporate Bitcoin treasuries.
• CoinDesk (Consensus Conference): CoinDesk's Consensus is one of the largest crypto industry conferences with thousands of attendees and broad institutional participation. It is a broad incumbent in the same digital asset events category, with overlapping corporate treasury and institutional allocator audiences, though it covers all of crypto rather than focusing on Bitcoin treasuries.

Others

• Bitcoin Magazine: Bitcoin Magazine is a leading Bitcoin-focused media publication and event organizer (they co-produce The Bitcoin Conference with BTC Inc). It is comparable as a Bitcoin institutional media brand and is explicitly listed as a press partner of Bitcoin Treasuries Media, making it both an ally and a peer in the Bitcoin media category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/btcdigitalconf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitcoin Treasuries Media