What Clearline does

Clearline (legal entity Lancey Software Inc.) is a Canadian-headquartered SaaS company that builds an AI-native operating system for automotive dealerships, centered on an always-on voice and chat agent called Luna. The platform targets car dealerships across North America and covers the four core dealership departments — sales, service, parts, and finance — with inbound call handling, outbound multi-channel lead follow-up, web chat, appointment booking, and automatic CRM logging. According to company materials, the platform is deployed across 100+ rooftops spanning every major OEM brand (Honda, Toyota, GM, Subaru, Mercedes-Benz, Kia, BMW, Ford, Hyundai, Nissan, Mazda, Mitsubishi).

Under the hood, Luna combines a conversational AI voice agent with intent classification across dealership-specific departments, multi-channel follow-up (SMS, email, voice), live calendar reading for direct appointment booking, and integration with the major North American dealer management systems and CRMs: Tekion, CDK, DealerSocket, Reynolds & Reynolds, and PBS. The product surface is organized into five modules — Inbound, Outbound, Web Chat, Scheduler, and CRM — supported by desktop applications for macOS and Windows, with iOS and Android mobile apps listed as coming soon. The platform is positioned to go live in 48 hours without hardware changes or IT involvement.

The business model is a subscription-based SaaS with a 'Start for free' trial/pilot option and a demo-led, enterprise field-sales motion targeting both multi-rooftop dealer groups and single-point stores. Pricing is quote-based and not publicly disclosed. The company employs 1–10 people, is led by co-founders Adi Patel (CEO) and Abhi, and counts Sarah Moss as Head of Dealership Strategy. In February 2026, Clearline closed a $2M seed round backed by Y Combinator, Garage Capital, Panache Ventures, Union Capital, and angel investors, with stated use of funds for product, deeper integrations, and North America go-to-market.

Name

Clearline

Legal name

Lancey Software Inc.

Website

https://useclearline.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Clearline is a Canadian SaaS company that sells Luna, an AI-native voice and chat agent for automotive dealerships, handling inbound calls, outbound lead follow-up, and appointment booking across 100+ rooftops in the US and Canada.

Ownership category

akta.pro rank

Product category

Automotive Dealership AI Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

akta.pro secondary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Automotive AI platform
• Dealership voice agent
• AI lead follow-up
• BDC automation software
• Conversational AI dealership

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Clearline operates as a cloud-based SaaS platform with subscription-based pricing for automotive dealerships. The platform is described as an 'AI-native operating system' for dealerships with recurring subscription fees. Terms of Service confirms subscription-based access model with Subscription Periods and Orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Clearline sells a cloud-based AI voice and chat platform for automotive dealerships, headlined by an AI digital worker called Luna. Luna answers inbound calls, runs outbound follow-up across SMS/email/voice, engages website visitors via web chat, books test drives and service appointments directly into dealer calendars, and logs all activity to the CRM and DMS. The platform is offered as a recurring subscription with a free trial or pilot entry, deployed in 48 hours without IT involvement, and is live at 100+ dealership rooftops across North America.

Product overview

Clearline is an AI-native operating system for automotive dealerships, built around a central AI digital worker named Luna. The platform comprises five integrated modules: Inbound (call answering), Outbound (lead follow-up), Web Chat (site visitor engagement), Scheduler (appointment booking), and CRM (conversation intelligence and logging). These modules share a unified data layer connecting to dealership DMS and CRM systems, allowing Luna to read inventory, staff names, service menus, and calendars to automate responses, scheduling, and CRM updates across all customer communication channels.

Differentiator

Problem solved

Functional benefit

Brands

• Luna: Clearline's always-on digital worker AI that answers calls, follows up with leads, and books appointments for car dealerships.

Products and services

• Luna Clearline's always-on AI digital worker for car dealerships. Luna answers every call in 1.2 seconds, identifies intent across sales, service, parts, and finance, books appointments, works outbound follow-up across SMS, email, and voice, updates the CRM automatically, and escalates to humans with full context when judgment is required.
• Inbound AI-powered inbound call handling module for dealerships. Picks up sales, service, parts, and finance calls in seconds, identifies intent, books the next step, and routes to a human when needed, covering day, night, and weekends.
• Outbound AI-powered outbound lead follow-up module that keeps working aged sales leads, un-contacted web forms, lease maturities, and lapsed service customers across SMS, email, and voice until the customer books, opts out, or needs a human.
• Web Chat AI-powered web chat module that answers inventory, trade, finance, and service questions instantly, reads the dealer's live calendar, and books test drives or service appointments directly with no double-bookings and no manual entry.
• Scheduler AI-powered appointment scheduling module that books test drives and service appointments directly into the team's calendar and coordinates with DMS and CRM for conflict-free scheduling.
• CRM AI-native CRM layer with call intelligence that logs transcripts, recordings, outcomes, and next steps automatically and provides unified visibility into all customer conversations for manager coaching and performance tracking.
• Clearline Desktop Desktop application for macOS 11+ and Windows 10+ that provides a fast, focused experience to manage calls, leads, and follow-ups from the Clearline platform.
• Clearline Mobile Mobile application for managing dealership activity on the go directly from a phone, with iOS and Android versions in development.

Quantifiable outcome

• 100% of calls answered with no missed Saturday rush
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• TekioncoreTechnology or IntegrationTekion is a cloud-native Dealer Management System (DMS) platform. Clearline integrates with Tekion to enable seamless data flow between AI voice agent workflows and dealership management systems.
• CDK GlobalcoreTechnology or IntegrationCDK Global is a major Dealer Management System provider serving automotive dealerships. Clearline integrates with CDK to connect AI call handling, appointment booking, and CRM workflows with CDK dealership data.
• DealerSocketcoreTechnology or IntegrationDealerSocket is a CRM and DMS platform for automotive dealerships. Clearline integrates with DealerSocket to enable AI-powered call handling and lead management within the existing dealer technology stack.
• Reynolds and ReynoldscoreTechnology or IntegrationReynolds and Reynolds is a long-established DMS and dealer software provider. Clearline integrates with Reynolds & Reynolds systems to provide AI voice agent capabilities within their dealer ecosystem.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ActivEngage: ActivEngage provides live chat, messaging, and AI-driven customer engagement tools specifically for automotive dealerships. Direct overlap with Clearline's web chat, lead follow-up, and BDC automation offerings targeting the same dealer customer base.
• Kenect: Kenect offers text messaging, webchat, and AI communication tools purpose-built for automotive dealerships, including review generation and payment collection. Directly comparable to Clearline's web chat and multi-channel follow-up features.
• CallRevu: CallRevu offers call tracking, AI call scoring, and conversation intelligence for automotive dealerships. Comparable to Clearline's inbound call handling and CRM logging capabilities, though typically positioned as analytics rather than autonomous handling.
• Podium: Podium is a customer interaction platform with significant automotive dealership penetration, offering AI-powered messaging, review management, and lead response tools. Multi-vertical but heavily competes for the same dealership communication budget.
• Impel: Impel offers AI-powered customer lifecycle automation for automotive dealerships, including merchandising, lead nurturing, and customer engagement. Closest direct competitor in the AI-native dealer operating system category.
• Vincue: Vincue provides BDC automation, inventory management, and customer engagement tools for automotive dealerships. Comparable in targeting BDC teams and digitizing customer communication workflows.
• Conversica: Conversica provides AI sales assistants that autonomously engage leads via email, SMS, and chat for automotive and other verticals. Directly comparable to Clearline's Outbound module for lead follow-up and re-engagement.

Broad incumbents

• CDK Global: CDK Global is a dominant DMS and dealer software provider serving the majority of North American franchise dealerships. As CDK embeds AI features into its platform, it represents the most significant incumbent threat of feature-izing Clearline's offerings.
• Cox Automotive: Cox Automotive is a broad automotive technology conglomerate encompassing Dealertrack, Autotrader, Kelley Blue Book, and VinSolutions. Its scale, data assets, and dealer relationships position it as a long-term competitive threat if it bundles AI voice capabilities across its portfolio.
• DealerSocket (CDK): DealerSocket is a major automotive CRM and DMS platform now part of CDK Global, with extensive dealer relationships. Already integrated by Clearline, it could choose to bundle competing AI voice functionality rather than remain a neutral partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/useclearline
• LinkedInlinkedin.com/company/teamclearline

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clearline