DPC Plus

What DPC Plus does

DPC Plus is a private, founder-led Direct Primary Care (DPC) practice operating a membership-based primary care model across three locations in Louisiana — Slidell, Covington, and Metairie. The company eliminates insurance billing from the care relationship entirely, replacing it with fixed monthly membership fees that grant patients access to a defined scope of primary care services. This structural choice drives same-day and next-day appointment availability, smaller patient panels, and direct patient-provider relationships without intermediary approval requirements. Founded and led by Chad Carrone as CEO, DPC Plus serves individual patients seeking cost-transparent healthcare alternatives and employers looking for predictable, subscription-based primary care benefits for their workforce.

The underlying technology layer supporting the membership offering is conventional digital health infrastructure rather than a proprietary AI stack: secure messaging, telehealth consultations, and patient portals that extend care delivery beyond the physical office visit for follow-ups and chronic disease management. Distribution is exclusively through the three owned-and-operated clinic locations, with marketing relying on earned media, press distribution, and CEO-authored thought leadership rather than paid performance channels. No partnerships, institutional funding, subsidiaries, or M&A activity are disclosed in the available data, indicating a bootstrapped, single-entity operating structure.

Commercially, DPC Plus generates revenue solely through recurring monthly membership fees — a pure subscription model with no insurance reimbursement, ancillary billing, or third-party payer relationship. Customer segmentation is horizontal across individuals and employers, with both groups framed as primary. Pricing is not publicly disclosed. Operating status is active with no regulatory actions, restructuring events, leadership changes, or product launches beyond the initial DPC membership and digital communication suite documented in available sources.

Name

DPC Plus

Legal name

DPC Plus

Website

https://dpcplus.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

501–1,000 employees

Short description

DPC Plus is a founder-led, membership-based Direct Primary Care practice operating three clinics in Louisiana (Slidell, Covington, Metairie), serving individual patients and employers with fixed monthly fees that replace insurance billing for primary care services.

Ownership category

akta.pro rank

Product category

Direct Primary Care Services

NAICS

Offices of Physicians (6211), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Direct Primary Care (DPC) & Concierge Medicine (HLAFAGAD)

akta.pro secondary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Direct primary care
• Membership healthcare
• Primary care services
• Telehealth consultations
• Patient portal access

Headquarters

HQ city

Covington

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: DPC Plus generates revenue through fixed monthly membership fees, replacing insurance billing entirely. Patients pay a flat monthly fee for a defined scope of primary care services, providing cost transparency and predictable recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

DPC Plus is a Direct Primary Care practice that delivers primary care services through a flat monthly membership model, replacing insurance billing entirely. Members receive same-day or next-day appointment availability, smaller patient panels, direct patient-provider relationships without intermediary approval requirements, and access to digital communication tools including secure messaging, telehealth, and a patient portal for follow-up questions and chronic disease management. Services are delivered through three physical clinic locations in Slidell, Covington, and Metairie, Louisiana.

Product overview

DPC Plus operates as a single Direct Primary Care membership-based primary care model, replacing traditional insurance billing with fixed monthly fees. The offering provides same-day appointment availability, smaller patient panels, and emphasizes direct patient-provider relationships without intermediary approval requirements, with locations in Slidell, Covington, and Metairie, Louisiana. No separate branded products, sub-products, modules, or add-ons are described in available sources.

Differentiator

Problem solved

Functional benefit

Products and services

• DPC Plus Direct Primary Care Membership A subscription-based Direct Primary Care membership that gives patients direct access to a primary care physician with same-day or next-day appointments, smaller patient panels, and care delivered without intermediary insurance approval. It includes in-person visits at DPC Plus clinics in Louisiana and digital follow-up via secure messaging, telehealth, and a patient portal, targeting individuals and families seeking cost-transparent, insurance-free primary care as well as employers offering healthcare benefits.

Quantifiable outcome

• Timely primary care access through same-day and next-day appointments reduces barriers between symptom onset and physician evaluation, supporting preventive care and chronic disease management
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Crossover Health: Employer-sponsored primary care provider operating onsite and nearsite clinics for self-insured employers. Comparable to the employer-facing channel DPC Plus has signaled as a growth vector.
• Forward Health: Tech-forward membership primary care provider offering concierge-style access, telehealth, and digital health tools under a flat monthly fee. Highly comparable to DPC Plus in business model and tech-enabled delivery, though operating at a much larger scale.
• Eden Health: Employer-sponsored primary care and mental health provider combining in-person clinics with a virtual-first model. Comparable to DPC Plus's employer-segment ambitions and its blended in-person + telehealth delivery approach.
• Atlas MD: Independent Direct Primary Care practice operating in the South-Central US with a similar flat-fee membership model. Closely comparable in scale, model purity, and clinic-based delivery to DPC Plus.
• Hint Health: DPC platform and network that provides technology, billing, and practice-management infrastructure to independent DPC practices. Directly comparable as both a DPC operating model peer and a potential enabling infrastructure partner for DPC Plus.

Emerging players

• PlushCare: Direct-to-consumer virtual primary care provider offering subscription and per-visit access to physicians. Comparable to DPC Plus's telehealth-enabled consumer primary care offering, though predominantly virtual rather than clinic-based.

Broad incumbents

• VillageMD (Walgreens): Value-based primary care platform backed by Walgreens Boots Alliance operating multi-site primary care clinics. Comparable as a scaled multi-site primary care operator pursuing employer and consumer relationships.
• Oak Street Health (CVS Health): Senior-focused value-based primary care platform now owned by CVS Health. Operates de novo clinics similar to DPC Plus's three-site model, though focused on Medicare-eligible patients under risk-bearing contracts.
• One Medical (now Amazon One Medical): Membership-based primary care platform acquired by Amazon. Most directly comparable to DPC Plus in its consumer-facing subscription primary care model, but at vastly larger scale across major US metros. Sets the benchmark for what a scaled DPC-like offering looks like.
• Privia Health: Physician practice management and medical group platform serving primary care and specialty providers across multiple states. A broad incumbent that DPC Plus could either partner with or be benchmarked against for multi-site primary care operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/directprimarycareplus
• LinkedInlinkedin.com/company/dpcplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DPC Plus