ALWAYS FRESH FARMS

What ALWAYS FRESH FARMS does

Always Fresh Farms, LLC is a privately held berry grower, packer, and shipper headquartered at 1908 Industrial Park Dr., Plant City, Florida. The company operates a multi-region growing network spanning 14 regions across North America (British Columbia, California, Florida, Oregon, Washington, Georgia, North Carolina, New Jersey, Michigan), Central America (Guatemala, Mexico), and South America (Chile, Argentina, Peru), which provides year-round supply of fresh berries across climate zones. Its portfolio covers four core berry categories — strawberries, blueberries, raspberries, and blackberries — plus specialty lines including Doozies jumbo blueberries (year-round), Blushies pineberries (seasonal, December–April), and a 2025-launched Local Product Line with state-specific packaging labels for USA-grown berries.

Operations are centralized through 70,000 square feet of packing facilities that perform per-berry inspection and cold-chain handling prior to shipping. The company holds multiple food-safety and quality certifications: Global GAP, Primus GFS (GFSI-recognized), Americert International Organic (NOP-accredited), and Non-GMO Project verification. Always Fresh runs two go-to-market motions: wholesale distribution to retail grocery chains — Walmart is named as a retail customer — and direct-to-consumer e-commerce at alwaysfresh.com, supported by brand storytelling, social channels (Instagram, Facebook, LinkedIn), an email newsletter, and a recipe content library of 12-plus berry-based recipes.

The company is structured as an LLC with no disclosed venture or private-equity backing in the input data. Affiliated nonprofit entities — The Giddings Family Foundation and The Always Fresh Farms Foundation — support community causes (Boys & Girls Club, Warrick Dunn Foundation, Honor Flight, Pediatric Center) in operating regions. Grower relationships with multi-generational family farms (e.g., a fourth-generation Oregon blueberry grower, California strawberry, Florida blueberry partners) are a stated pillar of the operating model. No revenue, headcount, or founding-year figures are publicly disclosed in the source material.

Name

ALWAYS FRESH FARMS

Legal name

Always Fresh Farms, LLC

Website

https://alwaysfresh.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Always Fresh Farms is a privately held berry grower, packer, and shipper operating 14 growing regions across the Americas and 70,000 sq ft packing facilities, supplying retail grocery chains (including Walmart) and direct consumers year-round with strawberries, blueberries, raspberries, blackberries, and specialty berry varieties.

Ownership category

akta.pro rank

Product category

Fresh Berries

NAICS

Berry (except Strawberry) Farming (111334), Strawberry Farming (111333), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Agricultural Production-Crops (100), Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industries

Berry Sorting & Packing Facilities (AFAOAGAD), Fresh Produce Distribution (CRAOABAB), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)

Keywords

• Fresh berry production
• Berry packing and shipping
• Wholesale berry distribution
• Specialty blueberry varieties
• Year-round berry supply

Headquarters

HQ city

Plant City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Berry Sales: Always Fresh Farms grows, packs, and ships berries to retail grocery chains. The company markets and handles logistics for their network of growers, selling berries in bulk to retailers. This is the primary revenue stream.
2. Direct-to-Consumer E-commerce: The company sells berries directly to consumers through their website (alwaysfresh.com), featuring products like Doozies jumbo blueberries and seasonal items like Blushies pineberries.
3. Local/Specialty Product Line: A dedicated local product line with special labels that help consumers identify when berries were grown nearby, supporting regional growers and communities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Always Fresh Farms grows, packs, and ships a portfolio of fresh berries — strawberries, blueberries (including organic and Doozies jumbo varieties), raspberries, blackberries, and seasonal Blushies pineberries — to retail grocery chains through wholesale relationships and directly to consumers via its e-commerce site. The company sources from 14 growing regions across North, Central, and South America, enabling year-round availability, and operates 70,000 sq ft packing facilities for quality-controlled distribution.

Product overview

Always Fresh Farms is a berry company offering a portfolio of fresh berry products across multiple varieties and specialty lines. The core product lineup includes six distinct berry types: Strawberries, Blueberries (including Organic and Jumbo varieties), Raspberries, Blackberries (including Organic), plus seasonal specialty Blushies (pineberries) and specialty Doozies (jumbo blueberries). The company operates 70,000 sq ft packing facilities and sources berries from grow regions across North America (British Columbia, California, Florida, Oregon, Washington, Georgia, North Carolina, New Jersey, Michigan) and internationally (Guatemala, Mexico, Chile, Argentina, Peru), enabling year-round availability. The recently launched Local Product Line enables consumers to identify regionally grown berries through special packaging labels. The company also provides recipes and recipe inspiration to drive berry consumption.

Differentiator

Problem solved

Functional benefit

Brands

• Doozies: Extra-large, ultra-crisp jumbo blueberries that are sweet with a hint of tart, marketed as a premium snack blueberry product.
• Blushies

Products and services

• Strawberries Bold, juicy strawberries grown coast to coast and picked at peak for big, bright berries. Available year-round with sweet, floral juiciness, sold to retail grocery chains and through the company website.
• Blueberries
• Raspberries
• Blackberries
• Blushies (Pineberries) Rare pineberries with a subtle blush and tropical twist combining strawberry and pineapple flavors. A seasonal specialty available December through April, sold as a limited-time specialty offering through retail and the company website.
• Doozies (Jumbo Blueberries) Extra-large, ultra-crisp jumbo blueberries that snap when bitten and balance sweet with tart. Available year-round through dedicated grower partnerships and sold as a premium specialty berry to retailers and consumers.
• Locally Grown Berries A regional product line featuring berries grown in the USA near consumers, with special local labels identifying region of origin. Includes blueberries from Florida, Washington, California, Georgia, New Jersey, Michigan, and Oregon; raspberries and blackberries from California, Florida, and Georgia; and blackberries from Oregon. Sold through retail grocery partners.

Quantifiable outcome

• 8+ million pounds of blueberries packed annually by a single grower partner (Troy Sinn, Oregon)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Troy Sinn (Oregon Blueberry Grower)coreStrategic or Co-development PartnerTroy Sinn is a fourth-generation Oregon blueberry grower whose family started growing blueberries in the 1980s. His operation now packs over 8 million pounds of blueberries annually. The partnership with Always Fresh has helped his family remain family-owned while growing their business.
• Edmundo Duran (California Strawberry Grower)coreStrategic or Co-development PartnerEdmundo Duran is a California strawberry grower who describes Evan from Always Fresh as 'part of our family.' The relationship focuses on mutual growth and treating growers as hardworking, valued partners.
• Austin Sigety (Florida Blueberry Grower)coreStrategic or Co-development PartnerAustin Sigety established his Florida blueberry farm in 2016. Always Fresh has given him a voice to share how they grow and their commitment to being stewards of land and water, connecting growers to retailers.
• Boys & Girls ClubminorOthersCharitable organization supported locally by Always Fresh Farms Foundation as part of community giving initiatives.
• Warrick Dunn FoundationminorOthersCharitable foundation supported locally by Always Fresh Farms Foundation as part of community giving initiatives.
• Honor FlightminorOthersCharitable organization supported locally by Always Fresh Farms Foundation supporting veterans.
• Pediatric CenterminorOthersHealthcare charity supported locally by Always Fresh Farms Foundation as part of community giving initiatives.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Berry Fresh: Berry grower, packer, and shipper operating across multiple growing regions, serving retail and foodservice. Directly comparable operating model to Always Fresh in core berry categories.
• Wish Farms: Florida-based (Plant City) berry grower and shipper operating strawberries, blueberries, and blackberries. Highly comparable geographic base and product mix to Always Fresh, and a direct regional competitor.
• Naturipe Farms: Grower-owned berry producer supplying strawberries, blueberries, raspberries, and blackberries to retail and foodservice across North America. Directly comparable business model (grower network + packer/shipper + retail relationships) to Always Fresh.
• California Giant Berry Farms: Family-owned grower, packer, and shipper of strawberries, blueberries, raspberries, and blackberries. Closely matches Always Fresh's grower-network + packing + retail wholesale model, with multi-region North American sourcing.
• Driscoll's: The largest berry marketer in the world, growing and distributing strawberries, blueberries, raspberries, and blackberries globally. Direct competitor to Always Fresh across the same core berry categories, with overlapping retail grocery customers and a comparable grower-network model.
• Hortifrut: Chile-headquartered, publicly listed global berry producer with multi-country growing operations spanning the Americas, Europe, Africa, and Asia. Mirrors Always Fresh's multi-region, year-round supply model at significantly larger scale.
• Sun Belle: Specialty berry distributor and grower-marketer focused on blueberries, raspberries, blackberries, and golden berries. Comparable B2B wholesale model serving retail grocery, with shared emphasis on premium and specialty SKUs.

Emerging players

• Giddings Berries (Latin America): Latin America-focused berry producer (notably blueberries) with operations in Mexico and Chile. Comparable multi-region grower model with overlap on the supply-side of Always Fresh's network.

Broad incumbents

• Döhler: Large global ingredient supplier including processed berry ingredients (juices, purées, concentrates) to food and beverage manufacturers. Adjacent in the berry value chain but focused on processed/industrial customers rather than fresh retail — useful as a benchmark for downstream berry economics.
• Domex Superfresh Growers: Multi-category fresh produce grower/packer/shipper (apples, pears, cherries, blueberries). Comparable packer-shipper and retail-grocery distribution model, with overlap specifically in blueberries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/always-fresh-farms

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALWAYS FRESH FARMS