Alltown Fresh

What Alltown Fresh does

Alltown Fresh is a convenience marketplace brand operating 17 locations across Massachusetts, Connecticut, New Hampshire, and New York. Founded in 2019 in Plymouth, Massachusetts, the company combines fueling stations with chef-crafted made-to-order food, premium coffee, and a curated marketplace under a single retail concept. It operates as a wholly-owned brand subsidiary of Global Partners LP (NYSE: GLP), a publicly-traded midstream energy and convenience retail company, with the stores run through Alliance Energy LLC. The company has built a multi-state footprint in roughly seven years and serves as a differentiated retail vehicle within the parent's broader portfolio.

The core product offering centers on on-site chef-prepared food, Swiss-made bean-to-cup coffee meeting the Specialty Coffee Association Golden Cup Standard, retail fuel, and ancillary services. The technology stack is limited: a mobile-app-based loyalty program (Bee's Knees Benefits), likely delivered through a third-party platform, with menu pricing for food and beverage items ranging from $1.99 to $12.99. Newer sites include EV charging stations, indicating a phased infrastructure upgrade. Leadership includes a Corporate Chef, a VP of Food with multi-brand c-store experience, and a dedicated Catering Sales Manager.

Revenue is generated across multiple streams: in-store food and beverage gross margin, retail fuel margin per gallon, EV charging fees, catering contracts for corporate and social events, and branded merchandise via the Alltown Fresh Collection (launched April 2026). The customer base is predominantly retail consumer with mass-market daily-needs positioning, supplemented by a fragmented B2B catering segment. The brand has also pursued a community-engagement model through partnerships with food banks, Habitat for Humanity, veteran organizations, and local schools, which functions as a low-cost marketing and goodwill channel rather than a revenue line.

Name

Alltown Fresh

Legal name

Alliance Energy LLC

Website

https://alltownfresh.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Alltown Fresh is a Northeast US convenience marketplace brand operating 17 locations across MA, CT, NH, and NY. A subsidiary of Global Partners LP, it combines chef-made food, premium coffee, fuel, and EV charging under one retail concept serving mass-market consumers and B2B catering clients.

Ownership category

akta.pro rank

Product category

Convenience Store Foodservice and Fuel Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Limited-Service Restaurants (722513)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

akta.pro secondary industry

Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)

Keywords

• Convenience store foodservice
• Fresh made-to-order food
• Specialty coffee retail
• Event catering services
• Branded merchandise

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: In-store sales of made-to-order kitchen items including breakfast sandwiches, cold/hot sandwiches, bowls, salads, smoothies, and coffee. Served at 17 locations across MA, CT, NH, and NY.
2. Fuel Sales: Convenience store fuel sales including regular, plus, premium, and diesel fuel. EV charging stations available at newer locations.
3. Merchandise / Apparel: Alltown Fresh Collection branded merchandise including hoodies, T-shirts, caps, and beanies. Sold exclusively online at shop.alltownfresh.com.
4. Catering Services: Full-range catering for corporate events, social events, recreation events, and formal gatherings (weddings, mitzvahs). Menu includes seasonal, healthy, and customizable meal options.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Alltown Fresh operates convenience retail and fueling locations that combine made-to-order fresh food prepared by on-site chefs, an in-house specialty coffee program, a curated grab-and-go marketplace, branded apparel and merchandise, motor fuel, EV charging, and full-service catering for corporate and private events. The concept pairs traditional gas-station convenience with elevated in-store foodservice, hospitality, and a digital ordering experience.

Product overview

Alltown Fresh is a convenience marketplace and kitchen brand operated by Global Partners, first introduced in 2019. The offering consists of a unified fresh food service model combining a made-to-order kitchen with a curated marketplace. The core product is the Alltown Fresh Menu featuring chef-crafted breakfast, lunch, and dinner items, complemented by Alltown Fresh Coffee (bean-to-cup coffee meeting SCA standards). Supporting offerings include Bee's Knees Benefits (loyalty program), Alltown Fresh Catering (full-service event catering), the Alltown Fresh Collection (branded merchandise), EV charging stations at select locations, and the Perishable Food Partners community initiative. The brand operates 17 locations across Massachusetts, Connecticut, New Hampshire, and New York.

Differentiator

Problem solved

Functional benefit

Brands

• Bee's Knees Benefits: Free loyalty rewards program offering points on food, coffee, fuel, and redeemable rewards. Members receive exclusive deals, can order ahead, and use mobile payments.
• Alltown Fresh Collection

Products and services

• Alltown Fresh Menu Chef-prepared, made-to-order fresh food offerings including sandwiches, salads, hot bowls, breakfast items, smoothies, grab-and-go items, and seasonal specials, available across all 17 Alltown Fresh locations.
• Alltown Fresh Coffee In-house specialty coffee program featuring Swiss-made bean-to-cup equipment, ethically sourced beans, and a full menu of specialty coffee drinks prepared by trained baristas, plus hot chocolate, iced teas, lemonades, and other beverages.
• Alltown Fresh Catering Full-service catering for corporate and private events including office meetings, conferences, galas, weddings, birthdays, and other occasions, with custom menus spanning sandwiches, salads, hot buffets, and individually packaged meals, plus optional rentals and staffing.
• Alltown Fresh Collection Branded apparel and accessory collection sold through the Alltown Fresh e-commerce store, including t-shirts, hats, accessories, and Alltown Fresh-branded items.
• Motor Fuel Motor fuel sold at the forecourt of Alltown Fresh's 17 convenience and fueling locations across Massachusetts and Rhode Island.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor.

• Massachusetts Military Friends FoundationminorStrategic or Co-development Partner · 1 May 2026Alltown Fresh partnered with the Massachusetts Military Friends Foundation for Military Appreciation Month campaign, with veterans sharing stories about the impact of taco sales supporting local veteran organizations.
• Screen Printing by AirominorOEM/ Whitelabel/ Licensing Partner · 8 January 2026Brookline, Massachusetts-based Screen Printing by Airo was selected as the production partner for the Alltown Fresh Collection merchandise launch, producing 23 custom-designed pieces including hoodies, T-shirts, caps, and beanies.
• Greater Boston Food BankminorStrategic or Co-development PartnerPerishable food partner addressing food insecurity. Alltown Fresh provides leftover fresh food to the food bank and their network of care. Note: one in eight people in eastern MA struggle with hunger.
• Local Perishable Food PartnersminorStrategic or Co-development PartnerNetwork of local food banks and pantries receiving surplus fresh food from Alltown Fresh locations. Partners include: Bolton Food Pantry, St. Ann's Food Pantry, Haven's Harvest, St. Vincent Depaul Mission, Stone Soup Kitchen, Old Colony YMCA, Framingham Boys & Girls Club, Project Just Because, Hudson Community Food Pantry, Marlborough Community Cupboard, South Shore Community Action Council, 1269 Cafe, Corpus Christi Food Pantry, Open Door Mission, Catskill Food Pantry, Veterans Service Agency Food Pantry, Bethesda House.
• Habitat for HumanityminorStrategic or Co-development PartnerAlltown Fresh partnered with Habitat for Humanity to bring hope and shelter to families in local communities through home-building support.
• Combat Zone / UFCminorGTM or Marketing PartnerPartnership with Combat Zone MMA gym and UFC Fighter Calvin Kattar. Alltown Fresh fuels fighters with post-weigh-in nutrition. Featured in NESN's Dining Playbook.
• Local SchoolsminorStrategic or Co-development PartnerCar Wash For Schools Donation Program raising funds for area schools. $82,250 raised to date supporting field trips, after-school programs, student music festivals, and other school needs.
• NESN Dining PlaybookminorGTM or Marketing PartnerMedia partnership with NESN's Dining Playbook featuring Billy Costa as host. Multiple episodes showcasing Alltown Fresh chefs, menu items, and brand culture.
• Veteran OrganizationsminorStrategic or Co-development PartnerAnnual Military Appreciation Month partnerships with veteran organizations including Connecticut Fallen Heroes Foundation, Military Friends Foundation, Operation Renewed Freedom, and NY Chapter of Honor and Remember. A portion of taco sales supports these organizations.
• Local First RespondersminorStrategic or Co-development PartnerAlltown Fresh offers free coffee to local first responders (police, fire, ambulance, military) at every location as a community recognition initiative.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Royal Farms: Mid-Atlantic c-store chain with a strong fresh-prepared-food program ('Chicken-to-Go' and made-to-order kitchen). Operates in adjacent geographies (MD, PA, VA) with a similar fresh-food-differentiated c-store concept.
• Sheetz: Family-owned Mid-Atlantic c-store chain famous for made-to-order 'MTO' kitchen and coffee, with comparable footprint overlap in neighboring PA/MD/OH to Alltown Fresh's Northeast territory. Direct competitor for chef-driven c-store share.
• QuickChek: New Jersey-based c-store chain with fresh-made food and coffee; recently acquired by BP. Competes with Alltown Fresh for Northeast suburban fuel-plus-fresh customers; serves as a useful unit-economics and footprint benchmark.
• Kum & Go: Midwest c-store chain (now a subsidiary of ARKO Corp.) with a strong fresh-food program; notable because Alltown Fresh's VP Food Jac Moskalik previously led Kum & Go's food team — providing direct operational lineage.
• Wawa: Privately held Mid-Atlantic/Northeast c-store chain with made-to-order food, coffee program, and loyalty app serving the same convenience-meets-fresh-food customer. Closest direct comparable to Alltown Fresh given overlap in geography, format, and brand positioning.
• Cumberland Farms: New England-headquartered c-store chain (subsidiary of EG Group) operating ~200+ stores across the Northeast, including overlap with Alltown Fresh in MA, CT, and NH. Highly relevant for benchmarking store-level performance in shared trade areas.

Others

• Global Partners LP: Alltown Fresh's publicly traded parent (NYSE: GLP), a leading Northeast fuel distributor and the #25 U.S. c-store chain. Most relevant as the operating sponsor and capital partner rather than a competitive peer; offers direct read-through to brand-level economics from segment disclosures.

Broad incumbents

• ARKO Corp. Public c-store holding company (NASDAQ: ARKO) that owns GPM Investments, the parent of Fas Mart, E-Z Mart, and the former Kum & Go. Relevant for understanding multi-brand c-store rollups and as parent of one of Alltown Fresh's closest product peers.
• 7-Eleven: World's largest c-store chain (operated in the U.S. by 7-Eleven, Inc., a subsidiary of Seven & i Holdings). Sets the national convenience benchmark for fuel + foodservice + loyalty at scale, even where direct market overlap is limited.
• Casey's General Stores: Public c-store/grocery hybrid (NASDAQ: CASY) with strong prepared-foods program (pizza, sandwiches) across the Midwest. Comparable as a publicly traded, food-led c-store operator for benchmarking valuation, growth, and food-mix economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AlltownFresh
• Instagraminstagram.com/alltownfresh
• TikToktiktok.com/@alltownfresh_
• LinkedInlinkedin.com/company/alltownfresh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alltown Fresh