What Waive does

Waive (legally WaiveTheWait Inc.) is a Canadian healthtech company founded in 2020 and headquartered in Sudbury, Ontario. It builds an AI-powered clinic automation platform that operates inside existing Electronic Medical Record (EMR) systems—primarily Accuro and Cortico—to reduce administrative workload in healthcare clinics. The product is composed of three integrated modules: Patient Reminders (automated SMS/email appointment confirmations), Document Triaging Service (AI-driven reading, classification, and routing of incoming documents such as referrals, labs, consult notes, and intake forms), and Automated Task Manager (autonomous agents that scan EMR tasks, determine next steps, contact patients via phone/SMS/email, and close the loop in the EMR). Custom-trained models are tuned for clinical context, with reported 98-99% accuracy in document auto-labeling including complex psychiatric referrals.

The company serves primarily healthcare clinics across Canada—spanning primary care, specialty practices (e.g., psychiatry, general surgery), and large multidisciplinary teams—with claimed per-clinic outcomes of 140+ hours/month and $150,000+/year in administrative savings. Notable customers include Peacock Clinic, Queen Square Family Health Team (a 19-physician, 35,000-patient practice), and North Bay General Surgery. As of mid-2026, Waive is used by 300+ clinics across 6 Canadian provinces and is on track for $2.2M CAD in annual revenue.

Waive sells via a hybrid go-to-market: a product-led growth motion anchored on free 20-minute product demos booked through the website (Calendly), combined with an enterprise field-sales motion for larger clinics requiring deeper EMR integration. Pricing is quote-based, billed monthly in CAD, with no long-term contracts and a 'setup in days' value proposition. Revenue is subscription SaaS, augmented by one-time implementation services. The company is preparing a Series A raise to fund US expansion, with co-founder Tabassum Pasha relocating to San Francisco. Waive is a Google for Startups Accelerator graduate (the first from Sudbury) and operates under PHIPA and PIPEDA compliance frameworks with a 24-hour PHI deletion policy.

Name

Waive

Legal name

WaiveTheWait Inc.

Website

https://waivemedical.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Waive is a Canadian healthtech company that builds AI-powered clinic automation software integrating directly into existing EMR systems to automate patient reminders, document triaging, and EMR task completion for healthcare clinics across Canada and the United States.

Ownership category

akta.pro rank

Product category

Healthcare Clinic Automation Software

NAICS

Offices of Physicians (6211), Other Ambulatory Health Care Services (6219)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps (HLACAAAN)

akta.pro secondary industries

Diagnostic & Triage Decision Support (HLACAGAA), Clinical Forms, Templates & Digital Consent (eSignature) (HLACAAAJ), Care Team Collaboration, Secure Messaging & Clinical Communication within EHR (HLACAAAK)

Keywords

• Clinic automation software
• Healthcare administrative AI
• EMR integration tools
• Patient reminder systems
• Document triage platform

Headquarters

HQ city

Sudbury

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Clinic Automation SaaS Subscription: Subscription-based pricing model for access to the integrated suite of clinic automation tools (Patient Reminders, Document Triaging, Automated Task Manager). Pricing determined by individual service agreements. The company emphasizes no long-term contracts and setup in days, suggesting flexible subscription terms. Revenue is generated from healthcare clinics across Canada with expansion planned to the US market.
2. Implementation and Setup Services: Professional services associated with onboarding clinics to the platform, including EMR integration setup and configuration. Mentioned in context of 'Setup in days' value proposition, indicating one-time setup fees may be charged alongside recurring subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Waive provides an AI-powered clinic automation platform that integrates directly with healthcare clinics' existing Electronic Medical Record (EMR) systems to automate administrative work including patient appointment reminders, document sorting and routing, and routine EMR task completion. The platform consists of three core products — Patient Reminders, Document Triaging Service, and Automated Task Manager — that operate inside existing clinic workflows without requiring staff training or system replacement.

Product overview

Waive is a unified clinic automation platform consisting of three integrated core modules: Patient Reminders, Document Triaging Service, and Automated Task Manager. All three tools operate within existing EMR workflows without requiring clinics to adopt new platforms. The platform uses AI to automate administrative work including appointment reminders, document processing and routing, and routine EMR task completion, targeting healthcare clinics across Canada and the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Patient Reminders Automated appointment reminder system that sends SMS or call-based reminders for appointments, forms, and follow-ups to patients, reducing no-shows and freeing clinic staff time from manual confirmation calls.
• Document Triaging Service AI-powered document processing service that automatically reads, categorizes, tags, and routes incoming clinic documents — including referrals, lab results, consult notes, and intake forms — to the appropriate staff or provider based on clinic-defined rules.
• Automated Task Manager AI-driven task automation tool that monitors EMR tasks, autonomously completes routine administrative actions (such as appointment bookings, result notifications, and follow-ups), and updates EMR records without staff involvement.

Quantifiable outcome

• 140+ hours/month saved per clinic
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Google for Startups (Google for Startups Accelerator)coreGTM or Marketing Partner · 9 June 2026Waive graduated from Google's national accelerator program for AI-driven products in June 2026. The company was the first and only startup from Sudbury, Ontario to complete the program. As part of the accelerator, Waive gained access to Google's resources, mentorship, and network, which is supporting its growth trajectory and US expansion plans. The association with Google provides credibility in the healthtech space and is highlighted in company communications.
• Google for Startups (Google for Startups Accelerator)coreGTM or Marketing Partner · 26 March 2026Waive was selected for Google's national accelerator program in March 2026, joining a cohort of 14 startups as the only participant from northern Ontario. The selection was based on demand for the company's AI-driven clinic automation services.
• Accuro (EMR System)coreTechnology or IntegrationAccuro is listed as one of the Electronic Medical Record systems with which Waive integrates. The partnership enables Waive's automation tools to work within clinics using the Accuro EMR platform, allowing automated task management, document processing, and patient communication without disrupting existing clinical workflows.
• Cortico (EMR Platform)coreTechnology or IntegrationCortico is listed as one of the EMR platforms integrated with Waive's service. The integration enables Waive's clinic automation tools to process documents, manage tasks, and automate patient follow-ups for practices using the Cortico platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Abridge: Abridge generates AI-powered clinical documentation and automates EHR workflows for healthcare providers. Direct competitor for AI-driven clinic admin automation with deep EHR integration, highly comparable business model and customer base.
• Suki AI: Suki AI provides an AI voice assistant and automation platform that handles clinical documentation and EHR tasks for clinicians. Direct competitor for clinical-context AI that operates inside existing EMR workflows, a similar architectural approach to Waive.
• Augmedix: Augmedix (now part of Commure) provides AI-powered medical documentation and clinical workflow automation inside the EHR. Direct competitor in the autonomous clinical AI agent category and a clear comparable for clinic admin automation.
• Notable Health: Notable Health offers AI-powered clinical automation for clinics, including patient intake, scheduling, and workflow automation integrated with EHR systems. Direct overlap with Waive's Patient Reminders and Automated Task Manager capabilities, targeting the same ambulatory clinic pain points.
• Nabla: Nabla offers an AI copilot that automates clinical documentation, coding, and patient communications for ambulatory providers. Direct competitor focused on similar clinic-side automation use cases with EHR-integrated AI agents.

Regional players

• Well Health Technologies: Well Health is a large Canadian digital health platform operating clinics and proprietary EMR/automation tooling. Regional peer: primarily serves the same Canadian clinic market as Waive, offering competing patient-engagement and clinic-workflow automation products across Canada.

Broad incumbents

• Epic ambient AI / Epic Cheers: Epic Systems, the dominant US EHR vendor, has been building native ambient AI and automation features (e.g., integration of Abridge/Nuance scribes, Cosmos). As a broad incumbent, Epic can ship clinic automation natively, posing structural competitive risk to third-party EMR-extension plays like Waive.
• Microsoft DAX Copilot (Nuance): Microsoft DAX Copilot (built on Nuance technology) provides ambient AI clinical documentation and workflow automation integrated with major EHRs including Epic. Broad incumbent that dwarfs Waive on distribution and capital; poses a major competitive threat to clinic-side AI agents.

Emerging players

• Tennr: Tennr automates patient intake, document processing, and administrative workflows for healthcare providers using AI. Emerging competitor with overlap in document triaging and EMR-integration-based automation for clinics.
• Phelix AI: Phelix AI builds healthcare workflow automation tools that integrate with EHR systems and help clinics handle faxes, referrals, and patient communications. Emerging player with overlapping document-triage and task-automation capabilities similar to Waive's core products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/waivemedical

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waive