Wine Trade

What Wine Trade does

Wine Trade is a Swedish importer and distributor of natural wines, founded in 2007 by Niklas Jakobson and headquartered at Katarina Bangata 29 in Stockholm. It sources wines exclusively from organically and biodynamically farmed vineyards across France, Italy, Spain, Germany, Portugal, Austria, Hungary, South Africa, and Sweden, with all grapes hand-harvested and vinified without added yeast, enzymes, or other foreign substances. The company positions itself as a specialist in low-intervention, terroir-driven wine and has maintained this philosophy without change for nearly 20 years.

The business runs three distribution channels. The largest is direct B2B supply to Swedish restaurants, pubs, hotels, and guest houses, executed through personal sales visits and on-site deliveries by a small field team; this is described as the majority of sales. The second channel is placement into Systembolaget, Sweden's state-owned alcohol retail monopoly, comprising regular listings plus temporary launches, an activity Wine Trade has carried out for 15 years. The third is a direct-to-consumer webshop, powered by Shopify and operated through the Danish special-purpose entity WINE TRADE DENMARK Aps, offering home delivery across Sweden via the Bring logistics network, with prices ranging from 179 to 529 SEK per bottle and a curated Sommarlådan mixed case at 1,290 SEK.

Commercial mechanics are straightforward transactional wine sales with VAT and Swedish alcohol taxes included; the DTC channel charges 149 SEK for delivery with free shipping at 12 or more bottles, and accepts Apple Pay and Google Pay via Shopify checkout. Marketing relies on organic Instagram, Facebook, and an email newsletter rather than paid acquisition. Wine Trade is privately held, founder-owned, and operates without disclosed external funding, with reported headcount in the 1-10 range across sales, Systembolaget account management, and webshop operations.

Name

Wine Trade

Legal name

WINE TRADE Denmark Aps

Website

https://winetrade.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Wine Trade is a Stockholm-based importer and distributor, founded in 2007, that supplies organically and biodynamically farmed natural wines exclusively to Swedish restaurants, Systembolaget, and direct-to-consumer customers via a Shopify webshop.

Ownership category

akta.pro rank

Product category

Wine Distribution & Import

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYCRAOAIAA

Beer, Wine & Spirits Wholesale Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Alcohol, Tobacco & Cannabis Wholesale Distribution

SECONDARYCRANABAB

Wine Retail (Bottle Shops & Wine Merchants)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYCRANABAF

Alcohol Subscription & Wine Clubs (Retail)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

Keywords

• Natural wine distribution
• Organic wine import
• Restaurant wine supply
• Wine wholesale Sweden
• Direct-to-consumer wine

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Distribution: B2B wine distribution to restaurants, pubs, hotels, and guest houses throughout Sweden. Personal sales visits and delivery.
2. Direct-to-Consumer Webshop: Online sales through Shopify-based webshop with home delivery in Sweden. Revenue from wine sales to private consumers.
3. Systembolaget Distribution: Wine sales through Systembolaget monopoly stores in Sweden, including temporary launches and regular listings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Wine Trade Sweden imports and distributes organically and biodynamically grown natural wines to restaurants, bars, hotels, and guest houses across Sweden, supplies listings to the Systembolaget state monopoly, and sells directly to private consumers through a Shopify-based webshop (operated via WINE TRADE Denmark Aps) offering home delivery throughout Sweden. All wines are hand-harvested and vinified without unnecessary additives such as added yeast, enzymes, or foreign substances.

Product overview

Wine Trade is a natural wine importer and distributor operating in Sweden with three core channels: Webshop (direct home delivery via Wine Trade Denmark Aps), Systembolaget distribution (temporary launches at Sweden's state monopoly), and Restaurant supply (B2B direct to hospitality venues). Their portfolio spans curated mixed wine cases (Sommarlådan, Rosélåda) and a diverse selection of organic/biodynamic wines from producers across France, Italy, Spain, Germany, Portugal, Austria, Hungary, South Africa, and Sweden. Founded in 2007 by Niklas Jakobson, the company focuses exclusively on naturally farmed wines with minimal intervention in both vineyard and cellar.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Trade Webshop Direct-to-consumer online store operated via WINE TRADE DENMARK Aps, offering natural wines from the Wine Trade portfolio with home delivery throughout Sweden. Customers can purchase individual bottles, mixed cases, and themed boxes.
• Systembolaget Distribution Supply of natural wines to Sweden's state-owned alcohol retail monopoly Systembolaget, including regular listings and temporary limited launches available to Swedish retail consumers.
• Restaurant Supply (B2B) B2B natural wine supply service for Swedish restaurants, pubs, hotels, and guest houses. Includes personal sales visits, on-site tastings, direct delivery, and access to professional price lists. Largest sales channel by volume.
• Sommarlådan (Summer Box) Curated mixed case of 6 natural wines sold as a seasonal special box, featuring producers such as Sebastien Brunet, Calvez Bobinet, Schödl, Arnaud Combier, Peltier-Ravineau, and Calabretta. Priced at 1,290 SEK per box.
• Rosélåda (Rosé Box) Curated three-pack of natural rosé wines including Filipa Pato 3B Rosé and Calvez Bobinet PIAK! Rosé, sold as a themed mixed case via the webshop.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• WINE TRADE DENMARK ApscoreStrategic or Co-development PartnerWINE TRADE DENMARK Aps handles the webshop operations and is registered for distance selling of alcohol products in Sweden. They have provided security for Swedish alcohol tax payment and handle e-commerce fulfillment for Swedish consumers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Diverse Vinkompagniet: Danish importer/distributor of natural wines focused on organic and biodynamic producers serving the Nordic market. Comparable in product philosophy and target customer base, serving a Nordic rather than Swedish-only customer set.
• Vinkompaniet: Nordic importer/distributor of natural and artisan wines, with comparable distribution models in the Scandinavian on-trade. Direct fit on product philosophy and adjacent in geography.

Broad incumbents

• Polaner Selections: Family-run US wine importer distributing an organic-leaning portfolio including natural-wine producers. Comparable on portfolio structure and importer-curated model, though broader in geography and product mix.
• Skurnik Wines & Spirits: Family-owned US importer of fine and natural wines with a portfolio that emphasizes organic and biodynamic producers. Comparable on philosophy and producer portfolio depth but substantially larger and broader in market scope.
• Les Caves de Pyrène: Long-established UK-based importer/distributor specializing in natural, organic, and biodynamic wines from small artisan producers. Comparable on product philosophy and curated-portfolio model, but operates at much greater scale and in a different geography.

Direct peers

• Vinunic: Swedish importer and distributor focused on natural, organic, and biodynamic wines. Closely comparable in product philosophy (low-intervention winemaking) and geography, with overlapping restaurant and consumer channels in the Swedish market.
• Jenny & François Selections: US-based natural wine importer/distributor focused exclusively on low-intervention, organic, and biodynamic producers. Comparable on portfolio philosophy and restaurant-channel orientation, though the US market context differs materially from Scandinavia.

Others

• Wine Trade Denmark Aps: Sister entity of Wine Trade Sweden that operates the DTC webshop for Swedish consumers and is registered for distance selling of alcohol in Sweden. Relevant as an integrated channel partner rather than an independent competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WINETRADE
• Instagraminstagram.com/winetrade
• Xx.com/with_replies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine Trade