52 Launch Llc

What 52 Launch Llc does

52 Launch LLC is a privately-held, full-service product development consultancy founded in 2016 and headquartered in Framingham, Massachusetts. The company provides integrated end-to-end services spanning industrial design, rapid prototyping, manufacturing coordination, branding, and go-to-market marketing for entrepreneurs, startups, and select established businesses seeking to bring physical consumer products to market. Its primary customer segment is individual inventors and early-stage companies lacking in-house expertise across design, manufacturing, and commercialization disciplines, with a documented track record of approximately 40+ named client engagements across diverse categories including Easter décor (Eggmazing, 55M+ units sold), golf training (KlockItGolf), food storage (Lava Lunch), beauty, pet, safety, kitchen, and baby products. A secondary segment comprises established businesses seeking product enhancement, rebranding, or targeted marketing execution.

The firm operates an in-house creative and production studio within the Saxonville Mills complex (1602 Concord St, Framingham), featuring 3D printing, professional photography, and podcast production facilities, supported by a multi-disciplinary team of approximately 50+ employees spanning executive leadership, industrial design, graphic design, product development, sourcing, marketing (including market research, content/SEO, marketing automation, and eCommerce strategy), client success, and operations/IT functions. 52 Launch does not take equity in client products or post-launch commissions; revenue is generated through project-based professional services fees structured as one-time upfront investments customized to scope, offered either as a comprehensive Full Launch Program or as à la carte individual services.

The company is founder-led under CEO Dan Gonyea and Co-Founder/Head of Sales Peter Drakulich, with no identified external funding rounds, institutional investors, parent company, or acquisition activity. A distinctive element of the operating model is a large network of 50+ patent attorney partner firms across more than 25 U.S. states that refer inventor clients seeking commercialization support, creating a structural top-of-funnel acquisition channel. Distribution of 52 Launch's own services relies on a direct sales/consultation motion initiated through website booking or phone, with dedicated project managers assigned per engagement.

Name

52 Launch Llc

Legal name

52 Launch LLC

Website

https://52launch.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

52 Launch LLC is a Framingham, MA-based full-service product development consultancy that provides integrated design, prototyping, manufacturing, branding, and marketing services to entrepreneurs and startups launching physical consumer products.

Ownership category

akta.pro rank

Product category

Product Development Services

NAICS

Industrial Design Services (54142), Graphic Design Services (54143)

akta.pro primary industry

Product Operations & Lifecycle Management (Launch, GTM, Sunset) (EDABAHAI)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Product development services
• Industrial design
• Rapid prototyping
• Consumer product manufacturing
• Brand development

Headquarters

HQ city

Framingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Development Services: Project-based professional services fees for comprehensive product development from concept to market launch, covering design, prototyping, manufacturing coordination, branding, and marketing. Pricing is customized based on project scope and services required, with a one-time upfront investment model. The company does not take commission on products after launch.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

52 Launch LLC provides end-to-end product development services for entrepreneurs and startups seeking to bring physical consumer products to market. The company executes on five integrated service lines under one roof: industrial design, rapid prototyping, manufacturing coordination, branding, and marketing. Engagements range from à la carte individual services to comprehensive full launch programs covering the concept-to-commercialization lifecycle.

Product overview

52 Launch is a full-service product development company offering integrated services from concept to market launch. The company provides a comprehensive suite of five core services: Design (industrial design and product design), Rapid Prototyping, Manufacturing (sourcing and production), Branding, and Marketing. These services work together as a unified offering, with the company taking unique product ideas from initial concept through to retail. 52 Launch does not operate as a traditional software platform with modules, but rather as a service-based consultancy that executes on all aspects of product development in-house. The company has developed several notable client products showcased as case studies, including the Eggmazing Egg Decorator (spinning Easter egg decorator), KlockItGolf (golf training device), and Lava Lunch (insulated lunch bag system).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 55+ million units sold for Eggmazing product
• +2 more outcomes

Named customers40 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

51 partnerships are on record, tiered core.

• McConnell Law Firm (Robert McConnell)coreImplementation/ SI/ Consulting PartnerLos Angeles, CA-based patent attorney specializing in intellectual property, trademark, and startup law with electrical engineering background. Partners with 52Launch to provide IP protection services for innovators bringing products to market.
• Dilworth IP (Michael Dilworth)coreImplementation/ SI/ Consulting PartnerNew Haven, CT-based patent and trademark attorney with over three decades of experience protecting innovations for startups and global enterprises. Expertise in mechanical, chemical, and consumer product technologies with patent strategy aligned to business growth.
• Eastgate IP (Scott Seeley)coreImplementation/ SI/ Consulting PartnerBellevue, WA-based intellectual property lawyer and registered patent attorney with BigLaw experience. Helps develop IP strategies tailored to client business objectives. Selected to Rising Stars on Super Lawyers 2021-2026.
• Alloy Patent Law (Walker Weitzel)coreImplementation/ SI/ Consulting PartnerSeattle, WA-based patent attorney tailoring services to individual inventors and startups with flat fees and accessible support. Prior mechanical engineer building tooling for aircraft assembly automation.
• HPR Law (Howard Russell)coreImplementation/ SI/ Consulting PartnerPortland, OR-based patent and trademark attorney with over 30 years legal experience. Handles patents in electronics, software (including AI), mechanical, computer systems, and method patents for clients large and small.
• Childs Patent Law (William Childs)coreImplementation/ SI/ Consulting PartnerHouston, TX-based registered patent attorney with 15+ years helping clients protect inventions with patents and trademarks. Known for efficiency, practical advice, and ease of working with clients.
• The Inventor's Friend (Nathaniel A. Wickliffe)coreImplementation/ SI/ Consulting PartnerManchester, NH-based patent attorney founded in 2021 after career at specialized IP law firm. Serves individual inventors and small businesses, building practice around new inventors and entrepreneurs.
• Soloway Group (Josh Soloway)coreImplementation/ SI/ Consulting PartnerNew York City-based trademark attorney and Managing Partner advising founders and growing businesses on trademark protection, brand strategy, and business formation with business-first perspective.
• Inspired Idea Solutions (Wayne Carroll)coreImplementation/ SI/ Consulting PartnerPhoenix, AZ-based registered patent attorney with 20+ years safeguarding intellectual property. Admitted to USPTO with expertise in patents, trademarks, trade secrets, contracts, and copyright. Board Member of Inventors Association of Arizona.
• Bold Patents (J.D. Houvener)coreImplementation/ SI/ Consulting PartnerPatent attorney combining engineering background from Boeing with legal and business expertise to help entrepreneurs develop strong IP portfolios and bring patented ideas to market.
• Calhoun Law Firm (Joe D. Calhoun)coreImplementation/ SI/ Consulting PartnerLittle Rock, AR-based intellectual property attorney experienced in obtaining and enforcing rights for inventions, products, technology, and marketing materials. Also provides business formation and growth services.
• Thompson Patent Law (Craige Thompson)coreImplementation/ SI/ Consulting PartnerCedar Park, TX-based Managing Principal with multidisciplinary team engineering patents to be strategic business assets. JD, MBA, EE, PE credentials for maximum IP value capture.
• Thomas Phung (St. Paul, MN)coreImplementation/ SI/ Consulting PartnerSt. Paul, MN-based Midwest patent and trademark attorney helping clients with U.S. and International patents, trademark and copyright protection in timely, hands-on, cost-effective manner.
• Indie Law (Joey Vitale)coreImplementation/ SI/ Consulting PartnerChicago, IL-based award-winning trademark attorney on mission to give peace of mind to 100,000 entrepreneurs. Founder of top-rated trademark firm helping business owners protect their brands.
• Trust Tree Legal (Derrick Davis)coreImplementation/ SI/ Consulting PartnerNashville, TN-based trademark attorney Litigation Group Chair handling thousands of USPTO trademark filings and over 100 trademark disputes before TTAB and federal courts. Active mentor in accelerator programs.
• Patent PC (Bao Tran)coreImplementation/ SI/ Consulting PartnerSanta Clara, CA-based patent attorney known for protecting innovations of any complexity. Led high-stakes patent matters, architected AI-enabled IP tools, and helps founders build IP moats that scale.
• Trenner Law Firm (Mark Trenner)coreImplementation/ SI/ Consulting PartnerGolden, CO-based patent attorney with 25+ years experience and strong engineering background. Personalized, flat-fee approach for inventors and small businesses to protect innovations and brands.
• American Patent and Trademark Law Center (Donn Harms)coreImplementation/ SI/ Consulting PartnerSan Diego, CA-based patent attorney since 1995 serving solo inventors, small businesses, startups, and larger companies. Adjunct Professor at UC and operated businesses with up to 200 employees.
• Genius Patent APC (Bruce Hare)coreImplementation/ SI/ Consulting PartnerCalifornia-based patent attorney with almost 20 years experience across variety of technologies. BS EE from Worcester Polytechnic Institute and former semiconductor industry engineer.
• Marcos E. Garciaacosta Law Group (Marcos Garciaacosta)coreImplementation/ SI/ Consulting PartnerMesa, AZ-based CEO, Managing Attorney and engineer preserving and increasing wealth for businesses. Patent and Trademark attorney with semiconductor and high-tech background.
• Kaplan Intellectual Property Law (Barry Kaplan)coreImplementation/ SI/ Consulting PartnerAtlanta, GA-based U.S. Patent Attorney with 30+ years representing early-stage and market-leading clients in high-tech, clean/green-tech, energy, medical devices, packaging, construction, and consumer goods.
• Daniel Ross & Associates LLCcoreImplementation/ SI/ Consulting PartnerCleveland, OH-based IP attorney helping entrepreneurs, startups, and growing companies protect what they're building with practical, business-minded legal counsel. Focus on trademarks, copyrights, contracts, business formation.
• Outlier IP (Samar Shah)coreImplementation/ SI/ Consulting PartnerIndianapolis-based patent attorney with mission to give inventors confidence and clarity. Builds custom IP Roadmaps matching business goals with transparent flat fees and strategic advice.
• Much Shelist, P.C. (Patrick Richards)coreImplementation/ SI/ Consulting PartnerChicago, IL-based IP attorney, entrepreneur, and teacher. Partner at two multinational law firms managing patent/trademark portfolios. Co-founded two tech companies and taught at Northwestern University.
• AEON Law (Adam Philipp)coreImplementation/ SI/ Consulting PartnerAustin, TX-based U.S. Patent Attorney and Founder advising on IP creation/enforcement and business growth in computer science, electrical devices, consumer products, AI, blockchain, and cybersecurity.
• Perkins Thompson P.A. (David McConnell)coreImplementation/ SI/ Consulting PartnerPortland, ME-based IP attorney advising food/beverage makers, creative content producers, and entrepreneurs. Co-founder of Portland distillery bringing practical business solutions to IP protection.
• Bell IP Law (Adam Bell)coreImplementation/ SI/ Consulting PartnerSan Francisco, CA-based IP attorney with Ph.D. from Oxford and J.D. from UC Law SF. Over 20 years law-firm and in-house experience serving on boards of biotech, AI, and carbon capture companies.
• The Lev Iwashko Law Firm, PLLCcoreImplementation/ SI/ Consulting PartnerWashington, DC-based registered patent attorney with 20+ years drafting patent applications across computer hardware, software, medical devices, chemistry, semiconductors, and more. Former USPTO Patent Examiner.
• Jones Intellectual Property Law (Michael Jones)coreImplementation/ SI/ Consulting PartnerBrooklyn, NY-based patent and trademark attorney helping inventors, startups, and growing businesses protect, manage, and enforce IP through prosecution and litigation in federal courts and TTAB.
• David L. Cohen P.C. / Kidon IPcoreImplementation/ SI/ Consulting PartnerNYC, NY-based patent attorney launched firm in 2017 to bring sophisticated IP management to inventors and entrepreneurs. Northwestern Law graduate experienced in patent portfolio development and monetization.
• Carson Patents (Gregory Donald Carson)coreImplementation/ SI/ Consulting PartnerRancho Cucamonga, CA-based USPTO-registered patent attorney helping entrepreneurs and startups protect ideas with practical, business-aligned IP strategy. Firm in Missouri, Iowa, and California.
• Affordable Patent Agency (Bela Malik)coreImplementation/ SI/ Consulting PartnerDallas, TX-based Patent Agent and Managing Partner with PhD helping innovators, startups, and growth-stage companies develop practical IP strategies aligned with business and investment goals.
• TCP Law (John Laurence)coreImplementation/ SI/ Consulting PartnerNew York, NY-based patent attorney with BS in Electrical Engineering from NYU Tandon and JD from New York Law School with LLM in IP and Technology Law. Practices before USPTO and NY courts.
• Cohen IP Law Group, PC (Michael Cohen)coreImplementation/ SI/ Consulting PartnerLos Angeles, CA-based patent attorney with 25+ years representing inventors and startups. Recognized by Chambers & Partners and Super Lawyers with focus on product-based businesses and utility/design patents.
• Leon Bass LawcoreImplementation/ SI/ Consulting PartnerOhio-based IP attorney with 27 years experience spanning trademarks, copyrights, trade secrets, entertainment law, and franchise law. Formerly of counsel at Taft Stettinius & Hollister LLP. Rated by Super Lawyers.
• Dogwood Law (Ashley Johnson)coreImplementation/ SI/ Consulting PartnerRaleigh, NC-based patent and trademark attorney helping businesses, inventors, and entrepreneurs protect and grow brands. Focus on U.S. trademark filings, patent applications, and IP strategy.
• QuickPatents (Kevin Prince)coreImplementation/ SI/ Consulting PartnerLas Vegas, NV-based patent agent and UC Berkeley-trained engineer. Author of 'The Art of the Patent' and co-founder of Inventor's Forum nonprofit. Team of former USPTO examiners helping inventors since 1990.
• Cislo & Thomas LLPcoreImplementation/ SI/ Consulting PartnerLos Angeles, CA-based full-service IP law firm providing patent, trademark, copyright, and trade secret services since 1979. Offices in LA, Santa Monica, Westlake Village, Santa Barbara, and Denver.
• Hulsey P.C. (Bill Hulsey)coreImplementation/ SI/ Consulting PartnerMemphis, TN-based patent attorney prosecuting 2,500+ U.S. and international patents and 1,000+ trademarks. Multi-state practice in Texas, Tennessee, Arkansas, Oklahoma, Mississippi, Louisiana, and Alabama.
• Fast Forward Law (Brian Klein)coreImplementation/ SI/ Consulting PartnerSt. Louis, MO-based patent attorney with background at Emerson Electric and Boeing. IP counsel and Director of IP Portfolio Strategy. Mechanical engineering degree and former Ford design engineer.
• Panitch Schwarze Belisario & Nadel (Steve Murray)coreImplementation/ SI/ Consulting PartnerPhiladelphia, PA-based IP boutique law firm with 40+ years history providing full spectrum IP services. Many attorneys trained at large firms with patent, trademark, copyright, and trade secret expertise.
• BRADLEY IP (Sean T. Bradley)coreImplementation/ SI/ Consulting PartnerKansas City and Jefferson City, MO-based patent attorney providing patent/trademark searches, preparation and prosecution of applications, licensing agreements, and early-stage litigation.
• Sandollar Law (Alan Harrison)coreImplementation/ SI/ Consulting PartnerMilford, CT-based small business and IP lawyer with 20 years experience patenting electromechanical inventions from toaster circuits to jet engine components. Former IBM outside counsel.
• Ream Law Firm (Dale Ream)coreImplementation/ SI/ Consulting PartnerOttawa, KS-based patent and trademark attorney with 25+ years experience and degrees in computer science and law. Specialized in software engineering, internet business methods, and mechanical structures.
• Zoe Bernstein Law PLLCcoreImplementation/ SI/ Consulting PartnerBoca Raton, FL-based intellectual property attorney founder helping entrepreneurs and businesses secure and protect brands through trademark searches, registrations, and portfolio management.
• Hollowell Patent Group (Kelly Hollowell)coreImplementation/ SI/ Consulting PartnerVirginia Beach, VA-based patent attorney with 98% success rate obtaining patents. 1,000+ patents filed in 90+ countries. Specializes in AI, computer-implemented tech, electrical, mechanical, medical devices, and consumer products.
• BrownWinick Law Firm (Brett J. Trout)coreImplementation/ SI/ Consulting PartnerDes Moines, IA-based IP attorney with 30+ years experience advising on patents, trademarks, copyrights, trade secrets, and technology strategy. AV-rated by Martindale-Hubbell and recognized in Best Lawyers in America.
• R. Keith Harrison, Registered Patent AgentcoreImplementation/ SI/ Consulting PartnerShreveport, LA-based patent agent since 1999 with 30+ years in patent field. Licensed before USPTO handling patent searches, preparation, prosecution, and PTAB appeals. Filed hundreds of applications for consumer products, semiconductors, fuel cells, aerospace, and medical devices.
• Dennen IP (Ann Dennen)coreImplementation/ SI/ Consulting PartnerHuntsville, AL-based patent attorney with 28 years practicing in IP including patents, trademarks, and copyrights. EE degree with high honors and JD from University of Memphis. Experience in software and hardware engineering.
• Fargo Patent Law (Tom Kading)coreImplementation/ SI/ Consulting PartnerFargo, ND-based patent attorney and founder with engineering background. Serves innovators, startups, and companies nationwide across technology, manufacturing, agriculture, software, aerospace, medical devices, and consumer products.
• Law Office of Jason H. Rosenblum PLLCcoreImplementation/ SI/ Consulting PartnerBrooklyn, NY-based patent attorney with 20+ years providing business-minded IP counsel to creators, engineers, and business owners. Focus on trademark clearance, USPTO applications, copyright registrations, and global IP portfolio management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Whipsaw: Industrial design and engineering firm specializing in physical product design and prototyping for consumer and commercial products. Overlaps with 52Launch's core design and rapid prototyping services.
• Gembah: Product development platform that connects inventors and entrepreneurs with designers and manufacturers globally. Highly comparable target customer (independent inventors/entrepreneurs) and full-stack service model, though more marketplace-driven.
• Bresslergroup: Integrated product design and engineering firm that takes physical products from concept through engineering and prototyping. Comparable to 52Launch's end-to-end model serving entrepreneurs and corporate innovators with multidisciplinary in-house teams.
• Priority Designs: Product design and development firm providing industrial design, engineering, and prototyping services. Closely comparable to 52Launch's design and prototyping core, with similar inventor/startup and SMB client mix.
• Hatch Innovation Group: Design and innovation agency that develops physical products from concept through manufacturing for clients worldwide. Comparable integrated design, prototyping, and manufacturing-coordination offering.
• Smart Design: Global design consultancy offering product, brand, and marketing services under one roof — directly comparable to 52Launch's integrated design-plus-branding-plus-marketing offering, though at a larger scale and serving more enterprise clients.
• Lunar: Design and innovation consultancy covering product design, brand, and digital experiences for consumer-facing companies. Comparable end-to-end design-to-market capability, typically serving larger brand clients.
• RKS Design: Design consultancy offering research, product design, and brand strategy for consumer products. Comparable to 52Launch in taking client concepts through design and brand development stages.

Broad incumbents

• IDEO: Pioneering global design and innovation firm offering design research, product design, and brand services. Overlaps with 52Launch's design and product development capabilities, but at much larger scale and typically serving Fortune 500 clients.
• frog design: Global design and engineering consultancy (now part of Capgemini Engineering) providing integrated product, brand, and technology design. Comparable full-stack design-and-development capability, but operating at enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-jK2rfrIdUz1nGQ6BuG_5Q
• Facebookfacebook.com/52launch
• LinkedInlinkedin.com/company/52launch
• Instagraminstagram.com/52launch
• TikToktiktok.com/@52_launch

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 52 Launch Llc