real5 Estates

What real5 Estates does

real5 Estates is a UK-based estate agency headquartered in Warrington, operating under a co-branded franchise/license arrangement with Open House, which is described as the UK's biggest property platform. The firm provides residential and commercial property sales, lettings, property auctions, and both online and in-person valuations, supported by a network of local partners spanning mortgage advice, conveyancing, utilities, heating, electrical, cleaning, photography, insurance, and building services.

Its core product is the "Property Matchmaker" service, in which a dedicated agent is assigned to each client and guides them through valuation, marketing, viewings, offer negotiation, and completion. The technology layer is the Open House platform, which powers property search (including a map-based "Draw Your Search" tool), an online valuation tool at valuation.real5estates.com, an integrated mortgage calculator, and an online viewing booking system. Property listings are syndicated to Rightmove, Zoopla, and Primelocation. The auction service offers fixed end-date online bidding with 0% seller fees and 28-56 day completion, backed by nearly 30 years of UK auction experience.

The revenue model is transaction-based: 0.75% inc VAT commission on standard property sales, 0% seller fee on auction sales with buyer-committed fees and a No Sale No Fee legal pack through partner solicitors, and a £200 per-referral bounty for the first 10 successful referrals within 12 months. The customer base is fully fragmented across individual residential sellers, buyers, tenants, landlords, and a smaller commercial segment, with no enterprise anchors disclosed.

Name

real5 Estates

Legal name

real5 Estates

Website

https://real5estates.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

real5 Estates is a small UK estate agency in Warrington operating on the Open House platform, offering residential and commercial sales, lettings, auctions, and valuations via dedicated Property Matchmakers and a partner ecosystem of mortgage, legal, and trade services.

Ownership category

akta.pro rank

Product category

Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential property sales
• Property lettings
• Property auctions
• Estate agency services
• Commercial property

Headquarters

HQ city

Warrington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Property Sales Commission: Commission-based fee on property sales at 0.75% including VAT. Easy to understand pricing with no hidden costs.
2. Auction Services: Property auction service with 0% sales fee to sellers. Partnered with solicitors offering legal pack on No Sale No Fee basis. Buyer committed with non-refundable fees upon acceptance.
3. Referral Fees: £200 per successful referral for first 10 referrals within 12 months, with opportunity for more when exceeding 10 referrals. Fees paid on completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

real5 Estates provides residential and commercial property sales, lettings, auctions, and valuations, supported by dedicated Property Matchmakers who guide customers through the entire property journey. The company charges a 0.75% inc VAT commission on traditional sales and offers a 0% sales-fee auction alternative with 28-56 day completion timelines. Self-service tools include online valuation, property search, mortgage calculator, and viewing booking, all powered by the Open House platform and distributed via Rightmove, Zoopla, and Primelocation.

Product overview

real5 Estates is a traditional estate agent operating in Warrington, powered by Open House (the UK's biggest property platform). The company offers a unified service portfolio centered on a unique Property Matchmaker approach, combining property sales, lettings, valuations, auctions, and commercial services. Core revenue-generating services include property sales (0.75% inc VAT fee) and property lettings, while the platform provides self-service tools for property search, online valuation, mortgage calculation, and viewing booking. Additional services are delivered through a network of property partners including mortgage advice, conveyancing, utilities, heating & plumbing, electrical, cleaning, photography, insurance, and building maintenance. The auction service with 0% sales fee represents a differentiated offering within the traditional estate agency model.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Full-service estate agent offering for selling residential property at 0.75% inc VAT with no hidden costs, including listings on Rightmove/Zoopla/Primelocation, professional photography and floorplans, accompanied viewings, offer negotiation, and buyer screening. Targeted at homeowners in Warrington and surrounding areas.
• Property Lettings
• Property Auction Service
• Commercial Property Services
• Online Property Valuation Instant online property valuation tool available at valuation.real5estates.com that allows users to estimate their property's worth without an in-person appointment. Targeted at homeowners considering selling.
• Bespoke Property Valuation In-person property valuation service providing a more detailed and personalized property assessment at the homeowner's property. Targeted at homeowners wanting a tailored valuation.
• Mortgage Services (via UKMC referral) Mortgage advice and arrangement services including first-time buyer mortgages, remortgages, purchases, buy-to-let, protection, and equity release, delivered through partner UK Mortgage Centre. Targeted at buyers, movers, and landlords.
• Referral Fee Program Customer referral program paying £200 per successful referral for the first 10 referrals within 12 months, with potential for additional rewards beyond 10. Fees paid on completion. Targeted at existing customers and local advocates.

Quantifiable outcome

• 0% sales fee option available through auction solution
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Open HousecoreTechnology or IntegrationPlatform partner powering real5 Estates. Open House is described as the UK's biggest property platform, providing the technology infrastructure for property listings, search, and transactions.
• RightmovecoreChannel Partner/ Reseller/ DistributorMajor UK property portal partner. Properties listed on Rightmove with featured and premium listings available for free.
• ZooplacoreChannel Partner/ Reseller/ DistributorMajor UK property portal partner for property listings and exposure.
• PrimelocationminorChannel Partner/ Reseller/ DistributorProperty portal partner for additional property listing distribution.
• UKMC (UK Mortgage Centre)coreStrategic or Co-development PartnerMortgage partner providing mortgage advice for first-time buyers, home movers, remortgagers, landlords, and protection products. Offers carbon neutral mortgage services.
• Vincent Sykes SolicitorscoreImplementation/ SI/ Consulting PartnerConveyancing partner - established law firm with history dating back to early 1800s providing residential conveyancing, commercial property, family law, wills and probate services.
• Utility WarehouseminorImplementation/ SI/ Consulting PartnerUtilities partner offering cheapest variable energy tariff, broadband, mobile and insurance. Trusted by over 800,000 customers with 25+ years of service in Warrington area.
• Bumblebee HeatingminorImplementation/ SI/ Consulting PartnerHeating and plumbing partner. Winner of 'Installer of the year 2019' in energy efficiency awards and Which? Trusted trader of the month August 2018.
• NBS Electrical Services LtdminorImplementation/ SI/ Consulting PartnerElectrical services partner based in Warrington serving domestic and commercial clients across North West.
• Gemini JetsminorImplementation/ SI/ Consulting PartnerJet washing and carpet cleaning partner offering pressure washing for patios, driveways, and professional carpet/upholstery cleaning services.
• F11 PhotographycoreImplementation/ SI/ Consulting PartnerProfessional photography partner based in Warrington, Cheshire with over 30 years experience providing high quality property photography.
• Daulby ReadminorImplementation/ SI/ Consulting PartnerIndependent insurance broker specializing in commercial and residential property insurance.
• Tier 1minorImplementation/ SI/ Consulting PartnerBuilding and maintenance partner providing end-to-end services from architecture design to financing for property projects.
• Jones RenovationsminorImplementation/ SI/ Consulting PartnerBuilding partner with over 20 years joinery experience specializing in property renovations, bespoke joinery, and kitchen/bedroom fittings.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Foxtons: Established London-centric estate agency chain offering sales, lettings and auctions; comparable residential services and auction product, but higher-fee positioning and broader operational scale.
• Countrywide: Large UK residential estate agency and lettings group; provides full-service sales, lettings, valuations and mortgage referrals – directly comparable service portfolio to real5 but at national scale.
• Savills: Global real estate services firm operating UK residential sales, lettings, valuations and auctions; comparable end-to-end service model but in a premium, higher-fee segment than real5.
• Knight Frank: International real estate consultancy with UK residential sales, lettings and valuation services; comparable offerings to real5 but in the prime/upper-mid market niche.
• Connells Group: UK's largest estate agency network operating residential sales, lettings and auctions across hundreds of branches; comparable service mix but at much greater scale and traditional fee positioning.

Direct peers

• Yopa: UK hybrid estate agent combining online self-service tools with local agents for a flat fee; competes directly with real5 for fee-sensitive sellers using a similar tech-enabled local-agent model.
• Purplebricks: UK hybrid/online estate agency offering fixed-fee residential sales; most directly comparable fee-positioning and online-led GTM model to real5's 0.75% sales proposition.
• Strike: UK online estate agent with a fixed-fee sales proposition and online auction capabilities; mirrors real5's combination of low-fee traditional sales and a 0% seller-fee auction product.

Others

• Rightmove: UK's largest property portal where real5 pays to list (and currently receives free premium listings); not a direct competitor but a key channel partner and industry infrastructure provider.
• Open House: UK property platform that real5 Estates operates on as a franchisee/powered-by partner; provides the listing, search and valuation technology underpinning real5's service, so structurally adjacent rather than competing in end markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/real5estates
• LinkedInlinkedin.com/company/real5estates

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about real5 Estates