Psyfiers
PSYfiers AG is a privately held Swiss firm that sells the Visual Implicit Profiler (VIP)® — an implicit visual personality and strengths assessment based on Prof. Julius Kuhl's PSI theory — to HR professionals, coaches, career counselors, educators, and schools via the Mission Career, Mission Team, and Mission Future product lines, monetized through low-priced one-time software licenses in four languages.
- Company typePrivate
- Founded2018
- HeadquartersSteinhausen, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Psyfiers does
PSYfiers AG is a privately held Swiss corporation headquartered in Steinhausen, Canton of Zug, founded by Patrick K. Magyar and Bernhard Mikoleit. The company commercializes the Visual Implicit Profiler (VIP)®, a registered-trademark implicit visual assessment grounded in Prof. Julius Kuhl's Personality Systems Interactions (PSI) theory. The VIP uses graphic-symbol stimulus pairs to measure preconscious visual perception and processing preferences in roughly five minutes, generating a structured 14-page output covering six personality traits and 16 type clusters across Strength, Personality, Communication, and Professional-Role profile modules — formulated exclusively in positive, strengths-based language. The assessment engine is deployed across three product lines: Mission Career (digital coaching/career-guidance platform for HR experts, coaches, and career counselors), Mission Team (software-supported team-building workshops with computer-avatar facilitation), and Mission Future (educational tools for teachers and schools, co-developed with SwissSkills and WorldSkills France). PSYfiers monetizes primarily through one-time, non-exclusive software licenses priced at approximately CHF 49.90 / €44.90 / £39.90 per license, valid for two years, layered with a freemium professional trial gated by credential validation. Distribution is digital-first via self-service customer portals, partner microsites (missionteam.swiss, mission-future.swiss-skills.ch, mission-future.com), content marketing, and a bi-weekly newsletter — with the product available in four languages (English, German, French, Italian) and payments processed through Stripe. The company operates without disclosed external funding, M&A, or public-market activity.
Psyfiers firmographics
Firmographics- Name
- Psyfiers
- Legal name
- PSYfiers AG
- Website
- https://psyfiers.ch
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PSYfiers AG is a privately held Swiss firm that sells the Visual Implicit Profiler (VIP)® — an implicit visual personality and strengths assessment based on Prof. Julius Kuhl's PSI theory — to HR professionals, coaches, career counselors, educators, and schools via the Mission Career, Mission Team, and Mission Future product lines, monetized through low-priced one-time software licenses in four languages.
- Ownership category
- akta.pro rank
Where Psyfiers is headquartered
LocationHeadquarters
- HQ city
- Steinhausen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Psyfiers business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licenses: PSYfiers generates revenue through sale of software licenses for Mission Career, Mission Team, and Mission Future platforms. Licenses are non-exclusive, non-transferable, and valid for two years from purchase. Each license provides access code for one user to the Visual Implicit Profiler (VIP)® and associated profile materials.
- Professional Services Materials: Sale of digital materials, documentation, and guidance resources for professionals using PSYfiers platforms. Customer Center provides instructions, supporting materials, and detailed information for implementing the tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Mission Career per-license pricing |
| Freemium | Pay-as-you-go | Free professional trial |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Psyfiers product offering
Product offeringCore offering
PSYfiers develops and licenses the Visual Implicit Profiler (VIP)®, an implicit visual questionnaire that measures unconscious visual perception preferences to identify personality strengths and 16 personality type clusters, grounded in Prof. Julius Kuhl's PSI-Theory. It packages this engine into three software products — Mission Career (career/professional coaching for HR experts and counselors), Mission Team (avatar-guided team-building workshops), and Mission Future (educational tools for schools developed with SwissSkills and WorldSkills France). Products are sold as non-exclusive, non-transferable two-year licenses with self-service access through online customer portals.
Product overview
PSYfiers offers a suite of strength-based digital coaching and career counselling products, all powered by the Visual Implicit Profiler (VIP) — an implicit visual questionnaire that measures unconscious personality traits and generates strengths profiles. The core product is Mission Career, a digital coaching platform providing profile modules for strengths, personality, communication, and professional roles. Mission Team is a team-building workshop variant using the same VIP tool and a computer avatar. Mission Future (developed with SwissSkills and WorldSkills France) adapts the approach for educational institutions and schools. All products share the VIP assessment engine and are delivered through online customer portals and platforms. PSYfiers also provides a free trial of Mission Career for qualified professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Mission Career: Digital coaching and mentoring tool for career guidance, professional development, and HR applications.
- Mission Team
- Mission Future
- Visual Implicit Profiler (VIP)®
Products and services
- Mission Career
Companies that use Psyfiers
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Psyfiers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature4 records
Psyfiers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SwissSkillscoreStrategic partnership for Mission Future educational program development. SwissSkills is a Swiss non-profit organization promoting vocational education and skills competitions. Mission Future platform developed in partnership for use in Swiss vocational schools.
- WorldSkills FrancecorePartnership with WorldSkills France for development of school programs under the Mission Future brand. Collaborative development of strength-based educational tools for students.
- Prof. Julius Kuhl (PSI-Theory)coreAcademic licensing of PSI-Theory (Personality Systems Interactions) as the scientific foundation for the Visual Implicit Profiler (VIP)®. Theory provides framework for measuring six personality traits through implicit visual perception assessment.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Psyfiers competitors and assessment
Company assessmentBroad incumbents
- SHL (Aon Assessment Solutions): SHL, part of Aon's Assessment Solutions, is a broad incumbent in psychometric and talent assessment for enterprise HR. It competes with PSYfiers for corporate HR budgets but at much larger scale and with a wider portfolio of tests, rather than the coaching/strengths focus of Mission Career.
Emerging players
- Traitify: Traitify offers a visual, image-based personality assessment — directly paralleling PSYfiers' VIP® visual methodology. Both aim to replace lengthy text questionnaires with quick image-pair choices, making Traitify a relevant emerging comparison for the visual-implicit differentiator.
- TestGorilla: TestGorilla is a pre-employment assessment platform that includes personality and behavior tests sold to HR teams. It overlaps with PSYfiers in serving HR buyers with assessment tools, though TestGorilla focuses on hiring rather than coaching/development.
Direct peers
- Predictive Index (PI): Predictive Index provides behavioral and cognitive assessments targeted at HR professionals and talent management. Like PSYfiers, it sells to validated practitioners and emphasizes quick, actionable insights — and has built a practitioner network that PSYfiers aspires to replicate.
- Hogan Assessments: Hogan sells personality assessments targeting HR, leadership development, and coaching professionals — the same customer persona PSYfiers addresses with Mission Career. While Hogan is more enterprise-focused and emphasizes leadership derailment risk, it competes for the same validated-practitioner channel.
- 16Personalities (NERIS Analytics Limited): 16Personalities offers a free, consumer-facing personality test with 16 type categories that closely mirrors PSYfiers' 16-cluster typology. While PSYfiers gates access behind professional validation, 16Personalities demonstrates the consumer demand for exactly the type of visual, typology-based assessment PSYfiers sells to practitioners.
- Wiley (Everything DiSC): Wiley's Everything DiSC is a personality/behavior assessment sold to HR, coaches, and team-building facilitators — a direct overlap with PSYfiers' Mission Career and Mission Team products. It uses a four-quadrant typology rather than 16 clusters but serves the same downstream coaching and team-development use cases.
- Gallup (CliftonStrengths): Gallup's CliftonStrengths is the leading strengths-based assessment sold to HR professionals, coaches, and enterprises worldwide. It is the most direct competitor to PSYfiers' Mission Career: a strength-profiling tool used by the same buyer persona (HR, career counselors, coaches) for the same downstream use cases (coaching, team building, development).
- The Myers-Briggs Company: The Myers-Briggs Company sells the MBTI assessment, a 16-type personality typology that directly overlaps with PSYfiers' 16 type clusters. Both target HR professionals and coaches, and both sell perpetual/term licenses for use in career counseling, team development, and leadership — making MBTI the closest methodological analog in the market.
- CPP (DISC): CPP publishes the DISC assessment, a widely used behavioral/personality tool sold through HR practitioners and coaches. It competes for the same validated-professional buyer as PSYfiers and is similarly positioned around positive, actionable personality insight rather than clinical diagnosis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Psyfiers social profiles
Digital presencePsyfiers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Psyfiers leadership team
Management profileNumber of profiles
Profiles2 records
Psyfiers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Psyfiers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Psyfiers
What does Psyfiers do?
PSYfiers develops and licenses the Visual Implicit Profiler (VIP)®, an implicit visual questionnaire that measures unconscious visual perception preferences to identify personality strengths and 16 personality type clusters, grounded in Prof. Julius Kuhl's PSI-Theory. It packages this engine into three software products — Mission Career (career/professional coaching for HR experts and counselors), Mission Team (avatar-guided team-building workshops), and Mission Future (educational tools for schools developed with SwissSkills and WorldSkills France). Products are sold as non-exclusive, non-transferable two-year licenses with self-service access through online customer portals.
Is Psyfiers a public or private company?
Psyfiers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Psyfiers founded?
Psyfiers was founded in 2018. It employs 1 to 10 people.
Where is Psyfiers based?
Psyfiers is headquartered in Steinhausen, Switzerland, in the Europe region.
How does Psyfiers make money?
Two revenue lines are on record. Software Licenses are the primary driver. The others are professional Services Materials.
Who are Psyfiers's main competitors?
SHL (Aon Assessment Solutions) is listed as a broad incumbent. Emerging players are Traitify and TestGorilla. Direct peers are Predictive Index (PI), Hogan Assessments, 16Personalities (NERIS Analytics Limited), Wiley (Everything DiSC), Gallup (CliftonStrengths), The Myers-Briggs Company and CPP (DISC).
Does Psyfiers have an API?
No public API is recorded for Psyfiers.