Supreme CBD

What Supreme CBD does

Supreme CBD is a Liverpool-headquartered, UK-focused e-commerce retailer of hemp-derived CBD and adjacent wellness products, founded in 2020 by CEO Antony Fowler, a former professional boxer. The company sells directly to UK consumers through supremecbd.uk, with a parallel B2B wholesale channel at supremecbdwholesale.uk. Its core catalogue spans broad-spectrum and full-spectrum CBD oils (500mg-24,000mg), vegan CBD gummies (up to 4,800mg), capsules, vape juices and rechargeable vape pens, transdermal patches, skincare (anti-aging creams, problem-skin treatments, muscle-recovery balms, bath bombs), and pet oils. Through its "Supreme Life Range" sub-brand, the company has extended beyond CBD into functional mushrooms (Lion's Mane, Chaga), Shilajit, vitamin drops, wellness capsules, and functional gummies, plus a liposomal NAD+/Resveratrol longevity supplement using lipid-layer delivery technology.

The technology base is consumer-goods formulation rather than software: third-party lab-tested broad- and full-spectrum CBD extracts under 0.2% THC, combined with liposomal encapsulation in NAD+/Resveratrol soft gels. The company is FSA-registered (RP427), ICO-registered, and a member of the European Industrial Hemp Association and the FSC, anchoring its UK regulatory positioning.

Commercially, revenue is generated through one-time DTC purchases, a Subscribe & Save subscription programme offering a 25% recurring discount, and wholesale distribution to retail stockists. Pricing spans entry-level £4.99 grab bags to £54.99 super-strength gummies and higher-ticket oils. The go-to-market leans on Trustpilot social proof (6,000+ reviews, Excellent 4.7/5 rating) and a brand-ambassador programme featuring sports personalities (Carly Booth, Paul Merson, Jade Jones, John Hartson, Dean Windass) and entertainment figures (Louie Spence, Amy Childs). Customer segments span UK wellness consumers, fitness/sports enthusiasts, capsule/edibles users, and pet owners, served with free next-day UK delivery on orders over £50.

Name

Supreme CBD

Legal name

Supreme CBD

Website

https://supremecbd.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Supreme CBD is a Liverpool-based UK e-commerce retailer selling CBD oils, gummies, capsules, vapes, skincare, and broader wellness supplements directly to consumers and through wholesale stockists across the United Kingdom.

Ownership category

akta.pro rank

Product category

CBD and Wellness Products

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

akta.pro secondary industries

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)

Keywords

• Cbd wellness products
• Broad spectrum cbd
• Cbd oils gummies
• Cbd skincare topical
• Wellness supplements

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through their UK e-commerce website selling CBD oils, gummies, capsules, vapes, skincare, and wellness products directly to consumers. Products sold at various price points from budget to premium.
2. Wholesale Distribution: B2B wholesale channel through supremecbdwholesale.uk for retailers and businesses looking to stock Supreme CBD products.
3. Subscription (Subscribe & Save): Recurring subscription model offering 25% discount on regular orders for customers who subscribe to automated delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Supreme CBD manufactures and sells a range of broad-spectrum CBD products — including oils, gummies, capsules, vape liquids, vape pens, patches, skincare, muscle balms, and bath bombs — together with a complementary wellness line covering liposomal NAD+, resveratrol, shilajit, mushroom extracts, and vitamins. Products are sold primarily through the company's own UK e-commerce store with free next-day delivery, a Subscribe & Save subscription service, and a dedicated wholesale website supplying retailers.

Product overview

Supreme CBD is a UK-based CBD and wellness company offering a diverse product portfolio centred on hemp-derived CBD products. The core offering spans multiple consumption formats including CBD oils (full-spectrum and broad-spectrum, 500mg-24000mg), CBD edibles (vegan gummies in various shapes and strengths up to 4800mg), CBD capsules (15mg-60mg doses), CBD vape juices and rechargeable vaping devices, transdermal patches, and topical CBD skincare (creams, balms, bath bombs). The company has expanded into the broader wellness space with its 'Supreme Life Range' sub-brand featuring non-CBD supplements including mushroom extracts (Lion's Mane, Chaga), Shilajit, NAD+/Resveratrol, vitamins, and various functional gummies. All CBD products undergo third-party lab testing and comply with UK regulations (FSA registered, less than 0.2% THC). Products are marketed across multiple strength tiers (Mild/Medium/Strong) and formulations to serve both CBD beginners and experienced users.

Differentiator

Problem solved

Functional benefit

Brands

• Supreme Life Range: A wellness supplement line including mushrooms, shilajit, vitamin drops, wellness capsules, and wellness gummies.

Products and services

• Supreme CBD Broad-Spectrum CBD Oil
• Supreme CBD Gummies
• Supreme CBD Capsules
• Supreme CBD Vape Juice
• Supreme CBD Vape Pen
• Supreme CBD Patches
• Supreme CBD Face Serum and Face Mask
• Supreme CBD Muscle Recovery Balm
• Supreme CBD Bath Bombs
• Supreme CBD Pet Oils
• Supreme CBD Wellness Patches
• Supreme Life Liposomal NAD+ and Resveratrol Capsules
• Supreme Life Shilajit, Mushroom Extract, and Vitamin Supplements
• Supreme CBD Wholesale Programme

Quantifiable outcome

• Excellent Trustpilot rating from over 6000 verified reviews
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Carly BoothcoreGTM or Marketing PartnerProfessional golfer and brand ambassador who incorporates Supreme CBD products including the CBD Muscle and Joint Rub Balm into her daily wellness routine. Promotes products through her public profile as part of the ambassador program.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Holland & Barrett: UK health and wellness retailer stocking own-brand and third-party CBD products at scale. Competes indirectly through shelf placement, pricing power, and footfall; Supreme CBD's wholesale channel effectively accesses this shelf.
• Charlotte's Web: Large US-listed CBD wellness brand with broad-spectrum and full-spectrum oils, gummies, topicals, and pet products. Comparable on category leadership, formulation science, and premium wellness branding.

Direct peers

• CBDfx: US-founded CBD brand with strong UK DTC presence across oils, gummies, vapes, capsules, and topicals. Comparable product range and wellness positioning, with broader geographic footprint Supreme CBD lacks.
• Blessed CBD: UK-based CBD brand focusing on full-spectrum oils, gummies, capsules, and topicals via DTC. Comparable in size, range, and UK-only focus with strong review-led acquisition strategy.
• Cannaray: Premium UK CBD brand with broad-spectrum oils, gummies, capsules, and topicals, sold primarily DTC with major UK retail listings. Closely comparable on positioning, product format, and UK regulatory compliance posture.
• Naturecan: UK-based CBD and wellness brand selling oils, gummies, capsules, topicals, and sports nutrition through DTC with global shipping. Comparable on UK origin, sports/wellness positioning, and broad product portfolio.
• Love Hemp: UK-listed CBD wellness brand selling oils, capsules, edibles, and topicals through DTC e-commerce and retail. Most direct UK comparator given similar product mix, channel strategy, and target consumer.
• Hempura: UK CBD manufacturer-retailer selling oils, capsules, edibles, e-liquids, and topicals direct to consumers. Comparable on product breadth, UK-only DTC, and GMP-style compliance emphasis.

Emerging players

• Endoca: European-based (Denmark) CBD producer with oils, capsules, cosmetics, and supplements sold globally including the UK. Comparable on botanical/hemp-derived CBD formulation and quality positioning.

Regional players

• Elixinol: CBD wellness brand with operations across the US, Europe, and Australia selling oils, capsules, topicals, and pet products. Comparable on product mix and wellness positioning; serves different primary geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/supreme_cbd
• Facebookfacebook.com/Supreme-CBD-100028020709337
• LinkedInlinkedin.com/company/supreme-cbd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supreme CBD