Selvatic Studio

What Selvatic Studio does

Selvatic Studio is a London-based creative technology studio operating as a "bottega" that delivers end-to-end digital products spanning brand strategy, web and app development, e-commerce, cloud infrastructure, and AI integrations. Founded and led by Matteo Gabrielli (Technical Director, formerly at IBM and Amazon Web Services for nearly a decade) and Maddalena Giovanardi (Digital Art Director, with a decade as Senior Interaction Designer at a leading Modena agency on Jeep, Alfa Romeo, Emilbanca, and Franco Cosimo Panini), the company serves ambitious enterprises and startups requiring integrated technical-aesthetic delivery rather than fragmented agency relationships. The studio is registered as Selvatic Ltd at 71-75 Shelton Street, Covent Garden, London, and operates with 1-10 people (two co-founders plus a curated collaborator network).

The company offers six core services — AWS Advisory, Brand & Communication, Web/Apps & Digital Products, E-commerce, Cloud Hosting & Security, and Data & AI — and operates two wholly-owned product lines: Selvatic Move, a commission-based booking platform for sports and wellness clubs available both as a public self-serve platform and a white-label deployment, and the Out of Office streetwear and lifestyle collection. Technology stack centers on AWS infrastructure, including Amazon Bedrock for AI/ML orchestration across Claude, Nova, Llama, and Mistral models, Control Tower-aligned multi-tenant governance, IAM Identity Center federation against Google Workspace, GuardDuty and Security Hub, and FinOps tooling via Vantage. Custom AI workflows include agentic pipelines for B2B SaaS deployment and a computer-vision product photography workflow using Figma Weave and Nano Banana Pro (Google Gemini 3 Pro architecture).

Revenue is generated through professional services fees for digital projects, AWS advisory engagements, transaction commissions on Selvatic Move card payments (prepaid credit and cash incur no commission), and direct-to-consumer merchandise sales. The studio maintains AWS Partner status, is verified on the AWS Partner Network, and holds GOTS, OCS, OEKO-TEX STANDARD 100, and PETA-Approved Vegan certifications on its apparel line. The disclosed customer base comprises Symboolic (a B2B SaaS startup building Bright Factory on AWS), JustMove (a training and rehabilitation studio in Modena), and JustDo (a judo club with multiple Modena locations); no external institutional investment is disclosed.

Name

Selvatic Studio

Legal name

Selvatic Ltd

Website

https://selvatic.studio

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Selvatic Studio is a London-based creative technology studio that designs and builds end-to-end digital products — brand, web, e-commerce, AWS cloud, and AI — for ambitious enterprises and startups, and operates its own Selvatic Move booking platform and Out of Office merchandise line.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Professional Services - Digital Projects: Full-stack digital agency services including brand strategy, web/app development, e-commerce, cloud infrastructure, and AI integrations for enterprise and startup clients.
2. AWS Advisory Services: Cloud architecture reviews, FinOps and cost optimization, AWS partnership activation, training and certification, and go-to-market advisory for AWS partners and customers.
3. Selvatic Move Platform Commission: Commission on card transactions only for the booking platform. No fixed fees, activation costs, or monthly subscriptions. Prepaid credit and cash payments carry no commission.
4. Own Product Sales: Direct-to-consumer sales of the 'Out of Office' streetwear collection including t-shirts, mugs, laptop sleeves, and beach towels through their e-commerce store and Etsy for international.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Selvatic Studio is a creative technology studio that delivers end-to-end digital projects — brand strategy, web and app development, e-commerce, cloud infrastructure, and AI integrations — primarily as professional services for ambitious brands. In parallel it operates two proprietary products: Selvatic Move, a commission-only booking platform for sports and wellness clubs with a self-serve public site and a white-label deployment option, and the Out of Office streetwear collection sold direct-to-consumer.

Product overview

Selvatic Studio is a creative technology studio offering a comprehensive suite of services spanning brand & communication, web/app development, e-commerce, cloud infrastructure (AWS), and AI/data services. They also build and sell their own products: Selvatic Move (a booking platform for sports and wellness clubs with a public platform and white-label deployment option) and the Out of Office streetwear collection. The studio positions itself as a 'bottega' delivering end-to-end solutions from brand to backend.

Differentiator

Problem solved

Functional benefit

Brands

• Out of Office: Streetwear collection featuring t-shirts, mugs, laptop sleeves, and beach towels with remote work and location-independent lifestyle themes. Products are made to order and sold through the company's e-commerce store.
• Selvatic Move

Products and services

• AWS Advisory Cloud consulting delivered as an official AWS Partner covering architecture review, FinOps and cost optimization, AWS partnership activation, Control Tower and governance, workload migrations, training and certification, and go-to-market advisory for AWS partners and customers.
• Brand & Communication Brand identity and communication strategy services including art direction, branding strategy, copywriting and visual design, intended to establish brand foundation before product development.
• Web, Apps & Digital Products End-to-end digital product development covering UI/UX design, front-end and back-end engineering, web app development, content production and SEO, intended for brands that need performant digital products.
• E-commerce E-commerce strategy, setup and optimization including retail UI/UX, payment and platform integration, product catalog management, SEO and performance optimization, and AI-powered personalization aimed at improving conversion.
• Cloud, Hosting & Security Infrastructure management including hosting and domain setup, CDN and resiliency, backup and disaster recovery, workload migrations, cost optimization, security and maintenance, and compliance and audit support.
• Data & AI AI and data services including analytics and business insights, AI chatbots and assistants, computer vision, AI asset generation, personalized campaign automation, conversion optimization, Amazon Bedrock integration, model selection and routing, agentic pipelines, and AI inference at scale.
• Selvatic Move Booking platform for sports and wellness clubs that lets clubs publish schedules, accept class bookings and collect payments online without fixed fees, activation costs or monthly subscriptions; available as a self-serve public platform or as a white-label deployment on the club's own domain with their brand.
• Out of Office Collection Direct-to-consumer streetwear and merchandise line with remote-work and location-independent lifestyle themes, featuring t-shirts, mugs, laptop sleeves and beach towels sold made-to-order through Selvatic Studio's e-commerce store and an Etsy international storefront.

Quantifiable outcome

• AI product photography shoot reduced from multi-month process with models, locations, budgets to one afternoon with AI generation
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• SymbooliccoreStrategic or Co-development Partner · 14 May 2026Selvatic is supporting Symboolic's Bright Factory platform ('Lovable for B2B') development on AWS. They built production-grade foundations including governance, tenancy architecture, Claude to Bedrock migration, FinOps framework, and AWS Partner activation. Working alongside Symboolic team on Control Tower landing zone, IAM Identity Center federation, EKS clusters, and automated CI/CD pipelines. Supporting Symboolic's journey as an AWS Partner and broader AWS ecosystem relationship.
• JustMove & JustDocoreStrategic or Co-development PartnerAnchor clubs for Selvatic Move booking platform. JustMove is a training and rehabilitation studio in Modena, JustDo is a judo club with several locations across Modena. Both were design partners during platform development, ensuring features answer real operational needs rather than pitch deck requirements.
• Amazon Web Services (AWS)coreTechnology or IntegrationOfficial AWS Partner Network member. Selvatic provides AWS advisory services including architecture review, FinOps and cost optimization, AWS partnership activation (enrolment, tier progression, co-sell activation, GTM advisory), Control Tower and governance, workload migrations, training and certification.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Huge: Global experience agency combining strategy, creative, technology, and data to build digital products and customer experiences. Overlaps with Selvatic across web, e-commerce, and AI-driven personalisation.
• DEPT: Global digital agency delivering end-to-end marketing, commerce, and platform engineering for ambitious brands. Overlaps with Selvatic across brand, web, e-commerce, and emerging technology work.
• Frog (Capgemini Engineering): Design and innovation consultancy with deep engineering roots, now part of Capgemini Engineering. Comparable heritage of blending design craft with systems/engineering delivery, though at significantly larger scale.
• R/GA: Larger globally networked creative agency with deep technology and product capabilities, including AWS and venture-building work. Comparable technology-plus-creative positioning but at materially larger scale.

Direct peers

• ustwo: Boutique creative technology studio that designs and builds digital products end-to-end across web, mobile, and emerging platforms. Closely comparable to Selvatic in scale, full-stack positioning, and bottega-style studio model.
• Method (Globant): Design and technology studio (now part of Globant) that blends brand, UX, and engineering to ship digital products. Closely mirrors Selvatic's full-stack, design-plus-cloud delivery model.
• IDEO: Design and innovation studio operating at the intersection of human-centred design and emerging technology. Comparable in positioning as a 'studio' rather than agency and in combining creative and technical depth.
• Work & Co: Digital product studio that pairs design and engineering to build commerce, content, and brand experiences for ambitious clients. Highly comparable operating model to Selvatic's full-stack, co-founder-led delivery.
• Mindbody: Leading SaaS booking and business management platform for fitness, wellness, and beauty businesses. Directly comparable to Selvatic Move's target market and use case, though at vastly larger scale and with subscription pricing.
• GymMaster: Gym and fitness club management software with bookings, memberships, and payments. Comparable to Selvatic Move in serving independent sports and wellness clubs, with a white-label/deployment model overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/selvatic-studio
• Instagraminstagram.com/selvatic.studio

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selvatic Studio